Age of Dreams

Xiao Qi himself doesn't have much idea about the automobile industry.

It's not that the auto industry consumes too many resources, nor does it need to invest too much, nor does it mean that the auto industry has too little profit.

Instead, Xiao Qi believes that the automobile industry of a country should work together from top to bottom. Through the success of the automobile industry, the success of tens of thousands of components in the upstream and downstream will be promoted, so that the entire manufacturing industry will succeed.

And such things happen to be what the state should support and encourage, and private car companies can only be regarded as a supplement, which is the meaning of the existence of state-owned enterprises.

It is a pity that Huaguo's automobile industry is now a pool of mud, and state-owned enterprises cannot be supported. The purer private companies, the better they do.

For example, Biyadi in the past few years, and the Great Wall in a few years.

Even Jili has done better than what FAW, GAC and SAIC have done.

Don't look at Xiao Qi saying that Ji Li will suffer a lot of losses, but at least he dares to try. Besides, there is no room for manipulation. I believe that with the wisdom of the people of Hua, within three to five years at most, Wal-Mart's solid The fortress will be opened, and with the help of technology bit by bit, Jili will definitely usher in a leap forward.

As for the few car companies that are honest and diligent, relying on the rewards of foreigners... People also said that we have a lot of retired employees, and feeding them is our first element. What comes out, right?

Xiao Qi actually heard what his father meant.

Xiao Xu wants Xiao Qi to acquire a foreign car company, and then through his own efforts, let it grow and grow, and increase the voice of our country's own car company in its own country's car market.

In the past two years, there have been quite a few auto companies that have closed down in Europe and the United States.

GM’s Pontiac went bankrupt; British bankrupt Rover was bought by SAIC and changed its name to Roewe; this year Hummer also completely shut down its brand; Japan's Suzuki, which was deeply impressed, will also file for bankruptcy in 2012, but in the end they were rescued by the Japanese financial industry.

If Xiao Qi were to go shopping, he would definitely be able to find a good car company.

For example, Suzuki Co., Ltd. mentioned above is a very good asset.

Suzuki's AUTO minicar in Huaguo once occupied 100% of the minicar market. It was not until the birth of a state-owned brand that this situation changed.

So many people think that Suzuki is strong in miniature cars.

Actually not.

To put it simply, Suzuki's Jimny small off-road vehicle is still very good in off-road functions, and to some extent it is no worse than Toyota and Mitsubishi - the two best off-road brands in Japan, one is Toyota's Land Cruiser, One is the Mitsubishi Pajero, but their price is many times that of the Jimny.

Even Suzuki has a medium-sized car with good quality, and it has been launched in the Huaguo market, but it just found a cheating partner, so basically there is no follow-up.

What Suzuki lacks is only a luxury brand. In this regard, it may be a little short of competing with the three major Japanese brands, but other than that, it is very capable of becoming a force that cannot be ignored.

But in the Huaguo market, Japanese high-end brands do not actually have much advantage. They compete with Mercedes-Benz, BMW, and Audi, and they have no advantage against Porsche and Ferrari. It's all Germans playing against Japanese ones, and it has never changed.

Rao Lexus, Infiniti, and Acura are actually really good in quality, but with the reputation of Mercedes-Benz, BMW, Audi and Porsche, it is enough to crush the Japanese.

Of course Xiao Qi would not touch these three lifebloods of the Japanese, he would not even touch Mazda, Isuzu and Subaru, but Suzuki is not very outstanding in the Japanese structure, but he can imagine space.

If you buy a Suzuki car, it is naturally impossible to be as useless as buying a Rover or a Volvo.

Volvo is forbidden to relocate laboratories and production bases to Huaguo, and it is forbidden to transfer any technology to Jili headquarters.

Rover is similar. You bought technology, but you are not allowed to use their Rover brand. In the end, you can only replace it with "Roewe".

I'm a grass mud horse.

I really haven't heard of such a business, that is, this thing is done by others, if it is Xiao Qi, you dare to play tricks with me like this, I will teach you how to be a man every minute!

Therefore, if Xiao Qi wants to buy Suzuki, he will definitely consider all aspects. He dare not say that Suzuki's most valuable assets-technology and talents are all in one pot, but at least half of it is the most basic goal. Needless to say, Xiao Qi will just follow suit and lay down several layers of hell for Suzuki.

Of course, when the time comes, Xiao Qi will definitely not end in person.

There are many local automobile industry companies in Huaguo, such as the Mustang company in Shuchuan, which is a good shell.

Or if it is replaced by Biyadi who has a good relationship with Xiao Qi, he can also be the person who charges forward and speaks on the stage.

However, this is just an idea.

Whether others are willing to buy Suzuki, and whether Suzuki is willing to cooperate with Huaguo Company, or whether the terms of cooperation can be negotiated are all difficult problems.

Xiao Qi played the role of an intermediary and an investor at most, and would not participate in specific business activities.

His main responsibility is to prevent Huaguo Company from suffering losses in purchases.

To put it more bluntly, he was just helping out, and this acquisition has nothing to do with Fairy Company.

Ok.

This matter just flashed through Xiao Qi's mind, and he didn't even mention it to Xiao Xu.

Shuchuan needs its own car production company. The capital has BAIC, Dongfang has SAIC, Guangdong has GAC, Nanwan has Biyadi, and everyone in Yuzhou has a Changan. But you, Shuchuan, have no famous car companies. ...Well, let’s forget about the Mustang company. Basically, companies with annual sales of less than 30,000 vehicles are completely incapable of comparison.

Xiao Qi remembers that FAW Toyota has big plans in Chengdu, FAW-Volkswagen is also producing Jetta, and Jili’s joint venture Volvo will also set up a factory in Chengdu in the future... But this is not as reliable as its own local company, isn’t it? ?

This is also the reason. This year, Mustang directly wanted to acquire Hummer. The result was that the specific conditions could not be negotiated.

After experiencing Ji Li's painful lesson, Mustang Company is naturally not that stupid, so this matter was not discussed in the end.

From this point, Xiao Qi has a good impression of this company.

Knowing that you can't do it is unwise in many cases. Knowing how to let go is actually a kind of business wisdom.

Knowing how to advance and retreat is very important in business, so when Xiao Qi was thinking about finding someone to buy Suzuki, he took them into consideration.

The future development of the automobile industry is hard to say for other countries, but for China, it is a very good period of development.

When Xiao Qi was reincarnated and reborn in 2013, Huaguo almost became the world's largest automobile production and sales country.

As the lives of Chinese people become more and more prosperous, and various costs drop and competition intensifies, the price of cars keeps dropping, and more and more people can afford cars.

The population of Huaguo is the largest in the world, about three times that of the United States, and it is normal for China to rank first in automobile production and sales.

But Chinese people are not as rich as Americans as a whole, and the needs and terrain requirements of different places are different. Therefore, selling cars in China can have more than a dozen market segments, and each market segment can make money.

Mini cars, small cars, compact cars, medium-sized cars, medium-to-large cars, large cars, luxury cars, off-road vehicles, commercial vehicles, vans, etc., can meet the needs of various groups of people.

But in the history that Xiao Qi knows, the two models will be the most popular in the future.

The first is a medium-sized car, and the second is an off-road vehicle.

Medium-sized cars are the current Accord, Camry, New Regal, Passat, Mondeo, etc. This market segment occupies a small number of the overall market, but the profit is as high as 30%.

Another off-road vehicle, known as an SUV model in China, is the first choice for the second car that people generally choose.

Usually when a new group of people grow up and want to buy a car, the previous group of people who bought a car are also tired of their current car, and the second car they choose is usually an off-road vehicle.

On the one hand, off-road vehicles have a wide field of vision, on the other hand, off-road vehicles can also take them to travel everywhere, and there are not as many restrictions as cars.

Under such circumstances, the sales of off-road vehicles will usher in a big explosion.

However, even Xiao Qi, an outsider, can see things that those foreign super large companies must have seen long ago.

It is conceivable that they will definitely try their best to hold these two market segments firmly in their hands.

In fact, there are not many outlets for independent enterprises.

The most practical strategy is to produce the quality of mid-range cars and sell them at the price of compact cars, so as to break through.

Local independent companies that want to rely on the brand premium ability to sell cars usually die miserably because of this unrealistic idea.

You think Mercedes-Benz, BMW, Audi, and even Toyota, Honda, and Nissan can sell for more money, and you feel envious, but why don’t you think about it, how many years of hard work did they have to achieve today’s brand premium ability?

Take Mercedes-Benz as an example. It created the first car, and after 100 years of continuous efforts, it has continuously improved itself in terms of quality, appearance, and brand, and has won many praises from users. In order to have today's status.

Toyota entered China in the 1980s. The hard work of "there must be a road before the mountain, and there will be a Toyota car if there is a road" has been done for decades, so it is so unified in the south of China. world.

It’s only been a few years since you started your own business, and you’ve only just made better compact cars, and you don’t even have a shadow of mid-to-high-end cars. How can you possibly have any brand premium ability?

If you have been working hard for 20 or 30 years, don't even think about these things.

Of course, it doesn't mean that it is shameful to be a mid-to-low-end car. Japanese cars and Korean cars all started here, and now they have all grown up.

As long as we work hard, I believe that Huaguo's auto companies will be able to make enough progress, and one day they will be able to go abroad and compete with large foreign companies.

Before that, it is better to talk less and do more, first to regain the local market in Huaguo, this is the most important thing to do! (~^~)