Global Monopoly of Technology

"Mix and note2 will be released later."

In the conference room of Xiaomi Company, Mr. Lei, who was present at the meeting, started with a concise and comprehensive speech.

Xiaomi originally planned to launch the first full-screen concept mobile phone on October 25 this year, the Xiaomi MIX, which is similar to other friends, and its own new product launches will be ranked after the Cote d'Azur.

Friends and businessmen are not too afraid to release new products before the Cote d'Azur, otherwise how to adjust (copy homework).

"This... Without the release of flagship products, the company's performance will probably decline sharply. Now, without a full-screen mobile phone, I am embarrassed to say that I am a major mobile phone manufacturer."

Hearing the speeches of the participants, Mr. Lei replied without any hesitation: "The same is true for the release. This is the situation in the whole industry this year. You should all read the data released by the Cote d'Azur. Azure-5 is released. The blood of the industry will be ruthlessly drained by the Côte d’Azur, and the hungry do not know that the hungry are hungry, and the entire industry will have few leftovers to eat, and then the inventory will be overstocked.”

When the executives at the meeting heard this, they were speechless. With a market share of less than 15%, the Côte d’Azur has monopolized 80% of the industry’s profits. The profit of a cerulean mobile phone costs four to five Only ten can top it.

It is impossible not to be envious. The Cote d'Azur releases flagship new products, and the price breaks the world record and the sales volume explodes, which will definitely impact the entire industry.

Because the smartphone industry has passed the era of explosive growth, the growth rate has slowed down significantly, and it may enter the era of stock in two or three years. At that time, if you want to expand the growth point, you can only rely on friends and businessmen. After the meat is cut, the fight in the entire industry will be more tragic, and some people will still be out.

Xiaomi originally planned to release several new products such as Redmi 4, Redmi 4A, Xiaomi MIX, Xiaomi note2 and Xiaomi 5 in October and November this year.

Redmi 4 and Redmi 4A mainly focus on the low-end market with low prices, while Xiaomi Mi 5 focuses on mid-range and high cost performance.

Note 2 and Xiaomi MIX are new products that Rebs intends to hit the high-end market. They have high hopes and hope to break the current predicament faced by the company.

Mr. Lei had already seen that Xiaomi's future was already very dangerous, especially with the example of the Côte d'Azur.

In order not to be eliminated in the future of the company, it must be able to gain a firm foothold in the high-end market, because only by entering the high-end market can high profits be obtained, and only with profits can R\u0026D funds be invested, thus forming a benign hematopoietic cycle. Suppliers can also have the confidence to speak up, instead of being like a grandson like now.

The Côte d'Azur is a typical example of textbook style. Now the price is getting higher and higher, the technology is getting better and better, and consumers are willing to pay the bill, thus forming a virtuous cycle of hematopoiesis.

On the other hand, Xiao Mi is now in a predicament, even a dead end, with great success and Xiao He's defeat.

At the beginning of its establishment, Xiaomi quickly gained a foothold in the market under the slogans of "cost-effectiveness" and "fanatics", and has made great achievements in the past few years, creating a brand effect of high quality and low price in the consumer market. The impression of the brand is that it is cheap and cost-effective. ,

Just all kinds of out of stock.

There is no stock at all times, which seems to give outsiders a feeling of being very popular, and give the market a feeling that many people want to buy Xiaomi mobile phones.

In fact, the lack of Xiaomi's supply capacity is not because Mr. Lei wants to engage in "hunger marketing", but it is really difficult, because he really does not have much say in front of suppliers.

And the reason is very simple. I take your order from Xiaomi Company. My supplier doesn't make money. Whoever offers the highest price will take priority. As long as the money is in place, you can have any level of quality control.

Suppliers are realistic.

Xiaomi can't give too much profit to the suppliers. It's not that she doesn't want to, or she doesn't, because it's too cheap to sell.

Because the price of Xiaomi's mobile phone has come down, everyone who is involved has to follow up and sell 2,000 yuan machines with you, Rebs.

The domestic mobile phone manufacturers only have no need to follow the Côte d'Azur, and they are still raising prices. Consumers are buying it and making a lot of money.

In fact, many friends and businessmen blame Mr. Lei, and everyone has a difficult life. It is good to say in the era of market increment, but it is another matter in the era of stock, and now everyone wants to raise prices.

And Mr. Lei also found that if Xiaomi can't gain a foothold in the high-end market, the future will be extremely dangerous, and it is very likely that he will be out of the game, but what makes him troublesome is that it is relatively difficult for Xiaomi to hit the high-end market. Other mobile phone manufacturers are much more difficult.

Because Xiaomi blocked his own way, the brand reputation has been established. Now most Xiaomi users, including swing users, buy this product because of the cheap and cost-effective name.

If there is no such rush, the consumer will say "Why don't I buy a blue phone?"

this this this...

For Xiaomi, how difficult it is to break this game.

But if you don't change, it will be unsustainable one day to keep going, and the result will be death.

If the price is low, there will be no profit. If there is no profit, you have to call the supplier father, and you will continue to face the embarrassment of insufficient supply. Then you will have no money to invest in research and development. Then you can only continue to promote the low price and low price, and then there is no profit. Repeated vicious cycle.

Now Cote d'Azur has pointed out a way for the whole industry. To survive in this industry, it is necessary to have a foothold in the high-end market. Otherwise, with the update and iteration of technology, if it cannot keep up, it will only be eliminated.

And technology costs money, where does the money come from? The high-end market has high profits, it's that simple.

"Let's release Redmi 4, 4A and Xiaomi 5 this year, and postpone the note series and MIX that hit the high-end market until next year." Mr. Lei sighed helplessly: "The launch of note 2 and MIX at this time is equivalent to shooting at the gun. I don't know how to die if I hit it."

MIX was originally the flagship product that Rebs had high hopes for, and it was also a new product of Xiaomi's follow-up to the concept of full screen.

And this year's Azure Pearl Jade on the Cote d'Azur is ahead, and Xiaomi MIX is far less capable than the previous generation of products. How to fight this battle?

I can only admit it.

A manager who attended the meeting agreed and said: "Also, although the delayed launch will affect the sharp decline in shipments and will face the financing pressure of VCs, it is better than the backlog of inventory, Mr. Lei is right, now the smart phone The update iteration is so fast, the backlog of inventory is a life-threatening."

Another participant couldn't help but complained: "Mr. Luo also has a set on the surface and a set on the back. What gives a friend a way to live is better than singing. If he really wants to give a friend a way to live, he shouldn't sell it. It’s so expensive, the blood of the whole industry has been sucked dry by him, and the remaining scum will make all friends and businessmen have to fight to death to get that little bit.”

"That's what Luo Sheng excels at. Word of mouth profits are made, and they are full of money."

"Raising the price is already a good deal. If Luo Sheng doesn't raise the price, it will be even worse. To put it bluntly, 10,000 is still a problem of core technology, a technical problem."

Azure-5 is so expensive to buy, even if it only targets the high-end market, it will inevitably impact the mid-to-low-end market of the entire industry, and no one can be spared.

It's like a family. It happens that parents and children have to buy a mobile phone, which creates a shipment of three mobile phones.

As a result, the child is clamoring to buy Azure-5 for 16,999 yuan, and the parents dote on the child and are not very wealthy. What should I do? Then you can only temporarily not buy it yourself, buy an Azure-5 for your child, and the profit will be taken away by the blue coast indirectly.

Because the overall profit of the entire industry is so much, the growth is not as fast as before, and there is only so much water in the pond.

"You said, can what Luo Sheng said at the press conference the day before yesterday be taken seriously?"

"Technical authorization?"

"Even if it's true, it's just another Qualcomm. It's just another ancestor's offering. Does it make a difference to friends and merchants? Now that one ancestor is offered, maybe two ancestors will be offered at that time."

"Alas, the skills are not as good as people, and they are controlled by people."

"It's still a little bit different. Qualcomm is a foreign businessman, Cote d'Azur is a mainland company, and Mr. Luo is not a foreigner."

"I think I can give it a try, anyway, even if it doesn't work, it's just the status quo."

"One more thing, don't forget, in case Luo Sheng is not joking, it is true, other manufacturers follow up and get the technical advantages of the Cote d'Azur. If we don't have it, we will have to die."

"Then this ancestor must make offerings?"

"Tamad, what a useless life!"

...

At this moment, not only Xiaomi is holding a meeting in response, but other mobile phone manufacturers are also doing the same.

The result is that in the next few days, major manufacturers have issued announcements one after another, delaying the flagship products that were originally scheduled to be released this year.

Everyone who understands understands, and so do netizens who eat melons.

Not only domestic mobile phone manufacturers, but also international manufacturers such as Samsung and Apple have also found their own reasons not to launch their own flagship products in the next year.

The result is that the invincible charm of the Cote d'Azur is fully displayed, and the major media have not missed the opportunity to blow it up. How can the title attract attention.

...