Global Monopoly of Technology

Entering the new year of 2013, several companies are happy and some are sad. Bluestar Technology is relieved because it has survived the biggest crisis in the company's history. Although it has lost too much international market, it is still full of confidence in the future. There is a momentum to make a comeback.

After this crisis, the cohesion of the company's core backbone has become stronger.

But at the same time, Ali, the second largest Internet giant in China and the largest e-commerce giant in China, and Zhifubao, the overlord in the mobile payment field, have felt a huge sense of crisis after entering the new year.

And the source of this sense of crisis is Bluestar Technology, which has already announced in a high-profile manner last year that it will further expand the Greater China market.

This New Year, Luo Sheng silently gave Mr. Ma a "super big red envelope" to celebrate the New Year.

...

Hangzhou, Zhifubao operation department meeting.

Mr. Ma, who was in casual clothes for a meeting, joked to himself: "I never expected Luo Sheng to give me such a big 'surprise' as soon as the new year came up. This surprise almost scared me a lot."

As soon as these words came out, everyone in the meeting forced their faces to smile.

Just in the first half of this month, the operation team of the mobile Internet instant messaging social software WeChat under the Bluestar Technology Group did a seemingly trivial thing, but it directly detonated the ecological pattern of the third-party mobile payment market WeChat Pay.

That's right, at the beginning of this year, WeChat launched a third-party payment function, and it only used a strategy of "WeChat red envelopes" to frantically increase the number of users to bind cards during the New Year.

The official launch of WeChat Pay was on February 3, 2013, which is also the traditional "Little Year" festival in China.

At that time, the third-party mobile payment market was flat, and Zhifubao, the overlord of third-party mobile payment, didn't care.

But a week later, on New Year's Eve, the speed at which WeChat users bind their cards can no longer be described as terrifying.

It has been just ten days from the launch to today. Yesterday, the official Weibo of the WeChat operation team announced that its mobile payment users exceeded 50 million.

The news broke out and directly shocked Zhifubao and the entire third-party mobile payment market in China. It really was a shock.

At this moment,

Mr. Ma, who participated in the operation department meeting, was listening to an executive's introduction using PPT.

"We have conducted a comprehensive research on the lightning rise of WeChat Pay internally. The user base of this product has reached a huge volume of 330 million. We believe that this year should be the first year of WeChat's commercialization, and WeChat Pay is its commercialization. One of the ways."

"According to our investigation, we found that the strategy of WeChat red envelopes was inspired by the 'start-up benefits' that the group company issued to employees during the Spring Festival, and they were able to develop WeChat red envelopes in their spare time. This simple operation, Interesting, but a small product that can greatly carry the active atmosphere of the social relationship chain."

"In addition, Bluestar Technology Group's cooperation with the Spring Festival Gala this year was a hit during the New Year. Without a large-scale promotion, more than 13.5 million users participated in the New Year's Eve to the first day of the new year, and according to the WeChat operation team disclosed According to official data, there were more than 48 million red envelopes that day.”

"Then it ushered in a continuous surge. Up to now, the total number of red envelopes sent and received has exceeded 500 million, forming a trend for the whole people to grab red envelopes on WeChat, which quickly occupied the focus of the current topic, followed by user card binding. The trend is unstoppable.”

Mr. Ma inserted a succinct sentence: "A model of marketing that has obtained more than 50 million paying users at zero cost, why can't we think of the strategy of red envelopes?"

As soon as these words came out, the managers in the meeting pretended not to hear anything.

Mr. Ma couldn't help but complain again: "Luo Sheng is really a thief, no wonder he is called a shrewd person by Wall Street. I am pushing the payment tool under huge pressure and risk, waiting for you. I think it's almost no problem, he's here, just go through the procedure, it's so irritating."

Speaking of this, Mr. Ma was so angry that he couldn't help but spit out the fragrance.

The road to mobile payment is difficult. You haven't had time to enjoy the fruits of victory. As a result, Bluestar Technology's people came along the way to grab the cake, and it was easy and enjoyable, which is the most annoying.

The manager standing in front of the big screen in the conference room also pretended not to hear the boss's complaints, and continued: "Due to the cumbersome process of binding bank cards, most mobile payment applications are facing the problem of 'cold start'. The so-called 'cold start' is how to convince users to bind their cards."

"WeChat red envelopes solve this problem ingeniously. Many users who receive red envelopes will choose to show it, which will naturally trigger bank card binding behavior. Under the catalysis of red envelopes, the number of WeChat bound cards has skyrocketed exponentially. This innovation With the emergence of payment forms, WeChat Pay successfully completed the 'cold start' problem, and quickly accumulated initial payment users and account funds."

"I have to say that the innovation of Bluestar Technology is really amazing." Mr. Ma sighed, but added succinctly: "Zhifubao will launch similar functions as soon as possible."

The executives of the operation department continued to expand the PPT content: "We noticed that the WeChat operation department recently... To be exact, it started to vigorously promote the layout of offline payment three days ago, and a large number of online and offline merchants are constantly accessing WeChat Pay is constantly finding reasons for users to use WeChat Pay.”

Mr. Ma rarely showed a dignified expression and said: "The emergence of WeChat payment has instantly changed the ecological pattern of mobile payment, and it has been so vigorous and resolute that the entire industry has been caught off guard. In addition, Bluestar Technology has announced a high-profile announcement last year that it will further expand the mainland. The development of the business market has clearly stated that the strategic focus has shifted from the international market to the mainland market, and the biggest competitor of Zhifubao is undoubtedly WeChat.”

One of the managers who attended the meeting was also very emotional. Luo Sheng really didn't make a move, and his move was unusual. WeChat payment broke the original ecological pattern of the current mobile payment in less than half a month.

Even Wall Street stumbled in his hands last year, and it's terrifying to compete with such a rival.

You must know that Zhifubao was established at the same time as the establishment of Bluestar Technology. Both were born in 2003. The difference between the two is only a few months.

WeChat, a mobile Internet instant messaging software, was established in 2010 and was born in 2011. It is only three years old so far, and it is too late to enter the mobile payment market.

But even so, WeChat Pay not only successfully entered the mobile payment market, but also entered and established itself at such a lightning speed.

This really frightened the overlord in the field of mobile payment Zhifubao, and other peers were also stunned and have not recovered.

WeChat’s entry into the mobile payment market this time made Mr. Ma see the charm of social software, and was even more amazed at the terrifying explosive power of social software. WeChat payment was able to enter the battlefield with lightning speed, and quickly formed a piece of his own in the mobile payment market. The site is inseparable from the user base with a base of 100 million.

Without this precondition, the miracle of WeChat payment today would simply be impossible.

Internet social networking, this is the field that President Ma wants to enter with all his heart and his brains. Over the years, he has tried every means to tear a piece of meat from the two social "two heroes" of Bluestar Technology and Teng Xun. Come.

It's better now, not only did I not eat the meat, but Bluestar Technology nibbled a large piece of meat on itself as soon as it made a move.

In the past, Bluestar Technology had no interest in e-commerce. Even today in the huge business empire of Bluestar Technology Group, the e-commerce market is still blank and outside the boundaries.

But the rise of WeChat payment has also made Ali feel a great crisis. God knows if Luo Sheng will do such a thing in e-commerce? Also caught you off guard?

Mr. Ma couldn't stop sighing in his heart. Luo Sheng's keen sense of smell and his ability to control the pulse of the times were unparalleled.

In 2013, this key node used the mobile social software WeChat to enter the market, and even Mr. Ma could not help but applaud, because the mobile payment at this time was just at the first time node of the big outbreak.

In 2003, when Zhifubao was born and in the following ten years, it was mainly based on PC-side payment.

But since this year, with the rise of the mobile Internet tide, the transaction scale has maintained an annual growth rate of more than 100%. By the end of last year, the total scale of mobile payment has exceeded 150 billion. It can be said that WeChat payment is not too early to launch at this time. It was just late to catch up with the first wave of mobile payment outbreaks.

Bluestar Technology’s announcement of strategic restructuring last year has shown that the newcomers are not good, and at the end of last year, it solved its own crisis perfectly, and now it has completely freed up its hands to deploy in the mainland.

And the first bullet of the new year, a starter is so powerful.

It is no wonder that competitors will feel enormous pressure and a sense of crisis.

………………

Ps:

There is a question to explain, some readers complain that there are too many reports and data in the book, which are purely water words. To tell the truth, Xiaoyu has consciously compressed the content of the data stream before the book was put on the shelves. .

However, the route of this book is different from that of most commercial science and technology articles. Many technology articles are the protagonists of companies that do not go public, and 100% eat alone. However, this book is directly reversed. At the beginning, Bluestar Technology takes the route of financing and listing. This has also been angered by many readers who like to watch and eat alone. The protagonist has such a great advantage and also gives various shares... This will not be evaluated, financing, listing, this is the core setting and theme selling point of this book.

Because of this, data is essential. Listed companies must publish financial reports, and the fluctuation information of financial reports, market value and other data is an intuitive feedback on the status quo, scale and influence of the protagonist company and business development in the current time period. Wait.

After reading the previous content, you can see that the follow-up content has not introduced the user growth of Bluestar Technology's major social products. Detailed data on the scale and proportion of revenue of different businesses.

When Bluestar Technology made a profit for the first time, the data was described in the most detail, because it was the first time that it made a profit, which was of great significance.

However, with the progress of the plot, the description of the data has become more and more concise. Until now, only two indicators of revenue and net profit have been described in the release of the financial report data.

If you still write as detailed as before, maybe two chapters are not enough. Because the protagonist's career has become more and more large, you can omit everything that can be omitted, but the quarterly report cannot be omitted. The core is revenue and Net profit data.

It intuitively reflects how the protagonist's career has grown to that point, just like the level of the protagonist's growth in fantasy.

To be honest, the content of the data report in the whole book only accounts for less than 5% of the total number of words. It only appears once every ten or twenty chapters, and the occurrence accounts for about 35% of the chapter length at most, and the last chapter is more than half of the length. , that only appeared once in chapters seven or eight.

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