Global Monopoly of Technology

What friends and businessmen are thinking about Luo Sheng on the stage must not know now, the press conference has come to an end, and the audience at the scene also listened to his final press conference speech.

"Côte d'Azur has always been on a mission to change the world. These products can empower people, make people's lives more colorful, and make technology work for people. We are very happy to see you using our products. , and doing such a great thing, we are very proud of that."

"Thanks also to everyone on the Côte d'Azur for their contribution to their work to bring such an excellent product and such a quality service to the world, and especially to everyone who came to the press conference this morning. Everyone, and everyone who watched this launch online, thank you!"

I am afraid that in today's global technology world, only Luo Sheng speaks the word "change the world" as it should be, and no one will feel any inappropriate or inflated.

He is really changing the world, and people can feel it personally, the world has changed too much because of Luo Sheng, because of companies such as Azure Coast and Bluestar Technology.

After Luo Sheng finished speaking, he waved to the audience. The audience also stood up and gave the last warm applause, and the lights on the stage were also turned off.

After a while, the applause came to an end, and the lights were all turned on again. Luo Sheng had disappeared from the stage, and the scene became noisy again. There was a lot of discussion, and the audience got up one after another and left.

This is the end of the Azure-5 launch.

Domestic smartphone consumers are locked for three days, that is, on October 1st, Azure-5 will be released in China first, while foreign consumers are looking forward to December 24th. night.

For users who can't wait to get an Azure-5, the last three days are the hardest.

...

After the press conference, Luo Sheng did not rest, and directly participated in the product meeting within the company.

It was ten minutes after the press conference, and he was already sitting in the conference room.

The content of the meeting was related to Azure-5, and the participants were the managers of the sales department.

The global president of the Azure Coast Sales Department said to Luo Sheng: "Mr. Luo, the sales department has established a specific marketing plan for Azure-5."

As he spoke, he handed the document to Luo Sheng,

The latter stopped his hands and said, "Speak directly and briefly, and focus on the key points."

The global president of the sales department put the information back and said: "In the sales of Azure-5, for the 512GB version, we have prepared a bold package plan, that is, giving consumers two package choices."

"The first package is to purchase the 512GB version with a free 128GB memory expansion worth 300 yuan; the second package is to purchase a 512GB version with a free game console worth 1999 yuan. This marketing plan is also applicable to other markets in the world, and the team analyzed The results show that overseas markets will perform better than the mainland."

The sales president did not explain too much, because he knew that Luo Sheng knew the mystery.

"Well, it's right to choose a game console instead of an ieP tablet, so it's settled." Luo Sheng agreed with this plan after a little thought. Now the shelves of major offline stores in China are already displayed on the shelves. The console is out. The ban on the sale of domestic game consoles has become history last year, and consumers can buy consoles through formal channels.

The price of the game console and ieP tablet is 1999 yuan for the former and 2799 yuan for the latter. In addition to the relatively cheap cost of choosing a console, the key is that the console is not as good as an ieP tablet, and even more so in China, because domestic The console market has missed the best of times.

Obviously, the choice of the host is to increase the number of users of the host.

It is not the host itself that makes money, but the game content, which is used as the revenue from the platform.

These two plans seem a bit silly, and even superfluous. Consumers will obviously choose the second plan with their feet. If the price remains unchanged, it is equivalent to giving a game console for nothing. As for the 128GB memory expansion, if If you need it, why can't you buy extra? Moreover, 512GB is enough.

However, everyone can see that the management of a group company as big as the Côte d'Azur can't see it?

This may seem a bit two, but the idea of ​​the sales department's design, the details here are hidden secrets, these two packages are chosen, the second one is obviously free for one host, and the fool will choose the first one.

What's the point of the first package?

Obviously, there is a reason behind this. The meaning of the first option is not to be selected, but to set off how affordable the second option is. There is actually a psychological principle behind this, the so-called contrast effect.

Afraid to compare goods.

For the same amount of money, you can not only get the 512GB version of the Azure-5 phone, but also a console, of course, the second one.

Before the people in the sales department researched and established this marketing idea, a team specially conducted a large number of theoretical analysis and research results, including the collection of user big data, mainly the in-depth mining and analysis of consumer psychology and user behavior.

The analysis team concluded that:

74% of people choose the second package and spend 16,999 yuan, and only 26% choose the first package. If it is sold as normal bare metal like the 128GB and 256GB versions, the actual sales of the 512GB version will be greatly reduced by 56%. %, whereas 56% of consumers spend more.

Just by adding such a seemingly very second option, the company actually made more profits, and by the way, it expanded the host user base and achieved a high premium.

As for why the 128GB version and the 256GB version should be sold on bare metal without any package promotion, it is obviously to set off the benefits of the 512GB version, because the 512GB version is the most profitable.

As consumers buy more of the 512GB version, the company earns higher revenue.

Both Cote d'Azur and Bluestar Technology have hired a large number of professionals with psychology backgrounds to help companies design product experience and marketing ideas in order to generate revenue and profits.

The two companies are constantly recruiting research positions on user behavior every year, which are specially used to study the mentality of users when using the product, and then make corresponding adjustments to the product after the research.

At present, the president of the Cote d'Azur sales department has a background in psychology, including Luo Sheng himself who studies psychology, so he saw the significance of this plan at a glance, and recognized it very directly.

Although the big boss once criticized the company's profits for being too high to be suppressed, he did not say that the revenue should be lowered, and the people below are also trying their best to create more profit margins for the company's performance, which is also for their own KPIs After all, the two are linked.

After Luo Sheng made the decision, the president of the sales department suddenly said: "It's just Mr. Luo, the business group may not be happy. After all, this is paving the way for Azure-5 at the expense of host performance."

It has to be said that large companies are also divided into factions, and the Côte d’Azur is no exception. The business group is currently under the responsibility of Lu Siming, and Lu Siming is a veteran figure and one of the five initial team members of Bluestar Technology. one.

Hearing this, Luo Sheng said directly: "I have the final say, just use it, you just need to implement it. I will communicate with Xiao Ming about this matter."

The president of the sales department was waiting for the words of BOSS, which would avoid direct conflict with Lu Siming.

Luo Sheng naturally also has to take care of Lu Siming's team. Since he wants to use it as a foil tool, he will directly remove the host from Lu Siming's team's KPI assessment, so that his team will not be inexplicably cut off due to performance. Otherwise, it would not be fair to their team.

Only Luo Sheng can make such a decision, and the console is a bit unsaleable now. Luo Sheng also has his own considerations. It is time for the Lu Siming team to focus on the research and development of the next-generation console.

The host bundled on Azure-5 this time will also bring a larger wave of shipments, especially in foreign markets.

Now it is not expected that the host itself can bring much direct profit to the company. The profit margin is not high, but this "loss-making" business is actually not a loss, because it has expanded the user base of the host.

Consumers already have a console in their hands, so they have to install a few games or something? Isn't the profit coming?

It must be said that the routines of merchants are hard to guard against by mass consumers. Anyway, it is right to cheat money from consumers in all aspects. Otherwise, the 265.6 billion US dollars in revenue of the Cote d’Azur this year was created out of thin air?

...

As time goes on, October 1st arrives as scheduled.

Across the road from the offline single flagship store where Shencheng is located, a market researcher sent by a friend from a businessman was dumbfounded when he saw the scene in front of him.

Leng Leng said: "My God, why are so many people lining up?"

This is the most expensive smartphone in history, and the cheapest version costs 12,999 yuan. Right now, this scene gives the market researcher the feeling that the "My Rabbit" economy has achieved the rhythm of catching up with the United States.

Gan Ying completed this achievement very early, but Chaomei still has a long way to go. The current popularity is still attractive enough for the product itself. In fact, more than half of the consumers are actually spending money. Let's say hello to those who are ready to eat instant noodles.

That's right, Azure-5 can be paid in installments.

...

In the store, a young man named Shen Zhengqing is in the store. He has a monthly income of more than 20,000 yuan. He can still afford the price of Azure-5, although it is not a cheap product for him. .

Shen Zhengqing is also a loyal user of Azure mobile phones and one of Luo Sheng's die-hard fans.

At this moment, instead of queuing, he tried the experience in the experience area of ​​the store. He was not in a hurry to buy it immediately, but planned to go through the reservation channel. After placing the order, it would be delivered directly to the door. The Cote d'Azur has this service.

It arrived a day later, but it's not a big problem.

"Handsome guy, only the 512GB version of Azure-5 currently has promotions." A salesperson in the store who followed him said with a smile.

Shen Zhengqing asked curiously: "Hafnium? Promotional activities are held when new products are launched? What kind of coquettish tricks does the archbishop do?"

The sales girl replied: "That's right. The company launched these two plans to buy the 512GB version. Plan 1 comes with a 128GB memory expansion worth 300 yuan, and plan 2 comes with a host."

It is worth mentioning that 300 yuan is a clearly marked price for the expansion of the memory body, and the store has 64GB, 128GB, and 512GB body expansion services.

And it also uses the same routine to guide consumers to buy 512GB body expansion services. 64GB expansion is too little, 128GB is embarrassing, and 256GB is not available for sale.

All to set off the 512GB expansion service.

It's full of tricks in it.

Shen Zhengqing was a little stunned when he heard these two packages, and said, "Am I right? Are both packages the same price?"

The sales girl nodded affirmatively.

Shen Zhengqing: "The archbishop has found a marketing genius, right? A fool chooses the first package. Why don't I choose the second package and spend 300 yuan to buy a memory card?"

He thought that if he bought a memory card, he could earn 1,700 yuan.

In fact, there is another psychological effect hidden behind this, that is, the "loss aversion" effect, that is, people are generally very averse to losses and will do their best to make some actions to avoid losses from happening to themselves.

And this package is a strong hint to consumers that not choosing the second plan will bring a loss of at least 1,700 yuan.

At this moment, Shen Zhengqing himself did not realize that he had fallen into one psychological black routine step by step. When he calculated in his heart how many benefits he had earned, it meant that he would lose if he did not earn it. He has a stronger stop loss**.

The salesmen in the store have all received the task of the store manager, and they have all ordered them. They must recommend to every customer. There will always be people who will buy it, and the salesmen will also sell hard, because it is linked to their performance commissions.

In a word, it is to let customers who enter the store pay as much as possible.

Shen Zhengqing immediately decided: "Give me a 512GB version, the white one, I'll make an appointment, this is the delivery address, by the way, remember I want the second package, don't make a mistake."

If you don't want to queue, you can only go to the reservation channel.

The ban on the sale of domestic game consoles has been lifted, and he originally planned to buy a console, but now it is free, so Shen Zhengqing did not have much hesitation in his choice.

The sales girl saw that he was so refreshing, and suddenly said unintentionally: "Handsome guy, why don't you buy another ieP tablet by the way, how about making enough for the three-piece Cote d'Azur goal?"

Shen Zhengqing hesitated: "This..."

When the sales girl saw this, she didn't say a word anymore. She seemed to casually mention that the offline salesmen of the Cote d'Azur have all received professional sales training.

There is also a saying about the sales girl paper. People hate sales. If you can’t stop talking, it will make customers unhappy, because people hate others to help them make choices, and people’s psychology itself is rebellious. side.

You want me to be like this, I'm not like that, you want me to buy it, but I won't buy it.

At this moment, Shen Zhengqing is pondering, he first calculated his economic level, OK, no problem, no need to eat instant noodles, and then thought that the ieP tablet of 2799 yuan is relatively not very expensive, even if it is to make up for three It doesn't matter if the set of goals is achieved.

At the end, he said cheerfully again: "OK, let's go with the three-piece set, and the right should support domestic products."

The sales girl immediately smiled and took Shen Zhengqing to pay.

Shen Zhengqing didn't know that he fell into a psychological routine of selling girl paper again, that is, the "goal milestone-driven effect". When people accomplish anything, they are accustomed to being driven by goals, and they are subconsciously eager and eager to do their best to reach the next milestone. Node ends again.

For example, what rank to reach to set a goal for ranking, set a goal for how many points in the exam, and set a goal for how much to lose weight.

Obviously, a "Côte d'Azur three-piece set" casually mentioned by the sales girl is actually the psychological basis that drives Shen Zhengqing to make a purchase decision.

As long as customers step into the store, they basically have to keep their money, because there are too many routines, and they are all black routines. During the period, customers simply don’t have time to think about the rules, but feel that all this is a The result of making your own decisions, in fact, is not the case.

All generations of Azure smartphones have only 4 colors and 3 model versions for customers to choose from, unlike some manufacturers with seven or eight model versions or even a dozen colors, euphemistically, they provide consumers with a variety of choices.

This obviously means that they do not understand consumer psychology, or there is no talent in this area to provide solutions.

Cote d'Azur has always insisted on 4 colors and 3 model versions. It is also the result of professional in-depth research on user behavior, which is also based on the results of psychological research, and the analysis results show that this will allow Azure sales to reach the theoretical best data.

This involves the "paradox of choice" of a psychological principle, that is to say, when a person is given a lot of options, he will take longer to make a decision, or even choose to give up because he can't make a decision at all.

It can be said that most people really have difficulty in choosing. This is not a joke, but has a psychological basis in it.

Shen Zhengqing is not the first person who is in the middle of the routine without knowing it, nor is he the last.

And another person who is flying like this black routine is "G fat". The routine of promotion and discount on Steam is always making the wallets of the majority of players thinner and thinner.

Many players have actually found that they have bought a lot of games on Steam because of discounts. In fact, they actually play a few games most of the time, and many of them have not even been opened once. On the thick dust.

In fact, this is also G fat using people's "loss aversion" psychology to provide players with a subconscious that they will lose if they don't buy now.

At the same time, it also uses big data to deeply mine user behavior for analysis. The result is that players can always see that the games they want to play but have not bought always appear in the most conspicuous position on the Steam homepage.

Moreover, the propaganda posters displayed to each player are different. This is the powerful user behavior analysis and in-depth mining capabilities brought by big data and cloud computing. Players’ favorite characters or other content are displayed through various methods and channels. in front of their eyes, thereby further increasing player purchases**.

It's all a trick!

Consumers think they have seen the fifth floor, but they are actually on the third floor, and the merchant's routine is already on the ninth floor.

These psychological black routines are indeed powerful and very useful in today's Internet age, but where are consumers who are the opponents of these businesses? It's an unpredictable rhythm at all. Even if you avoid this routine, you will fall into another pit with more routines. There are also nesting doll routines in the routine, and then the small money is swept away by the merchant.

...

In the evening of the same day, Shen Zhengqing unexpectedly received a phone call that the three-piece set had been delivered to his door by express, which was half a day faster than he thought, and he immediately called out his conscience.

Open the package, the three-piece set is ready.

Shen Zhengqing took the host apart and looked at it, then put it aside. He also took apart the ieP tablet and looked at it. After activation, put it aside.

Finally, there is Azure-5.

He still hadn't realized that his original purpose was actually to buy a smartphone, and he still hadn't realized that there would be more small money that would quietly slip out of his wallet.

After Shen Zhengqing activated Azure-5, he looked at the lit screen and the smartphone in his palm. The first thought in his mind was to try bending to test the flexibility of the phone.

But I am worried that it will break. After all, 16,999 yuan is not a small amount. If it is broken, it will still hurt for a while.

However, the more subconsciously worried, the more intensely he tried to **.

In this way, Shen Zhengqing bent the Azure-5 in his hand into a 50-degree arc, and found that the screen was still on, and there was no change, as if he had tried it and it was still the same.

Immediately inexplicably relieved, he couldn't help but praise: "It is indeed the latest flagship machine produced by the Cote d'Azur, and there are no proper black technology artifacts."

Next, Shen Zhengqing copied all the data from his other Azure-4 mobile phone to the cloud to the new mobile phone. At this moment, when he turned on the Internet, he suddenly realized that he had missed something and forgot to buy it.

That is PureLiFi's LiFi-X device, and the lights in the home should be replaced, otherwise, the LiFi experience that can be connected to the Internet with light cannot be used.

It costs about 240 yuan here. If you want to experience LiFi Internet access in your own home, you must update and upgrade the hardware. People from PureLiFi will provide door-to-door installation services.

And public community places can directly connect to LiFi, such as supermarkets, but Shen Zhengqing has to pay for it at home.

How to use LiFi to surf the Internet, I have learned about it in the Cote d'Azur retail store during the day.

LiFi-X devices can be purchased directly from offline stores on the Côte d'Azur, and the products are sold on the shelves. This is definitely treating PureLiFi as a real son.

This means unparalleled channels, and also saves the cost of building channels. More importantly, it means that the super brand of the Côte d'Azur helps it to make a credit. It is difficult to measure the specific value. other subsidiaries.

You know, there are more than 1,000 subsidiaries of Cote d'Azur, which have investment holdings and shares, but so far only PureLiFi has this treatment.

However, the parent company has poured so much resources into it because PureLiFi has the potential to become a market value of over $200 billion in the foreseeable future, just like an emerging technology giant. about ten years.

The other thousand or so subsidiaries do not have this potential.

Shen Zhengqing added WeChat, which sells sister papers, and arranged the LiFi-X equipment incidentally. Someone will come to install it tomorrow. This cost is relatively cheap. Less than 300 yuan should be considered as the cost of multiple routers. .

Next, Shen Zhengqing opened the AOS Steam lobby, and he did not forget the "Nier: Automata" that was demonstrated during the press conference.

What surprised him was that the game content in the AOS Steam lobby was much richer than he imagined, and he saw the mobile version of "Diablo", "Tomb Raider" and other familiar classic masterpieces.

Shen Zhengqing decided to buy this game for Miss 2B. The game is not free. The mobile version costs 228 yuan, which is the price in the country.

The international market is more expensive, and it is sold according to the 3A-level standard of the host, which is 60 US dollars, or about 399 yuan.

In addition to the fees, the game hall is more of free games provided by some small and medium-sized developers. The production of these games is relatively less sophisticated, and there is no so-called god-level picture quality.

But they also have their own way of survival. They are not as good as the big manufacturers. They can win the hearts of players by their gameplay and content. There will also be one or two best-selling products in many free games.

The mobile terminal is very different from the console terminal. The mobile terminal is almost redesigned and made a new game, but the IP is the same, and some of the gameplay overlaps, which is a kind of linkage.

It is worth mentioning that this is the Steam lobby with G fat behind it. Promotions are a must. If you buy the PC terminal, there will be discounts on the mobile terminal, and vice versa.

Shen Zhengqing had already spent more than a month's salary today without knowing it.

He had already spent so much money, so he could do it perfectly at one time. Anyway, his financial ability could bear it, so he could just take it lightly. This was his psychological idea.

So, everything that can be arranged is arranged.

The host Bai gave has also entered several masterpieces, and several masterpieces such as the "Final Fantasy" series have been arranged, but the "GTA5" and "The Witcher 3" that he wants most are not available, and the country cannot pass the trial. This is Rather regrettable.

If you want to play, you can only go through some informal channels.

After tossing for two or three hours, Shen Zhengqing finally stopped. At this time, he made a calculation.

"I chopped up 22,954 oceans today? At first, I just planned to buy an Azure-5 with 14,999 oceans, wo Nima..." Shen Zhengqing, who was talking to himself, looked at the smartphone in his hand, and then looked again. The host, and then look at the ieP tablet that has almost no sense of existence on the side after activation.

"Walter is a sand dollar. I can't use this ieP. What do I buy it for? Pass it on to my son? My brother is still a single dog. Where is my son?"

For a moment, the room fell silent. Shen Zhengqing, who said nothing, looked at the three-piece suit and scratched his head subconsciously. He always felt that something was wrong, but he didn't know what was wrong.

Suddenly slapped on the thigh: "It's all my fault for the sales girl. She was miserable by the routine. No, my brother will ask her to return it."

Shen Zhengqing started to contact the sales girl on WeChat, but he still didn't return it in the end. All of them have been opened and activated. Instead of returning the item, he chatted with the girl. After half a month, he managed to get this good-looking girl. Paper picked up.

divorced.

And his girlfriend told him that he knew that the salespersons in the store were systematically and professionally trained to cooperate with the company's marketing activities. The moment he stepped into the store, there was a series of routines waiting for him.

A month later, Shen Zhengqing discovered a sad story.

That day, he ordered himself a table of green vegetables, ate a vegetarian meal, and was single again.

It turned out that he was a little fish in the pond of the female ticket.

...