The Director of Music Department

"Six Realms" lowered the share in exchange for more film schedules, which seems to be a win-win situation, theaters get higher box office share, and "Six Realms" can crush "I'm Not the God of Medicine" in the film schedule, but In fact, when it came time to sign the contract, Xu Jin really had a headache on the side of "Six Realms".

Why? It's very simple, according to Xu Jin's idea, reduce the box office share and give up 2 points of profit, then naturally, reciprocate, in exchange, the theaters must guarantee the contract for the release and arrangement of "Six Worlds" Come down, and, this contract, the time is at least two weeks.

That is to say, if the theater chain wants to accept the profit sharing, then the signed contract, "Six Worlds" has very clear requirements in terms of film arrangement and performance, such as a certain percentage must be reached.

This is not a problem, but for at least two weeks, everyone knows that Huaguo's movie box office usually accounts for half or more of the box office in the first week, unless it is those who really have a super reputation and are underestimated. It is possible that when the movie is released later, there will be no huge Waterloo at the box office.

Therefore, according to Xu Jin's idea, at least two weeks of stable filming for "Six Worlds" should be guaranteed.

Once this condition is met, "Six Realms" will basically be invincible, because "I'm Not the God of Medicine" no matter how good your reputation is, if there is no filming, it will only be cool, even if it is two weeks later, the filming Released, but the heat has also dropped greatly.

As a result, this condition was also accepted by several important theaters. For example, the recording belongs to the two large theater lines of Huaying, the Hualian and the Film Federation.

But the other party proposed a supplementary clause, that is, the attendance rate benchmark.

To use an analogy, that is, when the average attendance rate of "Six Realms" in the theater is lower than a certain set limit, then the clause will be automatically triggered, and the initiative will return to the theater.

On the contrary, Xu Jin didn't have much opinion. This is what the title should mean. After all, even ordinary distribution contracts actually have similar clauses.

Of course, the two sides negotiated on this attendance benchmark, and finally reached an unanimous condition.

If it was just like this, then Xu Jin would not be so anxious and entangled.

Because, the theater chain also put forward a counter clause, the excuse is based on the fairness and reciprocity of the two parties to the contract, the theater chain can also voluntarily waive the performance of the contract within the contract period, of course, correspondingly, they also need Forego those two points for the next film's box office split.

It was this that made Xu Jin and "Six Realms" very dissatisfied, because it was like a sharp sword hanging over their heads.

To put it bluntly, in this way, this kind of issuance contract is equivalent to a different kind of betting contract. What is the bet? The bet is on the box office potential of "Six Realms".

The theater chain came up with such a move, naturally out of profit considerations. If "Six Realms" hits the street, when it really hits the attendance rate, the theater chain will already suffer a lot.

But Xu Jin and the others obviously couldn't accept such a condition, but time was running out, and in the end, "Six Realms" could only sign such a contract with the major theaters.

Naturally, this kind of thing cannot be hidden from Huaxin. When he got the news, Lin Husheng was overjoyed. Huaxin was powerless to stop this matter. If the performance of "Six Realms" does not meet expectations, and if "I am not the God of Medicine" exceeds expectations, then I believe that the theaters will naturally know how to choose which is more in line with their interests.

With such a clause, in fact, "I'm Not the God of Medicine" has been compressed and arranged, and the changes are not all bad things, and may even be good things, because everything is afraid of comparison.

If "I'm Not the God of Medicine" has a low film schedule, then there is no need to worry about the attendance rate. However, "Six Worlds" has a high film schedule, so it will naturally affect the attendance rate. Once there is a problem with word of mouth, the attendance rate will definitely decrease. One will ebb and flow, and at that time, the 2-point profit sharing will not be able to play a decisive role at all.

This is also the case, which is why Xu Jin and "Six Realms" are entangled. Of course, there is never anything foolproof in this world. In addition, movies are inherently high-risk investments. If you want to be foolproof , want to fart?

The word-of-mouth of "I'm Not the God of Medicine" continues to rise. Although the scale of screenings has not continued to expand, the number of shows is getting better and better. The proportion of prime time is getting higher and higher. Naturally, the box office is getting higher and higher.

"I'm Not the God of Medicine" was screened on a large scale. On the seventh day, that is, as of the day of its release, the box office of the screenings reached 210 million.

Immediately, the media exploded.

A movie, before it was released, had a box office of more than 200 million, which was even more violent than the original "The Story of Hachiko". Of course, when "The Story of Hachiko" was released, Wang Yifan It still doesn't have the current status, and the domestic box office market is not as big as it is now, but the most terrifying thing about "I'm Not the God of Medicine" is not the box office of the show, but the word of mouth.

With the large-scale screening of "I'm Not the God of Medicine", more and more people watched the movie, and more and more people rated this movie. Naturally, it is impossible for the audio-visual website to continue to maintain a high score of 9.7. But the decline is also very limited, and it still remains above 9 points, which is terrible.

And what's even more frightening is that on the Internet, fans everywhere are spontaneously promoting this movie and reposting it everywhere. It can be said that "I'm Not the God of Medicine" can basically tell everyone loudly that I'm going to explode !

Many audiences follow the crowd, and perhaps some viewers will think about which movie to watch, but there are more people who follow the crowd mentality.

Moreover, if an audience wants to change his mind, it is really not difficult to say it is difficult.

Of course it is not about publicity, but about friends and general trends.

For example, someone originally wanted to watch "Six Realms", which is a big production, but when a friend madly recommended "I'm Not the God of Medicine" to him and told him that this movie is really good, he might I still won't waver, but I also think, is it really that good-looking?

And if at this time, someone tells you that "Six Realms" is actually not that good-looking, then at this time, he will be shaken.

How about watching "I'm Not the God of Medicine" first? After all, everyone says it looks good?

As for "Six Realms", well, we'll see the situation then?

Or he will watch "Six Realms" first, but after reading it, he may not meet his expectations, then he will think, why don't he watch "I'm Not the God of Medicine"?

This is the benefit of large-scale diffusion of word of mouth.

And why didn't "Six Worlds" do word-of-mouth marketing? In fact, it's not that they don't do it, but that they dare not.

Word-of-mouth marketing is not the better the word-of-mouth marketing is for the movie before it is released.