Global Monopoly of Technology

It is located in an ordinary small family in Hangzhou City.

"Recently, this kid Haoran is clamoring to buy him an ieP tablet to study in the summer vacation. Husband, do you know what ieP is? Can you still study?" "This old TV series, the advertising time just remembered this thing.

Liu Haoran was a third-year student. His father shook his head: "I don't know, you didn't ask carefully? I'll find out later on the Internet."

Just when Liu Haoran's mother was about to speak, she noticed that the TV commercial was just starting to play an ieP tablet commercial.

"Hey husband, look, did the child refer to this ieP?"

The couple began to pay close attention to the content of the TV commercials. Liu Haoran is their only child, and he is still very concerned about the education of their children. Otherwise, they would not be interested in ieP tablets.

The advertising time is as long as two and a half minutes, and it is launched in the prime time slot. The price is definitely not cheap, and it is not just a satellite TV station.

But what Luo Sheng lacks most is money. Advertising bombing is a simple and crude marketing strategy. As long as you have money and it lasts long enough, it is very effective.

【ieP, your exclusive tutor】

With the last sentence of the avatar Luo Tianyi uttering the advertising slogan, this advertisement also ended.

Liu Haoran's mother said in astonishment, "Husband, is this ieP real or fake? Is it really as miraculous as it says? It's too high-tech, right?"

"It turned out to be a new technology product launched by the Côte d'Azur."

Liu Haoran's father suddenly realized that he now has an Azure-3 mobile phone in his hand. Although he is not a fan of the Côte d'Azur, he is no stranger to this well-known technology giant.

"Go to the Internet to check." After speaking, Liu Haoran's father entered the bedroom and turned on the computer, and his wife also followed. The TV series started to broadcast and he didn't pay attention.

What I have to say is that the brand awareness and reputation of Luo Sheng and Cote d'Azur are very strong. At the beginning, the magic of ieP was displayed in the advertisements. Many people thought that this was a false advertisement, with too much exaggeration.

But when I learned that it was produced by the Cote d'Azur, I had to re-evaluate it.

At least the couple have been aroused by the advertisements.

The two browsed the Internet for more than half an hour, and watched the video of the ieP conference again. It is not difficult to find. There are too many related news on the Internet. There is a complete video of the conference on the Blue Star video. It is still official. out HD video.

At the end, Liu Haoran's father muttered to himself, "I may not believe other companies' products, but the products produced by Cote d'Azur can develop such high-tech educational products. I believe 80% of them, and the name Luo Sheng is quite convincing. force."

With the in-depth understanding, the couple also paid more attention to and searched for the historical news before the Cote d'Azur, and found the news of over 100 billion investment in the education and training industry that swiped the Internet some time ago, which made him believe even more.

"Then buy one for your son. You don't have to buy the most expensive one. The 2799 gear is enough. Even if it's not as magical as the advertisements say, it's not bad to be a gift to reward your son." Liu Haoran's father immediately made it. After making a decision, their children's grades are quite good. If the son's heart is unwilling, it will affect his grades.

"This ieP tablet entertainment function is so powerful,

It's not good if my son is addicted. "Liu Haoran's mother said worriedly, and hesitated again.

"Haha, didn't you see that this thing has a function called 'Youth Mode'?" Liu Haoran's father took out his Azure-3 and dangled it, and added with a smile, "Associating the ieP tablet with my mobile phone, You can lock the entertainment function in ieP at any time, it is indeed a big company, it is very thoughtful, and this anti-addiction method makes us parents have no worries."

So, after discussing for a while, the couple decided to buy one for their son, which happened to be the summer vacation, and made his son happy.

As time goes by, things like Liu Haoran's parents are happening all over the country, especially in big cities.

This new product accurately captures the inner demands of the majority of parents. Facts have proved that as long as it can help children's learning, domestic parents will definitely not be stingy with money.

With the continuous attack of Côte d'Azur's advertising campaigns, the popularity of ieP tablets is also spreading rapidly. The students who love the Internet, mainly junior high school and college students, spread very fast, which is also the easiest to accept and respond to new things. most interested age groups.

And then indirectly spread to the ears of parents, parents are trying to understand.

There is no doubt that the post-90s are the main force of the student group in this era, and many are only children. They are precious in the eyes of parents, and there are even some doting parents.

The ieP tablet and the lovely Luo Tianyi are becoming the freshest topics discussed by the students on campus, and have become the most anticipated things for the students in the upcoming summer vacation.

...

Cote d'Azur held a new product launch conference in early May, and after a week, the heat has clearly receded.

But the news related to Luo Sheng never seems to be interrupted, because he continues to be active in people's field of vision in another way.

Always be on the line.

Time comes to this year's May 7th, and "Iron Man 2", which was released in North America today, is the first major film in the Hollywood summer program this year, and it is also a heavyweight blockbuster in the Marvel Cinematic Universe.

Marvel is now Luo Sheng's industry, and is affiliated with the film and entertainment business group of Bluestar Technology Group.

Disney is the most angry. At the beginning, it was just to thwart Bluestar Technology and wanted to mix Luo Sheng's feet, but if time went back, Disney would definitely fake and buy the Marvel Comics company at that time.

The reason why Luo Sheng is active in the front line again is because he made a real-name cameo in the movie "Iron Man 2". Although he only appeared on the scene for a short 45 seconds, this may be the most expensive trick in history. , is unprecedented, and I am afraid it is also unprecedented.

You must know that Luo Sheng's current worth is not only the richest man in the world, but he has already surpassed the order of 100 billion US dollars, and he is the only individual who has exceeded 100 billion US dollars in wealth so far.

The release of "Iron Man 2" in the North American market hit a record high of 4,830 theater openings, allowing the film to easily earn more than $60 million on the first day of its release, with an explosion of $172 million on the first three days. The film, which opened in May, beat 2007's "Spider-Man 3", which grossed $155 million at the box office.

This is all thanks to the good reputation accumulated by the first film. Not only is the production better than Luo Sheng's previous life, but also the social applications under the parent company Bluestar Technology Group also provide traffic support.

Although the current Marvel Studios is Luo Sheng's industry, Bluestar Technology Group has not interfered with its operation of this subsidiary, nor has it dictated the production of the film, and the only thing involved is the financial audit.

There is no doubt that this is a Hollywood standard popcorn movie. The downward curve of the box office is very obvious in "Iron Man 2", but even so, the North American box office is expected to be locked in the range of 450 million US dollars. The board is nailed.

In the first three days of its first week of release, the box office market of "Iron Man 2" outside North America also exploded, hitting $205 million in one fell swoop. In the first week, the global box office reached an astonishing $377 million, completely detonating the 2010 summer season. Cinemas all over the world are excited about it, and such an opening result is going to the rhythm of 1 billion US dollars.

The great success of "Iron Man 2" is undoubtedly a swept away the haze of "The Incredible Hulk", which was also released by Marvel Studios in 2008.

At that time, "Iron Man" with a production cost of 140 million US dollars was a great success, and it also rescued Marvel, which was on the verge of bankruptcy, and also embraced the thigh of Bluestar Technology Group.

Originally, Marvel Studios thought that "The Incredible Hulk" a month later could replicate the success of Iron Man, but it was unexpectedly hit by Waterloo. The production cost of this film was as high as $150 million, and in the end it only earned $263 million at the global box office. I lost all my underwear, and I lost all the money I made from "Iron Man", and I didn't even cover it.

It was a heavy blow for Marvel management.

Fortunately, after Luo Sheng acquired Marvel Studios, Bluestar Technology invested 100 million US dollars in the name of the parent company, giving "Iron Man 2" and the entire Marvel Cinematic Universe plan a chance to "buy live".

If it weren't for the $100 million guarantee, the production process of "Iron Man 2" would also be affected, or it would trigger a chain reaction and bring about a series of negative crises.

Luo Sheng had long expected that "The Incredible Hulk" would hit the street, otherwise he would not have given the 100 million US dollars.

The production cost of "Iron Man 2" was close to 200 million US dollars, and the whole summer program was detonated. Finally, Kevin Feige and other high-level Marvel executives were relieved, and then it was time to enjoy the fruits of victory.

Earning is definitely a big profit. There is no doubt that the biggest suspense and the biggest expectation of Marvel executives is whether "Iron Man 2" can become the first film in the history of Marvel Pictures to break $1 billion at the box office.

The $1 billion scale is definitely a phenomenal movie in this era. Of course, the "Avatar" released last year was a box office monster. It scored a terrifying box office score of $2.7 billion, which is simply a super box office monster.

In terms of the Chinese mainland market, two new films were simultaneously released in theaters across the country on May 7, namely "Iron Man 2" and "Three Smiles".

The highlight of the mainland market this week is that "Ip Man 2" faces "Iron Man 2" head-on. The latter is going to be launched globally simultaneously, and it has a box office hit of 139 million yuan in the first three days of its release. It is "Ip Man 2". More than double the 69.48 million yuan, topped the list with absolute box office advantages.

Compared with the previous work, the ability to attract money is unprecedented. According to this trend, "Iron Man 2" is expected to hit the box office line of 500 million yuan in the mainland box office market. In 2010, the movies that can win more than 500 million yuan in the mainland market are all films. Very few.

"Avatar" is a box office monster. This created the era of 3D movies. Last year, it collected 1.3 billion yuan in mainland China. At that time, the total domestic box office size was only 10 billion yuan, and "Avatar" alone accounted for 1.3 billion yuan. 13% or so.

...

On Monday, May 8, the headquarters of Bluestar Technology Group.

"Mr. Luo, what are your instructions to me?" Entering Luo Sheng's office was a middle-aged man named Kang Wei. He is currently the head of the film and entertainment business group under the Bluestar Technology Group, and is fully responsible for the company's business.

"Well, I want you to find someone, you go in person." Luo Sheng said.

"I would like to hear the details." Kang Wei replied.

Luo Sheng nodded, and then replied: "This person Liu Cixin, a very good mainland science fiction writer, you bought me the full copyright of all the works under his name, remember that it is the full copyright and all The works of his, directly tell him that the price is 10 million yuan, and see if we can sign a new contract, that is, the copyright assignment of his new works in the future, and our company has the right of first refusal at the same price."

Kang Wei knew about this science fiction writer, but only recently. The series "Three-Body Problem" is very famous in the science fiction world. The most important point is that there was a meeting before. Luo Sheng personally named the series and asked the company of executives to buy a set and read it well. Kang Wei also bought a set and finished reading it. He was shocked by the author's unrestrained imagination, and also deconstructed the concept of "dimension reduction and attack" in the commercial field.

"Mr. Luo, ten million yuan? Is it too expensive? I think three million is enough." Kang Wei said hesitantly, and he directly reduced it to 30%.

And it is certain that Liu magnetic core will definitely sign.

There are two reasons, one is that no one cares about the film and television adaptation of mainland sci-fi works in this era, and the other is that Liu Cixin's masterpiece "Three-Body Problem" is only a niche, and the popularity is optional, but it is limited to a very Spread in small circles.

Therefore, Kang Wei felt that 10 million yuan was too much of a loss, and it was also very unreasonable from a commercial point of view. Although the company was not bad at all, but in business, one yard is one yard.

In fact, Luo Sheng also knows that the author will definitely agree to get the full copyright with the asking price of 3 million. You must know that in the last life, the transfer fee of the film adaptation rights of "Three-Body Problem" was 100,000 yuan, and Da Liu sold it without hesitation. , the price was reasonable at the time.

After a while, Luo Sheng looked at Kang Wei and said indifferently: "Look a little longer, Lao Kang, what I want is not just the copyright of a writer's work, but to set an example for the entire content creation market to see more From the perspective of writers of 2018, excellent works can get higher compensation from me. We are short of millions? Not short of it! Don’t simply measure it by the tactical pattern, but look at it at the level of the strategic pattern, understand? "

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