Wealth

After Fan Wubing received the first batch of 500 computers that landed, many people came to contact business immediately.

It’s very easy to make money to use a computer. You have to know that the output of this thing in the United States is also limited. In the summer, when Deng Gong visited a certain children’s palace, he casually said that the computer should be picked up from the doll, so he went up and down. There has been an upsurge of learning computers and using computers, although many places have not been exposed to this kind of thing.

"What do you use computers for?" Fan Wubing is different from ordinary agents. He just sells the computer and he has to question every customer who comes to buy a computer.

"When you broke the sale of computers, what do you care about me doing so many things?" If you leave it for 20 years, the answer to him must be like this, but this is more than 20 years ago, to get the supply of computers. It's not easy, every agent who can get a large number of computer stocks is a great power with hands and eyes.

Therefore, customers gave a variety of reasons, such as buying back to decorate the facade for inspection, buying back and placing it in the office to make their customers feel respected, etc., etc., it can really play its role. There are very few of them. Except for some universities and research institutes that can be used to literacy for students, they are all blindfolded.

"That won't work!" Fan Wubing said to his sister Fan Ting, "We have to guide users to cultivate the market, otherwise the popularity of personal computers will take a lot of time."

Since bringing Ni Guangnan in, Fan Wubing has been able to match his personal computer with the convenient and easy-to-use Hanka system. The problem of Chinese input has been solved, and he immediately devoted his greatest energy to market cultivation.

"Does it need to be so troublesome? I think our business is very good!" Fan Ting didn't think there was anything wrong with doing this business. The day before yesterday, she ordered 500 computers with a big order from the Chinese Academy of Sciences. Although Fan Wuyi's pricing is very kind. However, including the expenses of the pre-debugging and post-tracking services, there are a total of 700,000 to 800,000 yuan.

At this time, the FANS club had a total of No. 100 student workers. The profit from this large order was enough to cost them a year's salary, not to mention there were many other orders to do. At this time, Fan Ting's enthusiasm for the inverted computer is growing.

"The entire marketing strategy is still necessary! Let me give you an example!" Fan Wuyi walked around the house while preaching to his sister Fan Ting, "For example, we are going to do a personal computer project now. , My eyes blacked out, this is the early stage of the business. It turns out, oops. Most people in China have never used this thing. This is called a big market potential! But we carefully investigated and found that the company doing this business is really real. Quite a lot, this is called fierce market competition. So, we have to find a way to make customers notice that we are different. This is the market positioning! We start to promote our products, which is called advertising strategy! But other companies are jealous Say that our products are of poor quality and high prices. This is a typical vicious competition! Then we complained to the industry and commerce, and the industry and commerce dealt with him. Revoking his license is called regulating the market!"

When Fan Ting heard what Fan Wubing said was interesting, she suddenly chuckled and asked, "Anything else?"

At this time, a few students in the store also joined in. Listening to Fan Wuyi is here in vain. Fan Wubing said proudly, there were two other beauties. The looks are really good, but it's a classmate of my sister Fan Ting, the age difference is too big.

"Then we went to the street and asked everybody, do you want to buy a computer?" Fan Wubing continued, "As a result, they said, "This is the bubble economy! We then asked people, do you know our company? This is the release." Advertising! As a result, two of the beautiful women said that they have met me, this is an old customer! Why can't I remember others? So I asked them to contact them, which is called customer relationship management! Then I asked other beautiful women, we Is your computer good? This is called a spokesperson PR! As a result, the beauty said that our computers are of good quality and cheap. This is a joint hype!"

"What then?" The student workers nearby heard Fan Wuyao's words fresh and interesting, and couldn't help asking.

"Then, of course, I have to cheekily ask them to help introduce a few new customers! This is called relationship marketing!" Fan Wuyao replied triumphantly, "After that, you can't waste time talking to them. This is called relationship marketing. Open up new markets! As a result, everyone came to me to talk about business, and other companies were eager. This is a market monopoly! Why is this? This is because these days, the mother who has milk is the mother, and the customer loyalty is low!"

Everyone burst into laughter. At this time, there were more people around Fan Wuyi. There were more than 20 student workers. Except for a few customers nearby, there were people receiving reception. Most of them ran over to listen to the manager. Brother Fan Tingdi is fooling around here.

"Then you tell everyone that I will take over your business! This is not leaving other companies alive. This is called dividing the sphere of influence!" Fan Wuyao continued, "But looking back, my mother, the customer There is an Arab in it. We can't go to this place, so we have to emphasize again that we welcome all customers in Beijing! This is to divide the feasible sphere of influence! To other customers, just emphasize it again, if you have no money Stop following me. This is called market segmentation! As a result, a bad guy from a company yelled, "Our company’s computer is good! This is called frontal competition! Then someone from another company yelled, "Is there any Henan fellow!" Called side competition! As a result, someone was impatient and called me to reduce the price by 30%! This is a price war! When the industry and commerce saw that the situation was not right, they ran to us and said, how much do you leave others a way to survive? A good market is ruined! This is government action!"

"The government has interfered, and what shall we do?" Some people still listened very deeply.

"Open the door to do business, and you can sell it for money! As long as you don't violate the law, the government will take us out of trouble. This is called psychological warfare!" Fan Wuyi laughed happily, "As a result, everyone likes our products and wants to order them. It’s called a seller’s market! It’s a pity that our partner Yankee is not active in supply. This is called limited market acceptance! So I said, we only talk to customers with good credit, which is called a boutique strategy! The result is A customer called and wanted to talk about it. This is called e-commerce! I checked the caller's caller number and found that it was from the Chinese Academy of Sciences. They have money and need. This is called discovering target users! So I just Say, I’m going to talk to you today. This is called a big customer strategy! The other party is knowledgeable, so we have to talk to others about Gorky Pushkin Maodun Lu Xun. This is called cultural marketing! Then I told them, I wrote You have won awards for composing songs through lyrics. This is called a show of superiority!"

"Your brother really wrote lyrics and compose tunes?" A beautiful woman asked Fan Ting in a low voice.

"Really! Do you know the childhood song? It was written by him—" Fan Ting replied casually, listening with gusto.

"Wow--" everyone who heard it opened their eyes wide, thinking that the boss's brother, the big boss, was really amazing.

Literary youth are still very popular these days, and if another twenty years pass, it will become a detrimental vocabulary.

"As a result, I was a super beautiful woman. I have seen too many talents. I am indifferent. So I said with emotion, you give me a feeling of spring breeze. It is very pleasant to talk to customers like you. , This is customer care!" Fan Wubing said with a bitter expression, "As a result, people say yeah, but the kid can’t speak well! This is the customer’s reverse reaction! I will say it, it’s true. This is called IBM. Or I can give you my heart if you don’t believe me. This is called DELL. Or you can say who can you believe if you don’t believe me? This is Microsoft. Even I can say that I will gradually convince you , This is called GM. If the other party can say it, this is called a rational consumer. Or she said, then I believe you for the time being, this is called a staged result!"

When a guy heard this, he suddenly whispered, "I feel that Mr. Fan's marketing strategy is a bit like picking up girls!"

The boys next to him immediately nodded and said yes, they had already felt this way, while the girls glared at that guy, their eyes were very sharp! The guy was so scared that he immediately retracted his head.

"We want to publicize our products. This is called market cultivation. Telling customers what will happen if you buy our products is called reasonable induction." Fan Wubing continued, "The other party expressed interest. How much money is, this is called the actual sales stage. Then I said, ordering our products will have a rebate! This is called proficient in consumer psychology! The other party replied that he can also take the orders from the brothers and give them to me~www. NovelMTL.com~ This is another sales opportunity! After I have signed the order, I will say that if you introduce more than a few orders, I can send you to 10 European countries. This is a bad check!"

"Hehe, if they really did it, would you really send them a trip to ten countries in Europe?" someone asked.

"Of course!" Fan Wubing nodded very positively and replied, "This is a credit issue! Here I also warn you that we need to be moderately exaggerated when doing business, but we also need to keep the bottom line, as long as It is the things written in the contract, we must ensure that we have the ability to do it, even if it is verbally agreed to the conditions, we must also earnestly fulfill it. After all, we are to be a bigger and stronger formal company, not just A hawker

"President Fan, where do you see this set of theories?" someone asked.

Everyone was very curious, and among them there was no shortage of people who studied economics, but many of the terms that Fan Wubing mentioned before were unheard of. They really didn't know where Fan Wubing learned about it.

Fan Wubing laughed and said, "Well, this is Fan's marketing strategy! If I have time, I will consider a book to introduce my experience!"