Global Monopoly of Technology

Bluestar Technology Company, Luo Sheng's office.

At this time, Li Mingyuan, the head of Weibo, and David Sachs, who is in charge of the international version of MicroBlog, also came to the parent company's headquarters from North America.

It is worth mentioning that the domestic version of Weibo and the international version of MicroBlog operate independently and account for each other independently. The two sides do not have any business or operational intersection and linkage, and there will even be competition to a certain extent. There is no doubt that even competition must be healthy competition within the group.

In fact, the two sides are not without intersection and linkage, but there is no direct intersection and linkage, but they can achieve indirect intersection and linkage.

That is to achieve through the parent company Bluestar Technology Group. For example, in user data, in technology research and development, indirect linkage can be achieved, so that the favorable integration and optimization of resources can be achieved.

Not only Weibo and MicroBlog are like this, Blue Space and BlueSpace, Bluestar Video and BluestarVideo, Bluestar Music and MusicSpace are all like this.

It's not that Luo Sheng wants to split products of the same nature into domestic and international versions, but the reality has to do so. Some Internet information cannot enter the mainland, and vice versa, otherwise they will inevitably be interviewed, or Will face the same domain name hijacking that Google once did.

If we do not split, we must face a choice, whether to choose the domestic market or the international market.

Obviously, what Luo Sheng wants is the global market, and only children can make choices. He wants all of them, so it must be split up to achieve both.

Doing so will definitely lead to a larger operating cost expenditure, at least an increase of more than 30%, and may increase further in the future, but it does not matter, compared with the global market, it is completely possible to vote with your feet.

Not only the domestic and international versions of products of the same model can be linked together, but also the major products of Bluestar Technology Group have strong linkages because they all have social attributes.

In other words, a unique Internet social ecosystem of "Bluestar Technology Family Bucket" is being formed.

"Yes, it has been done in such a short period of time." Luo Sheng is currently experiencing the product in front of a computer, including the internal beta version of the domestic version of Weibo and the international version of MicroBlog.

The recognition from the BOSS undoubtedly made them both happy. Luo Sheng was experiencing the international version, and David Sachs next to him glanced at the screen and said, "Mr. Chairman, the latest version of MicroBlog is now mature, not only You can use text messages, you can also send messages by sending emails, Wbe page input boxes, or even live chat software.”

David Sachs is definitely a super fan of BOSS and a fervent admirer. He admires Luo Sheng's foresight and foresight. It is precisely because he opened the door to a new world that the current MicroBlog is born.

The biggest highlight of the product is that it provides the most convenient way - mobile phone short messages.

Just send a message to MicroBlog's number with your mobile phone, and the user's followers will receive the message.

And this is what David Sachs admires. Because there is a character limit for each SMS message, Luo Sheng set the MicroBlog message to 152 characters early.

There is no doubt that in addition to the PC side, the style given by Luo Sheng is to allow this product to enter the mobile terminal, and the mobile phone users are larger and more viscous than the PC users.

At this moment, Luo Sheng experienced it for a few minutes, and then looked at the two of them: "The current slogan of Weibo MicroBlog is 'what are you doing?', and the purpose of our design of this social product is to allow users to post messages anytime, anywhere. message to answer this question,

And provides the most convenient way of mobile phone short message. "

"We are now positioning the slogan 'what are you doing?', but this slogan can only be applied to the early user accumulation stage of the product, it is temporary, after this stage we need a new slogan."

The two leaders all looked at the ultimate boss. Luo Sheng's forward-looking and vision, not to mention reaching the point of blind worship, but it is almost the same. So far, all the company's products are leading the trend of the world. The idea of ​​​​is always ahead of the whole world, and then chased by this world.

After a while, Luo Sheng looked at the two of them and said, "The real slogan in the future should be 'explore what's happening in this complex world', but pay attention, the key point is 'is happening', which is the core value of MicroBlog's existence where, telling people what’s going on, the immediacy of the message is critical.”

Both of them could not help but nodded silently. The idea of ​​setting the tone was also to distinguish it from BlueSpace, the "big brother" of the group company.

Talking about this, there is no problem with the product, and it can be officially launched. Luo Sheng said: "What do you think about product promotion?"

At this time, Li Mingyuan said: "Weibo MicroBlog has a bigger starting point than the 'predecessors' such as BlueSpace. If you win at the starting line, you can enjoy huge traffic dividends. In terms of promotion, you need a 'Bluestar Family Bucket'. 'The linkage of its drainage."

Luo Sheng nodded: "This is natural, the early development of this product will not be as difficult as the blue space, on the contrary, it will quickly gain good exposure and user volume, but I am more concerned about how to maintain With rapid growth, relying on 'Family Buckets' linkage to drain traffic can certainly bring huge traffic in a short period of time, but how to maintain activity?"

Li Mingyuan immediately said with a positive tone: "The topicality, and the biggest explosive point of topicality is entertainment, which is applicable all over the world. As far as Weibo is concerned, I plan to continue to link up with 'Super Girl', and at the same time let candidates run for election. Users can register their own accounts, and also launch authentication users for this design. But I don’t want to talk to the brokerage company, because it is to help them promote and pay for it. I can’t accept it. The operation of the 'Super Girl' entertainment event is very good. Song search and Tieba linkage is enough, when the time comes, celebrities from all walks of life will definitely register their own accounts and verify them."

Hearing this, Luo Sheng nodded with satisfaction: "It is wise to hand over the Weibo project to you. You are the project leader, you can do it."

Having said that, Luo Sheng turned to David Sachs and asked, "How about you, Sacks, I want to hear your opinion."

David Sachs said immediately: "Mr.Chairman, do you know the Dezhou 'SXSW Music Festival'?"

"You mean 'South by Southwest Music Festival', right? Of course, don't forget that I am also a music fanatic." Luo Sheng smiled and communicated in English. He and Li Mingyuan both spoke English, but David Sachs did not I can speak Chinese, so I can only communicate in English that everyone can understand.

David Saxton was in high spirits and said quickly: "I think the CES electronic product exhibition has become a 'Canton Fair of the technology circle' at once compared with the current SXSW, and SXSW may now have become the world's largest trade fair. It is the largest and only cross-border festival of 'technology + music + film'. MicroBlog must not miss this music festival. Participants need interaction too much, and MicroBlog can solve this demand very well. But I also think it can shine."

This Texas Music Festival was born in 1987 and is held every year in Austin, Texas, North America. Every year, thousands of people and bands from all over the world sign up to participate. All large and small product companies and their media will send representatives to the scene. Running between shows.

Many bands who have not signed a contract also hope to attract the attention of the media and record companies through their performances at SXSW.

At the beginning, South by Southwest was still a pure music festival, but it has become different since 1994. On the basis of the music festival, film and technological innovation links were added, and it was a great success. Bring a series of music, technology interactive exhibitions, film screenings and awards and other activities.

Luo Sheng asked, "What's the number today?"

Li Mingyuan: "March 9th."

Hearing this, Luo Sheng pondered, that is to say, there is only about a week left until the "South by Southwest" event. He didn't hesitate for a long time, turned his head to look at David Sachs and immediately made a decision: "That's it. You are the head of MicroBlog, I will not intervene too much in this section, how to implement the preparation for you and your team.”

"clear!"

(Ask for a ticket...)