Hollywood Hunter

Countless people are looking forward to welcoming the millennium. The last complete box office turnover in 1999 passed in a blink of an eye. From December 24th to December 30th, the North American film market, because the opening Friday is Christmas Eve for family reunions in the West, a single week The box office volume has shrunk to a certain extent, but it still exceeds 200 million US dollars.

The first is Game of the Brave 2, which was successfully reelected.

In the second week after its release, due to the lack of competition this week, Game of the Brave 2 maintained a good decline of 36%, and received another 52.26 million US dollars, with a cumulative box office of 133.92 million US dollars.

Judging from this trend, it is not a problem for the film to reach the domestic box office volume of 200 million, which is close to the first film, but it has not broken through.

However, neither Warner nor Daenerys is dissatisfied. After all, even if the sales of the peripherals of the Brave Game series are far less than other super popular IPs, they are still very impressive.

Second place went to the surprising and not-so-surprising Chicago.

After winning 7 Golden Globe Award nominations last week, it received a very good overall media score of 8.6 points. Coupled with Daenerys Entertainment's spare no effort in publicity, all parties predicted that the box office of the film will be very good in the first week. Daenerys Entertainment didn't even conduct a small-scale screening, and directly rolled out the 2,739 screens on a large scale, which is obviously full of confidence in the film.

The film lived up to expectations, earning $49.76 million at the box office in its first seven days.

So to be expected.

Unexpectedly, no one expected that the public's enthusiasm for this old-school Broadway-style musical would be so high. You know, the seven-day opening day was $49.76 million, which is equivalent to a super blockbuster average of $18,100. It's really too high.

With such a start, and considering that the film is clearly heading towards the long-term trend of the awards season, it is not impossible for the domestic box office to reach US$200 million.

Immediately afterwards, The Lord of the Rings: The Fellowship of the Ring, which is still very popular, ranked third.

In the third week of its release, The Lord of the Rings: The Fellowship of the Ring’s box office fell by 31%, which is also considered to be in the range of 30%, and it received another US$46.67 million.

Breaking through 200 million box office in three weeks, obviously, it is not a problem for the first part of the Lord of the Rings to break 300 million in China. Unfortunately, just like Cyborg 2, if you want a higher 400 million, there is little hope.

Further down, in fourth place is Disney's Pokémon.

The next week after its release, it was very suitable for the Christmas atmosphere. The magic elves fell by only 21% in a single week, and another 30.94 million US dollars were collected, and the cumulative box office reached 70.11 million US dollars. A Christmas surprise from Dee that was unexpected.

Also surprising is the fifth place Alien 3.

After earning US$46.39 million in the first week, which was much higher than that of Pokemon, this B-grade alien science fiction film fell by 51% the next week, and the box office dropped directly to US$22.73 million, with a cumulative box office of US$69.12 million.

Although it is similar to the magic elf, but with such a trend, whether it will be able to earn another 30 million in the future is somewhat uncertain.

It's a pity, but because the team didn't have high expectations for the performance of Alien 3 in theaters from the beginning, even if it can't break through 100 million, it is definitely no problem to exceed 90 million at the local box office, which is already very satisfying.

The fifth place is Cyborg 2.

The heaviest DC movie universe blockbuster at the end of this year, the decline in the week from December 24 to December 30 was controlled at 31%, and another US$11.9 million was collected. The cumulative box office successfully exceeded the 300 million threshold, reaching US$306.91 million.

Considering that next week it will fall below the 10 million range, with a market potential of up to 20 to 30 million U.S. dollars, the final domestic box office volume of Cyborg 2 is expected to be around 330 million U.S. dollars.

With a total cost of US$240 million for production and publicity, and a higher percentage of about 60% that local film universe projects can get from theaters, it is estimated that the local market can recover about US$200 million, including the overseas box office that has recently exceeded 300 million in advance. Market, the movie has already started to make money.

It is still a pity for Warner Bros. that it failed to break the 400 million mark in China, as it was unable to compete with the several super projects led by Daenerys.

However, in the final analysis, it is not that Cyborg 2 does not have the potential to hit 400 million, or it is because the market is too crowded.

Outside of the top five, Cars is next, ranking sixth.

The 7th week of the release, because of Christmas, Cars unexpectedly reaped a small 3% decline, and another 10.23 million US dollars was collected, and the cumulative box office reached 178.32 million US dollars, which was just over 20 million short of the 200 million threshold. Then it's very easy.

In addition, Paramount and DreamWorks, which was released at the same time as Chicago last week, jointly produced the sci-fi film Galaxy Adventure. The same cost as Chicago was 45 million U.S. dollars, and the box office in the first week of the film was only a pitiful 6.71 million U.S. dollars, which is not even a fraction of Chicago. , failed miserably.

As for the others, they are already within the range of tens of millions of dollars, so there is no need to repeat them.

December 31st, New Year's Day is approaching, and the week of 2000 is about to enter. Except for a few small films that tried to hit the awards season but didn't even splash the waves, the North American film market is still full of old films competing with each other.

However, outside of North America, China and South Korea, there are four films that can fall into Simon's eyeliner.

In China, on the same day, two small films were released simultaneously. One is Tong Tianpu produced by Jinshu, the debut film of a Mongolian director, a martial arts with a small cost of 5 million RMB, and the other is produced by Ren Jingxi Huanzhu Film and Television Company. The wormhole, Simon specially went to China last time

I have seen that the lower cost of 2 million is issued by a label with a brocade book.

Because the internal test screenings and media test screenings of the two films were very good, and they were produced by the same batch of two newcomer directors who had gone to Hollywood to study and communicate with Cao Jingchu, who rose to prominence in the summer file. The two sides released the two films together, and also brought in Cao Jingchu to promote them together, and played an ambitious promotional slogan of "New Millennium, New Generation", to the effect that they hope everyone will work together to promote the revival of Chinese films.

Of course, film and television companies are working hard to make movies, and the direction of the public's efforts is naturally to buy tickets and enter the theater to support them.

It was still at the instigation of some unscrupulous big boss. Both Jinshu and Huanzhu Film and Television also counted their capital this time, and invested a full 20 million in publicity expenses for the two small films, which is close to the combined production costs of the two films. triple level.

When Ren Jingxi first came up with this proposal, even within Jinshu, some executives thought it was too exaggerated.

In the end, apparently some girl pulled the tiger's skin, and it passed anyway.

However, this matter is no longer suitable for publicity, unlike later, the film and television company can't wait to spend a dime to blow up the momentum of one million. After all, you only invested a total of 7 million in two films, and the publicity was 20 million. Wan, what is the matter, putting the cart before the horse?

In short, the public has only seen the overwhelming "new millennium, new generation" promotional activities.

In addition to the two films, Cao Jingchu, who became famous for his youthfulness, and another director Xu, who has completed the seven-episode documentary series of Wulin and is preparing to edit it into a 120-minute movie version, will first launch it to Hollywood to test the waters. .

By the way, it can be regarded as another large-scale brand promotion for Jinshu and Huanzhu Film and Television.

Not only that, this time as long as the market performance of the two films meets the standards, even if they are not big hits, they will definitely not lose money.

Because Simon has revealed that he hopes that the two newcomers who directed Tongtianpu and Wormhole will each be responsible for a next blockbuster. I had an idea for the first time. According to the funny style of Wormhole, I hope that the other party can be responsible for the investigation of Chinatown.

Therefore, in any case, the 20 million RMB publicity fee this time will not be wasted.

Then there is the South Korean side, the US version of the first female high school ghost story, and the Korean female high school ghost story 2, which will be released on December 31 on the same day.

Because of the popularity of the American version of Girls' High School Ghost Story in North America, coupled with the deliberately created atmosphere of the two films confronting each other, it became the two most watched films in South Korea's New Year's Day schedule.