The Director of Music Department

Chen Anping, the chairman of Deep Blue Group and the well-known rich second-generation president of Huaguo, publicly announced that he would offer a reward of 100 million Chinese coins to solicit advertising ideas around the world.

Wealthy and powerful, I just need to say a word, I am a fool, and the money comes quickly, and a huge sum of 100 million Chinese coins is thrown down, and it immediately becomes popular all over the country.

Even many well-known advertising giants abroad are staring at him with fiery eyes.

One hundred million Chinese coins, even if converted into US dollars, is more than ten million.

The key is that the Deep Blue Group is really generous this time. You must know that the 100 million Chinese coins are collected for ideas, not for the entire advertisement.

In fact, for some giant foreign companies, it is usually tens of millions of dollars to make an annual advertising blockbuster, but the problem is that the cost of their advertising blockbuster itself is full of creativity, and shooting Not a few, some even use special effects techniques comparable to Hollywood blockbusters.

Of course, it is impossible for giants to have so many advertising projects, and not every company is willing to spend so much money on advertising content.

Therefore, even if it is 100 million Chinese coins, that is, an advertising project worth more than 10 million US dollars, it is also a large order for the international advertising giants.

What's more, the reward offered by the Deep Blue Group this time is not for the entire advertising project, but for the creativity!

Therefore, it is natural that those advertising giants can't help but have red eyes.

In China, it is even more exaggerated. Many domestic advertising companies are considered large companies. Compared with foreign advertising companies, domestic advertising companies are definitely not as experienced as foreign ones. But correspondingly, after all, we are all Chinese, so we still have advantages in this aspect. After all, the environment and national conditions are different, and this time, Chen Anping offered a reward of 100 million advertising ideas. The door is very clear.

Some people may say that since you have spent so much money, you can just give those platforms directly. When they recommend news to the public netizens, they can recommend more Chen Anping’s whitewashing articles. Wouldn't it just be whitewashed?

If you are willing to spend 100 million Chinese coins, how can you not wash it for nothing?

But in fact, this kind of whitewashing is actually very rough, and it is also hard to say what the effect will be or whether it will be counterproductive.

Although 100 million Chinese coins is not a small amount, for other competitor companies, in fact, their annual advertising expenses are not less. Therefore, the money can certainly hire some public opinion bodyguards, but if you want to reverse the image, you have to pay It cannot be done overnight.

Obviously, it is unacceptable for Chen Anping that this kind of thing dragged on for a long time.

The other one is the effect of publicity. The 100 million Chinese currency reward advertising creativity is a huge advertisement in itself, and the effect is not polite. From the perspective of exposure rate and topic volume, the 100 million Chinese currency reward advertisement The effect of creative events must be much better than simply spending 100 million on those public opinion platforms.

Back to the topic.

Chen Anping's investment of 100 million Chinese coins naturally gave Deep Blue Group, Chen Anping, and its brands a lot of exposure.

People who didn't know about Chen Anping before, or didn't know that these industries belonged to Chen Anping and belonged to the Deep Blue Group, they also started to take the initiative to find out.

Of course, this kind of thing has disadvantages and advantages. In this way, Chen Anping has completely become a business card of Deep Blue. This kind of thing where the owner of the company speaks for the company is actually not uncommon in China.

But Chen Anping is too young. Although he inherited his father's career, it is undeniable that he is definitely the richest man under the age of 30 in China!

It can be said that it only refers to the 100 million Chinese coins being thrown down, no, it should be said that it is just a picture. It is still a question of when the money will be spent, but the results obtained are astonishing.

Just like a movie, the investment is unprecedented, so no matter what, it will be favored by countless media. They don't care about the impact of this matter, and the report is over.

Chen Anping, Shenlan Group, Guangyao Mobile, Shenlan Home Appliances, etc., all of a sudden, the popularity rose.

Many people lamented that although Chen Anping is a rich second generation, and although there were many public opinions against Chen Anping's status as a rich second generation, it is undeniable that this time, this news alone has made the public think Chen Anping The impression has been reversed to a certain extent.

To put it bluntly, in itself, the 100 million Chinese currency solicitation for advertising ideas is a very amazing handwriting.

Even if there are many people who say that Chen Anping deserves to be a cub, he doesn't feel sorry for selling his father's land. 100 million is just for an advertising idea, and there is no one who is rich and self-willed to this extent.

Although there is no lack of such and such husbands in the country, they often post the receipts of meals, such as eating hundreds of thousands for a meal, compared with 100 million, that is simply a big difference.

Of course, in the eyes of the vast majority of people, they still envy and hate Chen Anping, envy Chen Anping for having a good pregnancy, and envy Chen Anping who is so young and easily inherited his father's inheritance. Hatred, of course, is hatred. Rich psychology is at work, you are so rich, and you didn't work hard to get it, heh, you are just a lucky guy, no matter how rich you are, you didn't work hard.

Well, it's mainly a mentality of saying that grapes are sour when you can't eat grapes.

This is also human nature.

"This Chen Anping is very powerful, not as unbearable as the rumors say." Miss Zhang Zirong said with some surprise.

"What? You've heard of him before?" Wang Yifan didn't pay much attention to the news in this area, and Chen Anping was not from the entertainment industry, so theoretically he had no intersection with Wang Yifan.

"After reading his news, Chen Jianjun, the founder and chairman of the Deep Blue Group, passed away. At that time, Chen Anping often appeared in the media, saying that I was a hero, but Chen Anping didn't seem to have any outstanding achievements, so it was inevitable. Doubts, plus, after Chen Anping took over the Deep Blue Group, it seems that the financial report of the Deep Blue Group has become much worse in one quarter, so there is a lot of negative news about him." Zhang Zirong has now half-retired, most of the time, very Leisurely, although nominally she manages an investment company jointly established by her and Wang Yifan, but in fact, there are special personnel in charge, and she just pays attention to it when she is free.

That's why she knew something about Chen Anping.

"Oh? Then it seems that Chen Anping's 100 million reward is not so easy to get." Wang Yifan nodded.

In fact, many things are simple and easy to say, and difficult to say. Everyone knows that Chen Anping's 100 million reward is impossible to get so easily.

Chen Anping must have very high requirements for this idea, such as whitewashing himself and turning the direction of public opinion by the way. This is actually not a problem, but the biggest problem is that his identity as a rich second generation and his identity as a young man, it is easy to Make people feel distrustful of him.

In fact, being young is not the biggest problem. In this Internet age, there are many stories about young people starting businesses and achieving wealth. But the problem is that people's wealth is created by themselves.

But Chen Anping is different, his wealth comes from his father's generation, and this is the problem.