I’m Really a Superstar

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in the shooting room.

Zhang Ye finished speaking.

The cameraman looked stupidly at Zhang Ye, who was indifferent in the camera. Hearing the echo that seemed to be still lingering, he even looked at the camera and stopped.

"I go"

"This"

"This endorsement..."

one second, ten seconds

Suddenly, Wang Xiong, who was behind, took the lead and clapped his hands slowly, then clapped more and more quickly, "It's so beautiful."

The leader clapped, and the others also recovered. The middle-aged woman in charge of the task clapped, Dong Shanshan clapped, and even the camera crews who filmed clapped, and looked at Zhang under the light again. Mr. Ye, many people's eyes have changed

A good Zhang Ye

Good one, I speak for myself

Regardless of Wang Xiong or the few network hosts present, Zhang Ye, a newcomer who has just arrived for a day, obviously doesn't know about endorsements. He was pulled over to drive ducks to the shelves today. He will help him record the endorsement promotion, so there is no doubt that Zhang Ye's speech just now was obviously improvised and blurted out. This kind of literary talent shocked everyone at once, and they remembered those people who were familiar with Zhang Ye on the Internet. The comment on him is not only a broadcast host but also a literary work. Such a passionate endorsement. Of all the broadcast hosts in China, only Zhang Ye can say it. People who are engaged in literature and those who are professionally planning can't say it.

Zhang Ye nodded to the person who applauded him, "Thank you."

The middle-aged woman gave a thumbs up in admiration, "Mr. Zhang, I've been doing endorsement campaigns for so many years, and the propaganda you just heard is one of the best I've ever heard." The one who was in charge of finalizing and producing did not pay much attention to the opinions of the network hosts. She always believed that in this regard, she and her team were the most professional propaganda producers in the industry, but after listening to Zhang Ye's "I Advocate for Yourself", the middle-aged woman is really convinced, she really is a virtuous person under the reputation, this Zhang Ye is really as talented as the rumors, just this propaganda word, she estimates that she will never be able to do this in her whole life. equal

Compared with the publicity she did before?

Can't compare to that is a different concept

The middle-aged woman looked at Wang Xiong and said, "Mr. Wang, is that settled?"

"and many more.

"Wang Xiong unexpectedly did not agree," let it go first, you wait for me. "After saying that, he turned around and went out, as if he was going upstairs.

Um?

Such good propaganda is not enough?

Everyone was confused, and it was not until Wang Xiong came back more than ten minutes later that they suddenly realized, because Feng Guiqin, the leader of the network TV department, came with him.

Feng Guiqin came in and said, "Where's Xiao Zhang's film? Let me take a look."

"Here." The middle-aged woman hurriedly reversed the camera to show the leader.

Feng Guiqin and Wang Xiong both came up and watched it from beginning to end.

After the film was over, Wang Xiong smiled and said, "Director, is it alright?"

Feng Guiqin was silent for a few seconds, and then showed a satisfied smile. She looked at Zhang Ye kindly, "It's more than ok? Very good." Then she looked at the middle-aged woman, "This promotional video of Zhang Ye, you guys should take good care of it. The production can’t be so simple, you always have to change a few clothes and a few backgrounds, and it doesn’t matter if you increase the budget, anyway, you must ensure the quality, and it’s best to finish it within today.”

The middle-aged woman was stunned, "You mean..."

Feng Guiqin smiled and said, "We plan to let Xiao Zhang's 'I speak for myself' not only be promoted on our internal network TV station and video website, but also on other video website partners as an advertisement for Zhang Ye. Let's publicize our new column, and also publicize it for our network TV station."

When the other network hosts heard it, they all squeaked.

Not to mention the promotion of the whole site, but also to spend money on advertising for Zhang Ye on the entire Internet?

Weiwo videos will definitely not be closed, and they are often advertised in various places. Among them, there are video advertisements, but most of them are advertised around the website, and few of them are promoted to individual hosts, especially Zhang Ye? Isn't his column disliked by everyone? Don't even our people and leaders have any confidence? Why leave such a good resource to Zhang Ye?

But after thinking about it, everyone understood that it wasn't that the leaders suddenly became interested and confident in Zhang Ye's inexplicable talk show, but that there was a particular topic of conversation about Zhang Ye, whether it was the plane hijacking or this time. Everyone on the Internet is scolding him, it is a topic, and scolding also means exposure, whether it is good or bad, it can increase attention and attract, so the leader made this decision, and The most important thing is Zhang Ye's "I speak for myself" propaganda slogan. It's so bloody, and it's even a strong response to all those who scold him and question him. If you put it on various websites and advertise it, the effect will be much better. 80% of the time it will be good, and then there may be many people who pay attention to Zhang Ye and this episode of "I speak for myself", and then pay attention to their Weiwo Network TV station. In this way, the value of this advertising will be revealed to the greatest extent.

This is a good move

Even if Zhang Ye's talk show was a complete failure, it wouldn't matter. The attention had already come, and if the talk show was cut, other columns would benefit.

The middle-aged woman immediately said, "I understand."

Feng Guiqin said, "You can do it." She left.

Wang Xiong also left after exhorting a few words. After going out, he caught up with Feng Guiqin. He regretted saying: "Xiao Zhang's talent is really good, but it's a pity for that new program, how could he want to make such a program? ?"

Feng Guiqin smiled slightly, "I'm looking forward to it now. Let's see what this talk show can be like."

Wang Xiong blinked, "Do you think it's feasible?"

"I don't think so." Feng Guiqin walked slowly and turned his head to Wang Xiong: "But I think this little Zhang is very interesting, his personality and style are simply out of line with this circle, but he has been able to get to where he is today, and his fame is growing day by day. Da, hehe, this is a very charismatic host, so some of the things he does cannot be measured by common sense, at least not by what we call common sense."

one afternoon.

Zhang Ye was recording a promotional video.

This promotional slogan is actually an advertisement of Zhang Ye's world of Jumei. The last sentence "My name is Zhang Ye" is also "My name is Chen Ou" - the founder of Jumei. At that time, this advertisement It has caused a great sensation in the industry, and even more sensation on the Internet. Countless people have reprinted and even revised the version, and they have created a Chen Ou body. One version of "My name is xx, I will speak for myself" has appeared, and the publicity effect Surprisingly good, it can become a miracle in advertising in the industry, it can be said to be famous, it is a milestone advertisement, so when he heard that no one was helping him to speak for him, Zhang Ye first thought of "I speak for myself". ", I took it out and said it, but I didn't expect it to get the company's investment promotion opportunity. This is a pleasant surprise.

Originally, Zhang Ye asked Zhang Ye to record and broadcast the first episode of the talk show. Although he was confident, it was only one episode. It was a new program format that had never appeared in this world, so Zhang Ye wasn't sure if he could get everyone's attention in the first episode. Accepting art forms such as talk shows, but if there is a company's full-strength promotion and publicity, then it will definitely attract a lot of attention in the first issue, which is equivalent to adding a layer of insurance to Zhang Ye.

After three or four hours, it was finally done.

The chief director was the middle-aged woman, and Zhang Ye had already been handed over to supervise the production of the promotional film. Since everyone had already given Zhang Ye a high degree of recognition for his ability in this area, everyone in the team no longer regarded him as a An ordinary host, he regarded Zhang Ye as an in-house planner who was more experienced and capable than them. He also asked for his opinion for many filming sessions.

Zhang Ye had seen the original Jumei Youpin advertisement, and knew that the kind of advertisement that promoted products was not suitable for the current environment, but there were some points that could be used for reference, so he put forward his own opinions and implemented them. The quality of the film is very high, and the finished product was watched by several leaders such as Feng Guiqin and Wang Xiong, and they were all very satisfied. Even the leader made a decision at the time and started contacting and promoting it today.

Why?

Because I want to take advantage of countless people on the Internet to scold Zhang Ye.

Otherwise, when this scolding gets colder, and when everyone forgets about it, it will be meaningless to publish this "I speak for myself" again.

Workspace.

It's almost time for get off work.

Zhang Ye unbuttoned his tie and came back from the outside. As soon as he came in, a lot of envious or jealous eyes came over. I guess everyone knew that the company was going to promote Zhang Ye's promotional video. But apart from those particularly famous internet hosts, no one is treated, and Zhang Ye is not a famous internet host, which naturally caused a lot of criticism.

"Is he a leading relative?"

"I think it's like, the company supports him so much?"

"What do you support? If you really support him, can you let him pilot a program? You also require at least 500,000 hits for the first episode? Our company's entire network TV station can have an average of 500,000 hits in a single episode. No more than seven columns, it's no wonder that he can do it, that talk show must be cut off."

"Then how do you promote it all over the Internet?"

A female internet anchor who watched the whole recording room before said: "Hey, you will understand when you watch that promotional video. If someone else can make that level of publicity, the company must also promote it to him."

"what?"

"Such a cow?"

"What kind of movie is it? Not really, right?"

"It should be there tonight, let's see when the time comes, I really don't believe it"