Hollywood Hunter

After the general direction is finalized, it is inevitable that Miss Li will chase after him for some specific ideas. After all, according to Her Royal Highness, Simon is the best screenwriter in Hollywood, the one who has won an Oscar.

Simon had almost forgotten about it.

In the end, he showed the tooth marks on his wrist that still hadn't faded, and "Handy" gave two more famous ideas in his memory. One is my sassy girlfriend, and the other is my wife is a gangster.

These can be regarded as two well-known projects that successfully broke out of South Korea during the recovery stage of Korean films at the beginning of the century.

Actually, there is one more.

In the early days of the Internet, it was circulated in the memory of a generation on a certain streaming media software platform that everyone owed a member, sex is empty. Because of its cultural proximity, this South Korean X-rated teen film is far better known in Asia than its American counterpart, Pie.

However, Simon didn't say anything because it was definitely not suitable for making a "tourism promotional video".

In fact, the two "mines" are not very suitable.

The more appropriate ones are Roman Holidays, but Roman Holidays are not so easy to copy. "Girlfriend" and "Boss" can barely make ends meet. After all, after the new century, frankly speaking, romance movies are declining rapidly.

Because for some reason, everyone gradually no longer believes in love.

The whole world seems to be the same.

Therefore, Hollywood no longer has Pretty Woman and Sleepless in Seattle, South Korea has gradually lost My Sassy Girl and Blue Love, and Japan has more and more Alice in the Land of the Dead instead of Tokyo Love Story, In China, you can fall in love with various types and subjects, but mainly because love is cheap. After all, it is much easier for the hero and heroine to fight with each other than to work hard to figure out the plot and burn money to produce special effects. The unscrupulous author who is still unwilling to finish the million words actually likes the jokes of men and women bickering the most, and it's just a chapter.

As for love, what is that?

Now that I thought about it, after breakfast, Miss Li was sent away, and after Simon set off on the plane, he wrote down the idea of ​​sex is empty, and passed it to Showbox Entertainment, which Cheng Taixi was in charge of.

The general idea is to imitate American Pie. As for what it can look like, whether the box office and influence can be the same as before, it depends on luck.

Speaking of which, the ongoing North American summer holiday season has once again proved the impermanence of the film industry, and it depends on luck.

The first is the Star Wars prequel: The Phantom Menace, which is completely unavoidable in this summer.

With the successive releases of Godzilla and other blockbusters, the trend of the first prequel in June is even worse than expected, and the continuous acceleration of the single-week box office shrinkage makes this super blockbuster that has been integrated into American culture. Even the initial expected 400 million is a bit difficult to break through, let alone the previous 470 million US dollars.

After the initial enthusiasm, more and more fans began to accuse George Lucas of messing up everyone's expectations. This put Lucas under great pressure, quietly adjusted the production progress of the last two sequels, and planned to make some supplements. shoot. After all, when it comes to money, Lucas is definitely not short of it now, but as the founder of Star Wars, the Hollywood film star does not want his most glorious achievement to end in a dismal ending.

In addition, the failure of the first part of the prequel has made the merger of the three companies no longer variable, and it has also successfully passed the anti-monopoly review of the Federal Ministry of Justice recently.

This is much smoother than Daenerys' previous expansions.

After all, in today's Hollywood, the big peers, even if they raise objections and want to stop them, the political resources and lobbying power in Washington are far from being comparable to Daenerys.

What's more, those who are capable of interfering, such as Time Warner, which has been merged into the GE system, will let it go after a private communication because of the good relationship between the two parties. There are also Disney and Paramount, which no longer belong to local capital behind them. Even if they open their mouths, Washington will definitely turn to its own people.

Therefore, Simon returned to North America, and the three film companies have entered the formal merger process.

Let's talk about movies.

After the first part of the prequel, it is naturally Godzilla.

Because it is also a cooperative project, Simon was not too optimistic about this monster blockbuster at first, so he put it in the early part of this summer, and the investment resources are also limited, facing the first part of the prequel.

The ending was also unexpected.

Probably because the special effects blockbusters of this era are far from reaching the level of audience fatigue, coupled with the quality of the film itself and the global popularity of the name "Godzilla", in short, the box office in the first week is higher than that of the first part of the Star Wars prequel. Afterwards, during the period when Simon left North America, the film continued to earn US$63.79 million in the second week of its release from June 18 to June 24, with a considerable 43% drop, and the cumulative box office reached US$175.71 million.

On the second day after Simon returned to North America, the third week of Godzilla's release ended. The weekly decline narrowed to 35%, and another US$41.46 million was collected. The cumulative box office easily exceeded 200 million, reaching US$217.17 million.

With the current box office trend, the domestic 300 million is still not a big problem.

Of course, no matter how high it is, the impact of 400 million is not extravagant, just like Simon originally expected.

Furthermore, before Michael Bay’s new film Peerless Catastrophe on July 2, there are two films worth mentioning in June, Ghost Story 2 and the sci-fi pseudo-documentary that received much attention at the Sundance Film Festival at the beginning of the year Alien Files.

In fact, Daenerys' three most watched movies this summer are Godzilla, Heist and The Matrix, but because Simon no longer spares effort to expand his ideas, the entire summer file, if according to May to August Calculated in four months of the month

In other words, Daenerys's various labels, including New Line Pictures, which began to increase investment last year, are expected to release a total of 13 films, even if one film is not counted every week, it is about the same.

Just say that before Godzilla, even with the first part of the Star Wars prequel, Daenerys's labels have released 3 movies since the beginning of May, but because of the mediocre performance, it is not worth mentioning.

Ghost Story 2, the sequel to Ghost Story 2, which realized the "event effect" rarely seen in Hollywood movies two years ago, is between Godzilla and the apocalypse, following Godzilla's second week of release.

This is because Simon feels that Godzilla will not be too good or too crushing.

The reality is obviously different from the assumption.

As a result, Ghost Story 2, released on June 18, with the crowds of fans who gathered for the first film, and the increased popularity of Jessica Chastain as the lead character in the Easter sequel, which had a stellar performance in Public Enemy, the film After the premiere, the comprehensive media score reached 7.6 points, which is not bad even if it is not as good as the first film. Then, the box office will inevitably be affected.

The New World Pictures team under Daenerys Entertainment provided 3,254 opening screens for Ghost Story 2. The previous publicity and distribution investment also reached 20 million US dollars, which is equivalent to 4 times the production cost of the 5 million US dollar sequel. The box office of the first week of the film can hit 50 million. After all, the first week of the first film was close to 60 million US dollars. This time it must not be too bad.

In the end, Godzilla won the single-week championship with a box office of US$63.79 million. Coupled with the inevitable diversion of several other new films in the same period, Ghost Story 2's box office in the first week was only US$46.45 million.

Of course, this "only" is only relative to the first song of this series.

The total cost of the film's production and publicity was only 25 million US dollars. According to the step-by-step accounting rules, Ghost Story 2 actually entered the profit cycle in the first week of its release. However, there are still some fly in the ointment after all. After all, with such a start, not to mention reaching the first local film's 212 million US dollars, this time it may not even be able to pass 150 million.

That's how it is in Hollywood anyway, luckily.

Finally, in the new box office week on June 25th, the Alien Files was released, which was obviously aimed at touching porcelain and was not concealed in the publicity. After a lot of competition, the project was finally won by Disney.

Simon also paid attention to the specific cooperation details.

Disney won the sci-fi pseudo-documentary film with a production budget of 7 million US dollars with an upfront agency fee of 15 million US dollars plus a 50% 50% share after the subsequent excluding publicity expenses. The publicity expenditure is 15 million U.S. dollars, and the number of opening screens is not less than 2,500.

All of these are satisfied.

After the early premiere, the word-of-mouth of the film spread on a large scale, and the overall score still reached an excellent score of 8.3. It was praised by Variety Magazine as "another groundbreaking pseudo-documentary classic". At the same time, during the promotion process of the film, it also took the initiative to link up with Ghost Story 2, which started drawing a week in advance, many times to create topical effects.

Since it is a commercial competition, it is impossible for Daenerys to be too polite.

The reason for the success of the ghost video record two years ago is the key to the rapid spread of "viral marketing" on the Internet platform. The Alien Files obviously also hopes to have a "viral marketing", but unfortunately, they have forgotten who the Internet belongs to.

Therefore, on the Internet, even if it doesn't say disappear, after all, it is too obvious, but the topic of alien files is suppressed to the greatest extent.

As for the traditional marketing channels, whether it's TV or newspapers, those who can be greeted here have also been greeted.

In the end, in the first week of its release, Alien Files' opening box office was only 27.96 million US dollars. Although the box office broke through 10,000 and reached the high-selling level, it was still not as good as Ghost Story 2 in the second week.

In the seven days following the opening week, Ghost Story 2 once again earned $29.11 million with a 37% drop, and the cumulative box office quickly reached $75.56 million. Even if it is still not as good as the first one, it has already brought Daenerys considerable book profits.

Let’s talk about Alien Files. Based on the terms offered by Disney, this movie needs to earn 80 million box office in North America before Disney can break even.

The first week was 27.96 million US dollars, which is not the 27 million that could easily get out of the long-term 10 years ago. In short, the better result is about 80 million in the local market.

And Disney's expectation is at least to exceed 100 million locally.

Frankly speaking, with the quality of this movie, if it is run by Daenerys, it will be easy to break through 100 million. The problem is that Hollywood has never said that if you have a good movie, you can get a high box office. Now, with the monopoly of Hollywood As the trend continues to strengthen, this tendency is becoming more and more obvious.

Backed by French capital groups like Vivendi, Disney is now an 'outsider'. Not only is its strength far from being comparable to Daenerys and Time Warner, but at the same time, as an 'outsider', the company produces films from From production to distribution, there are bound to be various explicit or implicit restrictions.

Therefore, Alien Files can achieve its current results because the quality of this movie is already good enough.

Finally, there is the present moment.

Daenerys's second blockbuster film, The Last of Us, in the summer of 1999 held its premiere the day before the film's large-scale filming, and the word-of-mouth ban was lifted the next day.

As a result, the car overturned.

Among them, the comments of the Hollywood Reporter are undoubtedly the most representative. The column article criticized Peerless Catastrophe as "noisy, stupid and heavy, but the box office will be very impressive." Just remembered to tell a story'.

The Washington Post on the East Coast also turned on Simon, asking 'Why would Simon Westeros allow such a bad story to be brought to the big screen? '

In short, almost one-sided criticism.

Even with the best efforts of Daenerys' media PR team, Peerless Heaven's comprehensive media score is still only 4.3 points. It is conceivable that without some easing behind the scenes, the word-of-mouth score will only be lower.

The unsatisfactory word-of-mouth, in fact, during the internal preview stage of Peerless Catastrophe, Daenerys' senior management basically made a judgment.

Same goes for Simon.

After all, they are all veterans of making movies, so it is impossible not to have this vision.

It's just that it's so bad that everyone is booing and rushing to criticize first, which is still a bit unexpected.

Responded to that sentence again, depending on luck.

Anyway, Peerless Heavenly Tribulation's luck this time is obviously not very good.

Of course, at the box office level, just as the Hollywood Reporter predicted, it will be "very impressive". After all, various works that have exploded on the timeline have been scolded while earning high box office.

This time it should be close.

After all, the selling point of Peerless Heavenly Tribulation is actually special effects.

As for the story, just get by.

Then again, of course, this project had a fairly smooth script at the beginning, rather than the Los Angeles Times saying that it was the last thing to think about storytelling. The problem is that the film is probably like cooking, even if it has the freshest ingredients and the most complete. No one knows what a dish looks like until it is finished.

There are too many variables.

What's more, after a series of consecutive successes, it is inevitable that Bangbei will start to feel a little drifting, just like before, which is also human nature.

The result of the drift is naturally that the quality of the film plummets.

This is also consistent with the past.

In short, this film, which is considered the best independent day schedule in the popular summer vacation, has a production of 130 million U.S. dollars and an announcement of 50 million U.S. dollars, a total of 180 million U.S. dollars, which is also the highest expenditure among the three blockbusters. , may become the most disappointing market performance among the three blockbusters.