I’m Really a Superstar

Announcement of this site

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on Monday.

morning.

A group of guests came to the studio.

Xiao Wang opened the door, "Who are you?"

The leader smiled and said, "I have made an appointment with you, Mr. Ha."

"Mr. Ma." Ha Qiqi greeted him with a smile on his face, "Why are you here in person? Please come inside quickly, the studio is not big, so you can make do with it."

"Very good." Mr. Ma looked around.

He is the vice president, but his official title does not include the word "vice".

Ha Qiqi asked people to sit down, "Director Zhang is making a call upstairs, please wait a moment."

Mr. Ma smiled and said: "It doesn't matter, you don't have to be so polite. This is not the first time that Teacher Zhang and I have met. We have worked together on a second-class advertisement for "The Voice" before. We are all old acquaintances. Our company also knows it very well. Teacher Zhang’s character is not mentioned. In your Beijing dialect, it is called "the situation". The last second-class advertisement was not considered good or good, but after our people watched the program, they found that Teacher Zhang always gave us a good response every time. Saying it one more time during the break has greatly increased the exposure of our products, and we don’t just charge money, which is very particular.”

Ha Qiqi smiled and said: "Yes, Director Zhang has always been like this. Everyone is cheering for him and spending money. Director Zhang must make you get value for money."

Mr. Ma nodded and said: "So, this time I heard that you are interested in accepting endorsements, so Mr. Xu entrusted me to come in person. It just so happened that our two-year endorsement contract had just expired." Pointing behind him, "Lawyer I’ve invited them all, and if we can negotiate, we can sign the contract today.”

Ha Qiqi said: "Okay."

At this time, Zhang Ye went downstairs.

"Hey, Mr. Ma."

"Haha, Teacher Zhang."

"Sorry, that's the TV station's phone number."

"I know you're busy with your new show, it's okay."

"What's going on with the endorsement thing?"

"What else can you do? Ha, it only takes one word from you."

"Mr. Ma is really happy. The price hasn't been negotiated yet."

"You make your bid."

"Do you use mine for advertising planning?"

"I can use your best. Who in the industry doesn't know those classic advertising plans of yours? How many advertising teams still use them as textbooks? To be honest, we want to ask you to endorse our milk products. We also want to ask you to endorse our milk products." Let me borrow your advertising plan."

"The endorsement fee may be a little more expensive."

"That's okay, as long as the plan is good!"

Domestic advertising endorsements are generally for two years, and some are for one year. As for the price, considering Zhang Ye's worth, the average annual endorsement fee should be in the range of several million, and six million is the same. Eight million is also it, and the best premium offered will not exceed ten million a year, and this still includes Zhang Ye's advertising plan.

Zhang Ye's endorsement fee from Brain Gold will actually be higher, but the situation there is different. He is not given according to the market price. Brain Gold was brought up by Zhang Ye's advertisement, from a company that was about to go bankrupt. The latest health care product brand has become the number one health care product brand in the country in two years. To say that Zhang Ye has contributed a lot is an understatement. It can be said that it is almost a miracle that Zhang Ye did alone, so the endorsement fee of Brain Gold is given to A lot of. But for other manufacturers and companies whose markets have matured, endorsement fees have to be based on market prices.

Because we had cooperated before, the negotiation between the two parties went very smoothly.

The two-year endorsement contract totals 15 million yuan.

The additional terms for the milk brand are: the annual advertising volume cannot be less than a certain amount.

Zhang Ye's terms are: he cannot endorse other similar brand advertisements during the contract period, and he will provide a full range of advertising film solutions.

The contract is signed.

Then, Ha Qiqi took out the advertising plan that Zhang Ye spent two minutes writing in the morning and showed it to the milk brand.

Mr. Ma took it expectantly.

Employees from surrounding companies also stepped forward.

As a result, everyone was stunned and speechless when they saw it.

Mr. Ma said: "Teacher Zhang, is this the advertising slogan?"

Zhang Ye nodded,

"That's it."

Mr. Ma wiped his sweat and said, "Is that really all?"

Zhang Ye said, "The core line is really just this sentence. I will provide a commercial plan of fifteen seconds or ten seconds for TV commercials. I can also supervise the shooting, and follow up the rest of the commercials and Your company's advertising team must be responsible for online promotion." He couldn't write out the content of soft advertisements and troll posts for them. Firstly, it only took the time, and secondly, there was no need. His company also has a professional advertising team. .

Mr. Ma said: "This is for sure, but..."

Zhang Ye smiled and said: "Don't worry, it will be no problem."

"Okay then." Mr. Ma said.

The milk brand employees looked at each other.

sweat!

Is this okay?

Isn’t this advertising slogan too casual?

Mr. Ma was extremely suspicious, but due to Zhang Ye's achievements and qualifications in the industry, he was embarrassed to say anything and could only go back with his employees.

After people leave.

Xiao Wang immediately cheered, "That's great, let's talk about the next one!"

Wu Yi said happily: "It's a good start."

Zhang Zuo is the internal person in charge of the studio, so when Ha Qiqi and the others were talking just now, he did not come out. Only then did he go downstairs and said: "Their brand is among the top three milk brands in the country. It has always been The reputation is good, and the quality tends to be in the high-end milk field. There are no too many advertising endorsements of this quality. Fortunately, Director Zhang has cooperated with them before, otherwise it would not be so easy to negotiate."

Ha Qiqi flipped through the book and said: "Director Zhang, I have also made an appointment with the next brand. I will meet with their person in charge in the afternoon and have a chat first."

Zhang Ye asked, "What industry?"

Ha Qiqi said: "The best reading software in the industry."

Xiao Wang suddenly said: "I know, I know, I also use that to read books."

Zhang Ye was also impressed, "I remember this endorsement, is it from Sister Zhang?"

"Yes, it belongs to Queen Zhang." Ha Qiqi blinked, "It seems the contract has expired."

Zhang Ye also had principles for grabbing endorsements this time. He would definitely ask about a good friend's endorsement, and if they wanted to renew their contract, he would definitely not get involved.

"In this case, I'll make a call first." After Zhang Ye finished speaking, he went upstairs to call Zhang Yuanqi's cell phone.

It took a long time for the call to come through.

There must be no one there with Lao Zhang, because she didn't pretend to be very kind.

Lao Zhang: "What?"

Zhang Ye: "Are you busy?"

Lao Zhang: "It's on the set, please tell me quickly."

Zhang Ye: "Okay, I'll make a long story short. Do you have an endorsement for the reading software? The one with the largest traffic in the industry."

Lao Zhang: "Yes."

Zhang Ye: "It's due? Do you still want to do it?"

Lao Zhang: "You want to do it?"

Zhang Ye: "Let me ask you first. If you renew your contract, I won't accept it."

Lao Zhang: "I won't continue. The company will have a lot of troubles."

Zhang Ye: "Okay, then I understand."

After hanging up the phone, Zhang Ye said to Ha Qiqi: "Let's talk, Lao Zhang will not renew the contract."

Ha Qiqi smiled and said: "Okay, that's fine, otherwise we really can't win over the Queen of Heaven."

Zhang Yuanqi has reached the top, and her team has already set its sights on the international field. Her pursuits are different from Zhang Ye's, and their levels are also different. Therefore, she finds many things troublesome, but Zhang Ye does not find them troublesome. The No. 1 reading software in the industry has a cultural atmosphere, very good advertising quality, and very good temperament. Zhang Ye is also a writer and engaged in literature. This kind of endorsement is in line with his identity and is relatively suitable for reading software companies. The same is true for Zhang Yuanqi in the field of reading. Although Zhang Yuanqi is very popular, the effect of Lao Zhang's endorsement is obviously not much better than Zhang Ye's endorsement, and may even be worse than Zhang Ye's, so this advertising endorsement should still be easy to negotiate. . (To be continued.)

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