Hollywood Hunter

Beijing, Zhongguancun.

A meeting room in Eaglet's China headquarters.

Starting at 3:00 p.m., a project seminar on the online shopping mall has been going on here. Not only several executives from Igret who intend to join the project, but also some officials from the Industrial and Commercial Bank of China, the Ministry of Posts and Telecommunications, and the Ministry of Electronics Industry participated. listen in.

The meeting lasted for two hours, and finally Chen Qing came to the stage to summarize.

The topic of the speech was still 'raising Gu'.

Limited to China's current Internet industry environment, the online shopping mall project will only be operated in the same city for the time being. The first batch of four teams will be finalized, and they will be located in the four first-tier cities of Beijing, Shanghai, Guangzhou and Shenzhen, and operate separately.

Whichever team does well will not only get more support and more equity rewards, but also have the opportunity to annex poorly managed backward teams in the future. The ultimate goal is to connect into a unified e-commerce network with the continuous popularization of domestic network access .

As for the business content of each team, electrical appliances were considered at first, and then they decided not to make restrictions.

Of course, if it fails, there will be no more.

At the end of the meeting, Eaglet's team dispersed separately. Chen Qing and Xu Zhenjun, President of Eaglet China, accompanied the officials of ICBC and the two major yamen to go out.

A vice president of the Industrial and Commercial Bank of China surnamed Wang said to Chen Qing while walking: "Xiao Chen, I was very inspired by the last thing you said about raising Gu. What is lacking in major state-owned enterprises is this kind of sense of competition. I plan to write a report and discuss it with Lao Zhou and the others, at least within ICBC, we need to add some competition mechanisms."

Chen Qing intentionally showed a pitiful expression: "President Wang, if you are like this, if it gets out, I will be scolded."

In addition, a deputy bureau and a director of the Ministry of Posts and Telecommunications and the Ministry of Electronics Industry all laughed when they heard this.

Vice President Wang also replied with a smile: "A capable person always faces more scrutiny. You are all outstanding young people, and you just want to go against the trend. Unlike me, I am already counting the days until I retire."

"President Wang, you are in such a good condition, you don't look like someone who is about to retire at all. Even if you are old, the higher-ups will definitely consider letting you continue to use your spare heat."

Vice President Wang still sighed with emotion: "Time is not forgiving, there are only three years left."

After Vice President Wang finished speaking, the two people on the other side glanced more or less at Chen Qing's side.

Chen Qing's smile remained unchanged: "Three years is enough, President Wang, the Yifubao project, and the online shopping mall we just discussed. When the time comes, I will definitely hand in a perfect report card for you."

Hearing what Chen Qing said, Vice President Wang finally smiled with some wrinkles on his slightly affluent face. He raised his hand, realizing that the girl beside him had not photographed her, so he rubbed it in front of him and nodded. Said: "Then we will wait and see."

\u0026nby Vice President Wang, who is cooperating with ICBC, glanced at the two people on the other side: "Lao Li, Xiao Feng, what do you think about the video game?"

Vice Minister Li, who is about the same age as Vice President Wang from the Ministry of Posts and Telecommunications, said: "We have all seen the report recently, and it is time for the domestic video game industry to take serious measures to rectify, otherwise it will hurt the future of the entire country. I have a grandson who also likes to play games, he doesn't listen to what I say, and dares to talk to me... Sigh, family ugliness, family ugliness, in short, we are all in favor of this matter."

The other Director Feng of the Ministry of Electronics Industry, who seemed to be only in his early thirties, just nodded in agreement, and tactfully did not say much in front of the two veterans.

Vice President Wang said: "The key is to standardize. Just like Dayu's flood control, blocking is worse than dredging, because this game is like a movie, and it is a fixed entertainment demand of the people. It is also possible for adults to relax through games occasionally. Our official If it is completely blocked, it will only allow the entire industry to flow underground, and the poison will be deeper."

"Old Wang, you are right," Deputy Director Li nodded, looked at Chen Qing again, and said with a smile, "Xiao Chen, you also need to know that this matter should not be rushed, at least after March next year."

Chen Qing said respectfully: "Ju Li, I understand."

In March next year, the Ninth National People's Congress will be held, such as the merger of the Ministry of Posts and Telecommunications and the Ministry of Electronics Industry, etc., and many things will be changed. The game console ban, which involves the joint operation of multiple departments, will not be finalized until after that at the earliest.

Everyone talked and laughed and came to the parking lot, and then rushed to the dinner that Chen Qing had arranged in advance.

At seven o'clock in the evening, the dinner party is over.

Returning to Mao'er Alley again with a flushed face, Guan Yinan, the president of Jinshu Brokerage Company and head of Jinshu New Media, was already waiting here.

Chen Qing is too busy during the day, so she can only arrange it at night.

In a study room in the inner courtyard of the mansion, after a hasty bath and change, Chen Qing took a report from Guan Yinan, and seeing the faint worry on the face of the Jinshu female executive, she asked, "Morning, Yuan Chi I mentioned that the first batch of videos on youtube were very popular, what's the matter with your expression?"

Guan Yinan smiled wryly, and said, "Mr. Chen, it's..."

Chen Qing interrupted: "I'll take a look at the report first."

Guan Yinan could only stop talking temporarily.

Chen Qing looked down at the data in her hand.

The first batch of videos of Jinshu New Media Culture Communication Company was uploaded at 9 o'clock on Wednesday morning. Because of the time difference, it was still Tuesday night in North America. The data in hand is as of nine o'clock this morning, exactly two days and 48 hours.

Go straight to the end and look at the overall data first. Chen Qing is very satisfied with the feedback that exceeded expectations.

after that

Start from scratch.

Just talk about the click data that is the easiest to judge the popularity of the video.

The first batch of Jinshu New Media launched a total of 12 columns, each of which is a unified release of three videos.

Among a total of 36 videos, the second video in the most popular column "Explore Chinese Kung Fu" has reached 1.37 million hits in two days.

Of course, it can’t be compared with tens of millions of high-view videos on youtube, but it’s just Chinese-related content. In fact, before Jinshu New Media started to operate, some people were already trying to do this, but only with more than 10 clicks. There are only a handful of them.

Therefore, it can be seen that the number of '1.37 million' is rare.

Further on, the four subdivided items.

Of the five rural pastoral accounts, the one with the highest number of clicks is one of the three snacks made by Jing Xiaosui under the alias 'Lin Youran'. In two days, the total number of clicks has reached 470,000. The first batch of 15 videos of this type has more than 100,000 hits.

In addition, the same key subscription data, or 'Lin Youran' has the highest number of subscribers, reaching 126,000, followed by 'Jiangnan Time', which Xie Qingtai is in charge of, with 119,000 subscribers.

The second type of "Exploring Chinese Kung Fu" with only one account is the most popular. The hits of the first three videos all exceeded one million, and the number of subscribers also reached 272,000.

The third category of home-cooked food production still has five accounts, and its performance is relatively mediocre. The most popular video of "Ma Po Tofu" has only 260,000 hits. However, the production cost of this category is actually the lowest, and relatively speaking, the price/performance ratio is naturally the highest.

In addition, Simon mentioned that "A Bite of China", which was filmed according to documentary quality, is still in production and has not been released this time.

The last category is traditional Chinese crafts, and this time it is also an account test.

The first three videos show the paper-cutting craft in Yu County, Hebei Province, the weapon forging process in Longquan, Sichuan Province, and the tea-frying process of Tieguanyin in Anxi, Fujian Province. The three videos are also very popular, with the highest paper-cutting craft reaching 390,000 hits , the number of subscriptions to the column also reached 107,000.

In addition to the superficial results, there is naturally the key advertising revenue share.

36 videos, with a total of 9.67 million clicks. According to the background display of each account, the total income is 12,563 US dollars, which is roughly equivalent to about 1.3 US dollars per thousand clicks. According to the recent high exchange rate of 9.2 US dollars to RMB, it is equivalent to 115,000 RMB.

During this period of time, Jinshu’s new media department invested less than one million yuan in team building, equipment procurement, program production, etc., and 115,000 yuan was paid in two days. If it can continue, it will take about half a month to recover all the previous work put in.

Good start.

Chen Qing leaned lazily on the sofa with her legs curled up and finished flipping through the report in her hand, and then said to Guan Yinan who was still staring at him on the single sofa next to him: "Okay, let's talk about the problem now, what's wrong?"

Guan Yinan was able to tell the story again.

It’s not just the Xie Qingtai team in Wuzhen. Since the results of the first batch of videos were so good, the salary of each team is generally only a few hundred yuan. All seven made various demands such as salary increases. Even the remaining 5 teams who didn't speak up would probably have similar thoughts. The team based on the small island of Taihu Lake in Suzhou even wanted to terminate the contract.

After Chen Qing finished listening quietly, she remembered her boss's teasing after she decided on the plan, saying that someone would definitely make a fuss at that time.

Sure enough.

However, these people took it for granted. How could a group of wage earners bully me as a capitalist?

However……

If the whole thing was just a purely commercial operation, Chen Qing wouldn't mind making some adjustments.

The reality is, you can't screw it up, even if it doesn't make you money.

At least not all screwed up.

After thinking about it for a while, Chen Qing said to Guan Yinan: "You make a plan, and the first year should also be calculated according to 30% of the share. The basic salary of each team remains the same, so it should be regarded as a bonus. In addition, they want to improve the working environment. , For example, Xie Qingtai and the others want to move to the city, no problem, the expenses will be deducted from the bonus they should have received."

Guan Yinan breathed a sigh of relief, and then said: "Mr. Chen, then, the one who plans to terminate the contract, and Qingmos said that someone in her team already wants to leave and work alone. How should we deal with this?"

"According to the contract," Chen Qing narrowed her eyes, and said, "I've already taken a step back. If there are still people who are not greedy, they can do whatever they want."

Guan Yinan said: "But, just like the team around Qingmoss, they don't have strict contract constraints?"

Chen Qing's body curled up on the sofa moved, tilted to the other side, stretched out her hand slightly, and Jiang Shanwu who was standing next to her immediately handed the tea cup to her, and then quietly retreated to the side as if she didn't exist.

Taking a sip of warm tea, Chen Qing said: "Sister Guan, you know the other meaning of our projects. It's not just about making money. It’s not that their videos are really popular, but the result after the boss personally arranged an official recommendation of the YouTube video site, and some other video producers want to get the same publicity effect, even if they spend millions of dollars, they may not be able to achieve it.”

Guan Yinan nodded slightly beside him.

She also knows the inside story of these projects.

"So, those who want to leave, just leave. You know, youtube is a western video platform after all, and it has no impact on China.

Content needs are limited. "Chen Qing said, curling the corners of her mouth: "What's more, I heard a news recently that the Ministry of Posts and Telecommunications and other ministries and commissions are preparing to build a large-scale firewall to separate the domestic network from foreign countries. The website cannot be accessed. "

It was the first time Guan Yinan heard about this, and he was a little surprised: "Mr. Chen, is this true?"

If it is impossible to freely visit overseas websites next year, then it will definitely not be so easy to continue to create content on YouTube.

Chen Qing nodded: "Of course it is true."

"Then us?"

"Of course we have no problem. Companies with formal overseas business that need to use the external network can apply for special permission to bypass the firewall." Chen Qing said, taking another sip of the tea in the cup, and said in a low tone: "What's more, even if They can apply for a license. Don’t forget, youtube is my boss’s platform. If I want them to publish something with no more than 1000 clicks, then there will never be a video with 1001 clicks. I’m really a bully. Even if their accounts are blocked, it’s just a sentence.”

Guan Yinan was completely at ease now, and even felt a little sympathetic to those poor children who thought they had found a way to make money and wanted to do it alone.

After thinking about it, Guan Yinan said, "Mr. Chen, what you said just now, can I use it to persuade them?"

"No, twisted melons are not sweet," Chen Qing shook her head, smiling like a vixen in a blink of an eye, "Actually, I prefer twisted melons, they are so exciting, but unfortunately the boss doesn't like them. Well, I won't tell you this. I As I said just now, youtube’s demand for Chinese content is limited, those who want to leave, let them go, and finally stay with peace of mind, we focus on cultivating, enough to fill the demand.”

Guan Yinan nodded, didn't say any more, and said instead: "Since it has been successful, Mr. Chen, can we also carry out some publicity on the domestic side? Qingmos said that there are local TV stations looking for interviews with them today. ?”

"At the beginning, don't be in such a hurry." Chen Qing shook her head, and said with a smile: "Don't worry, there must be someone watching. When it's time to publicize, there is no need for us to contact, someone will take the initiative to come to the door."

The level of this matter is a bit high, Guan Yinan is just reminding, Chen Qing said so, of course she has no objection.

After talking about the worries, Guan Yinan began to bring up some other ideas: "Mr. Chen, based on the feedback from these videos, I discussed some follow-up peripheral business plans with you. They are all immature ideas. Take a look."

After Guan Yinan finished speaking, he took out another document from his satchel and handed it to Chen Qing.

Chen Qing took it and opened it.

Jinshu New Media found that many viewers in the West were quite interested in the snacks, cheongsam, paper-cuts, seals, tea and other items in the video, and felt that they could use the Amazon online store in the United States to develop peripheral businesses.

This is obviously also learned from the entertainment industry in Hollywood.

After reading the plan in hand, Chen Qing shook her head, thought for a while, and said: "It can't be done, the demand is too small, and it's very scattered, and the cost is too high to go from China to the United States."

Guan Yinan said: "I've also thought about this, maybe we can directly authorize the company in the United States to do it. Western copyright protection is very strict, and the copyright of these columns is in our hands. Jinshu only charges licensing fees and coordinates How about contacting domestic production?"

"I know what you think, just like Hollywood, Daenerys Entertainment only sells peripheral products, which can account for a large part of the total revenue. However, Hollywood's peripheral industry chain is the development of the entire film industry for nearly a century. As a result, we have just started, and we don’t have the experience and industrial foundation in this field, let alone transnational operations..." Chen Qing paused suddenly when she said this, and said after a while: "In this way, if you really want to do it, you can do it. Do it directly at home."

Guan Yinan didn't react for a while.

Jinshu New Media is mainly facing overseas markets. If the rumored large-scale firewall is activated again, it will be completely isolated. How can it be done domestically?

Seeing that Guan Yinan was puzzled, Chen Qing patiently explained: "Don't forget some of our original intentions for this project. Now that the project is successful, at the right time, the official will definitely follow up the publicity, and our team will also become famous in China. Jinshu can use this to develop its business in China, restaurant chains, snack brands, handicraft products, etc., understand?"

Guan Yinan suddenly realized.

In this case, compared with foreign countries, it is indeed much easier to do.

Export to domestic sales.

Although, I always feel that something is wrong?

However, what Chen Qing said is indeed correct, as long as the reputation is raised, it will definitely be no problem to do some business.

Seeing Guan Yinan nodding, Chen Qing added: "Don't worry about this matter. After the restlessness of the various teams passes, what should go, what should stay, and then discuss the follow-up. The peripheral business also needs their participation. This time I will Be generous, if you can do things with peace of mind, you can give them some shares."

Guan Yinan agreed again.

The two were continuing to chat about the follow-up arrangements of Jinshu's new media. Jiang Yuanchi suddenly knocked on the door and came in. Seeing Guan Yinan was there, he went up to Chen Qing and whispered something in Chen Qing's ear.

After hearing this, Chen Qing raised her eyebrows slightly: "It's only been closed for a few days?"

Seeing that Chen Qing was not shy, Jiang Yuanchi said, "Nine days."

"It's really my aunt's fate. I can't bear any hardships. After only nine days of confinement, I have a high fever and die. Do you know if you don't get drunk?"

"Haven't told her yet."

Chen Qing waved her hand casually: "Let the sisters who are not drunk go pick up their dear mothers together.

Come on, besides, tell her when she recovers from her illness, and I will lock her up for a year if she runs out next time, unless she goes to the crematorium, don't even think about getting out early. "