The Director of Music Department

You must know that movie tickets for midnight shows are very difficult to sell. To be able to have an attendance rate of more than 50% in this kind of midnight show is definitely a big hit.

What's more, "The Story of the Faithful Dog Hachiko", in the movie theaters in the city center of many first-tier cities, the attendance rate is actually full, which can be called horror.

Of course, this is also because the number of screenings is still relatively small. To put it bluntly, it is a routine of hunger marketing.

The attendance rate is high, but the box office will not be too high.

But the theaters couldn't sit still. For them, yes, "The Story of Hachiko" has not been officially released, but the attendance rate is too high and the word-of-mouth is too strong.

And as the good word-of-mouth continues to ferment, many viewers who watched the movie in advance can't wait to express their views on the movie.

"Really good screening, I used three packs of tissues, I feel so ashamed!"

"Damn, I said why that guy was so kind to help me grab the ticket, but it turned out that his eyes were swollen from crying, and he wanted me to be like her!"

"What a poor little eight."

"After watching the movie, I just want to hug Xiaoba well."

"I wanted to keep a dog, but after reading it, I didn't want to, because I probably haven't prepared for another family member. They are not pets, but real family members."

Although "The Tale of Hachiko" did not have many screenings in the first few days, the comments on this film on the Internet were very active, and the proportion was also very high. This is the good effect brought by good word of mouth.

There are usually two kinds of movies that make the audience feel uncomfortable after watching them. One is a bad movie that makes the audience feel cheated and not scolding, and the other is an excellent movie that makes the audience feel too much after watching it. said the words.

In fact, there is another thing that many filmmakers worry about in large-scale screenings. If the plot is leaked in advance, the mystery of the movie will be greatly reduced.

But the advantage of a warm movie is that this kind of movie is really not afraid of spoilers.

Speaking of the plot of "The Story of the Faithful Dog Hachiko", it can be summed up in two sentences. A professor raised a dog named Hachi, and then the professor died, and Hachi waited for him until he died. .

What's so special about the plot? Many people will say that this is too simple, right?

But why does it make so many people cry?

So actually watching the movie will not be affected too much, but it will make people wonder why such a simple plot is so popular with so many people?

To quote a film critic it was "It's a cliché movie, but it's the one that will make you cry."

Interestingly, on the third day, the average attendance rate of "The Story of Hachiko" rose to a horrific 80% with the explosion of word-of-mouth and recommendations from tap water.

This is the average attendance rate, which is simply terrifying.

Right now, the first thing that can't sit still is the theaters, the money comes in too fast.

Therefore, the theater chains began to contact Times Light and Shadow, hoping to increase the filming schedule. Yes, the theater chains actively requested to increase the filming schedule.

What? Afraid of disturbing the normal film arrangement? Cut it off, they have plenty of room to operate.

For these movies released at the same time, the attendance rate is less than 10% everywhere. It would be good to reduce the number of shows and replace them with "The Story of Hachiko the Faithful Dog".

Of course, the theaters didn't dare to give the golden shows, but the shows at other time slots are completely fine.

So, on the fourth day of screening, the number of screenings of "The Story of Hachiko" exploded suddenly, and the number of daily screenings reached more than 8,000, although most of them were not during prime time, but in the afternoon. The number of screenings, the early morning screenings, etc., but when the box office of "The Story of the Faithful Dog Hachiko" came out that day, the entire film circle lost its voice.

16.68 million!

This is the daily box office data given by "The Story of Hachiko" on the 22nd day of the twelfth lunar month.

And this box office ranked fifth in the daily box office list.

"Are you kidding me, is this a screening?" This is the reaction of many film crews that were released at the same time.

Of course, it was unavoidable that the attendance rate dropped sharply, but that was too normal. It was a working day during the day, and the tickets themselves were hard to sell. The filming times of "The Story of Hachiko" were not good times, but The attendance rate is actually still in the first place.

Now many film distributors can't sit still, is this okay?

Now it's the screening, and the box office is so good that it can be in the top five of the rankings. If it is released in public, wouldn't it be heaven?

The key is word of mouth, word of mouth, word of mouth! The important thing is said three times. Although the audio-visual website cannot fully reflect the true word-of-mouth of a movie, it still has a strong reference value. On the audio-visual website, the ratings of "The Story of the Faithful Dog Hachiko" have remained high. Although the ratings have declined with the increase in the number of screenings and the increase in the number of viewers, the average score of 9.5 points and the rating of 20,000 people are still amazing.

Wu Han has given up the idea of ​​competing with Wang Yifan, because the reputation of "The Story of Hachiko" is terrible.

At the same time, the sad thing is that he also became an accomplice who contributed to the reputation of "The Faithful Dog Hachiko". He had no choice but to go to the movies and was discovered by Li Yi, and he didn't know when he secretly photographed him photo.

Fortunately, not only Wu Han, but also Ma Qingshan was not let off by Li Yi, so in the new issue of "One Talk One", Li Yi decisively took out Wang Yifan, who has new movies released during the Spring Festival. The "enemies" of the two directors talked about things, and even vividly described the reactions of the two directors during the viewing process.

Not to mention, the viewership of this episode of the program is quite good.

Ma Qingshan doesn't care, his films are not known for box office, and he and Wang Yifan can be regarded as friends, and he even publicly stated that "The Story of Hachiko" is indeed very good.

And Wu Han was a little depressed, of course he wouldn't go to cheer for Wang Yifan, so he could only keep silent.

As for the rest, Chen Hang and Tang Kyushu didn't say they didn't pay attention to it, but they still didn't pay much attention to it, but in the end, the large-scale screening of "The Story of Hachiko" disrupted the situation. their original distribution strategy.

In other words, "The Story of Hachiko" not only messed up the original distribution strategy of "Nine Stars", but other movies of the same period were also confused.

Originally, they also wanted to follow the normal distribution path of on-demand screenings, but now, "The Story of the Faithful Dog Hachiko" has exploded in word-of-mouth. If you go out to order screenings at this time, can your word-of-mouth be as good as "The Story of the Faithful Dog Hachiko"?

Don't talk about it, first of all, in terms of subject matter, Chen Hang is indeed very confident in "Nine Stars", but this is a sci-fi adventure film. This type of film itself is a commercial blockbuster. You expect this type of film to compete with "Hachiko the Faithful Dog" A story with almost zero negative reviews is better than word-of-mouth?

So, I definitely can't let it go like this!