Entertaining Children

Without road shows such as face-to-face meetings, Xiao Yao's promotional activities before the film's release are mainly in two categories. One is interviews and the other is variety shows. Although Ye Jiaying did not want to squeeze Xiao Yao too much, this is a movie that almost has no heroine. The most important actor is Xiao Yao. The number of activities that need to be attended is not too many, and definitely not too few.

There are five interviews arranged by Ye Jiaying for Xiao Yao, three are paper media interviews that do not need to face the camera, and two are TV talk shows that need to face the camera. Ye Jiaying also had to participate in all five interviews. However, the interviews of the three paper media were conducted separately, and only two TV talk shows were conducted by Ye Jiaying and Xiao Yao together.

Although Xiao Yao seldom accepts interviews, this is just because Xiao Yao doesn't like to accept interviews. It doesn't mean that Xiao Yao is not good at or unable to face reporters' interviews alone.

Among the three paper media that interviewed Xiao Yao, two were relatively professional film magazines, and one was a comprehensive magazine with relatively large circulation and wide coverage. Although it is inevitable that some gossip questions will be asked, it is not a pure gossip media after all, and there is an outline of questions before the interview, so it is easier for Xiao Yao to deal with it. After the three interviews, both Xiao Yao and the reporters interviewed were quite satisfied.

There are two TV talk shows, one is CCTV Movie Channel's talk show dedicated to interviewing filmmakers, and the other is independently produced by an entertainment company. Two satellite TVs and three video websites have purchased the copyright of a well-known comprehensive talk show. It also takes into account two different aspects of professionalism and audience breadth.

Not only did Ye Jiaying and Xiao Yao go to these two TV talk shows, but the guests interviewed were not only Ye Jiaying and Xiao Yao.

The filmmaker interview program of CCTV Movie Channel not only interviews movie stars, but also interviews behind-the-scenes personnel in the film industry, so Ye Jiaying brought the screenwriter of this movie to the interview with them. Both Ye Jiaying and the screenwriter have been in the industry for many years. Xiao Yao's eloquence and response are also very good, and the whole process went smoothly.

That independently produced comprehensive talk show not only interviews celebrities, but also invites famous celebrities and social hotspots to be interview guests, so for this show, Ye Jiaying invited Zhan Youcheng to be interviewed with their mother and son. Ye Jiaying and Xiao Yao are naturally fine, while Zhan Youcheng, who is doing a TV talk show for the first time, is more reserved and nervous.

Fortunately, before that program, I had interviewed many social people who had no experience in recording TV programs. The host not only had a solid foundation, but also had a lot of experience in dealing with such guests. In addition, Ye Jiaying and Xiao Yao were on the sidelines to answer calls and help in a timely manner. , the overall effect is still good.

Among the five interview activities, there are three paper interviews and two TV interviews, while the variety show activities are all TV programs. Ye Jiaying and Xiao Yao's two TV talk shows took into account professionalism, publicity effect and audience breadth, and the variety show was purely for publicity effect. Ye Jiaying arranged three TV variety shows for Xiao Yao, all of which were satellite TV ace programs with high ratings.

These three TV variety shows are two studio-filmed programs "Happy Camp" and "Everyday Upward" on Shonan Satellite TV, and an outdoor reality show "Running Man" on Zhedong Satellite TV. These three programs are all variety shows in previous lives, and Xiao Yao has also participated in two of them in this life, so naturally there is no problem at all.

"Happy Camp" is a relatively noisy variety show that focuses on games. If there are only two guests in a program, the effect of the program may be slightly worse, so occasionally guests will be combined to record a program together.

Ye Jiaying didn't want to cooperate with other stars on a show, distracting the audience from their crew. Even though Xiao Yao was the only one starring in this movie, Ye Jiaying still brought Han Siying, an actress who didn't have too many roles, to "Happy Camp".

"Happy Camp" is the trump card program of Shonan Satellite TV, and its ratings have always been very good. For young rookie actors like Han Siying, "Happy Camp" is a very good and rare exposure opportunity. Ye Jiaying brought her to play together, which not only ensured the effect of the show, but also made this show a special show to promote their movie "127 Hours", and it was also regarded as supporting newcomers who participated in her own movie, and it was a multi-purpose event.

Xiao Yao recorded "Happy Camp" with Zhao Rui and others last year to promote "The Brightest Star in the Night Sky". Ye Jiaying has participated in it many times, and is very familiar with several hosts. It's not a big problem for two veterans to bring a newcomer to the show.

Ye Jiaying is relatively old in age and status, and also a director, so she is naturally the main star of this episode. Xiao Yao is the only leading actor in the movie. He has a high reputation and is a frequently searched character, so he is also highly regarded. Relatively speaking, Han Siying, who has a relatively large role in the movie, is a newcomer, and is much less well-known than the previous two, will inevitably be left out in the cold.

However, both Ye Jiaying and Xiao Yao took good care of Han Siying, and won a lot of shots for Han Siying during the recording of the program.

During the chat session, Ke Jun and the hosts mainly chatted with Ye Jiaying and Xiao Yao, and rarely asked Han Siying, but Ye Jiaying and Xiao Yao would take the initiative to lead the topic to Han Siying. When talking about filming, Ye Jiaying specifically mentioned Han Siying's dedication. Xiao Yao also revealed some interactions with Han Siying during filming, and even took the initiative to reveal that the two went out to the coffee shop at night to chat about the script and play.

When it comes to the game session, Xiao Yao is not very easy to help Han Siying win the camera. But in this session, Han Siying participated in every game, and Xiao Yao didn't need Xiao Yao to help her get the camera.

The program team took good care of Ye Jiaying. Only one of the three games arranged in this episode was a physical game. Not only was it placed at the end of the program, but Ye Jiaying was not required to participate. Instead, she and Ke Jun were asked to sit next to each other as referees. All three guests participated in the previous two games, "Talking the Right Word" and "Who Is the Undercover Agent", which compared brain power and reaction.

Last year Xiao Yao recorded "Happy Camp" with Zhao Rui and others to promote "The Brightest Star in the Night Sky". That time, Xiang Lan and Wei Sen's team, the two game masters, had no wins against Xiao Yao's team. On the contrary, Zhou Ni and Kong Lei of the "Game Black Hole" teamed up with Xiao Yao and they both won. Xiang Lan and Wei Sen They have formed a "Liang Zi" with Xiao Yao. At the beginning of the game session, these two game masters clamored for revenge from Xiao Yao.

Neither of the previous two games was a team game. Without forming a team and relying on individual performance alone, Wei Sen and Xiang Lan would have almost no chance of seeking revenge on Xiao Yao.

The first game "Talking the Right Words" is a one-on-one test of brain speed and oral skills, which is one of Xiao Yao's strengths. Not only Xiang Lan and Wei Sen were defeated in front of Xiao Yao, but even Ke Jun failed to beat Xiao Yao. Xiao Yao easily killed the audience in seconds.

In the second game "Who's Undercover", Wei Sen and Xiang Lan deliberately targeted Xiao Yao from the very beginning, and Xiao Yao succeeded in drawing the others to form an alliance by relying on his eloquence, which was not premature. out.

In the first two rounds, Xiao Yao, who was not an "undercover agent", successfully pulled out the two "undercover agents", but in the last round of the "undercover" draw, Xiao Yao first carefully fooled the other people, quite After two rounds of voting, Xiao Yao guessed the hole cards of other people, and successfully survived to the last round, winning the final victory.

The third test of physical strength and skills is finally a team competition. This game is a competition indoor rock climbing. The program team erected a rock climbing wall in the studio hall, and the guests and hosts were divided into two teams to compete on the spot. Ke Jun and Ye Jiaying, the oldest, were the referees, and the remaining six were three-on-three.

Han Siying's role in this movie is an outdoor sports enthusiast. She has done some homework and learned some in advance, and she is young and physically strong, has a good figure, and has long arms and legs. She plays very well in this game dazzling. Even without Xiao Yao's help, she won applause from many audiences.

Of course, when it comes to rock climbing, Xiao Yao must be the most powerful. This time, the two guests, Xiao Yao and Han Siying, chose Zhou Ni, who seemed the weakest, as their teammate, and the three hosts Xiang Lan Weisen and Kong Lei formed a team. In the actual competition, there was no suspense that Xiao Yao won against Wei Sen, and Han Siying also defeated the male host Kong Lei by a very large margin. Only the delicate Zhou Ni lost to Xiang Lan, who often prides herself on being a female man.

With a result of two to one, Xiao Yao's team naturally won the victory. The three losing hosts were punished with some hair dryers. After facing Xiao Yao in last year's program without a single victory, Wei Sen and Xiang Lan still lost all against Xiao Yao this time, and their "liangzi" with Xiao Yao also became stronger.

When recording "Happy Camp", Ye Jiaying and Xiao Yao brought newcomer actor Han Siying. When recording another Shonan Satellite TV's ace program "Everyday Upward", it was not Han Siying who was the guest of the show with Ye Jiaying and Xiao Yao, but Zhan Youcheng.

Ye Jiaying arranged different promotional guests because of the different nature of the two programs.

"Happy Camp" is a game variety show, and the guests of the show are basically celebrities. "Everyday Upward" is an entertainment talk show. The invited guests are not only entertainment stars, but also social characteristic groups and social celebrities to participate in interviews and performances.

Zhan Youcheng is not a star, but he definitely belongs to a special group and a celebrity in society. "Happy Camp" is not suitable for Zhan Youcheng, but "Everyday Upward" is quite suitable.

Usually each issue of "Everyday Upward" will have a theme. The theme of the episode that Xiao Yao participated in more than ten years ago was Western musical instruments and national musical instruments. It was through the recording of that program that Xiao Siqi and Xiao Yao and his son got to know Mr. Cao Zhongyun, a Chinese ocarina master.

"127 Hours" tells the story of Zhan Youcheng's burial and self-rescue during the earthquake. Because Ye Jiaying, Xiao Yao and Zhan Youcheng came to the program as guests, "Everyday Upward" also made a program with the theme of disaster relief. In addition to asking Zhan Youcheng to tell some outdoor self-rescue knowledge used in the self-rescue process, the program team also invited professionals in firefighting, search and rescue, etc. to teach everyone relevant rescue knowledge when experiencing disasters.

In the process of chatting with those professionals, the host mentioned Zhan Youcheng's deeds several times. When the three guests communicated with those professionals, they also mentioned some plots and content in the movie several times, and they advertised the movie very naturally, and the effect was very good.

After the recording of "Everyday Upward", the time has come to the end of October. Xiao Yao completed five interviews and two variety shows within half a month. Half a month before the film was released, Xiao Yao only had the task of participating in the recording of a reality show "Running Man" on Zhedong Satellite TV.

After completing three paper media interviews and four TV shows within half a month, Xiao Yao naturally had no time to take care of the shooting of the MV of "Women's Coffee".

However, in the past half month, Xiao Yao only focused on the promotion of the film, and it wasn't that he didn't do anything else while participating in these activities. In addition to going to school, Xiao Yao also took a job during this period. Although the time for this work was after the movie was released, the communication and communication in the early stage still took a lot of energy from Xiao Yao.

It stands to reason that Xiao Yao would not pick up work during the pre-promotional period of the film, even if the specific time of the work is after the film is released, so during this period, Xiao Yao explained that Fang still blocked all the work for him. job invitation. But there was a job invitation. Not only did Fang still dare not make the decision to help Xiao Yao refuse, but he told Xiao Yao. Communication and communication, and even made some pre-event planning for the other party.

The job that neither Xiao Yao nor Fang Yiran could refuse came from Eva.

Eva holds a fashion show every December. In this annual fashion show, they will also invite some celebrity singers to be guest performers, performing together with the models on the catwalk. During the preparation period of this year's Eva show, many Eva models and staff who participated in the shooting of the swimsuit special in August proposed to the company to invite Xiao Yao to be this year's guest performer.

The documentary of this year's swimsuit special was also very effective after it was broadcast on TV, and Eva's senior management also saw Xiao Yao's performance. They all quite approve of inviting Xiao Yao to be the guest performer of the Eva Show. After the company agreed to invite Xiao Yao, a Chinese star, to be the guest performer of the Eva Show, someone suggested that this year's Eva Show be held in China.

Although Eva's headquarters is in New York, USA, not every Eva show is held in New York. In addition to Los Angeles, Miami and other cities in the United States, Eva has also held Eva shows in London, Paris and other European fashion capitals. But so far, Eva has only held the Eva show in cities in the United States and Europe, and has never put the show in Asia.

Inside Eva, some people originally wanted to try to put the Eva show in Asia, but there was no unified opinion on whether the country should be Japan or China, and the city should be Tokyo or Hong Kong Island. This time, since the top management unanimously agreed to invite Xiao Yao, a Huaxia star, as a guest, they should simply take the opportunity to put the Eva Show in Huaxia, Asia. In any case, Huaxia has developed rapidly in terms of economy and fashion in recent years, and has the conditions to host the Eva show.

Such a proposal quickly gained strong support from the models who participated in the swimsuit special shooting. As for which city to put it in, they also appealed to the high-level officials to listen to the opinions of Xiao Yao, a Chinese.

Eva's executives all know what happened during the filming of the swimsuit special, and they also know that those models were attracted by Xiao Yao during the filming of the swimsuit special. But the proposal of the models is still very good, and they finally decided to try to contact and communicate with Xiao Yao first.

Xiao Yao has worked as a photographer both backstage and on-site at the Eva show, but he has never performed with models on the runway of the Eva show as a guest performer. Although he performed on the runway of the Eva show once when he was ten years old, it was a temporary rescue and he went up as a member of the band. He was not even introduced by his name when the Eva show was broadcast. In Xiao Yao's mind, he didn't count himself as having performed on the stage of the Eva Show.

Not to mention Xiao Yao, so far, no Chinese star has been invited to perform on the stage of Eva Show. Xiao Yao is naturally very interested in this opportunity. Considering that the Eva Show will be held in early December, and Ye Jiaying's movie has been released for two or three weeks at that time, the publicity that should be done has already been done, there must be no problem with the time, Xiao Yao also agreed immediately down.

But it wasn't over just agreeing to be a guest performer, and Eva revealed to Xiao Yao the idea of ​​holding this year's Eva show in China. When Xiao Yao heard it, of course he raised his hands in favor, and praised Eva's idea again and again, praising that it is definitely a great idea, and promised that if Eva came to China to do it, he would definitely do his best to provide help .

Then, Eva asked Xiao Yao the first question, which city would be the most suitable if they put the Eva show in Huaxia.

Eva made a few alternatives by herself, and the first choice seems to be Hong Kong Island, but Xiao Yao will definitely not suggest this city after the return to Eva. Xiao Yao told Eva's people that the development of mainland China has long surpassed Hong Kong Island and Baodao, and it is more appropriate to choose cities in the mainland. Both Yanjing and Shencheng are world-class metropolises, whichever of these two cities is more suitable than Hong Kong Island.

So is it Yanjing or Shencheng? From the perspective of international fashion, Shanghai is undoubtedly more suitable, and Xiao Yao is currently living in Shanghai, and Yin Xi's studio is also in Shanghai, so in the end Xiao Yao recommended Shanghai to Eva.

It is confirmed that Xiao Yao will be a guest performer on the Eva show, but whether the Eva show will be put in Huaxia or Shencheng, Eva still expressed that it will consider it, and has not made up its mind right away.

In order to bring Eva Show to China, Xiao Yao also began to make his own efforts.

When it comes to fashion shows, Eva is of course experienced and has a very professional team. As long as they can provide enough good venue conditions, they don't need any help from others for the show. But when an Eva show is broadcast on TV, it is not only about the catwalk, but also various tidbits such as preliminary preparations, interviews with models, backstage situations during the show, introductions of the models and daily activities.

In terms of experience in fashion shows, Xiao Yao thinks he is not as good as Eva, but when it comes to the idea of ​​making documentaries and sideshows, Xiao Yao feels that he is no worse than Eva. Therefore, in addition to promoting the film in the early stage, Xiao Yao also collected a large number of characteristic photos of the city of Shanghai, made an event plan for the models and sent it to Eva, and finally made Eva make up her mind to make this year's Eva The show is placed in Shanghai, China.

After making this decision, Eva did not announce it to the public immediately, but some well-informed people in the circle soon learned of the news.

Chen Xuan is a photographer who often cooperates with Eva, and he knows that Eva's news is much faster than ordinary insiders, and he not only knows that the Eva show will be held in Shanghai, China this year, Xiao Yao will He was a guest performer on the Eva show, and he also knew about Xiao Yao's event planning for Eva.

"Eva was really hooked to Huaxia by him!" Thinking of what Xiao Yao said during the filming of the swimsuit special, Chen Xuan sighed again and again after knowing this.

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