Global Monopoly of Technology

Both Li Mingyuan and David Sachs also left one after another, and went back to prepare separately. The domestic version and the international version were launched at the same time, each with their differences but the same thing, they all took the same concept and entertainment events as the carrier.

It is worth mentioning that when the company disclosed the news of the spin-off and reorganization, when the outside world saw the latest structure of Bluestar Technology Group, they paid special attention to the other two subsidiaries.

These two subsidiaries are Weibo and MicroBlog. The products have not yet been launched, but the industry has paid great attention to them.

For the people in the industry, it is extremely amazing. Bluestar Technology seems to have inexhaustible innovation. It launches new products every year.

In 2003, the blue space BlueSpace was born. It is no longer necessary to say how popular it is now. It is still the representative work of Bluestar Technology. This year also launched the cloud song search; in 2004, it launched Reddit, Bluestar Music/ MusicSpace, Yunge Tieba, Bluestar Video/BluestarVideo, this year, Bluestar Technology has given people in the industry the feeling that it has taken medicine.

2004 was the year when Bluestar Technology exploded. It completed two large financings within a year, one was 600 million yuan, and the other was nearly 2.7 billion yuan. This year, the company was directly sent to the "unicorn". ” ranks.

By 2005 this year, it has been recognized by the industry as the first year of the outbreak of the online video business. Bluestar Video/BluestarVideo is now losing more and more money, and it is also becoming more and more popular.

There is no doubt that the new product of Bluestar Technology this year is Weibo/MicroBlog.

However, while the industry is paying attention, they are also puzzled. Although Weibo/MicroBlog does not know what to do, it is not difficult to judge by looking at the names of the two subsidiaries. They should be social products similar to blogs.

Industry insiders and investors are very confused. Since it is a social product, why should it be a new home independently? Why not merge into BlueSpace/BlueSpace?

The industry's doubts were soon revealed on March 16.

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Austin, Texas, David Sachs and his team have been here two days ago, the four-day 19th Texas SXSW Music Festival has been announced recently. The music festival will have more than 500 bands. Different bands from all over the world play in 50 different venues.

The biggest feature of SXSW should be that the venues of each performance are very close, and there are many different bars and clubs around, so bands, music critics, record company owners, including music fans, after the performance, There is a chance for a close encounter.

Over four days at SXSW, there were hundreds of queues.

Over 8,000 teams signed up for the show last year, and with over 1,200 shows in one week, SXSW has more than 50 major performance venues, each within walking distance of each other.

It is very convenient for people in record companies and people in the media to tap new potential stocks everywhere.

However, David Sachs feels that this is not convenient enough. Even if the distance between the major venues can be reached on foot, it is still not enough, so MicroBlog allows everyone present to pay attention to the current real-time news of the major venues. .

Today, SXSW has become a three-unit collection of music, film, and technological innovation. It is currently recognized as the most popular humanities, innovation and technological event in the world. It can be regarded as "CES+TED+Cannes Film Festival" "combination.

Platinum tickets for all three themes cost as much as $1,000, but they still attract tens of thousands of people every year.

Moreover, they arrived in Austin from all over the world. The major hotels are hard to find a room, and the music bar street is closed every night, and it is noisy all night.

Whether it is the music unit, the film unit or the technology unit, all the big names in the industry have been attracted.

As for the technology unit, the week-long SXSW conference usually kicks off with a new media interactive unit, where a group of leaders with future trends were born and are still being born.

This year, not only Bluestar Technology was attracted, but also Apple, including Sony.

The biggest person Bluestar Technology sent this time was George Charles, the then co-president of the North American region, to give a speech. In addition, there were BluestarVideo head Chad Hurley and MusicSpace head Max Dill. And MicroBlog head David Sachs.

Not to mention the already famous technology companies, but it is said that as long as some technology startups can go to SXSW, it is difficult to think whether they are popular or not.

That's the magic of SXSW, a reason to be confident that it's a hundred times cooler than CES.

Make people crazy about it.

The day before March 16, Weibo/MicroBlog announced the simultaneous launch. On the second day, the David Sachs team spent 5 million US dollars to broadcast live broadcasts in the main aisles of the venue with timelines, and started the first publicity campaign. bomb.

On the second day, the number of daily blog posts soared from 4,000 to 120,000, and this was achieved without the “Blue Star Family Bucket” linkage drainage.

Under the execution of the David Sachs team, the current slogan of MicroBlog is perfectly implemented - what are you doing?

At the overwhelmed SXSW music festival, MicroBlog allows people to send messages anytime, anywhere to answer this question, and provides the most convenient way - SMS.

When users at music festivals used MicroBlog for the first time, most of the operations were based on text messages.

At a time like this, who would wave outside with a PC?

At times like these, people only have three things in their pockets: keys, wallets, and phones.

Now the so-called smart phone is actually a feature phone, the web should be limited, but at least it can simply surf the Internet, which is enough for publishing short messages on the mobile phone.

The fastest, most immediate, and most concise way to know what's going on and what you want to know.

At the same time, Li Mingyuan is also actively promoting the operation of Weibo. The international version of MicroBlog, David Sachs hopes to open the situation through SXSW, and the domestic version of Weibo, Li Mingyuan hopes to open the situation through the "Super Girl" entertainment event.

The way of choice is different, but the reason for choice is the same - entertainment attributes.

When the product was launched, the industry was caught off guard, and they never thought it would be so fast. The subsidiary had just been established, and the product had already come out.

This is very true of Bluestar Technology. When launching new products, it does not create momentum in advance, and always implements the idea of ​​"breaking the routine and implementing it quickly".

Obviously, this shows that Bluestar Technology has already started preparing for new products very early, but it has never been silent.

The product has only been launched for two days, but the industry is still not sure whether this product can be successful or not, and is still watching research and experience evaluation.

However, as long as people at the SXSW music festival will find that this product is the rhythm of the explosion.

At this moment in Austin, Texas, many people from the scientific and technological circles came, and they quickly discovered the unusual. Bluestar Technology has done an unusual thing here.

On the third day of the SXSW Music Festival, which is March 18th, people from the Internet technology industry who came to the scene suddenly found that more and more music fans here are paying attention to the live broadcast of the blog posts on MicroBlog. What happens, colleagues also participate in the interaction.

That night, a man in a suit looked around the street, and muttered in amazement what he saw and heard: "Another wave of imitating the 'children of the Internet' is probably on its way."

There are various signs here that the social attributes displayed by MicroBlog will become the rhythm of Bluestar Technology's new explosion.

When a company that has already reached a scale has such terrifying innovation capabilities, it is conceivable how exaggerated the speed of making explosive models is.

Sometimes people start higher than you end.

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