Global Monopoly of Technology

One after another Azure-5 has been continuously delivered to consumers, although the media, industry insiders or consumers complained that the price of the latest flagship product of the Côte d’Azur is so expensive, and it has become one of the hot topics of discussion.

However, the high price has not stopped Azure-5 from being popular in the market. The reasons for its great success are naturally many, such as the sales department's many marketing routines, the brand influence accumulated over the past ten years, and so on.

But in the final analysis, the product itself is excellent enough. Compared with the products of other mobile phone manufacturers on the market, Azure-5 does not seem to belong to the products of this era, and it is too advanced.

It is at least 7 years ahead of the industry, which is recognized by industry insiders after the Azure-5 launch.

This year's global smartphone industry is destined to be the era when Azure-5 dominates, and all other mobile phone brands, whether it is Samsung, iPhone, Honor, Xiaomi, OPPO and other brands, will be overshadowed.

In contrast, there is no one that can fight, and the only thing that can be said is that the price is cheaper than Azure-5.

...

the next day.

"Brother Luo, the sales data for the first day of the national market has been counted." An Qingxue entered Luo Sheng's office, and immediately put the report in his hand on the table.

Luo Sheng picked it up for a general overview, and when he saw the sales data, he couldn't help laughing: "It seems that there are really a lot of local tyrants in China."

The statistical report shows that the sales volume of Azure-5 in the domestic market easily exceeded 5.75 million units on the first day. Greater China is the largest single market in the world, and the sales volume of Azure mobile phones in the domestic market was already three years ago. It surpassed the North American market and became the largest single market in the world.

Obviously, the importance of the domestic market to the Côte d’Azur, Azure mobile phones and even smartphones as a whole is self-evident. If Azure mobile phones want to sell well all the time, they must rely on the huge user group in the domestic market, and they are not afraid of losing them in overseas markets. Capital is the real base plate.

Qingxue Meizhi immediately showed her skillful business ability, and said with a shallow smile: "According to the statistics of Gartner, a world-renowned statistical company, in general, in the global mobile phone market today, the total mobile phone shipments in the first three quarters of this year are The volume reached 1.355 billion, of which 1.143 billion were smartphones, accounting for 84.4% of the total.”

"Samsung is still the world's largest mobile phone manufacturer by shipments, but its market share has dropped from 20.8% to 20.5%, with an average shipment of 78.5 million units in a single quarter; followed by Apple mobile phones,

The market share has increased, from 16% to an average shipment of 72 million units in a single quarter; Huawei Glory has the fastest growth rate, and its shipments are second only to Apple mobile phones, followed by Xiaomi mobile phone sales. The Côte d'Azur ranks fifth in market share. "

The Cote d'Azur only shipped 132 million smartphones this year, with an average of 44.196 million units shipped in a single quarter, accounting for only 11.6% of the market, reaching a record low. New products are put on the market, and old products cannot be sold.

Not only Azure smartphones, but also ieP tablets and consoles can’t be sold. On the one hand, the market is almost saturated, and consumers who can afford it basically buy it, and the quality is excellent, and it can still be played after three years of normal use.

On the other hand, consumers are also waiting and watching, considering the time, it is time for the Cote d'Azur to launch new products, and the old machines can still be used anyway, so just wait.

After all, Azure is not cheap. The products of all generations are the most expensive in the industry, so you have to consider whether you agree with your wallet or not.

The market share of Azure mobile phones has been shrinking, and some media who like to catch the eye will write something like "The sales of Azure mobile phones have plummeted, and they have begun to decline, and opportunities for other manufacturers are coming" and so on.

Of course, these media know it's bullshit, but they still do it because they know that many people are very concerned about the news about Luo Sheng and the Côte d'Azur, and such headlines are often more attractive to interested people who eat melons.

People who don’t know much still believe it. Only enthusiasts or real industry insiders who pay attention to the industry know well that the decline in the sales of Azure mobile phones is not a problem for a Cote d’Azur company, but that people haven’t launched new products for too long.

If other manufacturers do not produce new products for three years, let alone the old products can continue to ship more than 40 million units in a single quarter, most of the market has already abandoned them.

The first-day sales data of Azure-5 undoubtedly once again proved the unshakable status of the Côte d'Azur in the industry

The 5.75 million units sold are the total sales of the three versions, with huge price differences and different sales volumes.

Among them, the 256GB version sold the most, with 3.335 million units sold on the first day, accounting for 58%; the second was the 512GB version, with 1.5525 million units sold on the first day, accounting for 27%; the last was the 128GB version, with 862,500 units sold on the first day , accounting for 15%.

Judging from this sales data report, it can reflect the magic of marketing strategies, and the strategy of bundling hosts is indispensable.

The team's internal analysis is that if it is normally sold as bare metal, the most expensive 512GB version can only be 683,000 units, which means that the sales volume is greatly reduced by about 56%.

In fact, the most expensive version has not the lowest sales volume, the data is still very bright, but the cheapest version has the lowest sales volume.

Although the 512GB version costs one console for every shipment, in fact, the company has expanded its overall profit because of the consoles that are almost unsold.

This has to say about the cost and profit of Azure-5. Of these three models, the 128GB version can earn 4,550 yuan per unit excluding production costs, and the profit margin is about 35%; a 256GB version can earn 7,050 yuan. , the profit margin is 47%; while a 512GB version can earn 9550 yuan, which is a horrible profit margin.

Compared with the console, the price is only 1999 yuan. Even if this is the total cost of the game console, the 512GB version of the Azure-5 mobile phone sold because of this console is not a loss.

Azure-5 not only maintains a high profit margin that is envied by its peers as always, but under such circumstances, the price base is still so exaggerated, and the final absolute profit value is terrifying.

Comparing with goods, the profit of the same Xiaomi mobile phone is about 5%, and a profit of about 100 yuan, that is to say, the profit from selling 45.5 or 95.5 Xiaomi mobile phones can be worth a 128GB version. Or the 512GB version of the Azure-5 phone.

The sales of 5.75 million units on the first day created 87.62 billion yuan in sales for Côte d’Azur in one day, and the total profit was as high as 41.473 billion yuan. This exaggerated figure is only the hardware sales performance of the Azure-5 product. .

What is this concept?

Similarly, compared to Xiaomi's total revenue of 78 billion yuan in 2015 last year, it has worked hard for a whole year but cannot compete with the sales of a single product of the Côte d'Azur company today.

What is not open for three years, open for three years, this is the best interpretation.

After Luo Sheng put down the sales report, Qingxue Meizhi said again: "Although the price of Azure-5 has attracted countless complaints, it is still very popular. The results of the company's internal division analysis show that in the last quarter of this year in the domestic market, Azure-5 mobile phone The sales volume is expected to exceed 30.8 million units.”

When a new product is released, the sales data on the first day is basically the highest record, and it will continue to decline in the future. This is a normal trend. If more than 5 million units can be sold every day, what is it?

However, the sales volume of the Greater China market is expected to exceed 30 million units in a single quarter. In addition to the sales volume in the global market, if nothing is wrong, the sales of Cote d'Azur next year are expected to surpass Wal-Mart's operating income and become the world's top 500. The existence of One is very possible.

The Wal-Mart Group has been born for more than half a century, and the Cote d'Azur has only been around for 12 years, so young and unbelievable.

Such mythical miracles can only be created in the high-tech field.

Luo Sheng put the data report in the folder layer on the desk, and then looked at An Qingxue: "Has the sales data been disclosed? If not, let Lao Yao announce it."

Qingxue Meizhi replied with a shallow smile: "I received a sales report from President Yao. He has already released the data. Now most of the outside media have started to report it."

As a commercial company, the ultimate strength depends on performance and revenue. Other hype can't stand up to a revenue report.

At this moment, the outside world was as expected by An Qingxue. After the sales data on the first day was released, the media and the industry were all dumbfounded. They were shocked by the two figures of 5.75 million units and 87.62 billion yuan in sales. Chin dropped.

The outside world saw Azure-5's selling and terrifying ability to attract money, especially Lao Mei, who couldn't help but want to flip the table.

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