Wealth

Chen discussed with Chu Tong, the head of the advertising department, for a long time at CCTV.

At present, CCTV has determined that it will add three channels. Whether it is to hire people, fund support, or increase equipment, it needs to do a lot of things, and all of them need to spend a lot of money.

Where will the money come from? Naturally it is part of the state funding, and Taili raises part of its own money. Naturally, this part of the money raised by Taili has to be found from advertising revenue. However, the annual advertising revenue is counted, and the purpose has been determined for a long time. Then there is only Yin Chimaoliang first sells the advertising time of these channels that have not been set up in advance, so as to recover some of the exhibition funds.

Therefore, Lao Chen, who is well versed in the inside story of the CCTV exhibition, is insightful about the matter. The reason why he was willing to leave CCTV and set up an advertising company on his own is also aware that this is a good opportunity for his own ambitions. As for the storyteller. The red flag inside was going to fall, but it was just a coincidence, but because of Fan Wuyi's relationship, he got himself a deputy minister, but it was unexpected.

The officialdom pays attention to red and white, in fact, the same is true in the shopping malls. Since he met Fan Wuyi, Lao Chen is now very beneficial to follow him. Not only can he guarantee himself that the annual advertising funds will not be lost, but occasionally Give yourself some tips, and you can often benefit a lot from a single idea. As for the two-person cooperation project in the past two years, Lao Chen's position in the station is stable and no one can shake it.

If you don't have a small calculation in your heart and want to take advantage of the prime time of the advertising industry to come out and make some money for the elderly, you just stay in the stage to provide for the elderly, and there is no problem at all.

Lao Chen also admired Fan Wuyi’s character. He didn’t have to say to his friends. He just mentioned that he wanted to set up an advertising company. He sent hundreds of millions of dollars in funds, and the two of them partnered. Erdu became a shareholder, and the support he gave himself was huge and quickly unmatched.

Whenever he thinks of this, Lao Chen feels enthusiastic in his heart. It is really embarrassing that he is a deputy minister, and he does not have a daughter who can look good. Otherwise, he will be dragged. To be sent to Fan Wu's bed.

Therefore, when he confronted Chu Tong, his former subordinate, he went around a few hundred times in his mind, not for anything else, just to allocate the most profitable advertising time from the three newly added channels.

Chu Tong was also a little surprised about Lao Chen's sudden establishment of an advertising company. Seniors like Lao Chen who had already gained fame and fortune were unavoidable, but she didn't know what kind of attitude he should use to face this past. Old superior.

The mainland advertising industry has maintained a good momentum of development in recent years. Mainly due to two opportunities.

The first time was in the mid-eighties. Started with the reform of the economic system. Formed the first exhibition. The other is the development of the socialist market economy in the early 1990s. The state further liberalizes the advertising industry. The advertising industry formed the second exhibition.

From the perspective of the law of development. Barriers to entry for the advertising industry. Also from the previous low ** height. It has become the current high ** low degree. It can be said. The advertising industry is now being exhibited. Without strong funds to support it is absolutely impossible.

Old Chen started an advertising company. It is impossible not to take care of it. But Chu Tong himself also had to ensure that enough funds could be raised in the station. So there was some hesitation in my heart. For fear that Old Chen made his request to pass his own bottom line.

From the perspective of the earth environment. Deng Gongdi made a speech during his southern tour. Caused the rapid development of the advertising industry. A diversified advertising industry structure has been formed. State-owned advertising and joint venture advertising exhibitions are good. A large number of small advertising companies have appeared one after another. Form a highly developed, highly open and highly competitive market situation.

Under high competition. CCTV has to deal with many advertisers. Unless you have the ability and financial resources to win the big cake. Otherwise you won't even have the qualifications to take a bite.

But Old Chen also came prepared this time, and he didn't say anything else. He directly brought a cash check to Chu Tong and handed it to her with a smile.

"My God--" Although Chu Tong considered that Lao Chen might be able to get some sponsorship, the amount of funds may exceed tens of millions, but when he saw the check, he was still taken aback.

She counted the zeros on the cheque. There were eight in total. The number at the beginning was not one, but two, two hundred million cash cheques! She looked at Lao Chen suspiciously, wondering how could he have such a large financial support?

Old Chen saw the doubts in Chu Tong's heart, and said to her with a smile, "Fan is a good friend, so many years of friendship will naturally not make my evening scene desolate."

Chu Tong suddenly felt that if you rely on Fan Wuyi, why should you worry about the bleak evening scene? I'm afraid it's too much money to spend, right? It's just that Fan Wuyao's shot was really generous, and the 200 million cash check was so easily smashed, but it made himself a little headache.

The domestic advertising industry is mainly the advertising agency system, that is, advertising companies are in the main and core position in the advertising business, and they are the full agency of the advertising business for advertisers. center

It is a comprehensive service that is a means of distribution and supplemented by other promotional means.

The implementation of the advertising agency system can enable the advertising industry to form a healthy operating order and maximize the advantages of advertisers, advertising companies and media.

But since Fan Wubing made a CCTV bid for the king, the situation has been a little different.

CCTV cannot be said to be an advertising theme, but can only be regarded as an advertising medium. The largest domestic TV advertising media, and now the largest domestic advertising media, the announcement tool suddenly became the master, and it started an advertising auction on its own, which is actually equivalent to the largest It deprived advertising companies of their profits to the limit, making the market that was originally opaque to advertising owners transparent.

Although in the future, advertising owners will also need to find a professional advertising company to design advertisements for themselves, but in any case, the original high profits should not be considered at this time.

Therefore, Fan Wuyao’s idea is a draw from the bottom of his head, which has changed the status quo of the domestic advertising industry in one fell swoop. Although CCTV has greatly benefited from this, many advertising companies have suffered heavy losses due to this.

Advertising is a channel and tool for companies to achieve sales. Without advertising, there would be no corporate marketing, let alone brand building, and the economy would not be able to develop healthily.

Advertising nurtures a large number of media, and the source of the survival of the media lies in advertising, especially some large-scale media. The exhibition of the media relies on advertising expenses, not the so-and-so expenses allocated by the state.

However, in China, many media generally adopt a discriminatory attitude towards advertisements. They mock or criticize advertisements at every turn. In fact, they spit on their jobs.

CCTV was able to kick off the advertising company and go it alone because of its monopoly and can directly talk to the company. However, the general media also sneered at the advertising company and just couldn't live with itself.

Lao Chen is very aware of this change. He has not been in the industry for so many years. The change in the living environment of the domestic advertising industry has made him understand a truth. Now it is a two-tiered world. It is not only a challenge to the advertising industry exhibition, but also an opportunity. Like other industries in China, the advertising industry is now facing a breakthrough. Only large advertising companies with strong capital and strength can stick to it and eat the cake. Other small advertising companies can only survive in the cracks. , To do a little project to support the family, as for the development of the Huang Tengda, it is very, very difficult.

The main source of profit for advertising companies is advertising agency fees. Originally, advertising agency fees were generally 10%. However, with the intensification of competition, there has been a phenomenon of zero agency. Now most advertising agencies have changed advertising agency fees to service fees and For some special expenses, some companies also propose to charge according to the advertising effect.

This is mainly due to the impact of media buying companies, who have drastically lowered agency fees with large-scale media purchases, rendering the industry-recognized agency fees in vain. Media buying companies cracked down and changed the original revenue structure of advertising companies, and advertising companies had to change their service fees to avoid low media agency fees.

The emergence of the current CCTV standard king should actually be said to be a new advertising model, that is, a new model of powerful media plus advertising companies. The premise of this model is that the media must have an absolute monopoly. Today, it seems that only CCTV Only with this advantage, a large number of local TV stations do not have the strength to condense a group of advertising companies, so this kind of thinking may produce some large advertising groups, but it is difficult to promote them.

In other words, if you don't take this opportunity to strengthen cooperation with CCTV and tie the two parties to the same tank, there will be no such shop after passing this village.

The reason why Lao Chen was able to get so much cash from Fan Wubing ~www.wuxiaspot.com~ is because Fan Wubing also considered that if you want to develop a large advertising company, cooperating with CCTV is the best shortcut. Especially in China, there are not many or some companies that can get such a large amount of money to advance advertising expenses for CCTV, but they are not so bold.

Old Chen said to Chu Tong clearly, "Xiao Chu, you know, I have a deep relationship with CCTV for decades. For the rest of my life, I want to continue to serve the station in another way, so I don’t hesitate to do so. So cheeky to raise so much money, just want to accomplish such a thing, but you must understand me and support me!"

Chu Tong looked at the radiant expression on Old Chen's face, and immediately believed it to be true, thinking that after all, he was an old comrade who had served Taili for decades, and his mental consciousness was high! Now that there are three new channels in the station, I am worried that the advertising affairs cannot be carried out smoothly. Old Chen came to help, which is really touching.

Old Chen thought in his heart, although I am not the director, if I can monopolize most of CCTV's advertising business, it would be a big achievement in my life, right?

**************Today the second more sent to **************(