Hollywood Starts with Animation

As soon as Zucker gave an order, Wald Pictures took action immediately.

Bill McNick, president of Wald Pictures, and Kevin Feige, vice president, are jointly responsible for this matter.

"Everything goes according to plan!"

The announcement of the "Blair Witch" movie is also an unusual Hollywood movie.

Generally speaking, the publicity work of a movie is bound to be released on a large scale before the movie is released, but "Blair Witch" is different. It is released on a small scale first, and then it is announced.

Secondly, the main propaganda positions are very different!

TV platforms, high school and university journals, mainstream social media newspapers... These traditional propaganda channels have all been abandoned;

On the contrary, the magazines, popular weekly magazines that young people love, and posting "seeking notices" in many places in the United States, as well as online forums... These emerging channels have become the main positions for the announcement of "Witch Blair".

"Offline tracing notices are posted, and I will see results tonight. Los Angeles, Chicago, San Francisco, Salt Lake City, New York, Atlanta, Washington and other major cities have to post our tracing notices!" Old Bill shouted.

"Mr. President, will the police department tear up our tracing notice?" an executive suddenly said.

"They dare~!"

Old Bill roared: "Although our movies are fake, those cases of missing persons are not fake, you let them tear one up and see, our legal department is not a dry eater, they can't be killed!!!"

"Yes, Mr. President!" The executive responded immediately.

Immediately, Old Bill ordered the hired naval troops to stir up trouble on major Internet forums.

【Missing people! 】

【The legend of the witch! 】

[The high probability of missing persons is a witch-killing incident! 】

["Blair Witch" is a real case, a top-secret file of the police station! 】

There were only a few sporadic reports on the Internet before, but once the capital was hyped, it immediately set off a huge wave.

Various words about witches appeared on the major forums one after another.

This is the power of capital!

As long as it is speech, it can be overridden!

........

the next day.

Saturday, July 10.

That is the fifth day of the movie "Blair Witch".

The number of its theaters, from the initial 29, immediately climbed to 97 theaters.

A viral and fraudulent marketing film like "Blair Witch" must not be released on a large scale from the very beginning, otherwise the word of mouth will absolutely collapse, and it can only be done step by step, with the power of the water army and the power of capital to control speech. , in order to maximize the benefits.

Sure enough...

On the day of July 10, the attendance rate of "Blair Witch" soared a lot, reaching almost 80%, and the attendance rate of the golden stage was as high as more than 90%.

That day, the movie took another $350,000 at the box office!

On July 11, the single-day box office hit a new high, reaching $430,000!

As of this moment, "Blair Witch" has become a topic that many people are eager to discuss.

Massachusetts Institute of Technology.

"It stands to reason that we are college students in higher education and should firmly believe in science, but many people in our school have seen "Blair Witch" and they insist that it is true."

An explosive young man said excitedly.

Obviously, he is very interested in the topic of witches.

Several other roommates in the dormitory could not help but wonder.

The thin young man wearing glasses said, "I saw several notices of missing persons in "WQ Fashion" magazine today. It shouldn't be fake, right?"

The boy with dreadlocks said, "I saw reports about witches on the Yahoo forum and Microsoft forum just now. Well, many people participated in the discussion. As for whether it is true or not, I don't know."

The tall young man wearing a basketball uniform laughed and said, "What about it? Can't we just go to the cinema tomorrow? I heard Avril say that "Blair Witch" is quite scary, and a little sister in her dormitory was terrified on the spot. Cried."

scared to cry?

real or fake?

There were originally a few roommates who were not interested, but when they heard someone crying, they all felt interesting on the spot.

No way, dying is the tradition of old beauty!

at the same time.

[The most frightening top-secret file - "Blair Witch\