The Director of Music Department

After Chen Anping took over the Deep Blue Group, he was also full of courage and carried out drastic reforms. At the same time, he also gave up a lot of benefits in exchange for the real control of the group.

A huge group, involving thousands of interests.

Although Chen Anping has the right to inherit and is legitimate, but without Chen Jianjun's suppression, those people with ulterior motives in the group cannot be suppressed by Chen Anping.

As a result, Chen Anping had no choice but to give up a lot of assets, leaving only those important assets. Although he lost a lot of value, he managed to completely control the new Deep Blue Group.

However, because of Chen Jianjun's death, those people with ulterior motives have been using public opinion to discredit Chen Anping.

This is Chen Anping's biggest shortcoming. After all, he is only in his twenties. He is in charge of such a large group, so it is natural for them to attack him.

It's just that Chen Jianjun left in a hurry before and couldn't handle it completely, which caused Chen Anping to be in a hurry at first.

Now, Chen Anping really controls the group, so he can free up his hands.

In fact, of course, Chen Anping couldn't be what those opponents smeared him for saying that he was ignorant. Chen Jianjun also worked hard to train Chen Anping.

Otherwise, it would be impossible for him to take charge of the Deep Blue Group so quickly.

In fact, not only is Chen Anping not ignorant, on the contrary, many of the new technologies of the new generation of Deep Blue Guangyao mobile phones were developed by him.

Although Shenlan Group is now completely controlled by Chen Anping, the previous public opinion has still had a great impact on Guangyao mobile phone under Shenlan.

On the Internet, even the Guangyao mobile phone is dubbed by many netizens as the "second generation" mobile phone.

This second generation does not mean that the mobile phone is the second generation mobile phone, but because Chen Anping, the boss of Guangyao Mobile Phone, is the rich second generation.

The impact of this on a mobile phone brand is not small!

Even Deep Blue spent a lot of public relations expenses on public relations, but the results were ineffective. On the one hand, it was because of friends and businessmen who had been fueling the flames, hyping up the negative news about Chen Anping, a rich second generation, and on the other hand, it was indeed because of Chen Jianjun His death caused turmoil in the Deep Blue Group, which naturally also affected its industries.

Although the Guangyao mobile phone brand is only a sub-brand of the Deep Blue Group, Chen Anping is well aware of the significance of the mobile communication industry to the Deep Blue Group in today's world where profits in the home appliance industry are gradually being diluted, while the mobile phone industry market is becoming more and more extensive.

And the competition in this industry is also extremely terrifying. It can be said that the mobile phone brands that have survived to this day are not strong?

Shenzhou, the headquarters of the Deep Blue Group.

Chen Anping sat on the main seat, frowning deeply.

"Quarterly revenue down 18% year-over-year..."

Among the many mobile phone brands in Huaguo, Guangyao mobile phone can be regarded as a big name, and it has also won the top three sales results before.

But now not only has quarterly revenue declined, but shipments have also dropped to fifth place.

And you must know that the quarterly shipments of other friends this year have shown an increase. Although the increase is not large, the revenue of Guangyao Mobile has dropped by nearly 20%, but there is definitely a big problem.

In fact, the domestic mobile phone market has long since matured. It can be said that basically there will not be any major innovations in the configuration and design of everyone's mobile phones.

Then the reason that affects the sales of mobile phones is no longer the quality of the mobile phone itself, but the influence of the brand.

Of course, the drop in revenue last quarter was within Chen Anping's expectation, but it was really unexpected for such a drop.

"The biggest problem at present is that our Guangyao brand has a brand crisis...Because of the help of friends and merchants, although we have spent a lot of public relations expenses before, the results have been minimal... "The vice president in charge of Guangyao mobile phone stopped here.

At present, many mobile phone brands in China often hold new product launches in person by their bosses. It can be said that the mobile phone brand and the founder of the company have more interactive linkages.

Doing so is naturally beneficial. If the founder is charismatic enough, it will naturally drive the influence of the mobile phone brand.

But in the same way, if there is a problem with the boss associated with the brand, it will naturally affect the brand itself.

Originally, Chen Anping was the chairman of Shenlan Group, and Guangyao Mobile was just a brand of Shenlan Group, but those competitors, when Shenlan was in turmoil, made trouble and combined Chen Anping and Guangyao mobile phone brands. As a result, the Guangyao mobile phone brand was affected by Chen Anping.

"In other words, the biggest problem now is actually me?" Chen Anping asked with self-deprecation.

Everyone else was silent.

Chen Anping is the chairman and the boss. Although this matter is indeed because of Chen Anping, in fact, it is really Chen Anping's fault that everyone here does not know this matter.

The haste of Chen Jianjun's death, and Chen Anping's ability to cut through the mess and stabilize the group in such a short period of time has already proved his ability.

However, the previous public opinion is quite entrenched, and there are so many competitors, fueling the flames, so the public relations of public opinion have not been able to see results.

"So, what solution do you have?" Chen Anping glanced at everyone and said.

"I have an idea." At this time, the director of the advertising department said suddenly.

"Speak." Chen Anping looked at the director of the advertising department.

"First of all, Mr. Chen actually has a great advantage compared to other friends, that is, he is young, and the Guangyao Dazzling series of mobile phones we will launch in the second half of the year will focus on youth and youth. This fits Mr. Chen very well. And since public opinion now binds Mr. Chen and the Guangyao mobile phone brand, I think we can use this advantage to hold a new product launch event. At that time, Mr. Chen will host the new product launch event."

"Of course, before that, we must change the public opinion. I think we can spend a lot of money to solicit advertising ideas from all over the country. Huaguo can produce a lot of people. As long as there are enough interests, I believe that it is not impossible to solve the negative influence of public opinion. "

"Then how much money do you think is appropriate?" Chen Anping became interested.

"Since we want to change the public opinion in one fell swoop, then we must give enough benefits this time. I think we should either not do it, or do it and do the most eye-catching one. Therefore, I think 100 million is about the same." Director of Advertising Department, An Ruhong said.

In fact, an advertising fee of 100 million yuan is really not a lot for Guangyao. They spend billions of dollars on advertising every year.

However, spending 100 million yuan on an advertisement at one time is still a bit appalling.

However, Chen Anping's eyes lit up.

It is because it is appalling, so when the money is spent, there will be a sense of shock, and it will be truly appalling!