The Director of Music Department

Wang Yifan was a little surprised when he received a phone call from his assistant saying that Chen Anping, the president of Deep Blue Group, wanted to meet him.

To be honest, at the beginning, he also thought that the Deep Blue Group had tricked the media and came up with the idea of ​​offering a reward of 100 million yuan, but it turned out that it was completely used for marketing.

However, he just took it as a joke, and he is not in the advertising industry, so naturally he would not pay too much attention to it. If it weren't for the fact that this 100 million yuan reward event was too big, it even occupied the headlines in the entertainment industry. Wang Yifan It is estimated that they will not know about this.

But now Chen Anping from the Deep Blue Group took the initiative to come to the door, which made Wang Yifan a little confused.

What are you looking for?

Are you going to trick me again?

However, after all, he is the boss of a large group, and he must see each other.

It's funny to say it, but in fact Wang Yifan and Chen Anping are really related. Both of them are young and wealthy, but one is the first generation and the other is the second generation.

In the media, Wang Yifan, the former richest man under the age of 30, is often compared with Chen Anping, the current richest man under the age of 30.

However, in every comparison, Wang Yifan wins completely, without him, Wang Yifan is a huge family business that he worked hard for, but Chen Anping is the rich second generation who took over his father's property.

Therefore, in the eyes of ordinary people, it is obvious that Wang Yifan can become their idol and role model, but Chen Anping has obviously become someone they can only hope for.

Like Wang Yifan, whether you are envious or jealous, but it is undeniable that he has nothing to be hacked, his family conditions are average, and he relies entirely on his talent for a living. He can be said to be a representative of Hua Guomeng.

But Chen Anping is obviously not the case. The wealth gap between the two is obviously much higher for Chen Anping, but Wang Yifan is not bad either. Imitability.

Therefore, Chen Anping's high-profile meeting with Wang Yifan was also discovered by interested media.

Then, the meeting between the former richest man under the age of 30 and the current richest man under the age of 30 also made headlines in a grand manner.

It's quite a gimmick, isn't it?

Well, after having this title, it is easy to make people think, so what is the purpose of this meeting?

Then think of the recent event about the 100 million yuan advertising creative reward, and everyone can make up their own brains. The meeting between the two of them probably has something to do with this matter, right?

In an antique teahouse, Wang Yifan met Chen Anping, the most popular rich second generation in the media during this time.

"Director Wang, I have admired your name for a long time, and I have long wanted to meet Director Wang, but during this period of time, the company is busy with business affairs, so I have not had the chance to meet you. It's a pleasure to meet you!" Chen Anping really admired Wang Yifan.

On the one hand, the positions of the two parties are equal, and on the other hand, it is also because the two are of the same age, so he admires Wang Yifan even more.

You know, Wang Yifan has made his fortune from scratch, but what about him? Even if he took over the inheritance left by his father, those things in such a huge group still make him burnt out, and he hasn't fully recovered until now.

"Chen Dong is polite. During this period of time, I am also amazed by Chen Dong's generosity. A huge sum of 100 million yuan is offered as a reward for advertising ideas. Chen Dong is so generous." Wang Yifan said with a smile.

"I'm ashamed to say that Director Wang thinks that our Deep Blue's 100 million yuan reward for advertising creativity is just a well-planned hype marketing plan?" Chen Anping looked at Wang Yifan and asked.

"I did think so at first, but Chairman Chen came to meet me specially in his busy schedule. I thought maybe it was true." Wang Yifan looked at Chen Anping meaningfully and said.

"As expected of Director Wang, in fact, from the very beginning, I really wanted to spend this 100 million Chinese coins. As long as I can provide us with an idea that satisfies us, I will naturally not be stingy with this money." Unfortunately, we did not get a satisfactory solution." Chen Anping said with a wry smile.

"Isn't it? I heard that even famous foreign advertising giants participated." Wang Yifan asked with a smile.

"Yes, there are indeed some good ideas, but they are far from what I expected. You know, the current public opinion is not very friendly to me, and my status as a second-generation child naturally makes me think Ordinary people don't like me, it doesn't matter at first, but some competitors bind me to the brand under my deep blue company..." Chen Anping shook his head and said.

Wang Yifan understood it, but it was actually easy to say.

In the previous life, there were also many examples, not to mention the positive ones. Jobs, Rebs, and Ma Ali and others are all examples of using themselves to promote themselves.

Of course, their identities and status are also sufficient, and their industries are bright and outstanding enough, so this kind of effect of one plus one greater than two will be produced.

However, there are also negative examples, such as a certain bragging king who blows out the sky every day, but the capital chain is broken, and there is no way to continue blowing, or none of the things he blows is realized, and the result is naturally to hit the street, and this also led to , the company that was expected to become a streaming media giant, was tired of his reputation and gradually began to decline.

Now, obviously, Chen Anping is facing this kind of situation. Of course, Chen Anping's side is not so serious.

At most, the influence of the brand is declining, but the industry itself is not advancing or retreating. After all, there are many friends and businessmen who are eyeing it.

And once this impression has been flooded for a long time without being changed, the accumulated impression will become extremely deep, and then, naturally, it will be disastrous for the brand.

For example, if someone was originally a senior fan of this brand, but suddenly one day, he changed to buy another brand, then when he chatted with his friends, he would mention, oh, Guangyao mobile phone, I originally liked it I like it, but now I feel, it’s really not possible, why not? Didn't you see those reports on the Internet? How good can a mobile phone made by a rich second generation be?

It's just this problem, that problem.

So the question is, are there really so many problems? In fact, there are not, but there are too many people talking about it, and, coupled with the decline in sales, the public will make up their own minds. It must be because of a problem that sales have dropped so quickly.

Thus, a vicious circle is formed!

For example, the four-star mobile phone, the mobile phone that can be used as a dynamite kit, can be said to have become famous all over the world.

So the question is, does this phone, this model of phone, really have such a big problem? Actually not necessarily, but just because you created this impression, the final result is that no matter what you do, it is useless.

Unless one day, you can turn it around completely. Of course, if this day comes too late, then when you turn around, the market has already been occupied by other competitors.