I’m Really a Superstar

The advertiser war is over!

In the following days, the publicity war officially begins!

Many people in the industry and onlookers were either shocked or dumbfounded!

“Wow, read the People’s Daily!”

"Damn, "I Am a Singer" bought the advertising page of the People's Daily today!"

"How big of a deal is this? How much does it cost?"

"I wonder how many days they will buy the First Party newspaper."

"Hey, everyone, look, the advertising pages of Beijing Daily, Shanghai Daily, and East China Morning Post have all been bought by "New Voice", I'm going to do it!"

“The advertisement on Tianhe Forum’s homepage is occupied by “I Am a Singer”!

"The TT chat software started popping up, all of them are "New Voices"!"

"These two column groups are your mother's crazy!"

"I have never seen such a desperate propaganda campaign!"

"Rich! So damn rich!"

"After surrendering, the whole country has become a battlefield!"

"Is this the largest publicity war in the history of variety shows?"

"How much hatred, how much hatred? This is really a matter of life and death!"

"Let's fight. "New Voice" is slightly losing in the advertising battle. Let's see who can win in the publicity battle!"

All major forums!

Major newspapers and periodicals!

All major communication software!

Without exception, they all become battlefields!

The publicity war has spread so much that even people in the music and film circles have been alarmed, because when they were preparing to promote a new album, concert or movie, they found that they couldn't buy good spots. Almost all heavyweight advertisements The seats were bought by "New Voice" and "I Am a Singer"! The film industry has always been recognized as the most money-consuming industry. Whether it is celebrity appearance prices, publicity expenses, production investment, and film investment, it is the highest among several industries. But who would have thought that this time the film industry would be destroyed by two I was shocked by this variety show!

How many ads did you buy?

How many positions did you buy?

Ten million?

Twenty million?

If you spend just this little money,

It’s enough for their film and television industry to make a low-cost idol movie. These people are too rich, right? And this is just the beginning? Could it be that the production cost of one of your variety shows costs more than 200 million? What is two hundred million enough for? It’s enough for them to hire the best directors and best A-list actors in the country to make a New Year’s film! Thinking of this, people in the film and television industry can't calm down!

too exaggerated!

So scary!

…

In fact, Beijing TV station cannot calm down.

"I am a singer" program group.

Hu Fei was frightened and said: "Zhang'er, more than 10 million have been spent!"

"Okay, it doesn't matter." Zhang Ye said calmly: "Let's go ahead and buy a seat!"

Brother Hou exclaimed: "You still want to buy it? Is this enough?"

Zhang Ye shook his head, "It's not even close. Since CCTV is starting a propaganda war with us, we can't let them suppress it. Fighting them is just throwing money! Don't worry, everyone, the money you spend now will be used later. You can make money back several times, if you want to play, just play a big one!"

Da Fei couldn't laugh or cry, "But this is too big!"

It’s a bit big!

But it's all worth it!

The biggest weakness of "I Am a Singer" is its lack of accumulation. On his previous earth, the first, second, and third seasons of "I Am a Singer" had worse reputations than the previous seasons. However, due to the accumulation of popularity and popularity, it became popular The reason is that the ratings are getting better and better each season, and the number of clicks on the entire network has doubled. But Zhang Ye doesn't have this time, so this kind of publicity is necessary. He wants to spend money to promote it. He wants "I Am a Singer" to have ratings explode from the first episode of the first season and become an instant hit. red!

In the past, I played too small, such as "The Voice", "Bite of the Tongue", and "The King of Masked Singer". Because the production funds are limited, publicity is used as much as possible to save production costs, but "I Am" "Singer" Zhang Ye doesn't plan to do this anymore. Beijing Satellite TV's trust allows him to have no upper limit on production expenses. With Nao Gold's 200 million sponsorship fee and tens of millions of advertising sponsorships from many other advertisers, he can simply not consider it. It’s a matter of money, and there’s also the licensing fee for the video website, which hasn’t been sold yet!

Let’s play big!

Zhang Ye can't wait any longer, and neither can the summit plan!

The program "I Am a Singer" is not only a program that Beijing TV has high hopes for. It is not just Zhang Ye's attempt to slap CCTV in the face, but also the fourth step of his plan to reach the top. In the field of variety shows, his popularity has increased and he has reached the top of the altar!

Zhang Ye said: "By the way, two million will be divided into the production fee."

Xiao Lu asked: "Okay, what do you do with this money?"

Zhang Ye said: "Make a promotional video."

Brother Hou was stunned, "Promotional video? How long is it?"

"About a minute." Zhang Ye said surprisingly.

Everyone on the program team took a breath of air, "One minute? Two million? Director Zhang, can't we make it?"

Zhang Ye ordered: "I am personally responsible for the promotional video. I will use the best equipment, the best production staff, and the best special effects rendering!"

"Well."

"All right."

"Whatever you say."

…

A few days later.

The promotional video for "New Voices" is out!

At first glance, it looks like a big production, and a lot of money was spent. The colors and styles are the continuation of the previous "The Voice". Although there is nothing new, it is beautiful.

Netizens praised it!

"not bad."

"Looking forward to the broadcast!"

“The promotional video is very nice!”

…

One day later.

The promotional video for "I Am a Singer" has also officially premiered!

Many people are paying special attention to it because everyone already knows what kind of program "New Voice" is. Most people have watched "The Voice", but what kind of music program "I Am a Singer" is? Many people have no idea. He was completely confused, and even many people in the industry didn’t know about it, because Beijing TV did not reveal much information in this regard, and Zhang Ye’s program team has always required a certain level of confidentiality. Even the list of singers who joined the franchise has not been exposed. It seems that it is just It's a mystery to the end. So without knowing anything about it, everyone must be looking forward to and curious about the promotional video!

8pm.

Premiered on Beijing Satellite TV.

Mom and Dad turned on the TV.

Chen Guang and Fan Wenli were sitting in the living room.

Xiaodong and AMY looked forward to it.

Many people in the industry tuned in to watch on time.

The background music started playing leisurely, and the picture came out!

Then came Zhang Ye’s magnetic voice:

"The sound of a man falling."

"It is more roaring than the growth of a group of people."

"One moment of despair."

"It means dying once."

“Is life renewed or does it commit suicide?”

"It just depends on the choices and decisions made in every moment."

"Music is not a goal, but a state of being alive."

"Please doubt me!"

"Laugh at me!"

"hurt me!"

"I use my back to pay tribute to life."

"Why sing? So that we are no longer afraid."

“Music is fearless.”

"I'm a singer!"

The promotional video, which lasted only 52 seconds, was over quickly!

But those who watched this promotional video for the first time had expressions of amazement on their faces that lasted for a long time. The pictures, colors, special effects, and dubbing were all amazing!

The promotional video of "I Am a Singer" immediately became a hot search list!

The meager amount is filled with praise and shock!

"That's great!"

"This is not a promotional video!"

"Yes, it's so artistic! Every picture can be used as a desktop!"

"Exquisite, simple, artistic, absolutely amazing!"

"Zhang Ye is really good at making this kind of thing!"

"This shows your level!"

"The words paired with the pictures and music really made my blood boil!"

"It's much better than the promotional video of "New Voice"! It beats both of them!"

"Pfft, "New Voices" seems to have lost the publicity war again!"

"Don't complain if you lose! Zhang Ye is Zhang Ye!"

"I am looking forward to "I Am a Singer" more and more!"

“Just watch this promotional video, it’s a must-see show!”

Hotly discussed!

Many people in the industry couldn’t help but like it!

A famous advertising director commented modestly: "A wonderful promotional film!"

Director of a Shanghai TV program: "I watched it six times. It is indeed art."

A not-so-well-known film director: "Anyone who can use such an attitude of striving for excellence to make such an artistic promotional video will definitely produce a good program."

The promotional video is a hit!

There was no sign of the fire at all!

There is no reason to be angry at all!

In comparison, the promotional video for "New Voices" is much bleak!

It's not that the promotional video of "New Voice" is not good, but I am afraid of comparison in everything. After a comparison, many differences will be revealed! To be precise, it's not that "New Voice" lost to "I Am a Singer", but that the level of production and director of the "New Voice" promotional video is too different from Zhang Ye's!

Funding investment is also different!

How much did the former’s promotional video cost?

Tens of thousands?

Hundreds of thousands?

And what about the latter?

With a total investment of two million, can the results be the same?

…

Beijing station.

"I am a singer" program group.

Xiao Lu laughed, "I won! I won again!"

Brother Hou said: "This film is so exciting!"

Da Fei said: "Two million? This money is worth it!"

"Third on the hot search list!" Han Qi was pleasantly surprised!

Hu Fei nodded towards Zhang Ye.

Zhang Ye smiled slightly. This promotional video was carefully selected by him. It came from the promotional video for the fourth season of "I Am a Singer" on his earth. Generally speaking, it has not changed much, but in the picture and music, Zhang Ye added Many of my own designs and special effects make the visual impact bigger and more powerful. Every detail of every frame has been repeatedly considered, otherwise it would not have cost two million!

Everything is ready!

Now it’s time to officially record!

The highest naming fee in the industry, the highest production fee in the industry, the highest publicity fee in the industry, all the best in the industry are on the "I Am a Singer" program. Zhang Ye has tried his best and does not want to leave any regrets. , vowing to make "I Am a Singer" a landmark variety show!