I’m Really a Superstar

( www.du; read the full text without pop-ups)

As soon as the advertising video of "I Speak for Myself" was released, the previous scolding and criticism of Zhang Ye seemed to stop abruptly in the blink of an eye. Many people watched the advertisement with shocked eyes, and many people in the industry He watched it with a shocked look. Different from Zhang Ye's previous activities which were only in the capital area, this time it was promoted by several major video websites on the entire network, and it was national or even global in nature, and Chinese overseas You can also see this promotional video through browsing, and its impact will naturally be wider.

There are countless comments under each video resource where this advertisement appears.

“So cool”

"Teacher Zhang Ye, you are the best"

“An advertisement actually made me scream.”

"Holy shit, that's awesome. Who did this advertising planning?"

"I don't know. By the way, there is a separate version of this advertisement on Weiwo Video. I'll go check it out... Ah, look at the end. The producer Zhang Ye planned Zhang Ye's advertisement and it was Teacher Zhang himself."

"What are you talking about? Where is it? Why can't I see this ad?"

"If you go to any video website and click on a video, why can't you see it? One of the two you open should have it, right? The promotion is pretty big."

"Your sister, your mother and I are members of several video websites. They log in automatically and filter ads all the time. Forget it, I'd better go to Weiwo Video to watch the separate version."

"This is Teacher Zhang Ye's response. Hahahaha. The response is so good. Even if you are bruised and bruised, you still have to live a beautiful life."

"Am I speaking for myself? You are so domineering."

"Teacher Zhang is so domineering and domineering once again. I can't look straight at him."

"It turns out that everyone who scolded Teacher Zhang before was slapped in the face one by one by Teacher Zhang. I believe this talk show will be no exception? I'm looking forward to your new show."

"Just for this commercial, I will definitely support any talk show."

"Teacher Zhang is truly a god. The electricity-saving public service advertisement he produced and produced made a sensation in the capital and the advertising industry. What about another one this time?"

"looks good"

"Why did I cry when I heard it?"

"Me too, tears fell down for no reason."

"I have never seen advertisements before, but this slogan really moved me. Give Teacher Zhang 10,000 likes. You are the most special celebrity I have ever seen. You are different from all other celebrities."

"Yes, the advertisement is so passionate. This is Teacher Zhang Ye. He is always so different and will never bow to anyone. He is always so forward-looking. If it were any other celebrity who encountered this kind of question, he would definitely give me a meager reply, or else he would give a reporter To explain, I tried my best to change my image, to tell them that my program is not useless, and to tell everyone how good my column is, but Teacher Zhang Ye did not, and did not even reply to this matter in any public forum, but your mother came. Is this a response to an advertising promotion? No, I don’t think so. Teacher Zhang Ye is not responding, but is challenging everyone again, "I just do this program, if you don’t accept it, you will bite me," - Haha, I saw this advertisement. At that time, I imagined the image of Teacher Zhang Ye saying these words countless times in my mind. How sexy is it? How many people in the entertainment industry dare to talk and act like Teacher Zhang Ye?"

"Hey, Zhang Ye has always been such a good character."

"That's why I like his courage to speak, act, fight, and scold him."

"That's right. We don't have the guts or the courage to do what Teacher Zhang Ye does. That's why we like him."

"Zhang Ye, I love you and will always support you. Don't care what others say. Just put on a good show and let those people see whose era this is."

"I speak for you"

"Zhang Ye, we all speak for you"

Many Zhang Ye fans have finally come to their senses. They were overwhelmed by the scoldings of those people before, but now they are all screaming like they were beaten to death.

Those who were professionally slandering Zhang Ye didn't make much noise at this moment. Even if some people continued to slander him mindlessly, they were quickly drowned out. Among them, all the people who scolded them back appeared. A figure of a person, Brother Da Dao, who has been fighting professionally for fifty years, is here

"You idiot, I've been too busy these past two days to go online. I finally caught you. My big knife is so horny again and again and again and again."

Brother Dadao was stunned to post this sentence thirty-seven times.

As long as someone scolds Zhang Ye, Brother Dadao will copy and paste them.

Someone was scolded for being angry, and many people went to Weibo management to report it.

However, the result of the meager processing was only to delete or block the curse words of Brother Dao, but there was no account or ban at all. On the contrary, several of those who cursed Zhang Ye had their accounts banned because they cursed too harshly.

Brother Da Dao continued to copy and paste, one man was blocking the way and ten thousand men could not get rid of it, and he was still scolding them.

Fans of Zhang Ye are happy to hear this

"Haha Brother Da Dao is so fierce."

“Brother Da Dao’s profile says the gender is ‘female’? Is it true?”

"It must be fake. Where can there be such fierce lesbians?"

"You're still banned for scolding me like that? Brother Da Dao, it seems like there's someone above him."

"Maybe it's because it's too chaotic and the Weibo administrator can't take care of it, right?"

The scolding war broke out again, but this time it was Zhang Ye's supporters who won the victory.

The farce continued over there. Here, a professional with Meipao certification finally spoke. His certification information read - the famous advertising planner of Xuanyu Company. He posted on Meima: ""I am for myself" "Endorsement", I just saw this advertisement, and I couldn't calm down for a long time, so I decided to write something. This advertisement goes against a lot of common sense and makes a lot of errors in the advertising profession. If I take it out and analyze it bit by bit, You can find all the errors and common sense mistakes in many garbage and inferior advertisements, such as long speeches, which is the most taboo thing in advertising, and this advertisement is purely made up of long speeches, and it is talking from beginning to end. , and for example, there is no focus. The main purpose of an advertisement is to highlight the core of the advertisement. What do you want to advertise? What do you want to tell everyone? From this advertisement, it is obvious that its core promotion should be the column, the talk show. column, but "I Speak for Myself" does not have one. There is only a screen at the end that says when "Zhang Ye's Talk Show" will be broadcast. For one and a half seconds, not even a word is said or mentioned."

Weibo has a word limit, so it ends here.

Many Zhang Ye's fans also saw it and were about to reply when the man spoke again.

I saw the advertiser continue: "It is full of errors, inexplicable, and unclear, but it is such an advertisement that is full of loopholes, defects and mistakes in the eyes of professionals. It is so excellent. There is no doubt that this is the best I have seen this year." promotional advertisement”

"Ha ha"

"What a turning point"

"I thought you were going to scold Teacher Zhang."

"Brother, I was just about to scold you. Fortunately, you sent me a small comment. I almost misunderstood before I could send it out."

The advertising man posted: "Why should I scold Zhang Ye? Teacher Zhang Ye is a genius... No, or it would be more accurate to say that he is a genius. I have not paid attention to other aspects of his affairs, and I don't like watching TV variety shows. I read poetry, but I saw Zhang Ye’s public service announcement. I was as shocked at that time as I am today. Sometimes I always wonder and wonder why those of us who are professional in advertising production are not as good as broadcasters. Hosted by an outsider? Later I came to the conclusion that some geniuses cannot be measured by common sense. It may be precisely because Zhang Ye is not in the advertising circle that he can see it more clearly. He is not limited by those inherent thinking. , can we create one outstanding advertisement after another, such as "I Speak for Myself". If you don't see the finished product and just look at the advertising plan, I believe that any professional will not be optimistic about this kind of inexplicable advertisement, which is different from books and What the teacher taught us was completely contradictory, but Zhang Ye did it. He broke many of our advertising people’s concepts and perceptions of advertising. Maybe it’s time for us to reflect on ourselves and whether we can make advertising by following the rules and teaching experience. good?"

At this time, Zhang Ye at home replied, "Brother, you praise me, but I can't do as well as you professionals. I just act randomly based on my feelings."

The advertising man didn't seem to expect that Zhang Ye would reply to him, and said hurriedly: "Is it Mr. Zhang Ye? Haha, you are so humble. You may not know that your public service advertisement was often used to discuss and learn from in the industry. , have been regarded as advertising teaching materials, and your advertisement today does not need to be tomorrow. It should be spread throughout the advertising circle today, and it will definitely be studied and studied by countless advertising people."

Below, several more advertisers and advertising company management personnel responded. Some praised him, while others wanted to recruit him to develop in the advertising industry.

After the last advertisement about saving electricity, some people offered him an olive branch, but of course Zhang Ye didn't intend to go. His dream was to be in the stars and the sea, not in the advertising industry, so he politely declined again.

Still hotly debated online

The number of clicks on the promotional short video "I Speak for Myself" released separately on Weiwo Video is also soaring at a speed that is unbelievable to everyone.

One hundred thousand clicks

one million clicks

Two million clicks

These are just statistics for individual videos. Many people see ads from other video websites, so the number of clicks is not included.

Even if it is the official program of Weiwo Network TV, most of the columns do not have more than two million clicks a day, and this is just an advertising video. No one thought that it is just an advertisement, just a promotional video, even the specific program The official content has not appeared at all, but it has detonated the entire Internet? Attracting such a huge number of clicks and amazing attention? ?

"My name is Zhang Ye"

"I speak for myself"

This night, with these words, many people across the country knew Zhang Ye's name for the first time.