I’m Really a Superstar

Chapter 1,224 [Advertising dispute! 】

The next day.

morning.

A stewed braised restaurant in Beijing.

There were relatively few people at this time, and they were all at work. The store had just opened, and there were no customers yet. A young man wearing sunglasses strolled in outside.

The boss had sharp eyes, "Ah, Zhang Ye!"

The eyes of several of the guys also shone, "Zhang Ye?"

Zhang Ye smiled and said: "Is the door open, boss?"

"It's open, it's open!" The boss was ecstatic, "Teacher Zhang is here. Why do you have time today? The news says you are doing a new show!"

Zhang Ye chuckled and said, "Yes, I made an appointment with someone to talk about something."

The boss said: "You have such a high status, why do you come to our small restaurant? You really make us shine. Please come inside and invite us."

Zhang Ye found a place to sit down and said, "I have eaten here before. Your place is quite authentic, but I was not famous at that time. You must not know me."

After hearing this, the boss was as energetic as if he had been given a shot of chicken blood!

Zhang Ye came to my house to eat?

Do you still like my family?

If this spreads out, don't they want to be popular?

At this time, Wu Mo, the chairman of Naohuanghuang Group, and Wu Zeqing's nephew also came in, "Hey, Brother Zhang, are you here? Are you ready?"

"No, I won't wait for you."

"I want a big bowl with more intestines."

"Okay, my little bowl, don't put the vinegar, put more garlic juice."

The boss went to the kitchen in person and said, "Okay, I'll treat you two to a treat."

He was quite angry, so he quietly informed the waiter, and then he saw a waiter go over and close the shop, closed it to the public, and reserved the place for Zhang Ye.

The stew is here.

The two of them were moving their chopsticks while talking.

Zhang Ye ate his mouth and lungs.

"Would you accept the naming rights for "I Am a Singer"?"

"Your new show?"

"right."

"Good show?"

"It must be a good job, otherwise I can leave it to you?"

"Don't tell me, I'm really interested."

"Then let's talk."

"How much is the naming fee?"

"Two hundred million."

"Hey, you want me to kill you?"

"It's not much, it's a real price."

"You don't have much? Have you seen any variety show with more than 200 million sponsors? 150 million is a historical record, and it was set by "The Masked Singer"!"

"You won't pick me up and find someone else?"

"You are somewhat cheaper."

"You can't lose 200 million. Your company is now number one in the health care products industry. Is 200 million still a big deal? You made it in half a year. After accepting the title of "I Am a Singer", I will double your sales. Previously, "Good" The naming fee for the first season of "The Voice" only cost you 100 million, how much did you earn?"

"Oh, we can't compare like this."

"Would you pick it up?"

"Okay, can I admit it?"

"I'll have someone bring the contract to you later."

After saying that, I finished the small bowl of braised pork.

Zhang Ye stood up and said, "Boss, how much does it cost?"

"Forty-five in total," the boss yelled.

Zhang Ye took out his wallet, put down the money, turned around and left.

Wu Mo was speechless, "Just leaving?"

Zhang Ye turned his back and waved his hands, "I'm busy with a lot of things."

Wu Mo rolled his eyes, dumbfounded and said, "Okay, you're treating me to a braised meal that costs more than 20 yuan for a 200 million yuan deal, and why don't you leave first?" He lowered his head and continued eating by himself.

Zhang Ye is not polite to him now. Brain Gold is already far ahead in the health care product market. It is the number one brand in the industry and is making more and more money. Of course, Zhang Ye has contributed to this, whether it was his earliest endorsement for Wu Mo. Advertisements and later the naming rights of "The Voice" all brought huge profits to Naohuanghuang Group, and turned a small business that was almost on the verge of bankruptcy into a leading brand of health care products that became famous across the country overnight. This is also why Wu Mo The reason why I have a good personal relationship with Zhang Ye. Of course, the most important thing is that Wu Mo is Wu Zeqing's nephew. After Zhang Ye and Wu Zeqing get married, Wu Mo will call Zhang Ye uncle according to his seniority, and Zhang Ye will naturally not be polite to him.

Of course, Wu Mo himself didn't know about this yet.

the other side.

CCTV set.

In the "New Voice" program group, everyone has been acting as if they are facing a formidable enemy since yesterday. Everyone is so busy and panicking. It's not that they are not calm, but that the opponent is too powerful. No one in the program team dared to neglect Zhang Ye's name for a moment!

“I won Donghe’s advertisement!”

"Okay! Good job!"

"Lele Mineral Spring also took an advertisement!"

"Has the title sponsor been secured?"

"Waiting for news, there's a counteroffer over there!"

"If it doesn't work, just try again!"

"I can't find it. I can count on my fingers more than two dozen large groups in the consumer field that can produce names worth over RMB 100 million!"

"I heard that "I Am a Singer" is also competing for advertisers!"

"They have a new column, how can they compete with us?"

"But many advertisers have been robbed by them. One of the ones we talked about before was also snatched away by "I Am a Singer"!"

"How shameless!"

"Why are they like this?"

"Isn't this breaking the rules?"

Suddenly, a deputy director of the program team walked in and announced loudly and excitedly: "We have won it! The naming rights have been won! One hundred and sixty million!"

"ah!"

"Very good!"

"One point six? What a sky-high price!"

"This is a record-breaking!"

"This time I can beat "I Am a Singer" to death!"

"Hahahaha, it's even higher than the title fee for "The King of Masked Singer"!"

“This is unprecedented in the industry!”

"Get the news out immediately!"

"Yes, leader!"

The word is out!

The industry is shocked!

The people were amazed!

The naming fee for "New Voice" is 1.6 billion?

This kind of naming fee seems to have nothing to do with the quality of the program, and it seems to have nothing to do with the ratings. In fact, it is not. This is a very important signal and weather vane, because the people who engage in capital are too smart, and the title fee The name fee also means the degree to which a program is favored by capital. Since people dare to pay more than 100 million, it proves that the income that this sponsorship will bring to them in the future will far exceed this figure.

"New Voice" is once again pushed to the forefront!

The "New Voices" column team has also become famous!

Many people in the industry and netizens are hotly discussing this record-breaking naming fee!

But just when CCTV was preparing to celebrate its victory first, a shocking news broke on the official Weibo of Beijing TV Station!

The naming rights for "I Am a Singer" went to Nao Gold Group!

Advertising naming fee: 200 million!

People in the industry were shocked!

The people were also stunned!

"Idiot!"

"Is Brain Gold crazy?"

"Two hundred million? This is the money brought by the damn wind?"

"Yeah, it seems like the money came for free!"

"Isn't Brain Gold the title sponsor of the first season of "The Voice"? What do you mean? They didn't renew the title of "New Voice"? Instead, they voted for Beijing TV?"

"Can the two hundred million really be recovered to cover the cost?"

"Only the devil knows, this is too much!"

"Breaking the record again?"

"The 1.6 billion offered by CCTV was scary to me, but in the blink of an eye, a 200 million title came up? Oh my God! Isn't this going to end?"

"CCTV was brutally slapped in the face!"

"Pfft, it turns out that Zhang Ye is still more skilled!"

"'New Voice' still lost to 'I Am a Singer'!"

"You really gave me 200 million, and I'm going to go?"

"I can't believe it!"

The media was shocked!

CCTV was also dumbfounded!

There were countless curses in the "New Voice" program group!

"Why!"

"Two hundred million?"

"Brain Gold is crazy!"

"They will die!"

"A new show has no performance at all. How dare you pay so much naming fee?"

Everyone was incomprehensible and felt a sense of frustration. They felt that they had been tricked by Zhang Ye. They excitedly announced that their naming fee had broken the record. However, within half an hour, they were dismissed by the "I Am a Singer" program crew. It’s a slap in the face. This blow is obviously too big and many people can’t accept it!

Why?

Why?

They all ask this question in their hearts.

A deputy director from CCTV 2 happened to be passing by and met several directors from the "New Voices" column team.

The chief director of "New Voices" sighed: "Director He."

Deputy Director He asked: "What's wrong?"

The chief director said: "It's okay."

Deputy Director He has a good relationship with him, and the other person is the person he brought up. "If nothing happens, something will happen."

The chief director hesitated and said, "I just don't know where I lost."

Deputy Director He looked at their unsightly expressions, shook his head, and couldn't help but say: "Don't forget who your opponent is, the number one director in the TV variety show industry, with the highest ratings, the highest naming fees, all He is the one who maintains it. He is the biggest golden name in the domestic TV variety show industry. To put it bluntly, the two words 'Zhang Ye' are worth 200 million. You will not be wronged no matter where you lose."

The chief director smiled bitterly.

Zhang Ye?

It certainly lives up to its reputation!

This kind of person is really difficult to deal with!

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