The Director of Music Department

"It's just that I don't understand why you would come to me. After all, I'm a film director, not an advertisement director." Wang Yifan asked curiously.

Chen Anping smiled, took a sip of tea, put down the cup and said, "Because you have never missed a shot since your debut."

Wang Yifan shook his head and said, "Film and TV and commercials are completely different things."

Chen Anping brewed a cup of tea for Wang Yifan: "However, I heard that director Wang's promotion of many films are all ideas brought up by Director Wang himself, and obviously, every time they can achieve very good results."

"Drink tea." Chen Anping made a gesture of invitation.

Wang Yifan picked up the teacup and took a sip. The tea was good tea, and the fragrance on his lips and teeth was refreshing.

"Of course, I know that maybe 100 million Chinese coins is an astronomical figure for others, but it's nothing to Director Wang. As long as Director Wang is willing to help, you can ask for any conditions, as long as I can do it. "Chen Anping can be said to be full of sincerity.

Of course, after Chen Anping went to learn about Wang Yifan's experience, it can be said that he was really shocked.

Wang Yifan's journey has not been smooth sailing, on the contrary, he has encountered strong opponents' sniping, but in the end, he is the ultimate winner.

Although it is said that film and television works and advertisements are two different things, in fact they are not.

Many movies, in fact, also rely on creativity to win.

Wang Yifan's movies, if you look carefully, actually each one is of a different genre.

From the original "Lilac Flower", to the later "Father", "Fireworks Are Cold", "I'm Not the God of Medicine" and so on, each movie is of a completely different type, and these are all produced by Wang Yifan himself. hand.

If it is not based on creativity, then it can be said that the scripts of the first phase of the Rising Star Director Project for Rising Stars are really based on creativity.

To put it bluntly, those movies, as long as the director is not unreliable, basically will not fail.

So, sometimes creativity is also interlinked.

In fact, in terms of creativity, Wang Yifan himself is definitely not comparable to those advertising giants who have gathered advertising elites, but he is better than a man in two lifetimes. It can be said that he is standing on the shoulders of a world, and he can just apply it directly.

It's just that everyone is not related, and Wang Yifan is not in the advertising industry, so he really doesn't want to get involved.

Of course, to put it bluntly, the main thing is the issue of profit. In fact, for Wang Yifan, what is the use of 100 million Chinese coins for pure money? He wants more, and it will be a long-term cooperation. In other words, in fact, Deep Blue may not necessarily lose out. If the cooperation is good, it will be a win-win situation.

"Then let me just talk about some of my personal opinions." Wang Yifan said with a smile.

"A while ago, when I was chatting with my girlfriend, I talked about Mr. Chen and Mr. Chen."

"Chen Dong, why do you think ordinary people hate the rich second generation? Or, why are they prejudiced?" Wang Yifan asked.

Chen Anping smiled wryly and said, "It's probably because, to some extent, we are representatives of getting something for nothing in the eyes of the public. Just because we have a good background, we can easily obtain wealth that doesn't match our efforts."

Wang Yifan nodded and said: "It seems that Director Chen himself is also very researched, so in turn, how can people dilute the identity of Director Chen as a rich second generation? There must be real dry goods. Director Chen, you need to let the outside world See, you don't get something for nothing, on the contrary, you have to tell those jealous people that people who are better than them, who are richer than them, work harder than them!"

"People who are richer than them work harder than them?" Chen Anping's eyes couldn't help but brighten up.

"Yes, at the same time, Mr. Chen, in fact, your biggest problem is not because of this, but because there is a gap between you and many younger generations. In their hearts, you are not the same as them, so you If you want to change their perception, what you need most is to let them see that you are the same kind of person as them, or in other words, let them empathize with you!"

Chen Anping secretly rejoiced that he came here in person this time. Although Wang Yifan hadn't given any specific ideas yet, these alone actually gave him the feeling of pushing away the clouds and mist.

"Actually, Mr. Chen, don't you think it's easy to empathize with the young people of this era?" Wang Yifan sipped his tea and said with a smile.

"Director Wang, what do you mean?" Chen Anping seemed to think of something, but he couldn't grasp it.

"The younger generation, they have their own ideas and dreams, but often their ideas and dreams are not understood, their efforts are not recognized, and they have been questioned all the time. Isn't this the same as Mr. Chen? Do the current encounters coincide with each other?" Wang Yifan looked at Chen Anping with a smile and said.

"Director Wang, what should I do?" Chen Anping's heart suddenly became hot.

Because, every sentence of Wang Yifan almost touched his heart, didn't it?

First of all, he is actually a young man. Perhaps in the eyes of many people, this means that he has no hair on his mouth and can't do things well, but in the same way, he is in the same group as other young people.

Secondly, many young people are called rebels and the beat generation, but they also have their own dreams, but they have never been understood, ridiculed, questioned, and even among these people, there are their close relatives.

And aren't they the same as Chen Anping now?

In the same broad sense, it is accused and questioned by thousands of people.

And young people have always been free and unrestrained, they are more likely to have a good impression of a person because of resonance and empathy, and isn't this what he is looking for?

Many judges probably thought of it, the idea that Wang Yifan wanted to whitewash Chen Anping was the famous "I speak for myself" in the previous life.

This advertising idea is absolutely top-notch. It captures the empathy of the younger generation. Because they are young, they are questioned. No matter how hard they try, no matter how persistent they are, they are still not recognized until they succeed.

Of course, in Wang Yifan's opinion, "I Speak for Myself" in the previous life was really overkill.

This kind of classic creativity is very easy for the young generation to have a very special empathy and affection for this young spokesperson. As a result, when they understand, dig, or want to share this resonance , When it turned into purchasing power, it turned out that the special ones were all cosmetics. What's the matter?

Of course, to put it bluntly, "I Speak for Myself" is an advertising and marketing idea. To be specific, we still need to look at Chen Anping himself, Guangyao Mobile, and Deep Blue Group.

In Wang Yifan's opinion, this idea is well used, is 100 million Chinese coins a lot? Not very good at all, is it?

Of course, if Chen Anping is just an ordinary rich second generation, then this advertising idea is actually not suitable for him, but Wang Yifan has learned through some channels that this Chen Anping is really not an ignorant rich second generation. On the contrary, before taking over Deep Blue, he did work harder than many ordinary people.