Wealth

With the backing of the check from Fan Wubing, and the fact that it didn’t take long for Lao Chen to reach an agreement with Chu Tong on the bottom line of CCTV, we should divide as many advertisements as possible for Lao Chen in the three new time slots. At the same time, Lao Chen also asked whether it is possible to continue to open several new columns in the newly created channels in accordance with the cases that Fan Wubing has previously operated in order to increase ratings and promote advertising revenue?

Chu Tong didn't have any opinion on this, he just said that he needed to discuss with the leader of the station, and it would depend on whether the plan provided by Lao Chen was feasible, and some details were slowly being considered. (Bar) Professional e-book download

All in all, the work efficiency of two people is still very high.

Fan Wubing finished telling the story to Zi Qi, and Old Chen finished talking about business, so he called to discuss today's affairs with him.

At this time, Fan Wubing was resting on the bed with her arms around Ziqi. After receiving the call from Old Chen, the two of them started talking, and they touched Ziqi’s delicate skin. After all, she felt that she was a daughter. The eighteenth has just bloomed, it is very tender and tender like a lotus, and it feels really refreshing to the touch.

"The talk went very well today, but the other party still has concerns about the issue of independent columns, so you'd better come up with a mature plan, otherwise the leaders in the stage are afraid that they will not be able to make a good decision. Your name, President Fan, is more useful than a few hundred million cash checks." Old Chen said to Fan Wuyao.

Zi Qi was a little hot to the touch by Fan Wuyao, so she hugged Fan Wuyao's arm with her hand to prevent him from touching it, and then moved her ear to listen to what they were saying on the phone.

Fan Wubing took the phone in his other hand and said to Old Chen, "Well, I have considered this. I can create two newer columns, one is called "Avenue of Stars" and the other is called "Happy To "Go forward"."

"What's special?" Old Chen immediately became interested.

He knows that Fan Wubing’s ideas are always imaginary, and there are clever ideas everywhere. He hopes that these two columns can also get good ratings as before. In that case, there is no need to worry about the advertising costs of the new channel being too low.

Fan Wu's creative source is very simple. It is enough to pick a few activities that are suitable for the current era from the later programs. You can directly copy Lao Bi Di’s "Avenue of Stars" and use it. Because this program has higher requirements on the overall quality of the players. The threshold is naturally high. Will not cause the program to be messed up.

There are a lot of talents from the mainland. The lack of land is just a chance to cultivate them well. Fan Wubing thought that he would take the opportunity of hosting "Avenue of Stars". But you can also dig some players for your own new Silk Road Entertainment Company as a reserve force.

As for the so-called "Happy Rush Forward." Fan Wubing quoted the "Zhiyong Chongguan" later developed by Hunan Station. You can spend a little money to set up a camp out. Change the pattern from time to time. Both entertaining. And interesting. And this program does not need to set any threshold. Anyone can participate. It's really a civilian stage. I believe it will be welcomed by many people.

As for whether anyone was concerned about the issue in the early stage. That's very simple. Feel free to find some kindergarten to support the last two installments. It will arouse the enthusiasm for watching and participating in the mainland. For this. Fan Wubing was still more confident.

Fan Wubing simply told Lao Chen about the contents of the two columns. After listening to it, Old Chen thought it was quite novel. Compared with the non-entertaining programs of CCTV now. The attraction is too great.

You must know that even though some local TV stations in the mainland are also starting to engage in some competitive programs. But it's just singing competitions. It's really not too fancy. After a long time, it will inevitably be aesthetically tired. Where are the two columns that Fan Wubing put forward for fun?

The good thing about these two columns is that one is more professional, and the other has no barriers. No matter what kind of players can find a stage where they can use their talents.

After hearing what Fan Wubing said on the phone, Zi Qi was also very interested, and asked Fan Wubing, "Can I be the moderator of one of the columns? It sounds very fun. Now always It’s "The Same Song", I don't think it's interesting anymore."

What Zi Qi is telling is also true, because every issue of "The Same Song" is like that. Aside from changing the environment, changing some singers, and changing some audiences, there is really nothing to indulge in the old and the new. There is not much difference in what you say at a time. It is nothing more than adding some words according to local conditions. It is not challenging.

Putting a talented host of a young girl in this season in this kind of column, although it has increased a lot of popularity, but there is no room for his own sway, and after a long time, it is really annoying.

Fan Wubing turned to look at Zi Qi, and nodded after thinking about it for a while, "You can be considered for "Happy Rush", but this column is suitable for more hosts. As for "Avenue of Stars", it is estimated that you are a little young. I’m afraid I won’t be able to hold down the venue.”

Old Chen yelled a few times on the phone before interrupting the conversation between the two people. He asked suspiciously, "President Fan, who are you talking to?"

"Oh, there's a call. I'm talking at both ends. Okay, now I'm hanging up. Let's continue." Fan Wuyao motioned to Ziqi not to make trouble, and then said to Old Chen, "Besides this, what else is there? Something else?"

Old Chen thought for a while and asked, "I have taken down the advertising resources of the three channels, but this customer

Woolen cloth? Now starting to look for advertisers across the country is a bit afraid: many well-known foreign companies are loyal customers of CCTV, and we are afraid we can't compete with them. "

Lao Chen’s meaning is very simple, that is, everything is difficult at the beginning. In case the first shot is not fired, it will weaken the reputation and affect future business. After all, if the market is not up to the market, it will only rely on the cumulative effect of time. It is difficult to have a sudden explosion.

Fan Wubing thought for a while and comforted, "It doesn't matter. Anyway, the advertising investment of my company this year has not been determined. Dozens of companies support together, so there is no need to worry about being left out in the cold. This channel will be the channel with the best advertising revenue."

It's a coincidence that Shen Ying just came out halfway and snatched the CCTV standard king. Fan Wuyi's enterprises saved a lot of money, and now he added that the other three channels are just right.

"This is of course the best. With this bowl of wine as a primer, I can also let go of my hands and feet to show other customers." Old Chen was overjoyed upon hearing this and said to Fan Wuyao.

This decision is actually mutually beneficial. The local companies of the Fan Investment Group cooperate with their own local advertising company. As the saying goes, the fertilizer does not flow to outsiders. In addition to a part of the profit to CCTV, it can be said that it has achieved the maximum benefit. Adding value can not only occupy the best advertising time, but also spend the least money. Anyway, this process is opaque.

For external companies, as long as they see that the three new channels have good advertising effects, they will flock to them. As for the tricks, how can they be clearly distinguished without the guidance of insiders?

"By the way, there is one more question." When Old Chen was about to hang up, he suddenly thought of a very important question. "So many companies want to advertise, and the outside world is forgotten. Can't deal with it carelessly, you have to shoot some decent commercials?"

Making a decent advertisement is not so easy. It requires celebrities, time, capital investment, and good creativity. It is indeed very difficult for dozens of companies to advertise together.

"Calmness." Fan Wubing heard Old Chen's anxious mentality, and pointed out, "What is the essence of advertising? It is to sell more products. As for style or meaning, it is all nonsense! In today's China , Simple, straightforward, and clear are the essence of advertising! So, make it simple!"

"How do you do it then?" Old Chen didn't understand what Fan Wubing meant, so he humbly asked for advice.

"For example," Fan Wuyao scratched his ears, and then said, "Chundu ham, intestines. Chundu ham, long and long. Chundu ham, try it. Chundu ham, often Isn’t this a very simple and easy-to-remember advertising slogan? How nice is it to have two beautiful girls in the background?"

When Old Chen heard this, he shook his head and said with emotion, "Mr. Fan, you are really powerful. I am convinced, Old Chen!"

After hanging up the phone, Zi Qi asked a little bit amused, "Can such a tacky advertisement be applauded?"

In her opinion, whether the advertisement is good or not, the first must be beautiful, creative, aesthetic, and moral, integrating art and publicity, otherwise how can it resonate with consumption?

Fan Wuyao shook his head and said, "You really don't understand this. Advertising is the same as martial arts. When it comes to advanced levels, it has a common feature, that is, there are no tricks to win!"

"There is no trick to win?" Zi Qi was stunned, she hadn't heard of this theory.

Fan Wubing nodded his head, but he remembered the later melatonin and Heng Yuanxiang advertisements. Although the straightforward hawking advertisements kept offending people's anger and incurring criticism from everyone, they were still indomitable and intensified. Take melatonin as an example. On the one hand, audiences have rave about advertising, and on the other hand, product sales have risen continuously for many years.

From this point of view, from the perspective of the effect of advertising alone, the effect of advertising has indeed been achieved. As for whether there is creativity and the psychological feeling of consumption, who cares?

This, since there is no way to win, no one really cares. People will only worship success.

The third update today

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