Twenty Years in Business

Traffic is king.

Zhang Xiaobai is very strange to these four words.

In his consciousness, he only knows that content is king and channel is king. Content is actually a commodity. Channels are self-evident. The reason for the victory in Anzu province is the four-character mantra.

Zhang Xiaobai asked seriously: "Teacher, explain to me!"

There is no coffee in the coffee shop. What Zhang Xiaobai wants is a glass of water. Teacher Peng Cheng stays with his wolfberry water throughout the year.

After taking a sip of water, Peng Cheng said: “Traffic is king is the name of the Internet era. Whether it is major portals, games or clients, whoever has the largest traffic will be the king! And the so-called traffic is the user. !"

"In traditional industries, the meaning of traffic extension or expansion is also to have a large number of users, and if you want to gain consumer recognition, you must set up a brand, which is what we call brand effect."

"It's not easy to make content, but it's even harder to make channels. Instead of doing this, start with the brand. The brand will naturally bring smiles!"

Peng Cheng smiled and asked, "Have you heard of melatonin?"

Zhang Xiaobai smiled bitterly: "Why haven't you heard of it? When I turn on the TV, it is all that commercial, and I feel sick when I watch it!"

Peng Cheng smiled and said solemnly: "Think about it carefully? If you want to buy health care products for your elders, what would you buy?"

Zhang Xiaobai thought for a while, "Probably it's melatonin!"

Peng Cheng nodded and said, "This is the genius of melatonin. There is a huge market for health care products. There was no outstanding brand before. It is melatonin that has filled this piece! This is how it succeeds!"

"Booming violent marketing, similar to brainwashing advertising, has created a super brand in the health care product market, and the profits it brings can be imagined! Xiaobai, I suggest you take a look at their boss's deeds when you have time! Enough exciting !"

Zhang Xiaobai took it to heart and asked: "Teacher, how is the Internet industry now?"

Peng Cheng thought for a while and said: "After several years of rapid development, a huge bubble has formed. Now it is a time of squeezing the bubble. After this stage, it will usher in steady development. At this time, what we have to do is to survive it!"

Peng Cheng smiled and said: "Winter is coming! For whom does the death knell sound? Spring blossoms, flowers bloom for me!"

"Regardless of the size of the company, we can't hide from the general trend. Only by taking advantage of the trend can everything go smoothly!"

Peng Cheng smiled with bitterness. Although he is very optimistic about the prospects of this industry, who knows how long this winter will be? Who is sure it can survive?

In the past two years, I have seen Internet companies shut down overnight, and those former comrades-in-arms and fighters went bankrupt for a while.

Zhang Xiaobai shook his head, "Teacher, I really can't do this job, it's so exciting!"

Peng Cheng looked at him with a playful look and said: "Don't be too full of words, who can tell the future? The Internet age is bound to be the general trend, and the future industry will also be integrated with the Internet. It is impossible to hide. "

"The times are advancing, technology is advancing, and people’s lives and working styles are also changing. Ten years ago, would you imagine being able to drive a car? Can you imagine that you can talk to relatives and friends far away on the phone? What will the Internet bring? Let's wait and see!"

Zhang Xiaobai raised his thumb and said, "Teacher, I always think it's a pity that you don't become a teacher. This generous statement is enough to impress those college students in class!"

Peng Cheng smiled and said: "Your teacher is an excellent teacher in school, and a man of great power in the mall!"

Zhang Xiaobai winked his eyes and asked, "Where are you in love?"

Peng Cheng frowned and said: "Get out!"

Zhang Xiaobai laughed.

He still knows something about Peng Cheng, Yao Yuan and Du Ruyue.

This teacher is good everywhere, but the relationship is sad, Zhang Xiaobai has met Du Ruyue, she is indeed an elegant and intellectual woman.

Peng Cheng suddenly asked, "Would you like to see Lu Xiaoqiang?"

Zhang Xiaobai asked: "He is here?"

Peng Cheng said: "It's not far from here. If you want to see him, you can ask him to come over. I think there should be an open conversation between you!"

After a pause, Peng Cheng said again: "After all, both of you are my most promising students. I don't want any unpleasantness between you!"

Zhang Xiaobai said, "It's gone, I have nothing to say to that person!"

Peng Cheng sighed and didn't force it anymore. The thing that Lu Xiaoqiang did at the beginning was really too much. It was tantamount to stabbing someone in the back and expecting people to forgive him?

"Lu Xiaoqiang is aggressive and thoughtful, but he lacks your down-to-earth spirit, so I always feel that if you join forces, you will definitely achieve something!"

"He had a bad day. He entered the Internet industry and relied on those creative ideas to get the favor of capital. But once he entered the actual operation stage, the shortcomings immediately became apparent."

"In the past two years, he has fallen a lot and failed many times, but one thing is good. This repeatedly defeated Lu Xiaoqiang is really unbeatable!"

Zhang Xiaobai said angrily: "Cockroach that can't be killed!"

Peng Cheng smiled and stood up ~www.wuxiaspot.com~ and said: "Okay, let's stop here. We have talked a lot when we met old friends. You have your business and I have mine. I hope to see you next time. Each other is getting better and better!"

Zhang Xiaobai stood up and said seriously: "Teacher, pay attention to your body!"

Peng Cheng shook the water bottle, "The wolfberry water is held every day, and the body can't be straddled. I suggest you come!"

Zhang Xiaobai frowned and said, "Farewell, I am afraid of blood from my nostrils!"

The two separated.

Back at the small hotel, Lao Yu was watching TV with his feet pulled down. There was a column interviewing Zhou Zhou on the TV.

Smiling, radiant, cheerful and humorous to answer the host’s tricky questions.

Lao Yu said: "A person can really be changed by the environment. How shy was this girl at the beginning? Whenever there is an interview, she will be a big red face. Look at the present, she has changed her personality!

The TV suddenly changed channels.

Old Yu frowned and said, "Mr. Zhang, let me finish it!"

Zhang Xiaobai smiled and said, "A fifty-year-old man watching the little girl every day, what are you doing? Be careful, I tell my sister-in-law to go!"

Staring at the advertisement on TV, Zhang Xiaobai's mind was like Zhou Zhou just now.

Not miss her, but miss her well.

There was a story, and now it seems that there is no sadness or joy.

That's just an experience in life. I want to thank her for showing up at that moment in life, giving her a different color to her ordinary life.

Can't be a partner, can't be a friend, but I still hope you can have a better life, although it has nothing to do with me anymore.

That's why Zhang Xiaobai went to Peng Cheng and begged him to post the news.

After his thoughts passed, Zhang Xiaobai asked: "Have you finished washing your feet?"

Old at wiping his feet with a towel, "It's over!"

Zhang Xiaobai stood up, "Go, go home!"