The Pioneer of the Rebirth Era

"Where did you find this song in your space, and how do you get it?"

"Your background costs ten yuan a month, right? It's so beautiful."

"Wow, that's so cool, I want to get one too."

When everyone is discussing the fun of World of Warcraft and Fantasy Westward Journey, various small game advertisements keep popping up in the advertisement pop-up window.

The space show launched by YY was like a depth bomb, which instantly detonated the campus address book that seemed to have no tricks. What is surprising is that no matter how Feixun and Parkson scold Rising Sun Technology for being shameless, it is not democratic at all.

Even without the consent of the user, the campus address book account and the YY account were forcibly switched. When everyone feels that the instant messaging software wolf is coming, and they are about to move a stool and prepare melon seeds.

The public opinion that Parkson and Feixun are democratic or undemocratic has not been hung up. And YY's well-crafted debut didn't seem to attract much attention.

Isn't it just a chat software? I have a CC account and an MM account. It seems that there is nothing wrong with having multiple YY accounts.

Users obviously don't care about this, but what makes them care and even feel cool is the background board and various songs of YY Space.

You must know that people always feel that things on the Internet are very mysterious and high-end, and they cannot be messed up by ordinary people. But when one day you can decorate your own space at night, not only can you change the background and choose songs, but you can even make phantom lights for the photos in your album.

In an instant, all netizens seemed to have found a novel toy, and began to make various attempts tirelessly. Originally, Qiu Bosong felt that the launch of eight new space backgrounds for the first time was already a lot of attempts. Who would have thought that this could not satisfy the enthusiasm of users.

Not to mention the music aspect, later generations may not necessarily change to another piece of space music every six months. But now it changes several songs almost every hour, and you can hear different music every few minutes.

The photos were originally just for fun and uploaded a few photos to the address book for friends to see. Suddenly, you can make a phantom photo album, and the number of photos uploaded in the space has skyrocketed in an instant.

In particular, you can leave a comment below the photo, which is undoubtedly an extension of the post bar. However, in the post bar, everyone is discussing another matter, while under the space photo, they are discussing themselves, which has a strong sense of substitution.

In addition to the photo album, you can also talk about it, and you can also like and comment on the talk, and you can share your current mood with your friends all the time, which is simply irresistible.

So not only the audience was surprised, but Rising Sun Technology itself was also surprised. Originally, preparations were made for YY's possible user surge, but all resources were mobilized to the space. The space was almost overwhelmed because of too many people. You must know that YY is currently using the world's top and largest server.

"That is to say, everyone is playing space now, not YY?" Yang Dongxu, who was sitting in the boss chair, looked a little strange.

No one asked about the well-built chat software, but a supplementary component of the chat software turned out to be popular.

"For the time being, this is the case in terms of traffic distribution." Qiu Bosong nodded.

Thinking of the day-to-day research and development of YY before the public beta, I am afraid that there may be some small flaws on the inside that will lead to failure. As a result, no one looked at the flowers I had carefully decorated, and everyone went to finish the vases where the flowers were arranged.

"What about friend invitations?" Yang Dongxu asked.

"The activity level is not very high for the time being." Qiu Bosong said helplessly.

In order to increase the number of users of YY, the forced conversion of the campus address book is only the first step. The big head is still inviting friends. Because the users in the campus address book were originally YY's lunch.

Only by constantly inviting users to register and use YY from other places in the game, this is to rob users of CC and MM to strengthen itself. As a result, this step was okay, but when preparing for the second step of invitation, the sword got stuck halfway through the draw.

Yang Dongxu frowned and fell into deep thought. This is not a good sign. After all, space is fun, and there are only so many things to play, and you will get tired of it soon.

The most important thing for YY is to take advantage of this enthusiasm to accumulate more users is the kingly way. When everyone's enthusiasm for the space comes over, basically YY's users are almost stable. This is the cornerstone to compete with Parkson and Feixun.

Yang Dongxu tapped his fingers rhythmically on the table, and after thinking for a moment, he said, "Is it difficult to make a link to share?"

"Which link to share?"

"Isn't the phantom album the hottest right now? Just put a link option under the phantom album. For example, there is a word 'share' below it. Click Share to share the phantom album with your YY friends, post friends, and games friend.

In short, it can be shared with all friends related to this YY account. And friends who saw the link he shared wanted to see the phantom album.

You can directly click the link to come to the YY space, and it doesn't matter whether you register as a YY user or not. The important thing is to make him feel curious and interesting about the space. Then he took the initiative to go back and register a YY account. "Yang Dongxu said while tapping his fingers.

"This is very feasible." Qiu Bosong's eyes lit up.

"Then do you need to register a YY account to watch when you click on the link? Will it be more direct?" Changhao asked.

"It's different." Yang Dongxu shook his head: "People are lazy, although users are very interested in the welcome photo album they shared.

But if you ask him to register an account to watch it, if it’s not a friend who urges him to watch it, likes and comments. The biggest possibility is that you just turned it off for fear of trouble.

You can read the phantom lamp album, especially after entering the space to listen to music and look at the cool background. They take the initiative to register, these are two behavior patterns. "

Yang Dongxu is simply not too clear about the inertia of netizens, the most obvious example. Later generations of Alipay are so powerful that they almost dominate the entire scanning payment industry.

But why the sudden emergence of prestige has robbed many markets? Is prestige better than Alipay?

Obviously not for this reason, the biggest reason is that everyone is lazy. At that time, everyone could open Weixin at any time, and then pay with just a scan.

Usually, if you don't spend online or buy things, you basically don't open Alipay. Few people are chatting on Alipay. Therefore, paying with Alipay needs to be opened separately.

It was such a simple and convenient action, and Weixin successfully seized a lot of Alipay's market share. One can imagine the extent of human laziness.

So when you click on the link, the first thing that pops up is what needs to be registered. The reaction of many people is to turn it off casually, delaying my playing games.

But you can just click in, and then see a lot of things that interest you, and then when you want to upload photos, you need to register or something. Then the user's initiative and initiative are not comparable to the previous ones.

In short, anyone who is attracted by the space will basically be converted into a YY user. If you can’t be attracted by space, if you asked him to register before, this account is very likely to become a zombie account, and it has no contribution except to increase the number of registered users of YY.

Because he just registered casually at that time, and he probably didn't even remember his YY account. When YY becomes popular in the future and wants to use YY to chat, 99% of people will not go to the previous YY account, but register a new one. So the previous registration doesn't make much sense at all.

What's more, most people are likely to close it without registering. Therefore, giving full play to the subjective initiative of the player is much higher than forcing the conversion rate.

"Shameless! How could he do this?" Qian Jincai, the person in charge of Parkson, couldn't help cursing as he looked at the data collection report in his hand.

Cheng Yunxiang, the person in charge of Feixun, also cursed like him.

They really don't pay much attention to the campus address book, because that thing is really not big. Also give them the ideas provided by the development space. But the sudden emergence of YY is undoubtedly tantamount to copying their lair.

Especially since they originally imitated the campus address book to make their own space, but they saw that the imitation had succeeded, and even surpassed the activity of the campus address book. Unexpectedly, he was slapped by Rising Sun Technology with his backhand.

The space that felt good before was even better than the campus communication, but now it is a pile of shit in front of the YY space.

In the past few days of data collection, the most frequently asked question from users is why the background board cannot be changed in the MM space. Why is there no music in the CC space. Why can't the photo album create phantom photos

Originally, they felt that their own space was a bit higher than the campus address book, but they hadn't waited for them to be complacent. As a result, YY Space directly killed them in all directions.

Now, all kinds of friends have no dead ends to share links, which is undoubtedly digging meat from CC and MM. Every user who is attracted to sign up for YY space has a harbinger of losing his own users.

"Can we make these things in YY space?" Qian Jincai stared at the technical director opposite him.

The technical director felt that if he said at this time: "No."

Then what he will face will definitely be to pack up and leave immediately.

"It can be done, but"

"But what? Lack of manpower, or lack of technology? If there are few people, go to the technical department to transfer, and if the technology is not good, give me public relations. This thing must be made." Qian Jincai said with red eyes.

Facing Rising Sun Technology's one punch, he really has no good way to parry it now. And before thinking of an offensive method, you must stabilize your own position. Only in this way can I have time to think of a solution, otherwise, when I think of a solution, the loss of my own users will be serious, and I will become a poor commander. How can I play this?

"No, it's not these problems. The background and photo album are easy to handle. We did the avatar show before, and the art and design are not a problem. It's just a cartoon pattern, and the other is a background panel. There is not much technical difficulty. Mainly songs, songs We have no copyright." The technical director said quickly.

"There are so many pirated music websites in China, are you talking about copyright?" Qian Jincai stared angrily.

Small website piracy is like annoying fleas, you deal with it with a lot of fanfare, it's not worth the loss, and it's itchy if you don't deal with it. In short, it is annoying, but you have no good way to deal with it.

So there are too many sidelines to play in this area. Especially with a huge user base like Parkson, if a certain singer is challenged because of copyright or not, then just talk about it.

A period of time passed, and the other party's song had been used by him for a long time. In the end, even if the lawsuit is lost, he can turn around and block the singer's song from his huge user base.

Didn't you let me use it because of copyright?

Then in the future, millions of netizens will not be able to hear your songs on the Internet, so they will ask you if you are afraid?

So in this era when Internet laws are not very sound, or in an era when domestic copyright awareness is very weak. In reality, piracy is all over the sky, and it really shouldn't be too easy to pirate online.

"I see, I will assign the task now." The technical director said quickly.

Just now he subconsciously felt that there would be a problem with the music copyright, so he brought it up. But after mentioning it, he regretted it. Isn't this nothing to scold? This is domestic, not foreign, and this is still online, so it needs to be so serious?

"How long will it take?" Qian Jincai stared at the technical director.

The sudden appearance of YY made him feel a great threat. So he couldn't care about anything else at this time, and could only pass on his fear to the pressure of the technical department.

"It can be done in one week, at most one week. Originally, our space was developed relatively well. Whether it is the background board or the music, it is actually a matter of a few pendants, and it will be done soon."

"Then fix it quickly. I'll give you a week this time, but there must be no problems." Qian Jincai said very seriously.

Although he hopes to get this thing out as soon as possible, he also knows that he can't make mistakes in his busy schedule. Otherwise, it is very likely to cause further dissatisfaction among users, which will lead to user loss.