Global Monopoly of Technology

When Kang Wei heard Luo Sheng's words, he immediately understood. If he didn't understand the boss's intentions, it would be dangerous. It means that his abilities and layout are limited, and he is not worthy of sitting in this position.

Obviously, Luo Sheng's move is to "buy horse bones with money" to show people in the industry, to attract more industry talents and obtain more upstream resources.

The streaming media online video business and the film and entertainment business group under the Bluestar Technology Group are actually deeply related. The former is the platform and the latter is the content. Only when both are combined can they be mutually positive in a spiraling upward direction. cycle mechanism.

Luo Sheng doesn't want Bluestar Technology to be controlled by others in these two major sectors. The film and television copyright lease agreements signed with major Hollywood film companies are worth billions of dollars. , because of the content resources monopolized by others.

The introduction of popular blockbusters is also a huge expense, and content is a very critical link. Currently, the content that Bluestar Technology can control itself is only one Marvel Studios, which is obviously far from enough.

Bluestar Technology Group must have its own content-producing channels. Like flix, it has the ability to produce excellent online dramas and even online movies, so as to compete with the content giants in Hollywood. They rely on monopoly content to charge sky-high prices.

Luo Sheng lowered his head and thought for a while, then said in a deep voice: "By the way, there is one more thing, you go and see Shanda's President Chen to see if he intends to sell Shanda's literary website. A very good IP sedimentation tank is very helpful for building our own content ecology."

Kang Wei's heart is now more and more admiration for the big boss, because he found that Luo Sheng actually has such a detailed understanding of such a subdivided field. It can be seen that he has worked hard to understand it.

"However, don't be too anxious about the acquisition of Shanda's literary website. I estimate that Mr. Chen has no intention of selling. Be a patient hunter, stare first, and once the other party is willing to sell Immediately visit again." Luo Sheng added.

Kang Weidian: "Understood."

Mr. Chen is now addicted to his "box". To put it simply, the former richest man in China is also an ambitious boss. He proposed the concept of "full entertainment strategy". There are many content fields such as literature, movies, TV series, animation, animation, games, etc., as long as an IP takes off in any of these fields, it can drive the overall revenue.

For example, when a movie is popular, it can lead to fandom, TV series, animation, including game adaptation, etc. In turn, when the upstream industry is hot, it can also lead to film and television adaptation and so on.

There is no doubt that this is a very ambitious and correct strategy, but President Chen's implementation at the wrong time is doomed to failure, because Luo Sheng's previous life has proved this, but in the end, Teng Xun gradually realized President Chen. of this dream.

It's just that Luo Sheng is blocking the road now, so there must be nothing wrong with Brother Ma and Teng Xun.

...

Three days later, Kang Wei personally visited Liu Cixin and directly stated that he hoped to obtain the copyright transfer of all his works including the "Three-Body Problem" series, and the quotation was in accordance with Luo Sheng's intention.

No more or less, just ten million yuan.

At this time, Da Liu was not rich, and ten million yuan was definitely a huge sum of money for him. There was no doubt about the result, and he signed it without much hesitation.

Kang Wei easily obtained the derivative full copyrights of works including the "Three-Body Problem" trilogy, "Ball Lightning", "The Wandering Earth", etc.

The so-called full copyright means that the derivative copyrights including film and television adaptation, comics, games, etc. are all owned by Bluestar Technology Group.

In 2010, the offer of 10 million yuan was definitely made by Da Liu, and Bluestar Technology was expensive.

However, Luo Sheng has never been a person who only looks at short-term interests. From the perspective of long-term interests, this will inevitably establish a goodwill in the minds of content creators. At that time, other high-quality works that are newly born will be more inclined to sell copyrights with blueprints. Star Technology Group.

...

The news that Bluestar Technology purchased the copyright of Da Liu's works with a huge sum of 10 million yuan first spread in the sci-fi world. For a time, both sci-fi authors and readers in the industry were frenzied.

Seeing a huge amount of copyright income of 10 million yuan, the peers are envious. You must know that many science fiction writers are using love to generate electricity.

And Da Liu can be said to be the rhythm of getting rich overnight.

The news soon spread further. When Bluestar Technology and Luo Sheng were involved, this matter was not easy, and the attention quickly rose.

Not only did Da Liu benefit from it, but his name also came naturally. He really became famous and gained greater exposure and popularity than before.

The industry is curious to guess that Bluestar Technology Group is going to make efforts in the film and television entertainment industry?

There is a certain logical basis for such speculation. It is now in the summer season, and "Iron Man 2", which is being shown hotly, is the hottest topic at the moment.

Domestic netizens who eat melons are also happy to talk about Luo Sheng's cameo in the movie. Bluestar Technology Group is such a huge business and technology empire. It has more than 300 subsidiaries, large and small, or wholly-owned subsidiaries. , absolute holding, or relative holding, or strategic investment, or financial investment.

The film and entertainment business group is an important territory of Bluestar Technology Group. Although it is not comparable to the business scale of social networking, cloud computing services, online translation and games, its potential has been recognized as second only to Its gaming business group.

It's just that the outside world doesn't understand why Luo Sheng spent 10 million yuan to buy Liu Cixin's works. From the perspective of current commercial value, it is completely the rhythm of giving money.

...

On the morning of May 9, Liu Cixin, the author of "Three-Body Problem", was invited to Sucheng and held a press conference with Luo Sheng. Only twenty or thirty media were invited.

At this moment, Liu Cixin and Luo Sheng, the authors of the Three-Body Problem, are sitting on a single-seat lazy sofa. Luo Sheng sits in a casual posture, and the legendary boss sits in a comfortable and contented posture.

"I want to make it clear that I'm a die-hard fan of Da Liu." Luo Sheng said with a smile, calling Da Liu a no-brainer, after all, Luo Sheng was twenty years younger than the other party.

"Don't dare, don't dare." Liu Cixin quickly picked up the microphone and said modestly, this may be the biggest fan of the brand so far.

Luo Sheng's smile did not diminish, and he continued: "I especially love the "Three-Body Problem" series, this is a very great sci-fi masterpiece, in my personal opinion, with the "Three-Body Problem" trilogy, Da Liu is almost one-of-a-kind. Zhili has raised the mainland's sci-fi to the world's top level, the "Three-Body Problem" series is definitely a Hugo Award-level epic sci-fi masterpiece, and this work can be compared with "2001: A Space Odyssey"."

As soon as this remark came out, not only the reporters at the meeting looked at him, but even Da Liu was embarrassed to hear it. I didn't expect that the world's richest man, the hottest super tech tycoon at present, would have such a high evaluation of him, between the lines It's all about boasting.

Everyone knows about business bragging, but Archbishop, isn't your boasting a bit too much?

Many people suddenly have an idea that Luo Sheng may really be his die-hard fan, so he won the copyright of the other party's work with an amount far exceeding the normal commercial value. It feels like a fan's mentality shot, not rational. business decisions.

For a while, the outsiders were a little confused. Some of Luo Sheng's operations were always so confusing to the outside world, and it was difficult to see through in the early stage.

Da Liu hurriedly said modestly again: "All my works are just a parody of "2001: A Space Odyssey" and Arthur Clarke, the master of science fiction."

Luo Sheng smiled and said, "Don't be self-defeating, I believe that the "Three-Body Problem" series will definitely become popular all over the world. I can help you contact some international publishing houses and top translators. This masterpiece will definitely become popular."

In fact, it has become popular, at least in China.

Luo Sheng's ability to "carry goods" is quite impressive. At least his fans have begun to know about this work one after another, and it has aroused curiosity. It can be said that Luo Sheng's words today are "Three-Body Problem". The best publicity ever.

"Content ecology is an extremely important strategic segment of Bluestar Technology. Not only do we have to cooperate with the world's best film companies, but we are also about to launch our own content production plans. Da Liu's IP is our key screen creation target. , but I'm afraid we won't be able to meet the audience in a short period of time, we hope to wait for the domestic film industry technology to meet our expectations before we can start, we will not easily hurt an IP, especially a classic IP." Luo Sheng said with a smile holding a microphone.

Liu Cixin was also quite happy to hear it. Luo Sheng turned back to him and said, "Big Liu has to come and help when the time comes."

"definitely no problem."

Next, Luo Sheng responded to the reporter's question and shared the story that he asked the executives of the two technology companies to buy a copy and read it back, and introduced the concept of "dimension reduction attack" described in the book into the business field and deconstructed it, so that The thinking is also refreshing to everyone.

After the media conference, the book "Three-Body Problem" really reached a new height in the mainland. Not only were big businessmen from all walks of life interested, but ordinary audiences were also attracted.

The physical book sales of "Three-Body Problem" suddenly soared after the media conference ended.

...