Hollywood Starts with Animation

July 16.

After 10 days of small-scale screenings, "Blair Witch" has finally expanded its screening scale again with this day.

1900 cinemas!

That's right, the screening scale has climbed from the original 29 cinemas to 97, and then to the full 1,900 cinemas today.

I have to say that Wald Pictures is now quite strong in North America.

In the original time and space, Artisan Entertainment did everything in its power, used every possible means, and gave a lot of benefits to the theater chain, so as to obtain the screening scale of 1,100 cinemas; however, Wald Pictures easily obtained it during the summer. 1900 movie theaters.

This is the difference in strength!

With the large-scale release of films, the publicity funds will naturally have to keep up.

Following the first $5 million in funding, Wald Pictures once again dropped $14 million to promote the film "Blair Witch."

"Without a big investment, where did the high box office come from?"

Bill McNick, president of Wald Pictures, as the former CEO of Fox Pictures, is naturally well versed in this, and the operation is not too skilled.

"Mystery!"

"Remember, idiots, "Blair Witch" is a three-none movie with no star actors, no famous director, no wonderful special effects, and a production cost of only $60,000. We must keep the audience's sense of mystery about the movie. "

"Otherwise, we're all screwed!"

"Popular magazines, fashion magazines, the Internet, keep us hot, all move me!"

For a time, the entire Wald Films was caught up in the intense and busy work.

The expansion of the release scale of "Blair Witch" is naturally a blessing for moviegoers.

"bought!"

"I finally got a ticket!"

"It is said that it is a real case, a top-secret file of the police station, and a DV video that scares people to death.

I'd like to see how terrifying it is. "

San Francisco, Chicago, Los Angeles, New York, Atlanta, Salt Lake City, Seattle...  

Major cities in the United States, and even small towns, have many movie theaters on this day. Buying tickets to enter the theater is just to see the horror of "Blair Witch".

But.......

Many people scolded mother on the spot after watching the movie!

"Shit!"

"What the hell is this crap?"

"Man, are you sure it's not April Fool's Day? I don't feel any horror in the entire DV recording, some are just shaking and dizzying footage, the picture quality is even rougher, and the overall experience is not friendly at all."

Many people feel cheated.

Some people even noticed: "This is not a top-secret file at all. Maybe the production company is playing tricks on everyone and deceiving consumers~"

There are still many smart people.

However, after the expanded screening of "Blair Witch", the box office results of the day were very spectacular!

$27 million!

That's right, the North American box office of the film was as high as 27 million US dollars that day, ranking first in the North American box office rankings that day.

Movies released at the same time, whether it is Warner's $50 million big production "Hurricane" or Universal Pictures' classic comedy "American Pie", their box office is all below "Blair Witch."

Other movies have become cannon fodder in this schedule!

There is no doubt that Wald Pictures' targeted viral and deceptive marketing has achieved unprecedented success.

On July 17, the film received another $21 million;

On July 18, another $17 million was recorded;

......

As of July 22, after "Blair Witch" expanded its screening scale, it was broadcast on a large scale for a full week. Together with the previous harvest, it has achieved a total of 110 million US dollars at the North American box office.

In an instant, the United States was in an uproar.

Many Hollywood studios stomped their feet in anger!

"Despicable and shameless Wald Pictures!"

"So shameless!"

"This way is really dirty!"

Warner's Barry Mayer saw the plans of Zucker and Wald Pictures, so are other Hollywood studios really unaware?

of course not!

There are countless people in Hollywood!

However, Zucker was not worried at all.

To put it bluntly, although the major Hollywood film companies have many competitive relationships, they are also a community of interests.

In this industry, production companies and distribution companies, with a lot of resources and high money, are naturally at the top of the entire industry chain and are players in this capital game. The Hollywood Big Six are the top high-end players. Together they dominate many groups such as actors, agents, directors, lighting engineers, photographers, editors, special effects artists and so on.

Everyone relies on this line to eat!

The better the image of Hollywood's "weiguangzheng", the better the development will naturally be, and everyone will make money.

The unspoken rules of the industry, the tacit understanding of all conventions, and even scandals, do you dare to expose one?

Pull the hair and move the whole body!

If you expose one, you are tantamount to confronting hundreds of film companies, large and small, in the entire Hollywood.

The behavior of smashing jobs is absolutely tolerated by Ning!

In all of Hollywood in the 1990s, there were many actresses who exposed "red sofa" and "unspoken rules" incidents, but did they make waves?

No!

Even in the 21st century, Harvey Weinstein and many other top Hollywood producers were exposed and led to their resignation, but you look at those actors who participated in the exposure, and there are still a few of them who can survive in Hollywood in the future. of?

How many are still thriving?

- tacitly blocked!

Gamers from major Hollywood studios will never allow scandals to be exposed outside the industry. Whoever dares to stab them is the common enemy of everyone.

So far, no one has dared to challenge this "law"!

If you are a tough guy, then you just wait to disappear from Hollywood~

Similar to the major film companies in the Great Heaven Dynasty, which film company suffered a scandal, and you look at the rest of the film companies, which one has fallen to the ground?

In the film and television industry, one is prosperous, and one is lost!

So far, there are not a few people who have seen through the Zucker plan like Barry Mayer, but none of them have spoken out or participated in the exposure.

As for the creators of "Blair Witch" who will be pushed to the front of the stage in the future, they are a proper scapegoat!

No one in Hollywood will sympathize with them!

Because everyone does it!

really......

When the opposition voices on the Internet were about to be suppressed by the navy, Wald Pictures once again made a routine.

[Genius director, genius planner! 】

["Blair Witch" is a movie, a movie that cost only $60,000 to make! 】

The two directors of "Blair Witch", Daniel Merrick and Eduardo Sanchez, were pushed to the front by Wald Pictures.

"Go, you two!"

Kevin Feige took the two of them to the WB TV network under the Golden Dawn Entertainment Group.

"The Blair Witch was planned by the two of you and shot by you. Even the collection of information on witches and missing persons on the official website originated from your creativity. Now the film has achieved over 100 million US dollars in North America. It's time for you to enjoy cheers, flowers and honor!"

Kevin Feige seduces two rookie directors with his provocative rhetoric.

The viral and fraudulent marketing of "Blair Witch" can't be concealed, so a scapegoat must be introduced to bear the audience's impending anger.

As soon as the TV program airs, it will be followed by a round of publicity.

tsk tsk~!

Wald Pictures came out clean.

Well, innocence Wald!

"Poor bastard, no one will sympathize with you." Facing the thanks of the two directors, Kevin Feige was immediately disdainful.

" "The second is sent.

Thanks to "xiao box 1" for the reward of 500.