The Director of Music Department

Four hundred and ninety-six. The advantage is not that big

As for Times International Cinemas, logically speaking, Fu Nanshen didn't seem to need to worry so much. Anyway, it was the theaters who planned and arranged the films in a unified way. To put it bluntly, he was also an executor in this regard.

But things are always contradictory, because Times International Studios is responsible for its own profits and losses, and Fu Nanshen, the general manager, is the first to bear the brunt. It is naturally his credit for the good management, but it is also his responsibility for the poor management.

But the problem is that this time the theaters did not proceed from the objective market rules at all, but subjectively arranged such a disparity in the film schedule.

Seeing that "I'm Not the God of Medicine" is hard to get tickets for, but "Six Worlds" is unexpectedly not that good, and the attendance rate began to drop on the first day. What does this mean? A discerning person can understand it at a glance.

"I'm Not the God of Medicine" dared to be screened on a large scale in advance, and the word-of-mouth was beyond expectations. Such a movie can be seen directly, and it will definitely explode.

But what about "Six Realms"?

That's right, it's a big production, but the problem is that your big production may not be a hit, but the films are arranged according to the predicted sales. The key is that the gap between the films is also huge.

Of course, Fu Nanshen was not complaining about "I'm Not the God of Medicine", but because, if this continues, the movie theater will be at a loss, and he, Fu Nanshen, will be in charge.

However, this is only the first day, and there are no major problems. After all, the overall attendance rate of "Six Realms" is still very good.

The real test is tomorrow, the day after tomorrow, because what happened to the movie "Six Realms" before? The audience didn't know at all, but after today, it was basically clear whether it was good or not.

The audience today is different from what it was more than ten years ago. It can be said that it is very difficult for a bad movie to be a blockbuster earlier.

Because the film market has begun to mature, and the audience in Huaguo has also begun to mature. They will no longer be deceived by their brains. They have eyes and can see for themselves, and they can tell what they see.

In terms of publicity, to be honest, even Wang Yifan was a little desperate, the publicity of "Six Realms" was really too big, it was like a big dog.

It's not that Huaxin and Wang Yifan can't afford the money, but it's unnecessary, because if the money goes down, the improvement of "I'm Not the God of Medicine" will be extremely limited.

The current film schedule of "I'm Not the God of Medicine" has only doubled compared with the large-scale screening, and even, because of the time slot of the show, it can only be regarded as a double increase.

And the word-of-mouth of "I'm Not the God of Medicine" has already exploded, so basically, except for some theaters in relatively marginal places, the attendance rate is almost full.

It's only the first day, even if "Six Realms" is really downhill, it won't be able to solve the problem in a day or two. up.

On the contrary, "Six Realms" was better when it was controlled and reviewed before, but now, with the large-scale release and the absolutely crushing film schedule as soon as it was released, the attendance rate is not as expected. Which is so good.

The 3D movie theaters are better, and the attendance rate of some 2D movie theaters has dropped far beyond their imagination.

Why? Because "Six Realms" focuses on special effects, the plot aspect, let alone mention it, what really touches people is the way of persuasion and style.

Well, it's mainly a matter of style. In terms of Fu Hua Dao, it's not that it's not good. The Fu Hua Dao team in "Six Realms" are all top-notch, but the combination makes people feel weird.

Generally speaking, the style is very strange, of course, the news has not been compiled for the time being.

However, Huaguo's film market is becoming mature, and the offline survey business of Huaguo Movie Box Office Data Network has gradually become a norm.

What's more, this time, the theater chain has a profit sharing agreement with "Six Realms", so Huaguo Movie Box Office Data Network has already received orders, not only from the theater chain, but also from "Six Realms" Domain" orders here.

Of course, the requirements of the two parties are different.

Questionnaire surveys are not only surveys and summaries of positive and negative reviews, but also more detailed services, such as, why do you like it? Why don't you like it? A certain movie and a certain movie, which one do you prefer, etc.

There are many more subdivided data.

These data can provide theaters and film and television producers with clearer and more detailed data as a follow-up judgment on the movie's prospects.

China Overseas Skylight Cinemas.

The offline investigators of the Huaguo Film Box Office Data Network have long been ready to go.

Iron-clad theaters, streaming fans.

For Mu Nan, it's an ironclad dating process, a smooth girlfriend.

Mu Nan's new girlfriend has a very special hobby. She likes to collect everything related to Mu Nan's time together, especially movie tickets and small gifts given during surveys.

Mu Nan and his new girlfriend just walked out of the theater.

"Over there!" After looking around, Mu Nan's girlfriend found a person who seemed to be a surveyor.

Then, the two walked towards the investigator.

"What gift are you giving this time?" Mu Nan's new girlfriend, Chen Shan asked curiously.

Even Mu Nan often felt that his female ticket was not interested in watching movies at all, but in collecting small gifts from questionnaires.

"This time it's a seal key chain! Here, this is it." Obviously, the staff have encountered such audiences. In fact, as the business of offline questionnaire surveys has been promoted, and competitors have begun to appear, so They also started to make some articles on the small gifts they gave, no longer some things that can be seen everywhere, but some specially customized small gifts.

For example, this time, the small gift for the questionnaire survey was specially customized by the offline data survey company under Huaguo Movie Box Office Data Network.

"Can you show me?" Apparently, Chen Shan was more interested in this little gift than in the movie itself.

"Of course." The staff took off a keychain and handed it to Chen Shan.

Chen Shan watched with admiration.

Then, I opened the small cover and printed it on my hand.

As a result, she laughed very happily, because the pattern printed by this seal is very interesting.

On it is a pattern of a girl grabbing a boy.

"Is there anything else?" Chen Shan asked expectantly.

"Yes, the small gifts this time are in one series, with a total of twelve patterns." The staff member said with a smile.

In fact, doing this kind of questionnaire survey is not easy at all. It is luck to meet an audience like Chen Shan who actively comes forward. Many times, many people actually don't like this kind of questionnaire survey.

"What's there? Can you give me a try?" Chen Shan asked curiously.

The staff froze for a moment, but finally nodded.

Then, he showed Chen Shan the twelve patterns this time.

Each pattern is different, but they are all very fun. There are boys kneeling down to propose marriage, and girls hugging and kissing boys, etc. This is the seal of a youth love song series.

In fact, the cost of this kind of small gift is very low, but it is indeed very creative. The key point is that this kind of small gift is different every issue. Because it is customized, there is no place to buy it, so it is quite popular.

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