The Director of Music Department

Before a movie is released, there is usually a special screening for the media and a special screening for film critics. What is the purpose?

On the one hand, I want to release word-of-mouth through film critics and the media, and let them help to praise it first.

But at the same time, it might not be to check the quality of the movie in advance.

When the word-of-mouth of the movie seems to be not as good as expected, at this time, it is really not a good thing to blindly promote how good the movie is, because it will bring a higher sense of expectation to the public.

But obviously the quality of the movie is not that high, maybe some people will be tricked into going to watch the movie, but after watching it, the movie might have been okay, but because the previous hype was too high, the expectations brought to the audience were too high Well, at this time, the movie did not perform well, so the early publicity would turn into poison instead.

Because the audience will feel cheated.

Let's put it this way, if I read those reviews and media reports saying how good the movie is, I chose to watch it, and I would have expected expectations at this time.

If it’s a little bit lower than expected, then it’s okay. After all, movies have their own preferences. Although they didn’t meet expectations, it’s okay. The audience is easy to serve and satisfied most of the time. .

But once the movie is far below this expectation, what will you think after watching it? This is such a bad movie!

Yes, contrasts will explode!

Therefore, "Six Worlds" has actually been controlling the reviews and not pushing hard, because the movie is not only shown for a day or two.

The first wave of leeks must be cut well so that they can grow well later.

On the evening of July 8th.

Both "I'm Not the God of Medicine" and "Six Realms" held their premieres.

It's just that "I'm Not the God of Medicine" obviously can't even splash water, without him, it can't compare with "Six Realms".

"Six Realms" has spent so much money, so naturally it will not miss the premiere, which is about to be released, so it is natural to crush "I am not the God of Medicine" to the end in terms of publicity.

Just look at the lineups of both sides. Although "I'm Not the God of Medicine" does not lack star support, what about "Six Realms"? They not only have top domestic stars, but also big names from abroad.

How to compare?

There is no way to compare.

The premiere ceremony is naturally also a great weapon for publicity. In fact, Lin Husheng wants to kill the morale of Huaxin, but it will cost money. Lin Husheng doesn't care. For the listing, there will be more He earned even 0.1 points.

But Wang Yifan made Lin Husheng give up his mind.

Because, that is really a waste of money, even if the limelight overwhelms the other party, so what?

The film schedule for the first day has been set, and "I'm Not the God of Medicine" is at a disadvantage in all aspects, it can be said that it is almost crushed.

"I'm Not the God of Medicine" is actually better. Instead, those movies that are being released are more affected, and none of them can hit at all.

Between the film "I'm Not the God of Medicine" and "Six Realms", the theaters are partial to "Six Realms". You still expect them to show mercy to those movies that don't perform very well ?

In the filming schedule on July 9, "I'm Not the God of Medicine" was really completely crushed this time, with less than 30% of the filming on the first day.

Yes, the 2-point profit sharing is indeed a big killer, not to mention the big theaters, those small theaters have also been completely publicized, there is no way, compared to the big theaters, the small theaters even care about this kind of interest .

Therefore, the first day of filming "I'm Not the God of Medicine" barely reached 28% of the filming.

Of course, this is also the ultimate that "Six Realms" can achieve. After all, "I'm Not the God of Medicine" is also directed by a famous director, and its reputation has exploded. Its large-scale screenings took in 200 million box office, so this level is the limit.

At the expense of interests, "Six Worlds" got 56% of the film schedule. Don't look at this film, it seems that it is not very high, but in fact, it is really super high. You must know that this special is a summer file. Movies are released together, and it is impossible for theaters to really give all the movies to "Six Realms".

But this kind of film schedule is already very amazing. You must know that there are at least four other films in theaters in the same period.

Of course, there is no big hit dark horse.

July 9.

Two much-anticipated films are officially released.

"Six Worlds" has a lot of publicity in the early stage, and the fame of the super-big production still attracts countless audiences.

Beijing, Times International Cinema.

Times International Cinema has 18 screens, which can be regarded as a top-level cinema.

Today, in Times International Cinemas, out of the 18 screens, only two screens are showing "I'm Not the God of Medicine", and the other screens are almost all for "Six Worlds", and there are some other movies that are showing the number of sessions.

It can be said that "I am not the God of Medicine" has nearly 30% of the film schedule, but in fact, "I am not the God of Medicine" is really at the bottom of the theater chains controlled by several giants.

However, Fu Nanshen, the general manager of Times International Cinema, had a very ugly face.

Why?

Although Times International Cinema belongs to Times Light Cinema Line and is a theater controlled by Times Light and Film Group, so it must obey the arrangement of the cinema chain, but on the other hand, Times International Cinema is actually independent In terms of operation, the financial part is settled independently.

It costs a lot of money to build a movie theater. Even if Times Light and Shadow has a lot of money, it is impossible to fully control every movie theater under its umbrella. In this movie theater, Times International Cinema alone has more than 20 shareholders.

Fu Nanshen is the manager of Times International Cinema, and he needs to be responsible for the operation of this cinema.

But Fu Nanshen really couldn't be happy.

Today, "I'm Not the God of Medicine" is in Times International Studios, and the movie tickets have been sold out since the morning. Yes, all the shows and all the tickets have been booked in advance.

Of course, Times International Cinema is located in the busiest shopping mall in the capital, and its passenger flow is top-notch, and its movie attendance rate has always been much higher than other cinemas.

But the problem is that although the movie "Six Realms" is also very popular, the sales of movie tickets are not as full as expected.

The prime time sessions were better, but after 10 o'clock, the attendance rate of "Six Realms" was less than 60%.

You know, this is the first day of release, and it is a super blockbuster movie. The attendance rate of 60% may be considered super high in other places, but in Times International Studios, to be honest, most of the venues for this time period have tickets. To be able to achieve this attendance rate means that the performance of "Six Realms" is not as good as expected.

Fu Nanshen also went to the scene to inspect. After every movie of "I'm Not the God of Medicine", the audience who came out were almost all discussing that movie, and many of them had red eyes.

As for "Six Realms", after every movie was played, it could be said to be the exact opposite of "I'm Not the God of Medicine". Fu Nanshen even heard many people scold that they didn't even know what it was filming.

Although Fu Nanshen did not conduct an accurate investigation, this phenomenon is actually more accurate than an accurate investigation. At least in general, the obvious "I'm Not the God of Medicine" conquered the audience, while "Six Realms" clearly It's a super blockbuster, but it actually made the audience scold what it was filmed.

These are ordinary audiences, not professionals.

What do general audiences like to watch? Naturally, it is those movies that people can watch and understand.

And "Six Realms" is a big commercial production, what the hell is it that people don't understand?