Material Empire

"Mr. Nicole must have not only asked our family for the price, right?" Wang Xiaodong said, "Currently, Daqin Group is the only one capable of supplying finished graphene products in batches. Mr. Nicole doesn't deny this, right?"

"Yes, that's the case at the moment." Nicole nodded. This matter in the industry can't be hidden from anyone, and he doesn't need to play tricks with Wang Xiaodong in this place.

Wang Xiaodong said: "We have also learned that several major chemical material manufacturers in the world have already started the development of graphene technology and the construction of related equipment, and the initial investment required for the production of graphene is very large, which determines It is difficult for the price of graphene to be greatly reduced, please forgive me for this point.”

"Uh..." Nicole turned to look at Solem, and found that the other party's eyes were also full of doubts, obviously not knowing what Wang Xiaodong wanted to say. The price of graphene is high. They are psychologically prepared for this. After all, this is a very magical material, and as a new material, the high price in the early stage is reasonable. There is no need for Wang Xiaodong to go around such a big circle to explain at this point.

"Mr. Wang, can you tell us directly, how much is your company's graphene quotation?" Nicole couldn't help it, interrupted Wang Xiaodong's nonsense, and asked bluntly.

"100 US dollars per gram." Wang Xiaodong replied clearly.

"$100 per gram!" Nicole almost jumped up, "You guys clearly..."

Florian, the CTO of Mamon Company, has been to Hongze. He once learned about the supply price of graphene from the relevant personnel of the School of Materials. After mass production of graphene, the supply price is expected to be less than $20.

Florian led people to make calculations, and Nicole also verified it with Warren Corporation, Xinzuka Chemicals and other companies. The information collected from various parties shows that under normal process conditions, the cost of graphene can reach Controlled within $10 per gram, if the production scale is further expanded, the cost can be reduced by half or even more.

At a cost of no more than $10 per gram, the price of a finished product will generally not exceed $20 if the market is fully competitive. But if there is only one supplier and the market is monopolized, the price will be hard to say.

Enterprises with technological advantages can have various strategies for pricing monopoly products. One is called oil skimming pricing, which is to set a very high price to maximize the profits of those customers who are eager to obtain this product, just like when drinking soup, first remove the oil floating on the top. Take it out and eat it. The other is repressive pricing, which is to keep the price very low and only keep a meager profit. The purpose of this is to quickly occupy the market, and at the same time make potential competitors give up entering the market because it is unprofitable. attempt. Between these two extremes, there can be other pricing strategies, all depending on the overall strategy of the business.

Because of Wang Xiaochen's promise, Marmon has always set the purchase price of graphene within 20 US dollars per gram by default when formulating its own product strategy. In their view, Daqin Group chose this price to ensure the necessary profits and effectively expand its market share, so it should be a reasonable price.

Unexpectedly, Wang Xiaodong paid $100 per gram for a single mouth, which was completely beyond Marmon's expectations. How could Nicole not be in a hurry.

Without waiting for him to finish speaking, Wang Xiaodong quickly added: "I'm talking about quotations, not including discounts."

"Discount?" Nicole was taken aback, "How about a discount?"

"Our group has determined that for customers whose demand exceeds 1.5 kilograms per day in the next year, that is, the annual demand is more than 500 kilograms, as the group's gold customers, a 50% discount can be given on the price." Wang Xiaodong extended a slap and made a "five" gesture.

"That's $50 per gram..." Nicole lightly responded, this condition is within the reach of Marmon, but the price is still unattractive.

"For customers whose demand exceeds 10 kilograms per day and whose annual demand exceeds 4 tons, as a diamond customer of the group, we can give another 50% discount on the price." Wang Xiaodong repeated the gesture just now.

"Is there... is there a difference between the two?" Nicole was mad. The gold medal is 50% off, and the diamond is 50% off. Does this distinction still make sense?

Wang Xiaodong glanced at Nicole with a look of hatred, and said, "I said 'again', that is, on the basis of the 50% discount, an additional 50% discount. "

"You mean, $25 a gram?" Nicole kind of understood. The supply price of big customers must be lower, and almost all enterprises will adopt such a price strategy, but it is really rare for Daqin Group to offer 50% off at every turn, and to add 50% off on top of the 50% discount. Thinking about it carefully, in fact, the $100 that Wang Xiaodong first mentioned was just a blocking price, the purpose of which was to exclude small customers, and the subsequent $50 and $25 were the real prices.

"Yes, for general diamond customers, our supply price is US$25 per gram." Wang Xiaodong said.

"You mean, there are other special circumstances?" Nicole heard Wang Xiaodong's subtext. Since there are general customers, there must be special customers, but I don't know what this special refers to.

"Please explain more details to your company, Mr. Yu." Wang Xiaodong pointed to Yu Yong and said.

"Mr. Solem, Mr. Nicole, hello, my name is Yu Yong..." Yu Yong stammered, this part of the content has been arranged for him to speak in advance, and he has also practiced Many times, but when it came time to face the client, he still couldn't help being a little nervous.

"It's a great honor to introduce our group's cooperation policy to your company. In order to better connect with customers and strengthen strategic partnerships, our group has specially determined a number of strategic partnerships based on the preferential price policy for diamond customers. Special preferential policy for customers of cooperative relationship.

First, for customers who have a technical cooperation relationship with our group, depending on the depth of technical cooperation, a discount ranging from 10% to 30% will be given to the product supply price. The so-called technical cooperation refers to the technology transfer, patent authorization, and cooperative research conducted by our group.

second……"

Once Yu Yong started to speak, he gradually reached the state where he had no other distractions. He uttered words more and more fluently, and the expression on his face became more comfortable. He even put on a faint smile, giving people a sense of confidence and frankness. a feeling of.

Sitting aside and watching, Xiao Dongping couldn't help nodding slightly. He couldn't understand Yu Yong's English, but he knew in advance what Yu Yong was going to say. Seeing Yu Yong talking eloquently, he secretly praised in his heart that this young man is really a material for sales, if he hammers it for a while, his burden can be relieved in the future.

Solem and Nicole listened to Yu Yong with some impatience at the beginning. In their opinion, the Chinese have engaged in some cumbersome things, so it is better to set a price directly. Then everyone bargains again, which is also a common practice in shopping malls. But listening to them, they could hear something. Among the terms Yu Yong said, there is a lot of room for Marmon to operate. And if it is done in the way that is most beneficial to Marmon, the supply price that can be obtained in the end can actually reach...

"$4.7!" Nicole wrote a number on the note paper in front of him, and silently handed it to Solem. This is the result of his quick mental calculation, which shocked him.

"I'm sorry, gentlemen, we just calculated. If we are willing to establish a wide-ranging strategic partnership with your company, it means that we will be able to obtain graphene raw materials from your company at a price of less than US$5 per gram... …Excuse me, is there something wrong with our calculations?”

Solem couldn't help but speak. The number he calculated by himself was almost the same as Nicole's result, and it could even be lower, because there are some cooperation-level matters that Nicole dare not decide. Solem But you can make a decision.

Yu Yong directly translated Solem's question to Xiao Dongping. Xiao Dongping nodded and said, "Your calculations are absolutely correct. If we can establish the most extensive cooperative relationship, we can completely Giving you graphene for under $5 a gram.”

"But..." Nicole was tongue-tied, not knowing what to say. He couldn't believe that the price was real, but the other party was so convincing that no one could doubt it. According to Marmon's forecast, it is completely acceptable for Daqin Group to set the price of graphene at about US$20 per gram. This price can allow Daqin Group to get the most profit. Why should they drop it below US$5 in one go? ?

Indeed, the $5 is based on a series of conditions such as Marmon’s willingness to transfer part of its patented technology to Daqin Group and promise to sell certain products to Daqin Group at non-discriminatory prices in the future, but these conditions are not too harsh Given the conditions, there is absolutely no need for the Daqin Group to make such a big concession.

Is there a trap in this?

Nicole read the clauses recorded just now several times one by one, but he couldn't see any problems in them, and each clause was beneficial to Marmon Company. Such things as business agreements are not so easy to deceive. After all, both parties will carefully review and evaluate before signing the agreement. It is not so difficult to deceive the other party with rhetoric.