The Director of Music Department

Generally speaking, it is difficult to have a boundary, or a standard, for things like advertising bidding.

The main thing is to see what the advertiser needs, what do they need to get through this advertisement?

It seems that the Deep Blue Group can be rich and powerful, offering a reward of 100 million for an idea, but this idea is not so easy to do.

After all, you get what you pay for. These days, creativity is the most valuable thing, but creativity is also the least valuable thing.

Of course, everyone knows that 100 million is not so easy to get.

On the Deep Blue Group side, in order to offer rewards for advertising ideas this time, an audit department was specially set up by the Propaganda Department and the President's Office to contact these advertising companies.

And the reward of 100 million Chinese coins, not to mention the advertising circle, even people in the film and television circle and the cultural circle can't help but be moved by it.

It's just that they don't know at all that although it is said to be a call for ideas, in fact, there are many ways to do it.

Do you really think that Chen Anping and the others will give money foolishly for just one idea?

This involves, the advertising idea itself, the shooting of the advertisement, the placement of the advertisement, and the plan of publicity, etc., certainly not a single idea is enough.

Of course, unless your creativity is really good enough, that's a different matter.

"One hundred million Chinese coins, don't you usually have a lot of crazy ideas? Do you want to try it?" Zhang Zirong looked at Wang Yifan expectantly and said.

In her eyes, beauty is in the eye of a beholder, and Wang Yifan's magic, she has known since Wang Yifan's debut, all the way up to now, in Zhang Zirong's eyes, Wang Yifan seems to have hardly been troubled by anything.

"Forget it, advertising is actually very troublesome to do. Although it is said that the solicitation is only for ideas, in fact, it involves a lot of things, which is too much effort." Wang Yifan is not short of that little money, so why bother?

"Besides, even the major foreign advertising giants are interested, so we won't join in the fun." Wang Yifan shook his head again.

In fact, Wang Yifan is mainly lazy. Otherwise, although foreign advertising giants are powerful, their national conditions are different, and the key point is that the domestic advertising market is different from foreign countries.

A very simple reason is that when the creative of this advertisement is made, it is naturally best for the company that came up with the creative idea to be responsible for the follow-up operation, including advertising shooting, placement, operation and so on.

Then we have to consider a question, what kind of grade is needed for this advertisement and subsequent shooting? If it's too low, it's not worthy of the 100 million reward, if it's too high, do you really think that Deep Blue is a fool?

In fact, neither Wang Yifan nor anyone else is clear. In fact, the biggest problem is the problem of time.

For Deep Blue, Guangyao Mobile is the top priority in the second half of the year.

In fact, as long as Guangyao Mobile wins a battle, it will naturally be credited to Chen Anping, the successor, but the same problem is that Chen Anping's impact on Guangyao Mobile is not good. The big drop is the proof.

Therefore, Chen Anping needs to eliminate this negative influence in the shortest possible time, and it is best to be able to reverse and reverse public opinion.

Half a month has passed.

Chen Anping can be said to be extremely disappointed.

Although there are many advertising companies that invest in creative ideas, including several major foreign advertising giants, but in the end, none of them satisfied Chen Anping.

"Our creative script is to conceptualize Mr. Chen's image..." The creative director of DB Company, a European advertising giant, pointed to the PPT and talked.

Of course, DB also attaches great importance to this project. DB Advertising Group is well-known in Europe and the United States, and has always been famous for its grandeur. No one can guarantee that this is the most expensive creative order in Huaguo's history.

But obviously, DB was also passed in the end. It wasn’t that DB’s ad creative was not good. To be honest, DB’s ad creative was still very good, but it was obviously still a certain distance from Chen Anping’s requirements.

Generally speaking, there is no such eye-catching feeling.

Moreover, each advertising company and advertising companies in each region generally have their own characteristics. The emerging advertising companies in Huaguo adopt a retro style.

The advertising ideas of country T in Asia have always been regarded as classics by the Chinese people. This time, the advertising ideas they gave were to conceptualize Chen Anping into a mobile phone. Anyway, the idea is indeed very novel, but it is not exciting.

A month has passed, and many advertising giants have failed.

And the public opinion also began to develop in a bad direction. It began to spread on the Internet that the Deep Blue Group did not really want to spend so much money on ideas, and all this was just a well-planned advertising campaign.

The key is that this kind of statement is recognized by many people.

After all, in itself, the 100 million reward for creativity sounds like a kind of foolish money coming quickly, but now that such a long time has passed, advertising elites from all over the world have contributed articles one after another. Brilliant ideas emerge one after another, but the result?

All were rejected, and no company got the order.

Naturally, it will make people feel, oh, I didn't intend to give out real money in the first place, but it was just a deliberate marketing operation.

This made the Deep Blue Group feel gloomy.

In fact, there were a few companies whose ideas were very good in the eyes of the advertising department, but in the end, they were all rejected by Chen Anping.

The key point is that Chen Anping didn't set any standards for this advertisement, so at this time, even some people in the Deep Blue Group began to think whether it was all a marketing hype.

At this level, the media naturally wouldn't have anything good to say, so all kinds of complaints to smear Deep Blue and Chen Anping's draft began to spread.

"The situation is like this. The problem now is that the time is too short. Moreover, the rumors from the outside world have also made those advertising companies start to have doubts, thinking that we have no intention of buying ideas at all..."

"Who is the most famous director in our country?" Chen Anping suddenly raised his head and asked.

"Yang Long, right? A hall-level director! He should be the number one director in Huaguo, right?"

"Isn't that right? If you say the most famous director, shouldn't it be Wang Yifan? He seems to have surpassed Yang Long in all aspects, right? Besides, director Wang Yifan has never failed. Director Chen, what do you mean?"

"Is director Wang Yifan really that amazing?" Chen Anping asked in surprise.

In fact, before this, he could be said to be half a technical geek, and he didn't pay much attention to the entertainment industry, so he was relatively unfamiliar with Wang Yifan.

"It's more than just a god. In fact, before you, Mr. Chen, he was the richest man under the age of 30, and the key point is that he is truly self-made. The movies are getting more and more hits, and the most terrifying thing is that the movies made by him Be it movies, TV dramas, or even variety shows, they have never failed.”

"Now we are in a difficult situation. Since this Wang Yifan is so amazing, then we simply ask him to help us with this advertisement. What do you think?" Chen Anping asked.

"But, director Wang Yifan is making movies, so for commercials..." Many people hesitated.

Yes, Wang Yifan is indeed very powerful, at least in the Huaguo film industry, he is already the number one person, but film and advertising are not in the same industry at all.