Entertaining Children

Although Xiao Yao did not participate in the release and promotion of the song "Women's Coffee", since it is Xiao Yao's work, it is natural to take advantage of Xiao Yao's popularity. It wasn't long after Xiao Yao's tour ended, and this song soon met with fans.

Generally speaking, the singers in front of the scenes are usually more famous than the creators and producers behind the scenes. The focus of the song's publicity is usually on the singer who sings, and rarely emphasizes the creator and producer. However, Xiao Yao himself is a very popular star singer, so it is relatively common to emphasize his name when promoting his songs.

This time, the publicity and distribution departments of the two companies wanted to take advantage of the aftermath of Xiao Yao's tour. When promoting this song, they even put Xiao Yao, the behind-the-scenes creator, and the two female singers together. On the new song recommendation positions on several music websites, there are three people in the recommended picture of this song. At first glance, people may think that this is a song sung by three people. Only when they click on the song playback page to see the details of the song, fans will realize that Xiao Yao is only the songwriter, and only two female singers are singing .

Both Fan Linxuan and Azi were guest singers who appeared on Xiao Yao's tour. Not long after Xiao Yao's tour ended, the two of them released a new collaborative song, and the creator was Xiao Yao, which naturally aroused the interest of fans, so once the song was released, it immediately attracted the attention of fans.

This is a song about women's emotions and emotions from a woman's perspective, but the fans who like this song are not limited to women. Because there is a sentence in the lyrics, "Men never understand the true meaning of women's tears, and women can't guess the background of a man's sudden silence." It not only says that men don't understand women, but also that women don't understand men. The voice of the heart, so the number of male fans who like this song is also quite a lot.

Of course, this is a "very feminine" song after all. Generally speaking, there are still more female fans who like this song.

This song "Women's Coffee" is about the relationship between girls. The lyrics such as "Sometimes love is not as fun as drinking coffee with you", "We always take turns to comfort each other and cheer each other up" are easy to think of "A friend is more determined than a lover" in "One is like summer and the other is like autumn", "I can't do without darling and I can't do without you" and "There is a kind of warmth called sisters" in "Sisters are just a phone call must be all Arrive, it is not possible to replace or separate when you have a man", these three songs are unconsciously connected.

These three songs were all written by Xiao Yao, and many netizens talked about the creator Xiao Yao.

On the one hand, some female fans lamented that Xiao Yao, a boy who understands the feelings between girls so well, can write three songs that speak their hearts and make them feel so empathetic. On the other hand, since the three songs all have the meaning of "for women, a lover is not as good as a best friend", some male fans also "condemn" Xiao Yao jokingly, does he want to turn all girls into lilies? Now that there are so many male "single dogs", he doesn't care about other male compatriots because he has a girlfriend. This is too dishonest.

In addition to being written by Xiao Yao, these three songs have one thing in common, that is, Fan Linxuan sang or participated in the singing.

Because of the previous two songs, "One Like Summer and One Like Autumn" and "There's a Kind of Warmth Called Sisters", Fan Linxuan was dubbed "girlfriends" by many fans a few years ago. Spokesperson". This time Xiao Yao's "Women's Coffee" still has Fan Linxuan participating in the singing. Many netizens mentioned the title of Fan Linxuan again, and this image of Fan Linxuan has become more popular among fans and fans.

As the image of Fan Linxuan as the "spokesperson for female girlfriends" has become more popular, Fan Linxuan has once again attracted a large number of female fans.

Generally speaking, celebrities usually have a relatively large number of fans of the opposite sex, and the same is true for Fan Linxuan, who has a good appearance. But because of the relationship between those two songs a few years ago,

Originally, Fan Linxuan had a lot of female fans. With the release of this song, Fan Linxuan's female fans increased further, and the number of male and female fans became closer. Fan Linxuan can almost be regarded as "male and female".

Although there is no image bonus like Fan Linxuan, another singer who sang this song, A Zi, also attracted a lot of fans because of this song.

Not long after signing with a regular record company, Ah Zi, who started to transform from an online singer to a professional singer, is still a very newcomer in the traditional entertainment industry. Although the results of her own single were very good and the momentum was strong after its release, it is hard to say whether Xiao Yao, the creator, played a greater role or her own performance played a greater role. Among the vast group of fans, there are still quite a few people who are skeptical about her newcomer's own strength.

There is nothing comparable between Xiao Yao and Azi. In the chorus song "I Want to Sing Me to You", the performances of the two male and female singers are not the same, and it is difficult to make Xiao Yao and Azi into one Intuitive comparison. But in the song "Women's Coffee", the comparability of the two girls is much higher.

After the song was released, although many fans came to listen to the song because of Xiao Yao and Fan Linxuan, as another singer, A Zi's performance was also heard by the fans. After listening to the whole song, many fans were surprised to find that the performance of the two singers, Azi and Fan Linxuan, was evenly divided in terms of rhythm, intonation and other singing skills, as well as the emotional grasp of the whole song and the overall expressiveness. , complement each other.

Through this song, the majority of fans feel that she is not inferior in the cooperation with Fan Linxuan, the best newcomer singer of the "Golden Disc Award" three years ago, and the current leader among the new generation of female singers in the music industry. While continuing to attract a large number of fans, it is undoubtedly a big step forward on the road to transformation.

This song "Women's Coffee" has caused a lot of discussion on the Internet. Although some male fans ridiculed Xiao Yao, the overall evaluation is still very good. However, although this song is very satisfying to the fans from the songwriting to the singer's interpretation, there are also some things that make the fans uncomfortable. This uncomfortable place is the MV of this song.

Xiao Yao basically shoots MVs for his own songs, and he is lazy, and would rather not shoot if he has no good ideas, so he doesn't shoot many MVs for his songs. At the Golden Disc Awards at the beginning of the year, the shortlisted clips of several songs were his live images on "Singer", so that when he came on stage, he faced the live camera lens and shouted to Shonan Satellite TV and the "Singer" program group for advertisements Promotion fee.

In fact, shooting MVs for singers' songs is a very common thing. Although not every song in every album will be shot, but for popular and influential songs, it is generally possible to shoot. A singer who is as willful as Xiao Yao can be so free, I am afraid that there is no other singer in the entire Chinese music scene. Since Xiao Yao did not participate in the release and promotion of Fan Linxuan and Azi's "Women's Coffee", all of them were left to the publicity departments of the two companies' companies. The MV of the song was shot to strengthen the publicity.

For the song created by Xiao Yao, the publicity and distribution departments of the two companies attach great importance to it, and they also spent a lot of money and effort to shoot the MV of this song. Not only did they invite a well-known MV director from Baodao who has shot MVs for many works of heavenly kings and queens to direct the MV shooting, they also invited two well-known young film and television actors to co-star with Fan Linxuan and Azi The MV of this song.

Directed by a well-known MV director, and popular young students with good looks and reputation joined in, this MV is actually not bad. Both the plot of the MV and the color of the picture are of a very high standard, at least at the level of the MV of the current top-tier singers. However, after the MV of this song was broadcast, netizens and fans did not quite buy it, and commented on this MV. Can't get enough of this song.

The biggest reason why fans don't buy it is that the MV of this song composed by Xiao Yao, from the front to the back of the scene, can't find Xiao Yao's name.

It is true that the MV of this song is not bad, but compared with Xiao Yao's MV, it is not so interesting. Although there are not many MVs shot by Xiao Yao, as long as the MVs he shoots are not only of high quality, but also very distinctive.

The first two of the three MVs in Xiao Yao's first album are relatively average, but that's because it's been a long time ago, and Xiao Yao is new to MV shooting, so the degree of participation is not very high. And even the MV at that time, "The Brightest Star in the Night Sky", which Xiao Yao participated in the screenwriting, was picked up by the car manufacturer and intercepted as an advertisement. Later, a TV series was expanded from this MV.

And when Xiao Yao directed the MV shooting by himself, his talent in MV began to bloom.

First of all, several different versions of the song "Faded" were shot, and they were all directed and acted by themselves. Then, without any actors, the MV of "Song Not For Whom" was produced using real videos on the Internet, and it was used by the TV station as a public service advertisement.

I went to the United States and gave the "Daydream" band an idea to raid the wedding scene. The documentary-like "sugar" MV won the most popular MV award at the MTV Awards Ceremony in the United States. An unofficial music video "American Airlines Broke My Guitar" caused the stock price of an American airline to drop, and the person in charge publicly apologized.

Although the MVs of the following two songs "" and "Alone" are in the same style as "Faded", they also have their own characteristics. The former scene where the three protagonists are looking for in the busy city is very intriguing, and the latter has caused a wave of performance art in the world. Needless to say, the MV of this pas de deux is not only called "sweet to the brim", but also rated as the MV with the most professional dance by foreign netizens. As for the latest MV, the twelve Eva supermodels killed everything in seconds.

Compared with these MVs by Xiao Yao, the MV shot by the well-known Baodao MV director is indeed difficult to catch Xiao Yao's discerning fans. Some fans even commented directly under the MV that Xiao Yao should go again. make one.

Regarding the comments from netizens, the relevant persons in charge of Haiyin Entertainment and Qijia Studio are also very helpless. When planning to shoot the MV of this song, it's not that they didn't think about asking Xiao Yao, the creator, to direct or star in this MV. But, on the one hand, the boss's son and even Hong Wei joked that the person who dare not offend is not something they can invite if they want, it depends on his mood, whether he is willing or not. On the other hand, even if Xiao Yao is willing to sell face, he doesn't have the time.

They filmed this MV after Xiao Yao gave them the song, that is, in mid-October. At this time, Xiao Yao has more important tasks on him, so he naturally has no time or interest to shoot MV for them.

This more important task is naturally the movie "127 Hours" directed by Ye Jiaying and starring Xiao Yao.

In the past two months, the post-production of this film has been completed, and the finished film has been submitted for review. At this time, the review has ended, so naturally it passed without any problems. After the review was passed, Ye Jiaying and the film's producer quickly confirmed the film's schedule with several domestic theaters.

This movie is a biographical movie, although it is also a commercial movie, but on the one hand, this movie is not a family movie, on the other hand, the cost of this movie is not too high, it is not a so-called blockbuster movie, The budget for publicity is also incomparable with those so-called blockbuster films. Therefore, Ye Jiaying did not strive for the golden long holidays such as Christmas, New Year or even Spring Festival, and used this movie to compete with other movies at the box office, but chose a release date in mid-November in a relatively low-key manner.

Normally, if a movie performs well, it should be released in about a month. From mid-November to mid-December is a relatively quiet period before the box office war at the end of the year. The competition is relatively less intense, and it is easier to get a higher-ranked film. Ye Jiaying, who is confident in the quality of the film but knows that the budget for publicity is not too much, chose such a schedule in a different way. If you perform well and try to get as much box office as possible during this period, the result is not necessarily worse than the result of going to the prime time to fight with other blockbusters to the death.

Now that the movie schedule has been set, the matter of publicity is naturally on the agenda. If a movie wants to be successful, publicity efforts must be indispensable. Although Ye Jiaying's film only had a launch conference, and did not start publicity from the preparatory period like other films, and there was no continuous news during the filming period, but normal publicity work still needs to be done. And the publicity work of a movie starts before the movie is released. It's not too early to start publicity work one month before the movie's release.

For various face-to-face meetings and roadshows before the release, after Ye Jiaying discussed with the producer, she didn't plan to do it anymore. For the official road show, Ye Jiaying only plans to do a post-screening meet and greet in theaters after the movie is released. In the period before the release, the main means of publicity is to place advertisements and the main creators go to the media for publicity.

Editing trailers to advertise on TV stations and video sites is a routine step, but this step does not require Xiao Yao's participation. But as the main actor of this movie, Xiao Yao also has a heavy promotional task, and there are many activities to participate in.

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