I’m Really a Superstar

nine in the morning.

Parents' neighborhood.

Zhang Ye walked down from the car tiredly, yawned twice in a row, covered his mouth and patted it, and then staggered into the corridor, walked upstairs, took out his mobile phone and casually glanced at the news. Not seeing anything he was interested in, he searched for his name with one hand. Suddenly, online news that met the requirements appeared in the news column. It was an inconspicuous piece of news published by a portal website three hours ago. , there may not be that many people paying attention, and the content of the news is not that eye-catching.

——"Zhang Ye appeared on Beijing TV Station".

There are a few pictures below, taken in the TV station lobby.

The content of the article is nothing more than clichés. It details all the grievances and grievances between Zhang Ye and Beijing TV Station, listing them one by one. At the end of the article, it also expresses doubts and unreliable remarks about Zhang Ye's arrival in the lobby of Beijing TV Station. speculation.

Although this news did not attract much attention, Zhang Ye was still very happy after seeing it. The reason is simple, because he has become more and more aware that his popularity is not what it used to be. At the beginning, that is, when he first debuted, even if Zhang Ye did many amazing things, it was impossible for him to make headlines. Later, when he caused big troubles, the number of media reporting on him increased several times. , he can make headlines, but only in the case of "big events". But now, Zhang Ye hasn't done anything important in the past two days. He just showed up casually with Beijing TV, and the media has already paid attention to it and reported it. Let's not talk about whether the report is viewed by many people or whether it has a high number of clicks. This signal alone means that Zhang Ye's popularity has skyrocketed!

Those who only make the news when big things happen can only be considered ordinary celebrities, and those who still make the news if nothing bad happens are successful artists. Zhang Ye has already seen this trend!

Got home.

Mom is just at home, resting today.

"Why don't you go home all day?" His mother glared at him.

Zhang Ye said: "Hey, I helped my friend a little and worked overtime."

Mom warned: "Next time you don't come back, remember to call. Your dad and I don't go to bed until after eleven o'clock. I want to call you to ask but I'm afraid you are busy."

"I know, Mom, it's up to me." Zhang Ye said with a smile: "I won't say anything anymore, I have to catch up on my sleep quickly. Please call me when it's twelve o'clock."

Mom glanced at him and asked, "What do you want to eat for lunch?"

Zhang Ye flattered him,

"I like to eat whatever you make, whatever you want."

"Go to sleep, don't stay up late all the time in the future." Mom said.

After entering his room, Zhang Ye fell on the bed and fell asleep. He even only took off his shoes and pants without taking off his shirt, which showed how tired he was.

…

noon.

Warm light shines in from the window.

Zhang Ye slept soundly. He chirped and turned over comfortably, until someone tapped the bedroom door and heard his mother's voice.

"son!"

"……Um."

"time to eat."

"……Um."

"Get up quickly."

"Huh, here we come."

Zhang Ye obviously didn't sleep enough, but he still got up and went out to eat, and immediately turned on the Beijing Satellite TV channel, which was btv-1. The results of his 24-hour non-stop work must be "tested" "Once the goods are inspected", it can be regarded as a "premiere".

Mom noticed it, "What news are you waiting for?"

Zhang Ye smiled and said, "The advertisement is for public welfare. Just wait and see."

Mom asked, "Did you do it?"

"Well, this is the most satisfying advertisement I have done so far, haha." Zhang Ye laughed and said while eating, "But other people may not like to see it."

Mom was speechless, "Then you are still happy like this?"

Zhang Ye smiled mischievously, "Yeah, I just did it so that they wouldn't like to see it. This is a public service advertisement for smoking cessation. If it doesn't make people uncomfortable and make them tremble, then what's the point of existence? Take a look. I can’t say that it can scare everyone, but at least half of the people who read the advertisement, I can guarantee that they will at least shudder a little bit in their hearts!”

Hearing what her son said, my mother was looking forward to it. She picked up the phone at home and called a few relatives, "Hey, is Xiaoye's third aunt... at home? Haha, Xiaoye has published another work, and it's an advertisement. In btv-1, let me tell you...yes, we will start right away...ok."

Every time Zhang Ye has a new achievement or a new work, as long as it doesn't involve swearing or hitting people, my mother has to call her friends and tell them about it.

…

online.

Today is World No Tobacco Day, so this kind of topic is inevitable. It is also the direction of news and public opinion. Many media are also publishing the dangers of smoking.

However, netizens are not that interested.

"Oh, I'm tired of seeing it all."

"It's like this every year, isn't it interesting?"

"Yes, it is a cliché every year. Who doesn't know that smoking is harmful to health? Those who want to quit smoking have already quit. If you are a heavy smoker, you can't quit no matter how fancy you talk. I have always been of this opinion. What kind of public service announcements are of no use at all? It’s not big, can you quit smoking after watching an advertisement? Isn’t this nonsense? If I get addicted to smoking, even if you show me such crap ads 24 hours a day, I will still have to smoke.”

"The main reason is that the quality of quit-smoking advertisements is so poor now. There are a lot of quit-smoking advertisements all over the world these days. I've basically seen them all, domestic and foreign. There's nothing new. They're all about showing off data. It's all about showing off data." Otherwise, they just use more bloody scenes to scare people. For example, there are several public service announcements abroad that do this. It was really scary to see them a few years ago, but you can't do it every year. Every country in the world is doing it now. After watching this routine public service advertisement for quitting smoking for a long time, you will have ‘antibodies’ and you won’t be afraid anymore.”

"That's right. Today's smoking cessation advertising has reached a dead end. We ran out of useful ideas a few years ago, so we can only keep repeating it, making it more and more useless."

"Unless there is innovation."

"No more innovation."

"Who can innovate? This is the way to go."

"And if you want to innovate, you must first look abroad. The foundation and level of public service advertisements abroad are indeed much better than those in our country. They are all the same abroad now. You can still count on our domestic advertising production. What new ideas can the staff come up with? I’m not a fan of foreigners, but that’s the fact. The level is different. Don’t expect those people from China.”

"There are so many quit smoking ads these days. They are on every channel. They have made me numb. Now I am smoking while watching the ads and there is no pressure at all!"

"Me too."

"Haha, it's all the same."

…

It's past twelve o'clock.

After a live news broadcast, the staff list was subtitled, followed by first a shampoo commercial, then a mineral water commercial, and the third one was Zhang Ye's smoking cessation commercial!

Many viewers sitting in front of the TV at this moment have actually just finished watching the news, and did not pay attention to any advertisements, nor did they pay special attention to them.

Someone is eating.

Someone is cooking.

Someone is preparing to change the channel.

Others may have just watched the news on other local satellite TVs and came to the station after seeing the advertisement.

Satellite TV channels are all broadcast nationwide. Although some places may not be able to receive them, and they are not yet able to provide 100% coverage, they are almost there. Therefore, compared with the last electricity-saving advertisement that was only broadcast on the BTV-Literary Channel of the local station in Beijing, the viewing base of this advertisement on the satellite TV station is countless times larger than that one. Compared with the "Brain Gold" advertisement Same, it’s launched nationwide!

Suddenly, on the screen, this year’s unified smoking cessation advertisement from Beijing TV Station was released!

cigarette!

Thick cigarettes!

Along with the sound of music, the sound of deep inhalation comes one after another. On the TV, the human lungs made of cigarettes are shocking and burning bit by bit at a speed visible to the naked eye. With the sound of inhalation, The rhythm of the smoking sound also causes amazing changes in the lungs!

Breathe in!

Breathe out!

Breathe in again!

The lungs on TV are already terrible!

At the end of the film, the only text in the entire advertisement and the only advertising slogan appeared: "Please stop smoking and give life a new choice"!

end.

Lower right corner.

——Produced by Zhang Ye.

The commercial is over and the next milk commercial is seamlessly connected!

…

A dormitory building in a family hospital in Beijing.

The son lowered his head and was discussing with netizens on Weibo how rubbish and useless the recent smoking cessation advertisements were. Suddenly he raised his head and said jokingly: "Mom, I'm hungry!"

Mom smiled and said, "What to eat?"

The son said: "Anything is fine, I can eat a cow now!"

Dad smoked a cigarette and said, "I'm hungry too. I have to work overtime at night. I have to eat more at noon. Do you still have the bacon that Lao Zhang brought from his hometown? Just eat it."

On the nearby TV, an advertisement for btv-1 appeared.

The son looked over first, and then froze.

Dad also saw the ad. As the ad time progressed, his expression became more and more exciting. The hand holding the cigarette finally started to tremble. He suddenly threw the cigarette butt at his feet in shock and stamped it out. He endured it. He couldn't help but cursed: "I-fuck you, uncle! Who made this advertisement!"

My son is also a smoker. He tried to breathe, but he felt like he couldn’t breathe anymore. His breathing rhythm was messed up. “Mom, I, I’m not hungry suddenly!”

Mom: "Huh?"

Dad said: "I don't want to eat it either."

…

northeast.

A barber shop.

"Damn, it's another ad!"

"Today is a no-smoking day, so you can't escape it."

"I'm tired of watching it. There's nothing new at all."

There was no business today. A few barbers were smoking and chatting, laughing and joking. As a result, as the commercials played second by second, their voices suddenly became smaller and smaller. Finally, no one spoke. They all looked up and were stunned. He stared at the LCD TV hanging on the wall that had just been installed the day before yesterday, motionless.

A thin man stamped out his cigarette butt and said, "I, I'm going out to get some fresh air."

"Wait a minute, I'll go too!" Another fatter young man covered his chest in fear. As soon as he went out, he flicked the cigarette butt in his hand on the road. He didn't dare to take a puff again. Looking at the expression on his face, it was obvious that He was so frightened that he said in disbelief: "Who the hell is so damaging! He made such an advertisement! I curse his eighteen generations of ancestors! I almost didn't even catch my breath!"

The thin man said with a pale face: "I have to quit smoking!"

The fat man touched the cigarette case in his trouser pocket. For at least two hours, he would no longer be interested in smoking and would not want to take a puff!

…

at the same time.

Similar scenes are happening across the country!