Age of Dreams

In the world, there are very few companies with a market capitalization of more than 100 billion US dollars.

Therefore, after the emergence of companies such as Facebook and Uber, they will attract so many people.

But if you lower the requirements and want to invest in companies that may have a market value of more than 10 billion US dollars, the number will be quite a lot.

So far, all the companies that Xiao Qi has invested in, including the companies that purchased and owned shares, are companies with a market value of more than 10 billion US dollars, and there are at least 30 companies in large and small numbers.

But this does not mean that Xiao Qi has wiped out all these companies. In fact, every year, some very outstanding companies will emerge and win people's pursuit for a while.

Although there are more companies that are just destined to be short-lived, there are also a small number of companies that have survived and are developing better and better.

In addition to paying attention to Chipotle, Xiao Qi also pays attention to another company.

To be precise, it is a company that has not yet officially started to be established.

Its name is WeWork.

The Chinese name is Zhongchuang Space.

Briefly introduce the functions of WeWork. It is the second landlord, responsible for renting out other people’s houses, building them up, and subletting them to others in small blocks.

Does it sound similar to the famous second landlord in the capital?

But if you think this is WeWork, you are absolutely wrong!

It is impossible for a mere second landlord who sells a whole batch of retail sales to achieve an astonishing valuation of more than 6 billion US dollars in the future.

In fact, even at the end of 2013, WeWork already had a valuation of 6 billion US dollars, but many Wall Street investment banks and angel funds believe that a market value of 10 billion US dollars is not WeWork's bottom line, and 20 billion US dollars is in line with WeWork's goal. identity.

Why are there so many companies and so many giants in the leasing market, but a WeWork company that was established in 2010 and officially opened in 2011 can directly reach a valuation of more than 6 billion US dollars in more than two years, becoming the industry's largest company? Controversial boss?

The reason is that the core of the services provided by WeWork is definitely not as simple as partitioning and decorating the house, and then subletting it to you, leaving nothing behind.

To put it a little simpler, WeWork’s profit comes from two aspects. The first is of course rent, and the second is the income from providing various services to members.

The first rent is the most direct income, but the second is to provide various services to members, which is the most important factor for WeWork to grow and develop.

The rent is very simple. WeWork rents a floor or several floors in an office building in a prosperous area in the form of long-term lease. After professional decoration design, its style becomes fashionable and full of personality, which is very suitable for young people. Then it is divided into office areas of different sizes and rented to individual entrepreneurs with different needs or small and medium-sized companies in the entrepreneurial stage.

In these entrepreneurial spaces, sometimes a desk is the belongings of an entrepreneur, and sometimes a company and another company work in the same small area, drink coffee, or have dozens of entrepreneurs eating and talking together...

Such a scene is the appearance of WeWork that will appear on TV in the future. Many people mistakenly think that as long as I decorate the house and be a good steward of these entrepreneurs and companies, let them work without worry and eat and drink well. We can do a good job of the WeWork model, and then I can succeed.

Therefore, Xiao Qi has also seen that many people just learned WeWork's model, and as a result, they did not have one-tenth of the success of others, and finally left the market sadly.

Where is the reason?

Because they only saw the surface and did not see the deeper services of WeWork.

WeWork is a membership system. If you want to rent their office space, in addition to the normal rent, there is usually a monthly membership fee of 45 US dollars.

But the membership fee is definitely not just for you to pay indiscriminately, it is not as simple as just charging to make money.

After becoming a member of WeWork, you can log in to the online entrepreneurial community platform established by WeWork to enjoy various business services and merchant benefits introduced through WeWork.

For example, Americans have health insurance premiums, which must be paid every month.

WeWork has cooperated with TriNet, a human resources outsourcing service provider, through its own search efforts. By paying health insurance premiums on their behalf, one person can save $160 a month. The dues are worth it.

WeWork also contacts Amazon for its members. Members can use the web host through Amazon's cloud service, and the cost of contacting them in the first year will be 5,000 US dollars less. Big expense.

In addition to industries including various software, medical care, travel, shopping, eating and drinking, etc., WeWork will also strive for the biggest discounts for members, so that members can start a business and live comfortably as much as possible, and do the most things with the least money.

Because WeWork members are customers with great growth potential, in order to network with them, major merchants are of course willing to cooperate and give discounts as much as possible, so that when they develop, entrepreneurs who have become accustomed to using these merchants , The benefits brought to merchants are not a little bit.

Auxiliary services are only one aspect, not the most important.

The most powerful point of WeWork is to provide a platform for members to discover business opportunities, exchange ideas, and showcase their products and services.

Tens of thousands of WeWork entrepreneurial members have marked all the services they can provide in detail, and then put them on WeWork's online platform.

Such as finance, design, insurance, marketing, programming, brand strategy, operation management... etc., covering all aspects of modern business society.

Companies that need various services, once they enter this online platform, they can find the type of service they need through the search engine, as well as the most detailed introduction and comparison, so as to start contact and negotiation, and finally decide whether to buy Serve.

Or the entrepreneur himself wants to create a project, but the project itself needs assistance from many aspects. If there is no WeWork platform, he will have to recruit all kinds of talents, pay them salaries, and let them coordinate and integrate Serve yourself.

But with WeWork, entrepreneurs don't need to support the staff of those auxiliary industries at all. They can directly place an order to complete all the procedures and steps they need, and then combine them together to start the operation of their own company.

Think about it, how much time and money can this save entrepreneurs?

On the other hand, those entrepreneurs who get subcontracted orders can use their technical capabilities to obtain a steady stream of income, so that they can develop and grow, from an entrepreneur to a company, on the road to success .

WeWork, which provides this platform, can also greatly enrich its own online platform camp through the success of these companies and entrepreneurs, allowing more people to join in and become its own members, making the WeWork online platform a unique startup a temple of believers, and everyone wants to be a part of it.

Therefore, if the overall valuation of WeWork reaches US$6 billion, then their rental income is estimated at US$500 million, and the remaining US$5.5 billion is on their online platform.

If it can break through the valuation of 10 billion US dollars in the future, the biggest contributor is this online platform.

Such an online platform also has strong industry barriers.

Once successful, it is easy to attract more people to join in, thus becoming more and more successful.

Other similar online platforms built in the future will have to pay several times or even dozens of times the effort of money and time to catch up because they do not have enough popularity and entrepreneurs to join.

This is very similar to APPSTORE. Whether it is the Microsoft store or the Android store, it is almost impossible to catch up with APPSTORE because it has been late for more than a year.

In Xiao Qi’s memory, WeWork was established in 2010 and started operating in New York in 2011, but the name WeWork has already been registered by them.

At the beginning, WeWork certainly did not think of the various service methods of the second online entrepreneur platform. These are the crystallization of wisdom they finally created through countless practices.

Therefore, as long as Xiao Qi can plan the online entrepreneurial platform from the very beginning, he can directly start operation with the upgraded version of WeWork, and the original version of WeWork has no chance of struggling.

It's just that Xiao Qi knows the general operating model, but he doesn't know how to go about detailed and tedious operations.

If you want the best development of WeWork, it is best to start a company and buy all their personnel and companies in a package, so that a group of WeWork entrepreneurs can become their own employees, and let them work on their own creativity and strong financial resources. With the support of development, it takes a lot less detours than in the previous life, so that it does not need to be estimated by the media in the previous life in 2015 to have a valuation of more than 10 billion US dollars.

In this way, WeWork is another excellent private property for your wife!

(Thank you for all the rewards, subscriptions, monthly tickets, and praise brothers! When looking at the reward details, it shows "no data yet", sorry, I can't thank the friends who donate one by one. In addition, this It’s the final stage for a while, and I look forward to more subscription support from brothers! Please subscribe all of them! ^_^) (to be continued~^~)