The Director of Music Department

For Wang Yifan, taking selfies is completely unfeeling. He usually plays with high-tech photography equipment.

Those devices were expensive, but they were nothing to Wang Yifan, and most of the time, the manufacturers sent them directly to his door to invite him to play.

This is also quite normal, after all, these high-end photographic equipments are originally used in the field of film and television, and Wang Yifan, as a leading film director in Huaguo, has naturally become the best target for promotion.

Of course, Wang Yifan knows that in this era, the camera function of mobile phones can be said to have developed into the most core function of a mobile phone besides communication.

It can be said that there are countless functions in a mobile phone. Usually, the functions used by ordinary people only account for about 5% of the entire mobile phone. This is not nonsense, but a fact.

The most important thing is naturally the function of the mobile phone itself, communication, and the second is probably taking pictures.

Therefore, when promoting mobile phones, the quality and configuration of the camera are often also a major focus.

Well, to Wang Yifan, these are not the key points.

The point is, he suddenly felt that the girl who tested the camera function, what she was doing now was very interesting, and it could be used in the advertisement of "I speak for myself".

In Wang Yifan's plan, Chen Anping himself must be the most prominent in the filming of this commercial, but Chen Anping's status as a rich second generation prevents him from being the only one left.

The so-called safflower needs green leaves to match, and the ultimate goal of this advertisement is to make the young generation empathize and resonate with this advertisement.

So in this advertisement, Wang Yifan will highlight more representative professions.

And "I Speak for Myself" can be regarded as Chen Anping, speaking for himself, and it can also imply that everyone, every young person can speak for himself.

But this kind of material needs to be searched carefully, and the girl in front of me who is testing the mobile phone to take pictures is a very good material.

The hustle and bustle of the outside world is still there, and countless people in the advertising industry are waiting. What will the advertisement that was snatched by an outsider be photographed?

Similarly, countless people who eat melons are also looking forward to the 100 million yuan advertisement.

After all, in the eyes of the general public, 100 million is just to buy an advertising idea. What kind of people have the temperament of a fool with a lot of money. What they prefer to see is that the 100 million reward is fake, it is for publicity, for hype , for marketing purposes.

But the result turned out to be true, it was true, the reward of 100 million has been won by Wang Yifan.

This is very unacceptable, why.

You say that you are good at making movies, so forget it, of course, you can make movies, which means that your strength is definitely enough, but the problem is that being able to make movies and being able to make commercials are the same thing, but being able to make movies and being able to make commercials Creativity, and it must be a classic, is a wonderful idea, so it is a bit hard to accept.

Are you still letting people live?

 …

The Deep Blue Group is also well versed in hype. After all, the Deep Blue Group was already a home appliance giant in Chen Jianjun's era.

Therefore, there is no shortage of various advertising bombardments every year.

This time, although the cost spent is indeed high, even for a large group like Deep Blue Group, with a market value of hundreds of billions and an annual advertising investment of hundreds of millions, but in just one advertisement, there is such a huge Investing, too, can be said to be extremely rare.

Like this advertisement, it seems that the reward of 100 million Chinese coins, plus the filming of the advertisement, adds up to less than 200 million Chinese coins. This is indeed a high cost, but in fact, this is not the biggest gimmick.

The biggest investment in advertising has never been the advertising itself, but the platform! But the channel!

CCTV's annual advertisement bidding and prime-time advertisements can fetch sky-high prices, so we can know that the investment in the broadcasting platform is the biggest expenditure.

Many people may think, isn't "I Speak for Myself" awesome? If it is released casually, it will naturally form an effect and spread word of mouth. In fact, that is really nonsense.

Perhaps in the long run, this is true. Advertisements like "I Speak for Myself" will become a phenomenon if they are shot well, but the same problem arises. Such advertisements do not need to invest heavily in the broadcasting platform. ?

The answer is naturally no, the more this kind of advertisement, the more money will be invested in the broadcasting platform.

For this reason, the advertisement of "I speak for myself" has attracted much attention before it was broadcast, but more people in the relevant industry have paid attention to it. They are forgetful, you have to tease them from time to time, they will remember.

Of course, even now, it has been proved that this 100 million yuan advertising reward project, for Wang Yifan, is worth enough for Shenlan, not to mention the specific effect of the advertisement, just now, to put it bluntly , if it wasn't because this person was Wang Yifan, how could it have the current effect?

To put it bluntly, if you want to have enough gimmicks, you also need to pay attention to routines.

For this reason, when Deep Blue announced the time of the new product release conference and brand advertising conference of Guangyao Mobile's next-generation Guangyao Youth flagship, it immediately attracted the attention of countless people.

Of course, there are not so many people who pay attention to the new product launch conference, because Guangyao’s new product launch conference did not produce anything, especially awesome black technology, even if there is, in fact, these years, new products The method of launching a press conference has long been outdated, and there is nothing new about it, but adding a press conference with a high-priced advertisement that attracts much attention makes it different.

In the past few years, the advertisements of domestic brands have actually become more and more in line with international standards, but they have never been as eye-catching as this time.

However, too much attention, of course, is not all good things, because of the reward of 100 million yuan, coupled with the failure of advertising elites around the world, and the person who finally won the sky-high reward was Wang Yifan, an outsider.

That's all, but Wang Yifan is not an unknown person. On the contrary, Wang Yifan is also a celebrity himself, the first commercial director in the Huaguo film industry, and his top box office surpasses Yang Long's existence. Naturally, his strength in movies is no one else. Question, but he is not from the advertising industry, so this also makes the outside world's expectations and expectations for this advertisement higher and higher.

For the elites in the advertising industry, their expectations are high because they want to criticize. If the advertisement is slightly worse, what is waiting will be their group’s criticism.

For the competitors of the Deep Blue Group, they naturally don't want this advertisement to have any good impact, so naturally the requirements for this advertisement are getting higher and higher, but it is a potential requirement.

As for the media, they don't really have any requirements, either to break through the sky or knock down the dust, anyway, they all have reports.

For the general public, they naturally have infinitely high expectations for this advertisement. After all, the advertising idea itself is sky-high, and it is also a collaboration between Wang Yifan and Chen Anping, the two richest men under the age of 30.

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