The Director of Music Department

Some people say that "White Night Chasing the Murder" is not as good as it is rated on the audiovisual website, but who cares?

In fact, even Wang Yifan admits that "White Night Chasing Murder" is not perfect, but because "White Night Chasing Murder" can be said to be the first domestic series that can be called a high-quality online drama.

There is harm only when there is comparison. Compared with the low-cost online dramas nowadays, "White Night Chasing the Murder" is completely bullying. Is it comparable?

The current crime web dramas have the highest investment of tens of millions. The mainstream web dramas are still at a small cost of a few million. Compared with the production cost of "White Night Chase" which is over 100 million, there is no comparison.

And for those high-investment online dramas, the people who carry the top must be traffic stars, and most of the remuneration is given to star actors, so how much can be left to make good dramas?

The results speak for themselves. The point is that these tens of millions of traffic niches that can be hired are just some second- and third-tier traffic niches. For those top traffic niches, even if the salary is a TV series, investors can doubt their lives, let alone online dramas.

The main brand of "White Night Chasing the Murder" is no longer a small stream of traffic, but the quality of the series, the plot.

The success of "White Night Chasing the Murder", although it has only been launched recently and the episode has not yet finished broadcasting, it has sparked a wave of enthusiasm.

According to netizens, that is, it turns out that online dramas can also be shot so well.

The success of "White Night Chasing Murder" can already be expected.

Before "White Night Chasing Murder" was launched for a week and updated in the second week, the data released by ECCOM Video made several other opponents finally unable to bear it.

In the first week of "White Night Chase", there are 6 episodes in the free version, and members can watch the next week in advance, which is 12 episodes.

And this week, the effective click rate of "White Night Chasing the Murder" exceeded 500 million, and ECCOM's new members exceeded 1.8 million.

Although the click-through rate of "White Night Chasing the Murderer" is still a bit lower compared with some popular dramas nowadays, the crux of the problem is that these popular dramas can indeed bring a lot of traffic to video sites , but the cost for video sites to purchase online broadcasting rights is far more than that of "White Night Chase", although the video site is not a loss. , but the biggest problem is that at present, no single video website in China is dominant, but there are many giants competing for users, especially paying users.

And these popular dramas nowadays, they are not stupid, so they are naturally unwilling to sell exclusives, but it's not that they don't want to sell exclusives, it's just that the price is sky-high, and the price/performance ratio is too low.

So usually producers are not willing to sell exclusives, and on the video site, although the price has been lowered, everyone has it, and it is impossible to grab paying users.

But "White Night Chasing the Murder" is different. This is an exclusive episode of ECCOM Video. Moreover, it is fresh enough that it has never been broadcast on TV stations. It is the first soup for the audience.

No one else has me, the advantage will come out naturally, the series is good enough, the more people will be attracted, you can only wait if you don't rush to become a member, and when Mi Huayuan gets hooked in "White Night Chase" , If you don’t care at all, you will be sent blades or something.

So what to do? Only for members.

In fact, self-made dramas are nothing new, but spending such a high price to make a web drama that can only be broadcast on the Internet has always been a difficult choice for major video websites and current film and television companies.

Because high cost means high risk.

But "White Night Chasing the Murder" taught them a lesson. The seemingly high investment, in the current view, is not afraid of not being able to pay back. In other words, the current domestic online video sites already have a large enough The market can accommodate high-cost high-quality online dramas such as "White Night Chase", enabling it to obtain high returns.

Of course, the demand side of online dramas cannot compare with TV dramas. There are so many satellite TVs in China, but there are only a few video sites that can receive high-quality online dramas like "White Night Chase".

But the interests are touching, and "White Night Chasing the Murder" seems to have succeeded, which means that this path is correct.

Not to mention anything else, let's just say that after "White Night Chasing the Murder" exploded, several ECCOM rivals immediately announced that they would invest a lot of money to create high-quality online dramas.

And ECCOM didn't give up too much, and immediately stated that it would book the second season of "White Night Chasing Murder".

Naturally, Huaxin won't be rich and unprofitable. The first season of "White Night Chasing the Murder" has only been aired for the second week, and here it is announced that the second season of "White Night Chasing the Murder" will start.

Not only are there new moves on the video site, but on the other side, some film and television companies have also announced that they will start filming new online dramas and create brand new high-quality online dramas.

In the few weeks since "White Night Chasing Murder" was broadcast, more than 20 online drama projects with an investment of more than 50 million were approved.

Many of them have the handwriting of several major film and television giants.

And as "White Night Chasing the Murder" continued to become popular, Zhang Mo became popular.

Moreover, the fan base has risen almost in a straight line, and the limelight even overshadowed some traffic stars for a while.

Naturally, Zhang Mo's worth also increased.

The influence of "White Night Chasing the Murder" on Zhang Mo, as well as Zhang Mo's acquisition of a large number of fans, and the title of uncle male god, made Zhang Mo dumbfounded.

Although he is not young, he can't be regarded as an uncle, can he?

However, the role he played in "White Night Chasing the Murder" is the role of the uncle.

And Zhang Mo's popularity, in fact, had an impact on the entertainment industry that was no less than that of "White Night Chase".

Why? The answer is simple. Many people suddenly discovered that idols don't have to be young, handsome, and cool.

Although Zhang Mo's appearance is not a comparison, he is definitely not handsome, but his fans think he is super handsome and super cool, especially when analyzing the case, some female fans can't help but lick him. Screen.

It can only be said that the taste of the public is too unpredictable.

Zhang Mo can become an idol star, so doesn't it mean that other artists similar to Zhang Mo can also be made into uncle male gods?

Of course, the media also analyzed why Zhang Mo became popular. On the one hand, in "White Night Chasing the Murder", Zhang Mo played two roles with superb acting skills. On the other hand, it is also the changing trend of public tastes.

In fact, Zhang Mo is not the first to be nicknamed the Uncle God. People like Chen Dahua are actually the earliest uncle gods.

It's just that Chen Dahua has a profound background, but Zhang Mo suddenly became popular.

Another one is that traffic stars are produced in large numbers, and they even start to make people feel aesthetically tired. They all rely on their faces for food. There are indeed many fans, but because there are too many homogeneous stars, so let young fans Their tastes have also begun to change.