The Pioneer of the Rebirth Era

Chapter 1137 The Importance of Brand Reputation

The Hurricane Plaza on Wentao Road is now one of the busiest places in Hangzhou, and some even say that a new CBD center of Hangzhou has been created here. It has even become one of the places that some tourists must visit when they come to Hangzhou.

Compared with the custom street in the scenic area, the pedestrian street at Hurricane Square is much simpler and rougher. It is directly a street of snacks, and there are all kinds of snacks from all over the world.

Coupled with various clothing stores, jewelry stores, and small commodity stores, you feel that you haven't had enough shopping after you walk in, and then a day passes.

In addition to eating and playing, there are supporting high-end hotels, SPA centers, fitness centers, cinemas, and a castle house that children like very much.

In short, whether it is shopping, shopping or playing, if you don't want to go outside Hangzhou, Hurricane Plaza has almost become the first choice for Hangzhou citizens and foreign workers.

Wang Qing accompanied Yang Dongxu in the building to inspect the success of the Hangzhou urban complex. Let Hurricane Construction completely distance itself from other domestic real estate companies.

This year, another three urban complexes in first-tier cities have been launched, and the person in charge is still Wang Qing. The current Wang Qing can be said to be one of the core real power executives of Hurricane Construction, and he is highly valued by Yang Dongxu. In addition, the talents were selected from within the company, and the relationship with the general manager Zhao Yu and others is quite good.

"Pay attention to the cooperation with Sanwan Travel Agency. Tourists who come to shop here can recommend Xinghai Hotel to visit the West Lake. Similarly, tourists there can also recommend to shop with us. Two-way circulation can Maximize the benefits.

Of course, it is not limited to Sanwan Travel Agency, and can also cooperate with other travel agencies. You can control the size by yourself. Sanwan Travel Agency is our subsidiary company and must be taken care of, but it does not mean that taking care of him will stop doing business with other people. "

Yang Dongxu communicated with Wang Qing while walking.

A group of six or seven people attracted the attention of many people, and some people recognized Wang Qing's identity. So I was very curious about Yang Dongxu who seemed to be talking about something at the front.

Wang Qing kept nodding his head, and the group first looked at the shopping mall, and then went to the pedestrian street. Especially the hygienic environment, and whether there is any act of slaughtering customers is the focus of Yang Dongxu's attention.

It was already noon after strolling around, and I went directly to the staff restaurant upstairs without going anywhere else.

Seeing that there were many people in the restaurant, Yang Dongxu asked curiously: "Is the restaurant open to the public?"

"It's not considered open to the outside world. The main reason is that it is troublesome for employees hired by some merchants to order work meals by themselves. So I found the cafeteria to discuss it, and then we held a meeting to study it. The cafeteria card was opened to these merchants.

But they eat at the original price, and there is no food subsidy for our company employees. But even this is much more cost-effective than eating out, and it is also very convenient for these business owners.

In fact, apart from these merchants, the companies in the office buildings upstairs are the big ones. So many people are making money whether they take out food or set up a canteen.

However, after research, taking over all these businesses puts too much pressure on our own canteen. And it will have a certain impact on the snack street downstairs and those restaurants, so I didn't pick it up. "Wang Qing said.

Yang Dongxu nodded. The business cannot be monopolized by one family. Only when everyone has money to play can they do more prosperously. It is no problem to set up a canteen for your own employees, or even accept a merchant employee to eat.

Anyway, there is too much food in the cafeteria, so everyone will go out to have a try and greet the business of the pedestrian street and small restaurants. But if the canteen is turned into a customized meal for office workers, it will definitely have a certain impact on the catering industry.

Instead of opening a small stove, a few people lined up with trays to order dishes and meals, and found a vacant table to sit down.

"How about the three new projects?"

"The plot has been cleared up, and now the project department has started planning, purchasing building materials and recruiting workers. Construction can start in June at the latest," Wang Qing said.

"What about preferential policies?"

"Basically, they are the biggest discounts. In addition to policy and tax incentives, even the land price has been given a lot of concessions." Wang Qing couldn't help being a little excited when he said this.

Domestic real estate was a bit deserted because it stepped on the brakes last year, but it started to become popular again at the beginning of this year. Therefore, many high-quality land plots are very sought-after now, especially high-quality land plots with a large enough area to build urban complexes, each of which can be auctioned for a high price.

So Hurricane Building can still get land at a low price, which has to be said to be a very awesome thing. And this kind of land acquisition not only relies on relationships, but also relies on its own strength and high-quality projects. This has to be said to be a high degree of affirmation of the urban complex project. As the person in charge of this project, Wang Qing is naturally honored.

And Yang Dongxu's expectation of getting land at a low price was actually within his expectations. After all, there are successful cases of Hangzhou urban complex here. Anyone who is not blind can see that such a high-quality urban complex has a driving force for the surrounding businesses.

Give hurricane buildings a little benefit, but you can make multiple CBDs in your city, and then the surrounding land prices soar instantly. The discounts given to Hurricane buildings are really just a drizzle.

"I won't talk about the early construction, that's what we do. The later management has to keep up, especially on the property side and the reputation of the business must be well checked.

Don't let a mouse poop ruin a pot of soup. The urban complex is one of our company's flagship products now. This sign must be up. "Yang Dongxu reminded.

"I know that there have been a few incidents in the shopping malls, such as the use of credit cards in the property, and the sale of counterfeit and shoddy products by merchants. I have dealt with them seriously.

And after the merchants settle in, there are also provisions for the division of responsibilities in the contract. Therefore, for those who do not change after three warnings, we have the right to forcibly evict the other party, and we will not refund the rent of the shop. "Wang Qing said.

Shops in Hurricane Square are very popular, and the rent of popular shops is naturally not low. Therefore, the existence of such a contract is actually a deterrent to merchants who practice fraud.

"Just as long as you know clearly." Yang Dongxu was very satisfied with Wang Qing's actions.

As he said, the urban complex is another project that will become another shining sign of Hurricane Architecture. You can't just want to rent out the shops to collect rent, and recruit all kinds of ghosts and snakes, and finally stink the entire Hurricane Square sign.

In fact, even if there are fake and shoddy products, it is still a matter between customers and merchants. The square can be pushed cleanly. But Yang Dongxu obviously didn't want to play this kind of edge ball.

Instead, I really want to make Hurricane Plaza a golden signboard, so that when many people go to other places to buy things in the future, even brand stores will be cheated.

For example, when buying jewelry in a gold shop, it can be attracted by that magnet. When there was a credit crisis for merchants and customers before. The first thing everyone thinks of is that you can rest assured when you go shopping in Hurricane Square.

Then this signboard will be transformed into a golden signboard. It is also completely different from other imitators later, and Hurricane Architecture is still the only one. Keeping this golden signboard, even if domestic real estate development enters a period of saturation in the future, Hurricane Construction can still make a lot of money.

Not only Hurricane Construction, Millennium Supermarket and other industries under Yang Dongxu's hands are actually following this path. No one knows better than him when trust is in crisis. How valuable is a brand that can reassure the public.

After dinner, he came out of the shopping mall, and Yang Dongxu got into the car.

He also boarded the car with the charter. After Sun Yi began to want to marry more and more, Zhang Zhang began to slowly take over her work.

However, because Yu Yi is now the director of the company's administrative department, more of the focus of Zhang Zhang's work is still shifted to being an assistant to the chairman, Yang Dongxu.

"Keep an eye on the show, and call me if you have anything to do." Yang Dongxu said to the charter.

Charter is the assistant to the chairman of Hurricane Construction who was promoted from within. What Li Ji was looking for was to be in charge of the work of Rising Sun Technology.

Since last year, the Huaxiu brand building plan has been launched vigorously. One of the signed superstars not only shocked ordinary people, but even the Holy Mother said how many primary schools can be built if the money is donated to the Hope Project.

There has also been a bloodbath within the industry, especially for some big brands. Every superstar signed by Huaxiu is a serious drain of resources for them.

Therefore, many international brands have joined hands with Huaxiu to compete for spokespersons, but Huaxiu can't sign old superstars, but they can use Yang Dongxu's foresight to sign rookies who can become popular.

Therefore, competitors in these industries can only watch helplessly as they have already blocked Huaxiu's superstar resources. However, Huaxiu's reputation became more and more popular as the rookie's popularity increased, and it couldn't be blocked at all.

With the constant popularity of rookies, some commercial endorsement activities will naturally follow. Therefore, some superstars began to come to the country to promote, and the Hurricane Building has many squares, which is naturally the best choice for promotional activities.

At that time, the TV station will conduct an interview, and the media and newspapers will follow up with the publicity. This is another pragmatic approach to brand awareness, and it is also one of the most effective means of converting fans of these big stars into their own customers.

"I know." Zhang Zhang nodded and wrote it down in the notebook in his hand.

Then tell Yang Dongxu about today's itinerary. After today, I guess I won't see the big boss for a long time.

For such a long time, he has figured out the working mode of his big boss. That is, when meeting the big boss, arrange all the important things first, and postpone other things.

After finishing important tasks, the boss did not disappear. Then make arrangements for other things. The best way to get in touch with the boss is usually by phone, rather than reporting work in person.

Because let alone him, sometimes even the general manager Zhao Yu and Yu Yi, who has a good personal relationship with the chairman, don't know where his big boss is. How could he often report to work face to face?

"How's the arrangement by Yu Yi from the project department at Yanjing?" Yang Dongxu asked.

"Arrangements have been made years ago, but we will start with the agent first. There is a project that can be completed in the first half of this year, and the company's senior management met last week. It is planned to make the person in charge of the project that will be completed in the first half of the year a regular, so that the project can be completed. He can take over the next project right away."

"Yeah." Yang Dongxu nodded without saying anything.

He, the big boss, doesn't need to end the internal game of the company, he just needs to watch from the sidelines. When he leaves, it will be the time when the people below are very dissatisfied with their work, and some people will be unlucky.

All the company's top management sometimes feel quite complicated about him as a big boss. Let's be a hands-off shopkeeper. He doesn't ask about many big decision-making decisions, and the company's senior management has a little heart.

If they are too involved in the company's management, these people will feel restrained and unable to let go. In short, everyone seems to have been trying to find a suitable distance.

At present, the distance between his big boss and the company's top management is undoubtedly very appropriate. He has a strong control over the company, but he doesn't restrict the power of the company's top management so that the top management can freely display their strengths.

It's actually quite comfortable for everyone to get along with. Of course, if Wu Aibing's sharp sword hanging high above his head hadn't been swung from time to time, making them a little frightened, the little days would have been more nourishing.

But this idea is obviously just a thought.

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