Age of Dreams

The next morning, Xiao Qi, who was called home for breakfast by his father, was asked by Xiao Xu about what happened last night.

"Did Jing Xuan come to ask you?" Xiao Xu asked while drinking gruel.

"yes."

Xiao Qi explained the matter briefly, of course he did not miss any important elements.

"Do you think Korean cars can really win a part of the country?" Xiao Xu asked with great interest.

It was Xiao Xu who negotiated with Hyundai Motor at the beginning. He still has deep feelings for Daoyin Hyundai Motor. After all, he built it by himself. Although he hasn't made much money yet, he believes that the business will not be bad. ——Xiao Xu, who went to Busan himself, has seen the vigorous development of Korean cars.

"For sure." Xiao Qi said, "They are taking the same road that Japanese cars took back then. If it weren't for the fact that Japanese cars are already very powerful, they might be able to replicate the success of Japanese cars. Although South Korea hates Japan, they Everything is learning from Japan, so there is no fluke in their success."

"Since you said that they can't replicate the success of the Japanese cars, why can they still win a part of the country?" Xiao Xu asked, "In the current Huaguo auto market, the Japanese cars are the only one, and the German cars can only barely fight. Especially for mid-range cars, the Japanese ones can’t match the German ones, right?”

"Because the Japanese are trying to kill themselves." Xiao Qi laughed, "Dad, don't you think that the atmosphere in the southern waters is a bit too tense recently?"

"You said it was there!"

Xiao Xu shook his head slightly, "But the controversy has not lasted for a year or two. How could it be possible to suddenly intensify the conflict?"

"The situation in Japan is also very complicated. Their economy is very weak now. If they want to win the support of the people, they can only be tough on these controversial issues." Xiao Qi said, "But it is not decades ago, we When we were poor and white, we could tolerate it for a while, but now we can’t just shrink back, once there is a conflict in the relationship between the two countries, it will be easy for Korean cars to squeeze out part of the share of Japanese cars.”

"Japanese cars don't lose their helmets so easily, do they?" Xiao Xu looked a little disbelieving.

He couldn't help but doubt it.

Japanese cars have been strong in the Chinese market for many years. Toyota, Honda, and Nissan are the strongest among the strong. If Volkswagen hadn’t had the Santana and Jetta, they wouldn’t be able to sell Japanese cars in terms of quantity. Not to mention that they sell high-priced mid-range cars, Santana and Jetta are already compact cars around 100,000.

According to Japanese cars that have been cultivated in China for so many years, even if there are difficulties, they will hold on.

The public relations ability of the Japanese is well known all over the world.

If Xiao Qi had no memory of his previous life, he must have thought the same way, because Japanese companies have encountered many crises before, some even more serious than this, but they have all survived.

But this time is different. The Japanese really fell on this small island. Several Japanese companies would rather be scolded bloody than speak ill of the country, and suffered the biggest loss directly.

The Accord and CR-V, which had to wait for a price increase, the Camry, which did not cut the price, and the Teana, which basically did not change the model, were hit to the bottom directly, and they did not get back up even in two or three years in the future.

Although there are also German and American brands working hard, it has to be said that consumers in Huaguo are more resistant to buying Japanese cars, which has caused the sales of Japanese cars to continue to plummet, and the top three are all handed over. Give way.

It was at this time that Korean cars took the opportunity to poach the corners of Japanese cars. Although they were not as fierce as German and American cars, they took the low-end share of mid-range cars in one fell swoop by virtue of their super high cost performance, and grabbed it abruptly. Sales of more than 30,000 vehicles per month.

With the generations of Elantra and Sonata in the same family, and with the continuous enrichment of K3, K2 and other car series, the sales volume of Korean cars in China will exceed 500,000 a year in the future, which can be described as a formidable young generation!

Xiao Qi has no way to talk to Xiao Xu now, so he can only smile and stop trying to argue with his father.

"However, you said that Japanese cars have developed so well, and Korean cars have only developed for more than 30 years before they are where they are today. Why can't we have a car company that can serve our own people on the land of China? How about building cars?" Xiao Xu then asked his son.

"Who said there is no such thing? Qirui, Jili, Biyadi, Lifan, Great Wall... aren't these all private enterprises? They are also developing step by step. One day in the future, there will be a day when they will break out of the country! "Xiao Qi said seriously.

"You, just play dumb for me!" Xiao Xu shook his head. His son knew that he was talking about state-owned enterprises such as FAW, Second Automobile, SAIC, GAC, Chang'an, etc., but he only talked about a few private enterprises to himself. Obviously do not want to talk about these state-owned automobile companies with a long history.

Xiao Xu's current vision has long been beyond one city and one place. As the country's think tank, he has to learn a lot of knowledge every day, so as to expand his knowledge and knowledge storage.

The auto industry is his latest focus.

The automobile industry in Huaguo used to have a difficult time to start a business, but this enthusiasm was basically wiped out with the introduction of technology by the Germans, and it has not recovered until now, which made Xiao Xu feel very helpless .

What makes him even more sad is that the technology transfer and technical support promised by the Germans back then have not been fulfilled at all.

In fact, China's auto industry had two choices back then, one was Japan and the other was Germany.

Originally, Huaguo’s preference was due to our Japanese friends who were inseparable with us in the 1980s, but the Japanese were also honest and told their Huaguo friends very honestly, sorry, we can cooperate sincerely, but our company’s technology cannot be transferred.

The Germans, who are very honest and rigid in our eyes now, patted their chests and said, no problem, we will definitely help you complete the upgrading of the automobile industry...

Well, we have all seen the result. Santana and Jetta have dominated the Huaguo auto market for more than 15 years.

If it weren't for the advent of the Honda Accord, Huaguo people would still need 200,000 yuan to buy a Santana with dilapidated technology, and they would have to wait for a price increase. ——That's right, you read that right, the strategy of increasing prices and waiting for time was actually first used by the Germans in China.

It is precisely because the Accord car has such epoch-making significance that it has sold so well all the way, and then it also learned from the Germans to increase the price of the car.

Of course, it’s just that the Accord didn’t end well in the end. It will be their Waterloo starting next year, and they haven’t been able to recover in 2013. The dream of being among the top three mid-level cars is just a luxury for them.

Xiao Xu didn't know what happened to the Accord, but he was very dissatisfied with the fact that the Japanese and German systems ruled the high, middle and low-end markets in China.

On the other hand, he was very annoyed that Huaguo's state-owned auto industry was so underwhelming.

There was even a period of time when he wondered whether to let his genius son engage in the automobile industry, so as to combat the arrogance of the Japanese and Germans.

When his thoughts passed, Xiao Xu changed the subject and said, "By the way, Xiao Qi, I saw the news that Jili has acquired Sweden's Volvo Cars. This is a great thing. Do you think they may absorb After acquiring Volvo's technology, it developed from there?"

"impossible."

Xiao Qi answered decisively, "Why did Volvo Cars go bankrupt? Isn't it because they are rigid and don't know how to change it? If they are willing to accept the opinions of the controlling party and transfer their factories and technologies to low-cost countries, they will have already entered the quasi-progressive stage." The first-tier automobile manufacturers have joined the ranks. Do you expect Ji Li to be able to do things that even Ford could not do before?"

"But... it's a wholly-owned acquisition after all. Could it be that you can't even get the technology? Isn't that spending money to invite an uncle back?" Xiao Xu frowned.

"Father, your words are so vivid!" Xiao Qi clapped his hands and said, "You're right, you just paid for the uncle! Look, Ji Li doesn't know how much money he has to lose on Volvo cars to get A little technology and benefits."

"Anyway, Ji Li has done a big thing this time. The acquisition of Volvo can be regarded as a progress in Huaguo's auto industry." Xiao Qi sighed.

"Progress? It depends on what you think." Xiao Qi laughed, "Actually, in my opinion, Geely's acquisition of Volvo cars is actually exactly the same as Lenovo's acquisition of IBM's personal computer department. It is a complete failure. trick."

"Why? This is a wholly-owned acquisition! It's different from IBM, which only sold one department!" Xiao Xu retorted.

"Dad, didn't you hear what I said about Volvo cars? In fact, Volvo is a big group. It's just that they sold their unprofitable car business to Ford, and then Ford resold it to us." Xiao Qi said, "The most important assets of the Volvo Group are actually their heavy trucks, which are at least among the top three in the world! No matter in terms of technology or profit, they are amazing! If Jili can acquire Volvo heavy trucks Now, then I have to congratulate Mr. Li, this is really elated!"

Xiao Xu smiled wryly when he heard it.

During this period of time, the acquisition of Volvo, which has been widely praised in China, turned out to be such a reason, which is really unexpected.

No wonder my son keeps saying that Jili will lose money. If you buy a company that Volvo itself doesn't want, you can bring it back to life?

That would be too underestimating the Volvo Group and Ford! !

What I just don't know is, after this lesson, can Jili fight back and use Volvo's technology?

This is a huge test for their boss, Mr. Li!

If he succeeds, he will be king. If he loses, I am afraid that Huaguo's auto industry will not have a foothold for Ji Li! (~^~)