I’m Really a Superstar

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It seems that at this moment, the whole country is silent

As soon as Beijing Satellite TV's smoking cessation advertisement was aired, it seemed to shock the whole country in an instant. Not only the common people, but also countless media and experts, as well as people from some smoking cessation charity organizations in society, sat blankly in front of the TV, staring at the This scary smoking cessation ad made me stupid

The Internet exploded

The forum suddenly flooded with countless video links to the advertisement, and the World No Tobacco Day topic on Weibo also suddenly attracted countless netizens.

"Oh my god"

"Have any of you seen HTML's public service announcement?"

"I saw it, oh my god, you're so fucking scary."

"What is this? It almost made me wet my pants."

"My heart is trembling. Horror movies are not so scary."

"I only had fifteen seconds to watch. I broke out in a cold sweat and felt bad all over. It felt like my lungs were burning all the time."

"Is this an advertisement for quitting smoking?"

"Beijing TV station, I-ri-your-sister"

"Do you want to be so cruel? I'm already crying. How can we not be so scary? We are just an advertisement. You are not leaving a way for the majority of smokers to survive."

There was a person named Hao Pengyao on Weibo who saw everyone talking lively, but he didn’t understand because he had also watched many TV stations’ public service announcements on No Tobacco Day in the past few days, and he had never seen any scary advertisements. Advertisements about quitting smoking have been aired for so many years. What can scare people now?

Hao Pengyao asked: "What are you talking about? What advertisement?"

A Weibo user explained to him below: "You don't know it yet? Go watch ht and play back the ad from a few minutes ago. You will understand after watching it. Don't blame me for not reminding you beforehand. When you watch it, Be careful, and I’m warning you, it’s best not to watch it while smoking, otherwise, I can’t imagine the consequences.”

Hao Pengyao obviously didn't believe it, "I guess I've seen it. The ads for quitting smoking these days are boring. I feel like I should smoke anyway. I don't feel anything."

"Hey, you bet you haven't seen it."

"Yes, you go and take a look, friend."

Hao Pengyao said: "Okay, I'll play it back."

Then about two minutes later, Hao Pengyao's figure appeared on Weibo again. His first sentence was: "Who the hell did you ask me to see? Who was it just now? Give it to me." Come out and stand up for me, I promise I won’t beat you to death.”

"puff"

"Hahaha"

“Another one was petrified.”

"Ouch, you made me laugh so hard, haha."

Hao Pengyao, who had vowed just now, was bursting with tears at this moment, "I'm sorry, why is there such an eye-catching advertisement? My heart, liver, spleen, stomach, and kidneys are all trembling. I suddenly feel that I can quit smoking."

There are also doubts.

"Is there nothing about advertising?"

"It's scary, but it's not that scary, right?"

"I don't think it's too scary either."

Hao Pengyao stood up and spoke, "I guess you don't smoke, right?" Seeing the affirmative answer, he said: "The horror in this advertisement, the sound of breathing, the sense of psychological oppression and despair, There is also an unbearable association and sense of substitution that only real smokers can understand. This is a kind of fear that makes people feel from the inside out. I have poor expression skills and can't explain clearly."

A group of people here shouted this, and many other people who had never watched Beijing Satellite TV or paid no attention could not sit still anymore and went to look for the advertisement out of curiosity.

"I still don't believe in evil"

"Is it that powerful?"

"I'll take a look too"

"Where is it? Send me the address. I'm too lazy to watch TV replays."

"You are not just trolls hired by htv, are you? Smoking cessation ads are already bad on the street, what new tricks can you come up with? Give me a video resource and I will take a look."

As a result, not long after, those who had seen the advertisement were all silent.

Starting in the afternoon, more and more people clicked on the advertisement driven by curiosity. Then, waves of people across the country were frightened and stunned again and again. Isn't it terrible? There is no blood and gore. Even the slogan of the advertisement is very gentle, "Give life a new choice." Regardless of the rhythm of the advertisement or the fake props, it stands to reason that it cannot have any scary effect. I will leave these things alone for you. When you lay it out, you won't feel anything at all, but when these visual and audio effects are integrated and displayed from an unexpected perspective, everyone realizes at first glance that it turns out to be a mild advertising slogan. , it turns out that even if there is no bloody scene, a simple fake prop can still make people feel such incredible fear.

“This advertising is amazing”

"This is my favorite PSAs of the year"

"fl"

"The slogan is also classic. Gives you a new choice in life? It's really elegant and beautiful. It's countless times better than the current smoking cessation slogans."

"I like this slogan too"

Home.

Zhang Ye, who lay down in his bedroom and prepared to sleep again, was flipping through his phone before going to bed. He also wanted to see what netizens said before going to bed.

Yo, the response is good?

Although it was something he expected, he was still in a good mood.

This advertisement had a very good reputation even on Zhang Ye's world, with countless people liking it. What's more, in today's world, the development of public service advertisements is far less developed than in his world. The overall advertising level in this world is on the low side. Against a low background, Zhang Ye put out his smoking cessation advertisement, which is among the best on the planet. It is naturally several years ahead of the world, and it will certainly cause a greater sensation.

Countless comments

In just a short period of time, there were tens of thousands of them

Zhang Ye read it with relish.

"Beijing TV Station just cut off its advertising due to the New Deal yesterday. I thought they would be fined if they couldn't publish ads today. I didn't expect HTL to be so powerful? They created such a perfect smoking cessation advertisement in one day? As expected of a veteran TV station, or He is powerful with foundation and strength.”

"Yeah, it's so exciting. There should have been ads like this for quitting smoking in China a long time ago. It's better to scare them to death. I'm most annoyed by smokers. They harm others and myself, and there's no benefit at all."

"Like Beijing TV Station"

“html is beautiful”

"Hahahaha, my dad has been a smoker for 30 years. After watching this commercial, he actually said he wanted to quit smoking. Thank you, Beijing TV Station."

"When did our domestic public service advertisements become so impressive? Even compared to foreign countries, the creativity and design of this advertisement are ahead of the rest of the world. It feels like it has surpassed the overall level of foreign public service advertisements for several years. From sound to visuals to psychological pressure, every detail is perfect. It’s great. So we have such a world-class advertising team in China?”

"The person who came up with this kind of advertisement is definitely a pervert. He is not only a pervert, but also a pervert within perverts. Why is he so wicked?"

"It's a bit lacking in virtue."

“Now I don’t even dare to pick up a cigarette and light it up.”

"I also have a psychological shadow. Who is it? Who is it that is so useless to give birth to a child? It's too bad for you, you lack the blood virtue, you"

At this time, someone posted a picture.

That’s the last frame at the end of the quit smoking commercial.

The female Weibo user said, "Didn't you pay attention to the last text? Am I the only one who noticed it?"

"What text?"

"ah?"

Many of them really didn't realize it. Firstly, they were attracted by the content of the previous advertisement, and their minds were focused on the previous content. Secondly, the text marked above and below the last shot was not very big, and ordinary people who read advertisements generally , the mentality will not be focused on this kind of annotation text, just like most people will choose to leave after watching a movie, not many people will pay attention to the credits.

The female user said: "Look at the bottom right corner."

As a result, countless people noticed that line of words

"What?"

"Produced by Zhang Ye?"

"My God is Zhang Ye's work"

"So it's this guy"

"Damn it, I'm just saying, who the hell is so wicked? The person who can make such a wicked advertisement is Zhang Ye, the only one who can be so wicked."

"Why is Teacher Zhang everywhere?"

"Oops, I remembered. I just watched a news online this morning. It seems like it was yesterday. Zhang Ye appeared in the lobby on the first floor of Beijing TV Station. He was...he was putting out the fire for Jingcheng TV Station. This is to help HTML advertise”

"No way? Don't Zhang Ye have a deep grudge with Beijing TV Station?"

"There is nothing impossible. No matter how deep the grudge is, it is Teacher Zhang who was trained by Beijing TV Station. Teacher Zhang also helped Beijing TV Station to increase the ratings and created the ratings myth of a local art station. Although he was fired in the end, But the two parties are not shy. It’s not like you don’t know that Mr. Zhang is very emotional. He is also a complete native of the capital. His bones are broken, but his tendons are still attached."

"It's unbelievable that it was Teacher Zhang who took action."

"Yes, this is really surprising. I didn't expect that Beijing TV Station would invite Teacher Zhang to come to the rescue at this juncture. Moreover, the advertisement completed by Teacher Zhang is so beautiful. In my opinion, this advertisement is not at all Ordinary public service announcements are simply art. I admit it, I am a big fan of Teacher Zhang Ye. As long as it is produced by Teacher Zhang, it is a classic in my opinion."

"It's not a classic for you, but it's a classic for me too. Even if this ad gets any honors, it's well-deserved. It's so praiseworthy. Teacher Zhang Ye is the best."

"Niux"

"Zhang Ye is amazing"

"I'm convinced too. He is indeed the legend who made the Brain Gold advertisement. In terms of his grasp of the market, Zhang Ye has left behind too many domestic advertising circles. Those who need to increase sales and become famous can Zhang Ye do that kind of thing." Invincible brainwashing ads, if you need to promote your own program, Zhang Ye can make the kind of inspirational ads with passion among the literary youth. This time, it is necessary for charity, and it is necessary to quit smoking. Zhang Ye, your mother can keenly capture this market. Structure, to create such an artistic advertisement, this is a master. For a true advertising master, everything seems to be so simple, so casual, and so easy for him."