I’m Really a Superstar

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Sunday.

noon.

The studio is filled with the aroma of vegetables.

Everyone was here, including Zhang Ye.

"Director Zhang, dinner is ready."

"We lesbians cooked some food, let's all have a try."

"Director Zhang, can you have something to drink today?"

"Drink whatever you want!"

"Do you have bad working hours, Director Zhang?"

"It's the weekend, so there won't be much to talk about."

"Okay, I'll get the wine."

"Come on, come on, everyone use your chopsticks!"

"Cheers to celebrate "I Am a Singer" ranking first in ratings in the country again!"

"We celebrated this last week. This time we should celebrate that "New Voice" gave up and changed time. After fighting CCTV so many times, we finally defeated them this time!"

"Yes, let's celebrate this!"

"cheers."

"Hahaha, let's go!"

A celebration banquet was held here. Since CCTV announced yesterday that "New Voice" had changed its broadcast time, the fourth step of their previous summit plan can be said to have been successful in advance. Without this biggest competitor, Without "New Voices" to disrupt the situation and share the popularity, no one can stop them. To be honest, people in the studio were still on tenterhooks at the beginning. They all knew that singing programs were not the best choice at this time. Even if the ratings were good, they would still lose money if "New Voice" was so bad. A lot of popularity will affect the implementation of the plan. But now, this result is undoubtedly the best, so-called near miss. The key point is that Zhang Ye's role in "I Am a Singer" was much more than they imagined, and he also attracted a lot of attention, so the huge attention and popularity generated by the show were smoothly superimposed on Zhang Ye - this is Their ultimate goal, that's more important than anything else.

At midnight tonight, the national star rating list has been updated.

Chen Guang rushed to the front of the second line.

The outdated Zhao Wuliu is back on the list, in the fourth line.

He Huan's ranking rose six places.

ay is getting higher and higher in the second line.

Xiaodong, like Chen Guang, is very close to the front line.

Grandma Zhang Xia is the most popular among all the people. The span is shocking. Overnight, Grandma Zhang was directly promoted to the second tier. You know, although Zhang Xia is a familiar face to the public, everyone knows her when she attends the Spring Festival Gala every year. , but due to audience reasons, Grandma Zhang has always been in the third or fourth tier of popularity. The older generation likes her very much, but she has almost no fans among the young and middle-aged groups. This is also the reason why Grandma Zhang has always been tepid before. reason.

But this time with her performance in "I Am a Singer", Zhang Xia's songs and singing skills simply subverted everyone's imagination. In addition, there is a bit of fashionable silver on the end. Many young people have become fans of the old lady. This is The reason why Grandma Zhang became famous overnight. Of course, this kind of popularity is the result of Zhang Xia's accumulation of skills and image over the past decades, and it is a miracle that is caused by the combination of various conditions, which is not the case for others.

As for Zhang Ye?

His ranking remains unchanged.

It’s been a long time since we were number one.

Some people just take a casual look and skip it. However, if anyone clicks on the popularity statistics behind Zhang Ye's name, they will find that this number is completely different from the number when he first reached the top of the first line. It has almost doubled, and is far behind the first line behind him. Other stars, and the distance between him and those seven first-line seats is no longer as far away as before! When no one or the media realized it, Zhang Ye had quietly and slowly narrowed the gap between him and those seven people!

After meal.

Everyone is sitting together in the studio.

Zhang Ye asked: "How far is it still?"

Ha Qiqi took the data and said: "We have caught up a lot, but we are still far behind."

Zhang Zuo said with a smile: "Maybe it's because those seven seats haven't been moved for so many years. Everyone has been ingrained in the idea that no one can sit on them, so the media hasn't paid attention yet. Taking advantage of this opportunity, we can surprise and win. Catch them off guard."

Wu Yi was amused, "Yes,

They haven't woken up yet. "

Tong Fu said excitedly: "Are we going to implement the fifth step?"

Ha Qiqi nodded, "I think it's time."

"Yes, I agree." Zhang Zuo looked at the date and said, "This time point is exactly the point we planned before. We should be able to start."

Ha Qiqi asked, "Director Zhang, are you busy recording the show?"

Zhang Ye smiled and said, "It's okay. I'm on the right track now. I can spare some time."

Ha Qiqi blinked, "Then you'll have to be a little busier."

Zhang Ye agreed, "I proposed the summit plan and made the decision. From that moment on, we won't have any rest time. Can I be mentally prepared for this? What brands have been selected in the plan? Yes. Is it something I’m familiar with? It’s easier to do something I’m familiar with, but it’s more troublesome to do something I haven’t had any contact with.”

Ha Qiqi took out a document and handed it to Zhang Ye, "When you were doing the show before, we had already made initial contact with these companies. Of course, it was just preliminary contact and there was no in-depth discussion. There are too many rumors about you. Some are also relatively negative, so we need to get familiar with them. Some brands are very interested in you, but many big brands have fixed celebrity spokespersons, so it may not be easy to talk, especially those brands endorsed by the kings and queens. , it is probably difficult to chew it off, so we can only try our luck."

Zhang Ye said: "Let's make a list first."

Ha Qiqi said: "Okay."

Try your luck?

This is not Zhang Ye's style!

Since you want to play, you have to play a big game!

The summit plan is a goal plan designed from beginning to end for Zhang Ye to reach the top. The first step is for the second step, the second step is to lay the foundation for the third step, and the third step is to lay the foundation for the third step. The fourth step's variety show is actually serving the fifth step. It is to increase Zhang Ye's popularity on TV, increase his continuous exposure, and increase his appeal on the TV screen, so that the fifth step can go more smoothly. Complete!

The fifth step of the plan is to grab endorsements!

Why did you choose this time point?

Because at this time, the endorsements of many big brands are about to expire. At least seven or eight big endorsement projects and the contracts of related celebrities are going to expire one after another. Some endorsements may be renewed, but some may not be renewed. Not necessarily, so this window period is very important!

Some ordinary endorsements do not need to be snatched up by those first- and second-tier stars and above. Some celebrities who are not good at endorsements and advertisements, and even celebrities with a little bit of skills will not accept them, and they are not willing to pay a lot of money. There are only some outdated ones. Only celebrities or new talents are willing to make this money.

But there are still some big brands that even A-list celebrities want to grab for endorsements. This is not just a matter of money. Some brands are also very helpful in increasing the popularity and exposure of celebrities. If nothing else, just like the brain. A company like Gold, which is the number one brand of health care products with a lot of money, throws away tens of millions a year to buy advertising spots on major TV stations. People don't feel bad at all. It spent 200 million on the title of "I Am a Singer". And every time a fifteen-second commercial on Dangnao Golden TV is broadcast, there will be a shot of Zhang Ye. He is on Beijing Channel, he is on Shanghai Channel, and he is on Hunan Channel.

Why?

Because brain gold buys advertising!

Because Zhang Ye is the brand spokesperson of Brain Gold!

You have made money, and there are companies helping to advertise and gain exposure. Who is not allowed to take advantage of it?

However, some small companies and brands do not have this strength. Even some fake and shoddy products and brands with rough advertising will lower the image and popularity of celebrities. People will look at it and think, oh, do you accept this crap advertising? This is such a bad reputation. As a result, ordinary people will look down on the celebrity and think that you are really hopeless. It will also cause the celebrity's endorsement value and influence to decrease, and other companies that endorse brands will also At a low glance, some good projects will not come to you. Therefore, the world of advertising endorsements is still very deep. The good ones are in the spotlight, while the bad ones are ignored. They vary in size, quality, and quality.

And this time, Zhang Ye is ready to get involved in the world of advertising endorsements!

Don’t underestimate the popularity brought by advertising exposure, one or two may not mean anything.

What about three?

What about five?

What about eight?

Just imagine that when ordinary people turn on the TV every day, the next channel is Zhang Ye, and the next channel is still Zhang Ye. As long as they turn on the TV, there are Zhang Ye's advertisements, and as long as they open the video website, there are Zhang Ye's photos. What is this concept? This is the forced placement of hard advertising, which is enough to add fuel to Zhang Ye's popularity!

This is the fifth step of the summit plan!

If this step is completed, the summit plan will be nearing completion!

The day of completion is getting closer and closer! (To be continued.) 8