Hollywood Hunter

Chapter 1509: Hasbro

The Indian girl Aaliyah brought two maids into the master bedroom of the Shell Villa, and found that her boss was lying on the big bed with the word "big". When they entered the door, they happened to roll over.

He didn't dare to ask more, but silently stepped forward to say hello: "Boss?"

Simon, who had already washed up, was not embarrassed to see what they were going through. He sat up, chose a sports suit held by a waitress, and waited for morning exercises.

As for just now, mainly because I came back from Asia recently, and the women and children are all on the east coast, so I decided to calm down again and mainly sleep alone. So, I woke up early today, and suddenly I felt pretty good, and after a long absence, I gave birth to some young minds.

Putting on the close-fitting sports vest and shorts, seeing Aaliyah actively kneeling down to help him put on the sneakers, with the elastic thighs of the Indian girl, Simon remembered something and asked: "Aaliyah, you should be very happy now. You have money, don't you plan to leave?"

At the beginning, we participated in the creation of Instagram together, as an initial investor, and helped to introduce IT technical talents from India. Aaliyah obtained the initial 5% equity.

Now Instagram has been acquired by Eaglet, and has become a member of Eaglet’s social product matrix, and the original equity of the Indian girl has also been replaced by Eaglet stock. Simon doesn't know exactly how much, but as Ygritte's stock price continues to rise, the Indian girl must have a net worth of hundreds of millions of dollars.

Aaliyah carefully helped her boss tie her shoelaces, she shook her head and said: "I'm used to the current life, and" after a pause, the Indian girl didn't say anything more, but said: "Besides, the boss and Mrs. It’s been great for me, and I want to stay here forever.”

Simon nodded without asking further questions.

However, from Alia's simple answer, Simon also figured out something. My husband and wife are very good to her, and the corresponding is probably that someone is not good to her. Thinking about India's serious patriarchy and inferiority, and Indian girls' net worth of 100 million yuan, they obviously have a tendency to commit crimes, and some things are not difficult to imagine.

After half an hour of morning exercise, I took another shower, changed my clothes and came to the restaurant. It was seven o'clock in the morning.

Girl A has already prepared breakfast, and at the same time sent a report of the latest weekly box office data.

It's July 9th.

Friday.

Simon picked up the cutlery, and while eating breakfast, casually browsed the box office data of the past week.

The first place on the list was unsurprisingly won by Peerless Heavenly Tribulation. This was expected, and there was neither surprise nor fright.

From July 2nd to July 8th, spanning a complete box office week during the Independence Day holiday, the box office of Peerless Heroes in the first week ended up being 87.39 million US dollars. Behind Godzilla and Star Wars: The Phantom Menace, it temporarily ranks third in the first week of 1999.

If it was ten years ago, this result would have been amazing.

At present, saturated distribution is becoming more and more mature. Relatively speaking, such a super blockbuster with a total investment of 180 million U.S. dollars in production and publicity, and the most golden independent day holiday slot among the popular summer vacation slots, did not break through in the first week. 100 million, it's a bit unsatisfactory.

Of course failure doesn't count.

After all, it was close to 90 million in the first week, and it is no problem for Peerless Heavenly Tribulation to reach the 200 million pass level that Simon originally expected. For such special effects sci-fi blockbusters, overseas performance is often higher than that of the local, and the global box office has reached 500 million. The break-even line of Peerless Heavenly Tribulation is 400 million worldwide. If it can get 500 million box office, it can realize tens of millions of dollars in gross profit just by theatrical distribution.

However, people are afraid of comparison, and so are movies.

Based on the calculation of 500 million worldwide, Peerless Heavenly Tribulation is 200 million locally and 300 million overseas. After the split, excluding the total cost of production and publicity of 180 million US dollars, the gross profit of the theater stage is only about 30 million.

The comparison is Godzilla in the same period.

After just finishing its fourth week of screenings, Godzilla continued to earn $26.36 million, ranking third on the list, behind Heist and another new Warner Bros. film. However, the cumulative box office of blockbuster blockbusters of the same type here has reached a high of 243.53 million US dollars.

The local 300 million is a certainty.

Overseas, according to the feedback during this period, Godzilla's overseas performance also surpassed that of the mainland. According to the current trend, even just overseas is expected to hit 500 million in revenue, and the final global box office may be around 800 million US dollars.

The total cost of production and publicity of Godzilla is US$150 million. Based on the domestic box office figures of 300 million and 500 million overseas, the movie will achieve a gross profit of about US$200 million just in the theater stage.

Peerless Heavenly Tribulation vs. Godzilla, 30 million vs. 200 million, the gap immediately appeared.

Even if Godzilla is a cooperative project between Daenerys and Japan's Toho Co., Ltd., excluding Toho's 30% interest share, Daenerys' profits from this project will still far exceed the peerless catastrophe.

What's more, as the core of the project, after successfully managing the Jurassic Park series, Simon gave Michael Bay a very high salary package, with a maximum salary of 15 million US dollars, plus 10% of the global box office gross profit share. Therefore, excluding the share that will be given to Michael Bay, Daenerys actually cannot even get the initial income of 30 million in the theater stage.

Basically, we can only look forward to the follow-up channel.

Looking at the first week's box office results of Peerless Catastrophe, Simon also quietly made a decision that the cooperation between Daenerys and Michael Bay can come to an end. It's time to let this director of commercial films whose price/performance ratio gradually become uneconomical go out to spend some time.

As for when to enable it again, it's simple, Transformers.

Thinking of this, Si

Meng also suddenly remembered that it was time to take down Hasbro.

Speaking of which, this toy company is still the former owner of a small executive. Simon had already decided on an idea when Nancy Brill joined Daenerys, but the time was not yet ripe.

Right now, just right.

The main reason is the Star Wars prequel: The Phantom Menace, which was released in May. Due to the sluggish sales of peripheral products, toy manufacturers such as Hasbro and Lego, which have spent a lot of money to cooperate with Lucasfilm, will not have good financial reports this year, and their stock prices will not be too good. lower and lower.

As for the film and television copyright of Transformers, it seems that it is still entangled with some Japanese company. However, these are also small problems, and there is no need for Simon to intervene in person now.

In addition to Peerless Cataclysm and Godzilla, another Daenerys-produced film Ghost Story 2 is still going strong. Despite the impact of new films such as Peerless Cataclysm, Ghost Story 2 still earned US$16.01 million in the third week of its opening, a decline of 45% was well controlled, and the cumulative box office reached US$91.57 million.

It is expected to exceed 100 million next week.

It is no longer extravagant to hope that the local 200 million results like the first one, after all, the first one has taken up the bonus of creating a new genre.

However, even if the global box office is only 200 million US dollars this time, considering the production and publicity costs of Ghost Story 2 totaling 25 million US dollars, the gross profit of the theater stage will reach more than 60 million US dollars, which is equivalent to twice that of Peerless Catastrophe , which has made people unable to hope for more.

After breakfast, he arrived at the company, and at the meeting with Amy Pascal, and discussed the box office data of the past box office week, Simon mentioned the acquisition of Hasbro.

In fact, this matter is best left to Nancy Brill.

However, Nancy, who has been pregnant for eight months, began to take leave last month to wait for the birth. It was Simon who forcibly interrupted the work of the executive with the small child. Come on, you have to think about your children too, don't you?

At present, the woman also went to New York, and Janet invited her, saying that it was convenient to take care of the child when it was born.

Speaking of this matter, the pregnancy of the petite senior executive, gradually becoming pregnant, inevitably aroused some discussion in the circle. After all, Nancy is not married, and it is really easy to guess who the child belongs to. .

Therefore, many people inevitably have a bit of a mentality of watching the excitement.

The relevant emotions dissipated after Janet personally came forward and went in and out of the film and television city with Nancy in a friendly manner.

If there is no excitement to watch, naturally there is nothing to discuss.

During the period, it was not that some gossip media wanted to make trouble, but they were easily suppressed by the media PR team of the Westeros family. Of course, it's not that Simon is afraid of outsiders knowing, it's just out of protecting the privacy of his family.

If it is exposed, it will inevitably cause some hidden dangers to the future safety of women and children.

As explained in the morning, Simon got some basic information of Hasbro at noon.

Just before the release of the first part of the Star Wars prequel, Hasbro’s market value once reached a high of 5.4 billion U.S. dollars by virtue of the favorable licensing of peripheral toys for this super-phenomenal blockbuster. However, with the release of the first part of the Star Wars prequel The failure of word-of-mouth caused the sales of peripheral toys to be seriously lower than expected. Hasbro’s stock price has also fallen all the way during this period, and it has now shrunk to 4.3 billion US dollars. In less than two months, it has fallen by nearly 21%.

However, this is still Hasbro's market value high in recent years.

In the first half of the 1990s, affected by the downturn in the global economic environment, Hasbro's market value has been hovering between two and three billion US dollars.

The reason why it can reach more than 5 billion US dollars at the moment is because the United States has entered a new round of bull market cycle on the one hand, and on the other hand, Hasbro has represented many popular film and television toys in recent years.

Not just Star Wars, including Daenerys, Jurassic Park series, Pixar 3D animation series, etc. Both parties have certain cooperation.

Furthermore, with the rise of the new technology industry, even after a short-term collapse, Hasbro has followed suit and invested in creating the "Hasbro Interactive" department, which mainly develops video games derived from its own brand toy series.

With the return of US dollars after the Asian financial turmoil to stimulate the overall rise in US stocks, the technology stock market has also recovered rapidly, and the video game industry is booming again under the concept of the Internet. Hasbro's stock price, which follows up the concept of new technology, still benefits from this trend.

Obviously, if Simon wants to acquire Hasbro at a lower price, wait patiently for a year or two until the technology stock bubble bursts again, and at the same time use the influence of the Westeros system in Hollywood to push each company to continue to compress the relationship with Hasbro. Cooperation, and when the time comes to make a move, it still only needs two or three billion US dollars.

It's just that Daenerys is entertaining the current volume, there is no such need.

Of course, Simon will not give too high a premium.

Hasbro’s revenue in the past three years has been maintained at around US$3 billion, and its annual profit has fluctuated between US$150 million and US$200 million. With reference to the stock price in the recent period, the upper limit of the quotation that Simon plans to give is US$5 billion. It is lower than the high of $5.4 billion before the release of the first part of the Star Wars prequel, and it will try to adopt the transaction method of stock exchange acquisition as much as possible.

For a non-growth traditional company, a price-earnings ratio of more than 30 times is actually very impressive.

If the deal fails, Simon will not be taken advantage of.

Then wait.

After all, even if the family is big and the business is big, you can't just squander it casually. At that time, the means that should be used, such as cutting off cooperation, enclosing and sniping, will also be used.

After discussing this with Amy briefly during lunch, Simon rushed to Pixar on the second floor of the studio in the afternoon.

Another 3D animated feature film by Pixar is basically completed, and the plan is still scheduled for Thanksgiving at the end of the year. In the afternoon, we will discuss the editing and revision of the final version.

This is Pixar's sixth animated film. During the selection process, Simon intervened a bit, and finally finalized the sixth work of this animation studio as Cars. The former Cars was not launched until 2006, and, quite Compared with projects such as Finding Nemo and Toy Story, the box office of Cars is not as good.

Simon chose this one mainly because of the surroundings.

In the original time and space, if you make a list of sales of Hollywood movie peripheral products, the first place, people who have a little idea about this, can probably say it in one breath, the Star Wars series.

But who is the second?

Maybe someone thinks of Jurassic Park, or Pixar's Toy Story series, or the Marvel Cinematic Universe series after the millennium, but it's not.

Ranked second is Cars.

Simon has seen a ranking data, of course, it is only real-time data up to a certain period of time, the cumulative sales of the Star Wars series is 30 billion US dollars, and the second place, the Cars series, was born nearly 30 years later than the Star Wars series. In 2018, sales were able to reach an astonishing $10 billion, equivalent to one-third of the Star Wars series.

In the future, other Jurassic Park series, Toy Story series, etc., which are familiar to the public, are only worth billions of dollars.

Therefore, we can see the strength of Cars.

That being the case, even though the box office is relatively mediocre, Simon still made this series before other favorite animations. After all, compared to the previous seven years, it is equivalent to earning seven years more money.

Coincidentally, the plan to win Hasbro, in addition to locking the copyright of the Transformers series in advance, is also based on the consideration that Cars will be released at the end of the year.

As far as the sales of peripheral products worth 10 billion U.S. dollars are concerned, for Cars, of course, it is mainly toys. If you get a share through an authorized agent, compared with winning a toy company that directly produces and sells itself, the final profit share that can be cut is absolutely two concepts.

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