I Am a Nobleman in England

"Boss, what do you think about Watt's suggestion?"

After the other cheerful discussions left the conference room, and only Edward was left in the video, Edward asked with a serious expression.

"A console game?"

After Arthur asked a question, he frowned slightly and pondered for a moment, then shook his head firmly and said, "It is enough for us to only focus on making mobile games. Although the console game market is very attractive, it has nothing to do with the potential of mobile games." In comparison, it's still too small!"

"Boss, according to data from a market research company, British people spent 1.73 billion pounds on video games in 2009. Figures from the British Film Association show that the box office of British movies in the same period was 1 billion pounds, DVD and Blu-ray The film's sales of £198m are still £500m less than the video game industry combined.

According to statistics, there were 13.5 million game consoles in the UK in 2008, and the number surged to more than 25 million in 2009, equivalent to 90% of households in the UK have one. surpassed the penetration rate of computers.

With a total player base of around 34.7 million, the UK is the fifth largest gaming market in the world, trailing only Batten, Germany and Bald Eagle in terms of annual sales. Seventy-one percent of British gamers choose to play terminal games on TV screens, the second highest number in the world, after France.

Console games are very popular in Europe, and we cannot ignore this market! "

When he heard that his boss was going to give up the console game market, Edward was a little anxious. Since he wanted to make video games his future career, he would naturally not be without ambition. Giant companies like EA, Ubisoft, and Nintendo were what he wanted to catch up with. Target.

But if you really only make mobile games, in Edward's view, it is undoubtedly giving up a big piece of cake. You know, in the game industry, console games are the pinnacle, and PC online games and mobile games are a little behind!

Arthur fully understands Edward's attitude, but he still will not change his decision, not only because the development cycle of console games is too long and the investment is huge, but more importantly, with the popularity of smart phones, mobile phones are becoming increasingly popular all over the world. The general cargo volume has reached a terrible level, and with the rapid development of mobile phone configuration, the later smartphones have also reached the point where they can play high-level games.

Therefore, instead of spending manpower and financial resources to build a console game development team from scratch, it is better to focus on the development of mobile games, and also produce masterpieces of mobile games.

Although the development of mobile games has not been a few years, due to the limitations of the mobile phone itself, the quality of mobile games is naturally very poor, and there is no way to compare with the masterpieces of console games.

But when the global market of console games is becoming saturated, it is really unnecessary to enter this market and compete with those giants for food. Besides, the emergence of smartphones has already diverted the attention of many game manufacturers. Starting from Plants vs. Zombies and Angry Birds, in fact, the real smart phone game market has kicked off.

The future will be the "big mobile game era"!

Of course, the most important thing is that the overall profitability of mobile games is higher than that of consoles and PCs, and players are more enthusiastic about krypton gold.

"Edward, if I remember correctly, in the British game market, the largest share is in social casual web games, followed by TVs and terminals. More than 60% of players will pay for games or play online games. Buying game currency in the game is the third most expensive in the world, followed by Germany and Canada.

Is it right? "

Arthur asked with a smile, but without waiting for Edward to answer, he continued: "The production and development cycle of console games is too long. For our number one player studio, the gain outweighs the gain. I think the most important thing for us now is , is that "Talking John the Cat" should be developed as soon as possible.

This is a product that can truly occupy the social casual game market. It is no worse than any console game, and it is even more popular with players of different age groups. "

Hearing that the boss was still extremely persistent in his decision, Edward was a little disappointed. He didn't hide his disappointment, but he still obeyed the boss's decision and said, "I understand, boss, I will pay more attention to it in the next period of time. The development progress of Talking John the Cat.

However, I still think that we cannot completely abandon the console game market. After all, in terms of game consumption values, console games still have the highest proportion, and the per capita consumption is five times that of mobile games. The main buyers of console games are concentrated in North America and China. Western Europe, while paying users of PC and mobile games mainly come from the Asia-Pacific region. . . "

"Hehe, I understand all of this. In fact, I haven't completely given up on the console game market. It's just that our studio is just emerging, and we don't have so much manpower and financial resources to take care of the development of other game types. You should be better than me at this point." Clearer."

Arthur smiled and comforted him, his eyes sparkling, and continued: "Actually, it's not that there is no way to have the best of both worlds..."

Hearing this, Edward's eyes lit up, and he looked at the boss in the video window expectantly, waiting for the boss to reveal the answer.

"After making our studio stronger and bigger, we will acquire other console game studios and complete the overtaking!" Arthur said with a sly smile.

Edward couldn't help shaking his head and laughing after hearing this, but the gaze in his eyes became more determined, and he said confidently, "Don't worry, boss, this day won't be too far away!"

"Hehe, I look forward to seeing this day come!" Arthur encouraged with a bright smile. He likes Edward's career ambitions, so that he will be full of motivation and keep running forward, and he will earn more profit.

After the video conference was over, Arthur stood in front of the floor-to-ceiling windows, stretched his waist, and watched the sky darken outside the window, the auspicious snow was flying, the sky and the earth were all white, and the scenery in the snow in the capital city was really beautiful.

At around 6:30, Wu Qiang visited again and invited Arthur to have dinner together. This time, instead of eating Manchu Banquet or Tanjia cuisine, he drove to the front door again.

"When you come to the capital, you must eat three things. Roast duck, Donglaishun and Daoxiang Village cakes. When it's cold, you have to eat hot pot mutton! Donglaishun's mutton is the most authentic. It was established in 1903 and is now a century-old shop. .”

The group got out of the car and stood in front of Donglaishun Restaurant. Wu Qiang pointed to the plaque and introduced Arthur with a smile.

"I have also admired your name for a long time." Looking at the plaque, Arthur said with a smile.

"Oh? I must have heard what Miss Jiang said." Wu Qiang stretched out his hand to invite Arthur to go first, and then walked into Donglaishun side by side, teasing with a smile.

"No, I heard about it before I met her. When I was in middle school, I had a roommate from China. He told me a lot about the culture of China. He once told me how good the mutton here is. tasty."

"Oh? You still have a classmate and roommate from the Celestial Dynasty? No wonder..." Wu Qiang said in a daze.

"Hehe, my classmate is a standard gourmet, we got along very well, and then he went to the United States to go to college, so we lost contact, but I still remember his greatest wish, which is to eat everything... "Arthur pretended to frown and think, and then he seemed unable to remember and said: "Then, what is it called, is that kind of office in the capital?"

"Are you going to tell ZJ to do it?" Wu Qiang immediately reacted.

"Yes, yes, that's the term. He said that if he can eat all the special dishes in all offices, it will be a great achievement in his life." Arthur nodded hurriedly and said.

"Haha, your classmate is really..." Wu Qiang shook his head and laughed. He didn't say that the other party is a foodie. After all, the word foodie is a bit derogatory. It is inevitable that he will make people uncomfortable when he evaluates Arthur's friend like this.

"Why, is it difficult to do it? I mean eat all the specialties of the office." Arthur asked curiously.

"Hehe, it's not difficult, but it's not easy either. To know that there are 60,000 families, eating one family for every meal requires not only financial resources, but also time, haha..." Wu Qiang laughed a little teasingly.