The Director of Music Department

The Beijing International Conference Center, where the Shenlan Group's brand advertising conference and the new product launch conference of the Guangyao Youth Edition flagship phone will be held here.

Originally, a brand's new product launch conference was not an early pioneer. In fact, to be honest, because there are too many, it is not able to attract too much media.

But this press conference of Deep Blue Group is different, the key lies in the previous sentence, brand advertising press conference.

What? You said it’s weird to hold a press conference for brand advertising? Old iron, you are out of date, brand advertising conference, this kind of thing is really not new.

Many big brands hold one or two annual brand advertising blockbuster conferences every year.

Advertisements, advertisements, widely advertised, and the annual advertising blockbuster itself, you say it is an advertisement, but in fact, it can also be a promotional product.

It is perfectly normal to use the advertising press conference to release this core advertising blockbuster as a new product, and to promote it.

In fact, many people are very puzzled, and feel that the Deep Blue Group is a little foolish this time.

Why do you say that?

Because everyone knows that everyone's eyes are focused on the advertisement worth hundreds of millions, rather than the new product launch event. That is to say, not many people care about the new product launch of Guangyao Mobile.

There are two possibilities for the advertisement worth hundreds of millions, and the advertisement case that was directed by Wang Yifan, who is the number one box office box office figure in the Huaguo film industry, and defeated the world's advertising elites.

One is that the advertisement is fantastic, so, is there still anyone watching the new product launch conference?

On the other hand, if the advertisement fails to meet the expected expectations, everyone's attention will be focused on it. Among the countless voices of doubt, will anyone still watch the new product launch?

Even if you release a new mobile phone first, but the focus of other people's attention is not on the mobile phone, what's the use?

Overwhelming guests means that at this time, the attention of an advertisement, it can be said, even exceeds the attention of a super blockbuster movie, let alone a mobile phone?

Guo Shuai, 28 years old this year, is the chief creative officer of DB Advertising Huaguo Branch.

Guo Shuai is naturally capable to become the chief creative officer of the Huaguo branch of a foreign advertising giant at such an age.

This time, Guo Shuai also led the team to participate in the Shenlan Group's 100 million yuan advertisement, but the result was unsuccessful.

This made Guo Shuai, who has always been proud and arrogant, a little annoyed, but also brooding over this matter.

What made Guo Shuai even more annoyed was that this time, Deep Blue's advertising reward of 100 million yuan did not fall into the hands of any of its peers, but into Wang Yifan's hands.

Yes, Guo Shuai admits that Wang Yifan is definitely a big shot in the Huaguo film circle. Guo Shuai also likes his movies, especially "The Story of the Loyal Dog Hachiko" and "I'm Not the God of Medicine".

He is a fan of Wang Yifan, but it doesn't mean he will be convinced. The so-called interlacing is like a mountain. Therefore, in his opinion, Shenlan has completely played the entire advertising circle this time. In his opinion, Shenlan chose Wang Yifan instead of Others in the advertising circle are not because they are inferior to others, but because Wang Yifan's reputation allows Deep Blue to take the opportunity to hype.

Therefore, he paid more attention to the finished product of this advertisement than anyone else.

Beijing time, at 8:55 in the morning, the press conference officially started.

Chen Anping appeared on the stage of the press conference hall of the Beijing International Conference Center wearing trousers, a white shirt with the sleeves rolled up.

A lot of media have already gathered in the audience, waiting for the opening of this press conference.

This press conference attracted the attention of many people, and the popularity was unprecedented. Although there was no live broadcast of the TV station, this press conference was broadcast live on the entire network.

At the same time, there are also many people in the advertising industry sitting in front of the computer, or watching the live broadcast of the press conference with their mobile phones.

Many advertising companies, such as the DB Huaguo branch where Guo Shuai worked, at this moment, everyone stopped their work.

They were all watching the company specially bought a big screen to watch the live broadcast.

Without him, the euphemistic name is to remember the lesson and see where DB lost this time.

Not only DB, but other advertising companies are also waiting to witness at this moment, what is the advertisement with a reward of 100 million yuan this time.

Chen Anping stepped onto the main stage.

The media people and participants in the audience fell silent. No matter what the outside world thinks about Chen Anping, there is no doubt that Chen Anping is the chairman of Deep Blue Group.

Although the outside world's evaluation of Chen Anping is more limited to the rich second generation, having a good pregnancy, lack of education and skills, etc., but no one in the know dare to underestimate Chen Anping.

You must know that Deep Blue Group is not a small company, but a super group with a market value of over 100 billion.

Chen Anping, who can manage such a group, maybe you can say that he is young, that he has no hair on his mouth, that he is a rich second generation, that he gets something for nothing, etc., but you can only talk about it.

Chen Anping was able to stabilize the Deep Blue Group in less than a year in the case of Chen Jianjun's sudden death, and successfully took charge of this group, which in itself is enough to show his skills and abilities.

"In 1992, a shop called Deep Blue Appliance Repair opened in a small county. This year, Deep Blue Appliance Repair Shop had 3 employees!" Chen Anping said with a smile, a little nostalgic.

On the big screen behind him, an old photo appeared. In the photo, it was a small shop with a small front.

This is the predecessor of Shenlan Group, a home appliance repair shop.

"In 1993, the first deep blue second-hand home appliance store opened. There are 8 employees!"

Another old photo appeared on the big screen.

"In 1995, the first deep blue appliance store opened, with 39 employees!"

"In 1996, Deep Blue owned its first factory, and the first electric fan with the Deep Blue brand was produced in this factory."

"1997......"

"In 1999, Deep Blue's sales team set foot on North Africa for the first time..."

"2000..."

Every time Chen Anping said something, an old photo of the relative would appear on the big screen behind him.

When Shenlan Group entered the home appliance industry, Huaguo's home appliance market was already a red sea. Shenlan Group, which had no technological advantages and no scale advantages, encountered difficulties in the early days of Chen Jianjun's business, which many people could hardly imagine.

However, the path of Shenlan home appliances is different from that of many domestic brands. At the beginning, Shenlan only produced some small appliances, including electric fans, rice cookers and so on.

However, Deep Blue is playing a low-end and low-price strategy, taking the route of encircling the cities from the countryside.

A chain store of deep blue home appliances started from a small county town at the earliest.

What really made Deep Blue take off is that their home appliances entered the underdeveloped countries in Asia and Africa, and Deep Blue Appliances began to take off from there.

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