The Director of Music Department

The movie market is so big, if you eat one piece more, others will lose one piece, it’s better for people like Wu Han, after all, they are not the ones who are the biggest ones in the first place, although their interests have been damaged, but they are not so bad. .

But Chen Hang and Tang Kyushu are different.

The production cost of "Nine Stars Lianzhu" is as high as 200 million yuan, and with the announcement and distribution, the cost is estimated to be 400 million yuan.

With such a high cost, there is of course great pressure to pay back the cost. It was nothing at all. From the perspective of Chen Hang and Shengtang Kyushu, the competition for this year's Spring Festival stalls is actually relatively low.

"Nine Stars Lianzhu" can be said to have no particularly strong opponents, well, there is no one who can fight, but it is different now.

So, of course, they cannot remain indifferent.

In the meeting room of Kyushu in the prosperous Tang Dynasty, Chen Hang, Ou Deman and others gathered for a small meeting. The theme of the meeting was how to curb the outbreak of "The Story of the Faithful Dog Hachiko".

"The current situation is very unfavorable for us. "The Story of Hachiko" suddenly became popular, and it has only been a few days. If we don't restrain it, then when it is released, do you think we can still get it?" How many rows? How many rows will be robbed by the other party?" Chen Hang said with a frown.

"That's right. In fact, it can be seen from the fact that Dianying Sing Cinemas actively adjusted and increased the number of filming sessions for "The Story of the Faithful Dog Hachiko". It will be very difficult to stop it, and it will definitely affect the opening and filming of our "Nine Stars"." Ou Deman nodded and said.

"Director Chen, what's your opinion?" Odeman looked at Chen Hang.

It can be said that Ou Deman's greatest contribution in the prosperous Tang Kyushu system is to bring Chen Hang, a billionaire director, over, so he can't afford to make mistakes.

"First of all, we need to intensify our publicity, and greet the media we cooperate with. At least we can't praise "Hachiko" like others." Chen Hang is the leader of the film, and his words are full of weight.

"Secondly, the word-of-mouth of "Hachiko" must be suppressed, and its reputation cannot continue to explode, and it must be fast, otherwise, it will only take a few days, and then even if you want to suppress it, you will not be able to suppress it."

"Again, the publicity budget must be increased. Even if we can't surpass the other party in terms of word of mouth, at least the exposure rate must exceed the other party."

"Finally, contact a few other companies that have movies released during the Spring Festival. I believe they don't want to see "Hachiko" become a big hit."

"And the speed must be fast, we don't have much time left." Chen Hang obviously came prepared.

Don’t think that if the word-of-mouth is good and the word-of-mouth explodes, everything will be fine. If the word-of-mouth explodes after a large-scale audience watches it after the release, it will be difficult to contain it, but it is only during the screening period, no matter how good the word-of-mouth of "Hachiko" is. , but in fact the number of viewers is still relatively small.

Of course, the other party will definitely have to pay a huge price for doing this, but they have to do this, because one is ebbing and the other is rising, and according to the current speed of the word-of-mouth explosion of "Hachiko", it's really time to let it go when it's released. , then when the time comes, the theaters will definitely not refuse to give more films to "Hachiko".

Many people may find it strange, don’t you have your own theater chain in Tang Kyushu?

In fact, this is not the case. The release of any movie, especially a large-scale production, cannot only be released in its own theaters, but signed with multiple theater companies.

Most of the time, even if the theater chain and the production company belong to the same group company, they are not owned by each other.

The theater chain may give some resources to its brother companies, but it is obviously impossible to not follow the market rules, and the light and shadow of the times are not easy to match. If you break the rules, then the other party will naturally Can.

There are also theaters other than those, they don't care about these, whoever's movie is awesome and can bring more audiences, they naturally hope to arrange more movies for the other party.

If we talk about the beginning, then "Nine Stars" was the target of other people in the same period, but now, it's the other way around. The word-of-mouth of "The Faithful Dog Hachiko" is too popular, and the word-of-mouth is currently growing rapidly Speed ​​fermentation.

Others are not fools, how could they fail to see the strategy of "Hachiko the Faithful Dog"?

This is why Chen Hang suggested joining other opponents of the same schedule to hack "Hachiko".

It’s really that “Hachiko” has disrupted the screening strategies of other movies. It’s so good. Now that “Hachiko” has such a good reputation, other movies can’t be blown up if they want to be screened at this time. what.

Chen Hang's estimate was correct. O'Deman contacted Huanyu and Tianfang, and both parties agreed to work together.

For example, on Tianfang's side, although Ma Qingshan's movies are not good at the box office, who would think they have a lot of box office?

And although Wu Han admired "The Eight Lords of the Dog" very much, but if it involves interests, it must be done.

It has nothing to do with personal grievances, it is purely a stake.

Therefore, on the sixth day of the screening of "The Hachiko of the Dog", several giants began to exert their efforts. First of all, Wang Yifan and the others suddenly discovered that the media touted "The Story of Hachiko the Loyal Dog" two days ago "The report of "At least more than half is missing, and instead, there are several promotional drafts of the movies in the Spring Festival file.

However, this is not over yet. Although the previous "The Story of Hachiko" cannot be said to have zero negative reviews, it can be said to be rare.

But now several media outlets have begun to give "The Dog Hachiko" a bad review.

""The Story of Hachiko" is actually not that good, the plot is empty and clichéd, overly sensational..."

"Dogs are very loyal, but the plot is too fake to stand up to scrutiny. In the movie, waiting for ten years is only a matter of tens of minutes, but in reality, is it possible?"

"It's just a fairy tale about a loyal dog. It's impossible for this kind of thing to happen in reality."

It is difficult to have a standard for judging movies, so for the writers and the media, it really shouldn't be too simple to tell nonsense without conscience.

At the same time, a large number of negative reviews about "The Story of Hachiko" began to appear on the audio-visual website and other movie review websites.

To sum it up, the movie is not that good, it's a bit fake, and it's impossible for such a thing to happen in reality.

Don’t think that good word-of-mouth means everything is safe. There was no external interference before "The Story of Hachiko", so naturally word-of-mouth was really good, but now there is external interference, so many people applauded before, but now there are so many saying that it is not so Good voice, some people who haven't watched the movie will also start to wonder, was it a navy or something before? Is it really that exaggerated? Crying swollen eyes or something? real or fake?