Tokyo Video Game Tycoon

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Generally speaking, the sales of video games can often determine everything in the first week, and the longest will not exceed one month.

Players who like this game can't wait to buy the game in the first place, there is no waiting at all.

And players who are in a state of hesitation, if they really want to play, they will often think clearly within one month of the first game, and then experience the game.

This law is more obvious in Youxing Electronic Entertainment.

Youxing Electronic Entertainment has a very strong influence today.

And with a good reputation in business for more than 20 years, there are almost no bad reviews for the games born.

Even if there are bad reviews, it belongs to the kind of game that is very picky about players.

For example, war chess games, which used to be considered a popular genre, but now they can only be reduced to unpopular games. If current players know that this is a war chess game, the first thing they think of is that they are not very interested and don’t want to play this game. game.

Or it is more difficult like a wolf, and many people who abuse players have psychological shadows.

Players who can't experience the refreshing feeling after clearing the level will hate this game very much, but they also like it very much, and the polarization will be more obvious.

Apart from these exceptions, most of Yuxing Electronic Entertainment's games are very popular.

In short, when you buy other video games, you may occasionally have the possibility of stepping into the trap. The game may be predicted to be fraudulent, and the buyer finds it is not fun.

But buying games from Youxing Electronic Entertainment basically does not have this kind of problem.

Even up to now, the games of Youxing Electronic Entertainment have even become something similar to financial products.

The physical game you first bought after you finished playing it often increases in price when it is resold.

From this, we can also see the game development capabilities of Youxing Electronic Entertainment and the trust of players.

But even so, generally speaking, the games released by Youxing Electronic Entertainment in the first month basically account for 80% to 90% of the entire sales volume, and it will be difficult for the subsequent sales to reach the sales level at the time of release.

And now, there is a situation that the sales of video games are entering a period of weakness.

Naturally, a good game will not worry about selling, but the overall base has dropped a lot.

Then the most efficient solution is only the simplest and most straightforward method: discounted sales.

In the past, the discount was not too big, unless the game was really too old, Yuxing Electronic Entertainment would sell it in a packaged form, or the method of playing old games with a monthly payment model on Facebook mobile phones.

Now, Zhuyouxing decided to adjust the sales strategy of the game.

In the past, it was difficult for discounts to affect the overall sales of games. After all, it was because the discounts of games were not strong enough.

If you can't get 20% off, then you can get half price, if you can't get half price, then you can get 20% off, or even 10% off.

It's really not possible, free gift is not impossible, but free gift game requires some preconditions, players always have to pay something, such as a little bit more clicks or something.

But there is no need for Youxing Electronic Entertainment to force this, it is too low-key.

Giving away games is only possible unless the competition is too aggressive.

A person in charge of operations asked: "President, do you really want to do this? If we do this, will we not even be able to recover the cost of the game?"

"Cost? Isn't that already recycled? I'm not talking about selling the physical version, but the digital version. Don't you guys understand the meaning of the digital version?"

"Digital version... But shouldn't the digital version also cost?" This person was still a little confused.

Zhu Youxing smiled: "It seems that you still don't fully understand the meaning of the digital version of the game. The sale of the digital version of the game is to expand the player base. The biggest advantage of the digital version is that it costs almost nothing."

"Zero cost? But our game..."

"Are you talking about the development cost of the game? As early as the first week and the first month of the game's release, it can basically be recovered, and the rest of the money sold is all earned, so whether you sell it at a discount or at all Selling at a low price is the same as making money, but sometimes selling a game at a full price will block many players who want to play, virtually reducing the player base, but selling at a discount can attract more players and users, which is the most profitable game. of."

As long as there is a mass base, everything will be easy to do in the future.

I'm afraid that as the economy slumps, more and more people will refuse to play games because of expensive games.

In the end, a vicious cycle is formed, and no one plays video games anymore.

So discounts are imperative.

"Digital games, the biggest feature is almost zero cost. In fact, I originally wanted to use this method to deal with Su Rui Electronics and Mike Fu in the future, but now it seems that this method needs to be used in advance."

In fact, this kind of digital game discount sales has another advantage, which Zhu Youxing hasn't said yet.

That is, gamers are human beings, as are housewives queuing up in supermarkets to snap up discounted merchandise.

If they are all human beings, they almost have a common nature.

To put it a little harshly, it is greed for cheap.

At the same time, it can also be called the refreshing feeling of consumption stimulation.

Buying cheap and affordable things, the dopamine secretion is no less refreshing than other things.

Back then, I would stare at Steam’s Summer Sale and Christmas Sale every year, and only need to spend a few hundred dollars to buy dozens of high-quality games that usually cost thousands of dollars.

The feeling of earning blood is still fresh in my memory.

I have to say that Fatty G is really a business genius.

A sale festival is such a perfect thing for a video game.

The near-zero cost of the digital version of the game is what makes this super-cheap discount possible.

Like the physical industry, even if you really want to discount, the cost of materials is still there, and it is difficult to really reduce it to an unimaginable level.

Unless the store is for pure promotion and increased popularity.

But no matter how much the discount is, video games are still profitable.

"Okay, now it's almost summer, and you guys are starting to prepare for the Summer Sale Festival. This is also our first sale festival. Since it's the first time, we must have a good start, Yasuo Natsume."

"President, I'm here." Natsume Yasulong said quickly.

"You lead people to design the titles and promotional slogans for sales, and the advertising resources of Facebook and several other important websites will be inclined to you."

"Okay, I'll go now."

Takeyusei had insisted on doing this, and Natsume Yasulong didn't waste any more time, and immediately went out to start the execution.

Then Zhuyouxing arranged for several people to visit several well-known game companies on site. If possible, Zhuyouxing hoped to attract more companies to participate in the summer sale festival.

On the one hand, if you have money, everyone can earn money together. On the other hand, you can also increase the reputation of your own platform, which is a win-win situation for yourself.