Age of Dreams

Doing business in the United States can be said to be very happy, but it can also be said to be very dangerous.

Because the United States is the most developed country in the world, and the people are very keen on consumption, so as long as the business is done well, there is no need to worry about not making a lot of money.

Look at those website projects costing tens of billions of dollars at every turn, look at those online businesses valued at tens of billions of dollars, these all prove how easy it is to make money in the United States, no wonder so many companies want to come to the United States listed.

To say that business in the United States is not easy is based on the high level of consumption and lucrative profits here.

Because of so many advantages, the competition for American business is also very fierce.

In Silicon Valley, where wealth myths are most likely to be created, there are as many as dozens of technology companies and Internet companies that go bankrupt every day, and many projects collapse before they can bear fruit.

Then there is another point, the policy of allowing guns in the United States is also an important reason why many businesses are not doing well.

Especially in some small restaurants, convenience stores, etc., criminals often come in with guns and snatch all the cash in the cash register.

The business that Chinese people usually do in the United States is these storefronts, so in fact, their life is not very easy.

Relatively speaking, those large chain convenience stores, supermarkets, etc., are much better off, because they have a very complete security system, usually quickly lock criminals, and put pressure on the police to actively arrest them, so that those criminals can be quickly arrested. Then fell into the French net.

Therefore, bandits are usually reluctant to patronize these places.

This also shows that the power of big capital can work anywhere, and strong power will ensure their better development.

Large-scale convenience store chains in the United States are generally divided into two types. One is small convenience stores in urban areas, such as 7-11, Go-Mart, Store24, etc. The area of ​​these stores is basically the same as in the world. It's the same, about 30-50 square meters, with a wide variety of products, a little more expensive than supermarkets, but it's very convenient to buy.

The other is the convenience stores attached to gas stations in small towns, such as Shell, CVS, Esso, Exxon, etc. These gas station brands all over the United States are generally located in the suburbs of small towns. In addition to gas stations, They generally also provide various convenient commodities for passing passengers, so there are convenience stores, and the scale is getting bigger and bigger.

Seeing that there is a convenience store here, there are many people staying here, so some other ones, such as fast food restaurants, clothing stores, motels, movie theaters, etc., followed suit.

In some places with dense traffic, such a large number of shops have also developed into a good place for local residents to shop and entertain.

According to Chinese tourists, it is said that the cheapest Nevada outlet store was established in such a place, and there are a bunch of such stores around it.

To say that stores like convenience stores were actually invented by Americans in the 1930s. At that time, 7-11 was the first batch of convenience store chains. Then when it developed globally, it achieved great success in Japan. , was finally acquired by the Japanese, but instead controlled 7-11, making it a Japanese industry.

The convenience store industry, which emerged in the United States, has reached its peak in Japan.

The United States has a land area of ​​more than 9 million square kilometers, while Japan has only more than 300,000 square kilometers. However, by 2013, there were only 15,000 convenience stores in the United States, while Japan had reached 50,000.

Considering the difference in land area and population between the two countries, the number of stores in the United States should be at least 300,000. From this, we can clearly see how prosperous the convenience store culture in Japan is.

From another perspective, convenience stores in the United States also have huge potential to tap.

Nitta Yong thought so, so he came to Rongcheng to visit Xiao Qi, hoping that Xiao Qi could support his American expansion plan.

After the Japanese became stronger, they always wanted to conquer the American father. If they could show off their power on American soil, that would be the most refreshing.

Such thoughts, even after the square plan and the real estate bubble, have not dissipated much.

With Xiao Qi's generous financial support, FamilyMart has been on a rampage in Japan for more than a year, opening stores everywhere, and expanding the expansion that I wanted to do but didn't have the strength to do. Dripping, the number of stores has surpassed SUNKUS for a while, becoming the third in Japan, and there is not much distance from LAWSON.

In addition, FamilyMart has a great development in Southeast Asia, but unfortunately, this part of the business has been handed over to the FamilyMart branch in Baodao. Although there is a certain connection with the FamilyMart headquarters in Japan, the specific operation has been completed is completely separate.

FamilyMart did not develop much in Huaguo this year because they were doing preparatory work.

Wanting to be a national chain store, FamilyMart has long had its own way of doing things.

First of all, they will choose to reduce a few warehouse bases that can radiate across the country, so that the purchased products can be shipped to nearby places.

Then you have to choose enough and good enough partners. Although FamilyMart is just a small convenience store, the things it sells are not cheap. It must be high-quality goods. Only in this way can it attract people to shop inside.

If the convenience store only relies on convenience and simplicity to do business, it would have been closed for a long time. Those native convenience stores in Huaguo generally weakened after these Japanese convenience store giants joined the competition. This is the reason.

Therefore, just to choose their own suppliers, they have to do a lot of investigation and research before they can make a final decision.

Next, they have to consider where to open their stores. Although they will open stores in a dozen first- and second-tier cities at the beginning, they need to consider where the traffic is the most and where the consumer groups are suitable for FamilyMart.

Finally, according to the above preparatory work, make the most detailed spending plan, including the initial investment, operating income forecast, income and expenditure plan, profit and loss plan, etc., which must be done very well before handing over to the head office for discussion. If you can pass it successfully, you will start to open a store in one go.

Many people don't know that the Japanese are so careful.

Therefore, usually when Japanese companies want to enter China, they basically have to prepare carefully in this way, and they never enter a market rashly.

Even after three to five years of research, they feel that it is not the time to enter the Huaguo market, so they would rather settle down and continue to do intelligence collection than risky business.

That's why you can see that there are actually reasons why the Japanese are so successful in doing business in China, and it's definitely not because the Japanese are lucky.

In stark contrast to the Japanese is Huaguo's overseas acquisitions.

Such a complicated matter, it was so easy to make a decision, and then found out that there were so many problems, or was directly cheated by others, and paid a lot of tuition fees but failed to buy good things, it is really frustrating People are very angry.

The most irritating thing is that in many of our foreign acquisitions, most of them are sold by our own people. This is in stark contrast to the unity of the Japanese outside.

With such a variety of comparisons, we can know that Huaguo's desire to become truly powerful is definitely not something that happens overnight.

It is really necessary to start with the education of children, and after decades, Japan will have the weather it is today.

If you think that we will be able to surpass Japan in three to five years, it is simply arrogant!

Back to the topic.

Nitta Yong came to Rongcheng, on the one hand, to report on the business preparations in China, and on the other hand, he wanted to start preparations for convenience stores in the United States at the same time.

For Isamu Nitta, with Xiao Qi here, FamilyMart in the Huaguo market is definitely at hand, and there is no need to worry about the competition between 7-11 and LAWSON, so it is time to start preparations for the conquest of the United States!

Within three years, the development of FamilyMart in China will enter a relatively stable stage of development, and then the preparations for the United States will be fully completed. FamilyMart will conquer the Chinese and American markets one after another, and it will definitely become the number one in the world. Convenience store chain, and Isamu Nitta will become a great operator and be recorded in the history of the business world.

It cannot be said that Isamu Nitta was wrong.

With Xiao Qi's influence in the Chinese business community and his relationship with the government, FamilyMart will not encounter the difficulties encountered by other Japanese companies at all.

Even those Huaguo consumers feel proud and affectionate when they enter FamilyMart to buy things.

Why not?

FamilyMart is a Japanese company, but it was bought by Xiao Qi, and it is the property of Huaguo people. This is a beautiful victory.

Compared with 7-11, LAWSON, etc., ordinary Chinese people will definitely choose FamilyMart first, even if it is close to it, it doesn't matter.

But in fact, there is not much difference between Japan’s four-chain chain convenience stores, especially when entering a new market, the overwhelming advantage of 7-11 will not be brought into play at all.

For example, in Huaguo in the future, FamilyMart and LAWSON are more suitable than 7-11. Although these two convenience stores are actually run by people from Baodao, it also shows that the strong ones have changed. After one place, it may not always be the best! (~^~)